MEDIAKIT 2018 SUISSE / SCHWEIZ lofficielswitzerland
JALOU MEDIA GROUP A family owned French media company, publishing high-end fashion and lifestyle magazines, websites and digital contents since 1921. JALOU MEDIA GROUP INTERNATIONAL NETWORK 62 International editions 28 Countries 3.500.000 Copies per month Unique visitors 750 K per month Pages views 3.2 M per month Total social networks contacts 4.6 M fans/followers
FRANCE - BRAZIL - ITALY - NETHERLAND - RUSSIA - SWITZERLAND - AUSTRALIA CHINA GERMANY - INDIA - INDONESIA - JAPAN - KAZAKHSTAN - L ATVIA - LEBANON LITHUANIA - MALAYSIA - MEXICO - MIDDLE EAST - MOROCCO - MYKONOS - PHILIPPINES POLAND - SINGAPORE - SPAIN - ST BARTH - THAILAND - TURKEY - USA - UKRAINE - VIETNAM
L OFFICIEL FASHION SINCE 1921 For over 9 decades, L OFFICIEL Paris has been part of French women s culture, crossing generations, fashion seasons and ages. Since 2014 L OFFICIEL and L OFFICIEL Hommes Schweiz/Suisse have taken on this role in Switzerland.
L OFFICIEL SUISSE/SCHWEIZ Launched in 2014, L OFFICIEL Schweiz/Suisse has imposed itself in the Swiss market as point of reference for its insights into the local and international fashion scene. With two editions (French edition and German edition), L OFFICIEL Schweiz/ Suisse offers a unique gateway to the evolving world of fashion, art and beauty with a deep understanding of tradition and innovation. September 2016 has marked an important turning point, with the takeover of the magazine by Jalou Media Group, publishing group of L OFFICIEL Paris. A new editorial organization has been announced, with the appointment of an Editor-in-Chief Livia Zafiriou, who brought the title to the next level.
L O F F I C I E L SUISSE/SCHWEIZ TEAM Livia Zafiriou Editor in Chief Marc Huerlimann Marketing & Sales Manou Steiger Managing & Social Editor Lena Staeheli Content Editor & Production Coordinator Lisa Mettier Art Director Freelance Ursula Borer Beauty Editor Stéphane Bonvin Senior Editor (French) Katharina Blansjaar Senior Editor (German) Nina Martin Contribution Journalist
LES F I L L E S DE L OFFICIEL ISABELLE BSCHER Insta : 2 200 VICTORIA MONFORT Insta : 25 000 KAREN FLEISCHMANN Insta : 35 500 ROMINA CHOUN Insta : 17 300 ILENIA TOMA Insta : 49 500 DANIA & MARIAM SAWEDEG Insta : 9 313 JOANNA UZUNOVA Insta : 4 200
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EDITORIAL News - Fashion Beauty - High Jewelry - Watches Travel - Lifestyle Interviews - Events Addresses
KEY FIGURES PRINT Frequency: 8 issues/year) Printed : 20.000 copies 15.000 German edition / 5.000 French edition TARGET READER Women - Core age: 28+ Urban, active, highly educated, fashion conscious AB+ DIGITAL www.lofficiel.ch UV: 5k PV: 32k Facebook: / Instagram: 21k Les filles de L OFFICIEL : 145k TARGET READER DIGITAL Women and Men, educated, AB+, cosmopolite, demanding and passionate of fashion, art, travel, contemporary art, lifestyle, entertainment...
L OFFICIEL Hommes SUISSE/SCHWEIZ The latest in men s fashion, the most exciting trends and movements in the world of art, personal portraits of extra ordinary contemporaries, outstanding reports and much more make of L OFFICIEL Hommes an essential point of reference for all issues that are an interest to men. Published twice a year, L OFFICIEL Hommes allows to follow all the trends of men fashion seasons. Editor in Chief Marc Hürlimann
COVER
EDITORIAL News - Style Portraits - Feature Fashion Design Automobile Living Address
KEY FIGURES PRINT Frequency: bi-annual (2 issues/year) Printed: 20.000 copies 15.000 German edition / 5.000 French edition TARGET READER Men Core age: 30+ Cosmopolite, urban, independent, self confident, business men and passionate of fashion & lifestyle AB+
LOFFICIEL.CH L OFFICIEL is a global brand which includes as many areas of expertise as numbers of magazines. Certainly fashion, but also art, traveling, design, lifestyle & men are important themes. Therefore all this knowledge and expertise will be combined in one website.
E D I T O R I A L C A L E N D A R L OFFICIEL Themes Newsstand Booking deadline Material deadline FEBRUARY/ MARCH APRIL MAY JUNE/JULY/ AUGUST Icons Fantasy of Fashion - Watches 1.3.18 22.1.18 26.1.18 Inspiring Women Every day s fashion - Beauty + BASELWORLD Works of Art Haute Couture luxury jeweler - Design Travel & Health, Summer Beauty- Summer fashion 6.4.18 26.2.18 2.3.18 3.5.18 26.3.18 30.3.18 14.6.18 7.5.18 11.5.18 SEPTEMBER Urban Fashion New collections - 30.8.18 16.7.18 20.07.18 Accessories OCTOBER Fashion & Beauty, Autumn colours 4.10.18 20.8.18 24.08.18 NOVEMBER Winter Fashion pre Gift Guide- Watches 8.11.18 24.09.18 28.09.18 DECEMBER/ JANUARY Destinations Switzerland & culture + Haute Joaillerie & Watches, Haute Couture 6.12.18 29.10.17 2.11.18 L OFFICIEL HOMMES Themes Newsstand Booking deadline Material deadline Spring / Summer The Reinaissance Man 16.03.18 5.2.18 9.2.18 Autumn / Winter TBC 18.10.18 3.9.17 7.9.18
RATES PREMIUM PLACEMENTS (first third of the issue) CHF INSERTS AND SUPPLEMENTS WEIGHT CHF Gatefold cover (2 pages) 42 000 Gatefold opening (4 pages, details on request) 56 000 Opening Spread / Ouverture 28 000 First double page 26 000 Second double page 24 000 Premium double page (front third of the magazine) 22 000 Premium single page (opposite contents, editorial, etc.) 14 000 Inner back cover 14 000 Back cover 18 000 Special advertising forms on request STANDARD PLACEMENTS CHF Double page 20 000 Single page 12 000 ADVERTISING WITH TIP-ON CHF WEIGHT/ARTICLE Postcard (1 sheet, unfolded) 12 000 Up to 25 grams 18 000 26-35 grams 20 000 36-49 grams 24 000 Sachets/samples 20 000 Up to 15 grams 15 000 16-25 grams 18 000 26-35 grams 21 000 36-49 grams 24 000 Maximum end format: 205 x 265 mm VOLUME DISCOUNTS (Advertisements, loose inserts and tip-ons may be cumulated) Agreed period: 12 months VOLUME IN % CHF 2 50 000 4 100 000 6 150 000 8 200 000 10 250 000 12 300 000 13 350 000 15 > 400 000 N.B.: in the case of cancellations after closing date, we reserve the right to charge 50 % of the gross fee for a premium placement. Agency commission: 15 %. All prices are subjected to 8 % value-added tax. L OFFICIEL offers all usual special formats and advertorials.