As inspiring as life.

As inspiring as life. Inspire your oedema patients with the variety of the unique mediven flat-knits! medi. I feel better. 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 1 10.04.17 11:12

Trend colours from page 4 2 mediven flat-knit New colours and patterns 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 2 10.04.17 11:12

mediven flat-knit 2017 Fashion-Elements from page 10 New colours and patterns mediven flat-knit 3 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 3 10.04.17 11:12

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As inspiring as life. Patients with oedema love mixing and matching their individual compression garments. Now the selection is even greater! The new trend colours Mint-green, Coral and Blue-Jeans for all flat-knit arm and leg products * ensure even more individuality in the treatment of oedema. A total of four standard and nine trend colours offer fashionable elegance for any event and all seasons. Add Design-Elements to the colours for a sophisticated look at no additional charge. Delight your customers with the unique variety of medi! * does not apply to mediven sensoo New colours and patterns mediven flat-knit 5 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 5 10.04.17 11:13

Three new trend colours for mediven flat-knit: solid colour or combined with a pattern Colour Coral Colour Mint-green + Ribs Design-Element Available from May 2017! Colour Blue-Jeans + Stars Design-Element 6 mediven flat-knit New colours and patterns 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 6 10.04.17 11:13

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Trend colour Blue-Jeans Trend colour Mint-green Stylish all-rounders Blue-Jeans is always a good match, whether worn with trendy patchwork denim, with nude tones or classic black clothes there are no limits for this colour! Caroline Sprott Oedema patient and fashion blogger New colours and patterns mediven flat-knit 7 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 7 10.04.17 11:13

Trend colour Coral Pure vitality Mint-green sets great accents of colour to elegant outfits. Combined with garments in anthracite and marine blue, this colour is a perfect addition to your wardrobe. Caroline Sprott Oedema patient and fashion blogger For romantics Wonderfully feminine and playful, the warmth of this shade will enhance your complexion. Combine with white to create a light, feminine, spring look. Caroline Sprott Oedema patient and fashion blogger New colours and patterns mediven flat-knit 8 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 8 10.04.17 11:13

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As inspiring as life. Available since February, and has already won two awards: The Fashion-Elements won the if Design Award 2017 as well as the Red Dot Award 2017! medi combines a unique production method with an innovative yarn and a special dyeing process. The result: three new colours, three new patterns and a total of nine new possibilities for the mediven 550 leg and toe cap variants! Delight your customers with the unique variety of medi! New colours and patterns mediven flat-knit 11 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 11 10.04.17 11:14

Nine variants of mediven flat-knit: with stylish Fashion-Elements Colour Grey Colour Brown Colour Berry Pattern Ornaments Pattern Crosses Pattern Animal 12 mediven flat-knit New colours and patterns 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 12 10.04.17 11:14

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Fashion-Elements Ornaments Fashion-Elements Animal Dynamic, vivacious and full of the joys of life: Go for the Animal pattern to revitalise yourself with pure energy for the day ahead and give your outfit added radiance. Whether for shopping or for a party an absolute eye-catcher! Caroline Sprott Oedema patient and fashion blogger Playful and at the same time modern: "With the Ornaments pattern, the outfit looks very feminine and natural a radiant highlight for a chic dinner or a cosy chat with friends. Caroline Sprott Oedema patient and fashion blogger New colours and patterns mediven flat-knit 13 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 13 10.04.17 11:14

Fashion-Elements Crosses * Fashion elements are available for mediven 550 leg. Classic and confidently elegant: "Crosses complement the business look just as much as casual wear! This pattern is chic, stylish and timeless! Caroline Sprott Oedema patient and fashion blogger New colours and patterns mediven flat-knit 14 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 14 10.04.17 11:14

The inspiring assortment at a glance! medi's flat-knit products make the treatment of oedema even more individual. Vibrant colours, sophisticated patterns and numerous accessories guarantee that virtually no wishes are left unfulfilled. Colours Standard colours Please note: Delivery time for Fashion-Elements and trend colours is up to 10 working days. Design-Elements Trend colours* Sand Aqua Cashmere* medi Magenta Design-Elements for mediven 550 leg Pyramids Stars Caramel Navy Black Anthracite Ribs Design-Elements for mediven 550 arm and mediven esprit Moss-green Cherry-red Timeless * Available for all flat-knit products except mediven sensoo. Trend colours at no extra charge! Mint-green N e w! Coral N e w! Blue-Jeans N e w! Sportive Live Laugh Love 16 mediven flat-knit New colours and patterns 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 16 10.04.17 11:15

Order now: The colour and pattern chart (Art. no. 25165) shows an overview of all variants of mediven flat-knit hosiery (arm and leg). Flat-knit arm and leg hosiery from medi can each be enhanced with three design elements. Elegant, party-going or casual: The patterns complement the colours (standard and trend colours) perfectly and whet the appetite for the widest variety of occasions. Fashion-Elements New! Fashion-Elements for mediven 550 leg Animal Ornaments Fashion-Element colour combinations Berry Brown Crosses Grey Three patterns, three colour combinations, nine possibilities! Note: Colours may vary due to printing. New colours and patterns mediven flat-knit 17 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 17 10.04.17 11:15

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medi World of Compression A strong brand. A wide-ranging product range. Convincing concepts. medi World of Compression: signpost to the future with 65 years competence in the field of compression. Your partner for the highest demands on quality, innovation and design. Let s shape the future together and create positive brand experiences for you and your clients! Satisfied customers and new potential Numerous possible combinations for more successful treatment. mediven compression garments are available in many colours and variants. Thus medi can provide just the right garment for almost every indication. The broad assortment of add-ons helps patients enjoy wearing their stockings for long-term treatment compliance. Join medi in profiting from a partnership that is based on goodwill and helpful services. New colours and patterns mediven flat-knit 19 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 19 10.04.17 11:15

The fear of wearing granny stockings is quickly lost when our customers see the colours and patterns of our flat-knit products. Interview with Barbara Wessels Sanitätshaus Arnold Leonberg (Medical supply store, Germany) Ms Wessels, how do your patients respond to the variety of flat-knit trend colours and patterns? B. Wessels Patients respond very well to the range of trend colours and patterns. They also see that we make use of this variety. For example, in summer I like to wear shorts with compression stockings. This way we show our customers that they don t need to hide their compression wear. Many customers are pleasantly surprised with the modern look of care products today. The fear of wearing granny stockings is quickly lost when they see the colours and patterns of our flat-knit products. Cherry red, anthracite and aqua are particularly popular. In the patterns, the Pyramids and Ribs are a firm favourite as well as the Pyramid and Stripe pattern. However, the new Fashion-Elements are an absolute highlight. How are the new Fashion-Elements received by your customers? B. Wessels They are thrilled. The range is so unique and playful. When our customers see the different patterns and colours for the first time, they say things like: wow, fantastic or finally something bright and bold with patterns and colours. I love to wear all three patterns, the Ornaments and Crosses in the colour berry and the Animal pattern in grey. They are really great for mixing and matching with all kinds of clothing. Especially if you prefer to wear more muted colours, the Fashion-Elements are a real eye-catcher. How did you make your customers aware of the new range? B. Wessels In this case, we had an event, to which we invited all our flat-knit customers and which we also advertised in the newspaper. I gave a presentation on 20 mediven flat-knit New colours and patterns 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 20 10.04.17 11:15

Barbara Wessels is a lipo-lymphoedema patient and has been running the Sanitätshaus (medical supply store) Arnold in Leonberg with her husband since 2007. Since 2012 she has managed the in-house lymph competence centre. The expert for the treatment of venous and oedema patients is happy to share her own experience in compression therapy and encourages patients to choose trend colours. In the interview she also reports about why non-medical accessories are very important for patient compliance. living with lipo- and lymphoedema and we had a medical doctor on site who is an expert in this field. However, the Fashion-Elements fashion show was the absolute highlight. Four patients, one of them a man, took part. When they presented the designs with different outfits there was many an impressed murmur in the audience. I immediately noticed that the Fashion-Elements are a real hit not surprisingly, they are after all a real innovation in flat-knit care products. various aspects of their disease with other patients from the region. The advantage of fashion shows is that one can show patients how to combine the different colours and patterns of compression products with different types of clothing. They can visualise the result. Ms Wessels, thank you for the interview. Our customers loved that legs look slimmer in the patterns and that they were able to see with what type of clothing the patterns can be combined. For example, we showed everyday outfits matched with Animals, and Crosses with business attire. The presentation of the Ornaments pattern with evening wear created a huge buzz. What are your experiences with events e.g. a fashion show for the new Fashion-Elements? B. Wessels We regularly hold events, also in cooperation with Lymphnetz-Schwaben e.v.; usually around 30 to 50 customers attend. From our perspective this is a great success, because for patients this means that they are being brave and stepping out of anonymity. They give us feedback, saying that they really appreciate these events as it gives them the opportunity to talk about the New colours and patterns mediven flat-knit 21 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 21 10.04.17 11:15

Many oedema patients also see compression garments as a fashion accessory. Interview with Martina Glomb Professor of Fashion Design studies at Hanover University of Applied Sciences and Arts, Germany Dear Prof. Glomb, you have overcome breast cancer and you wore a compressive sleeve. How did you find the sleeve? Prof. Glomb I always dealt very openly with my illness. But the beige sleeves available at that time did not match my positive attitude. Even as a designer I found it difficult to integrate the sleeve fashionably in my everyday life. But this aspect is so incredibly important: You want to cast your illness aside instead of thinking about the treatment all the time. What patterns and colours would you have wanted for your sleeve? Prof. Glomb I would have loved wild patterns, tattoo shapes and vibrant colours. When I stood up without any hair in front of my students and told them what had happened to me, they broke out in spontaneous tumultuous applause and offered me so much encouragement and comfort. I would have been able to enjoy this moment with much more pride and far more confidently, if I had been wearing a cherry red sleeve or one with a cool pattern. Do you believe that fashionable variety is important for compression therapy for oedema patients? Prof. Glomb Absolutely, yes. I have met a lot of people who deal very proactively with their disease and the treatment methods. They want colours; many patients want to see compression hosiery as a fashionable accessory, not as a medical device. medi offers new two-tone fashion elements. How do you like the designs Crosses, Animal and Ornaments? Prof. Glomb It is important to allow for more colourfulness, patterns and zest in life. The Crosses pattern is my favourite. The grey coloured stockings match a black dress, I'm sure you can imagine all sorts of colour compositions. What piece of advice on the topic of fashion and compression would you like to give oedema patients to take away with them? Prof. Glomb I was always full of the joys of life in every phase of my disease, even during the difficult times. The people around me, my job and my clothes gave me the strength I needed. I have always dressed in brightly coloured clothes that matched my feelings. It's important to adjust your approach and risk something you've never tried before every now and then, particularly in times of uncertainty. Professor Glomb, many thanks for the interview. Prof. Martina Glomb, born in Bremen, worked many years as Chief Designer at the fashion legend Vivienne Westwood in London. Since 2005 she has taught fashion design at the Hanover University of Applied Sciences and Arts. After being diagnosed with breast cancer in 2011 she wore a compressive sleeve, to prevent a lymphoedema. The design expert conquered cancer and knows from experience how important the fashionable aspect of compression is. 22 mediven flat-knit New colours and patterns 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 22 10.04.17 11:15

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Headquarters medi GmbH & Co. KG Medicusstraße 1 95448 Bayreuth Germany T +49 921 912-0 F +49 921 912-781 export@medi.de www.medi.de/en 97192 / 04.2017 97192-PMBR-220x220-Lymph2017-Trendf-FH-EN-RZ-nsc.indd 20 10.04.17 11:12