Welcome to a tiny boutique agency to serve your small company s or organization s advertising needs. I offer one thing a big network can not deliver: a very personal step-by-step approach to solve your communication challenges. Together we will work on your path to strategic innovation, develop a unique corporate identity if needed and create coherent communication materials throughout the media channels most useful for achieving your goals: be it brochures, stationary, posters, websites or bigger campaigns. My set-up also means there s neither pound nor time wasted as I can flexibly adapt to your work flow. Have a look at my work or start exploring my process. To get a quote, please get in touch. I d love to hear from you.
STRATEGIC DESIGN CLIENTS Erich Kästner Realschule fibcom CONTEXT strategic tools design development Schwarz Foundation
The Erich Kästner School has dedicated parents and volunteers who wish to change the school s appearance. By the time I got involved, they were looking for fresh thinking to take their initial idea to the next level./ push their work a step further. I focused on the school s ethos in which the individual is seen as part of a team. This lead to a logo that visualizes the school s key motif of inclusion whilst simultaneously reflecting its building s fundaments. Based on this new piece of identity, I developed a wide range of communication materials for the school - from business and greeting cards to buttons and letter heads as well as photographs for their online presentation. In collaboration with the top leadership, we then moved on to implement a cultural change. As a result the new corporate identity has had an impact
STRATEGIC DESIGN CLIENTS Erich Kästner Realschule fibcom CONTEXT strategic tools design development Schwarz Foundation
I have been working with fibcom for over 10 years. When the company outgrew everybody s expectations, they realized the need for more than just a logo. We started to develop a corporate identity and philosophy to ultimately shape their visual aesthetics. A six hour branding workshop helped to explore fibcom s universe and lead to a report describing the general attitude of the business and its employees: the IT-company shares values of German manufacturing and highly appreciates reliability and in-house training of new blood. To reflect fibcom s roots we chose a high quality, efficient and durable object: the chalk board. It is the basic element of their new appearance featuring on website, business cards and letter head.. It s even spreading to their office space! A dedicated office wall will trasform into a giant chalk board and the sterile plastic boards will be thrown out. Up to this point, fibcom s ethos was lived but never communicated clearly. The current focus lies on a new set of promotional materials to let the outside feel what fibcom is about, too. The initial branding workshop motivated change and shaped fibcom s self awareness. It has now become their guiding principle and the report serves as their design guide.
CONTEXT strategic planning tools (Leica)
STRATEGIC DESIGN CLIENTS Erich Kästner Realschule fibcom CONTEXT strategic tools design development Schwarz Foundation
The Schwarz Foundation organises the Samos Young Artist Festival and runs the Art Space Pythagorion. The two have become institutions on the Greek island and draw attention from international media. After five successful years, the organically grown culture has reached a point where a new formal structure is required. I took the opportunity to present my ideas for a possible future communication strategy.
page 3 page 2 analysis analysis page 6 communication The Schwarz Foundation faces two major SamOS YOuNg artists FeStIVaL current communcation materials SummaRY three brands, ONe IdeNtItY three brands, ONe VISuaL aesthetic challenges: Its success requires a strategic Now in its 5th year, the festival has gained communication approach. And the Schwarz widespread attention. Word of mouth circulates WebSIte ads confusion The three brands might have three different To communicate the idea of liberty, pictures family s personal life needs to be sheltered. and everybody involved adores it. Newspaper On the Schwarz Foundation s website, three In advertising materials, ie. a double-page in a While three different types of structures are goals, but they share a common theme: liberty used in communication materials express an willingly publish articles and journalist flock in blocks are presented magazine communicated, the inconsitent wording adds element of endlessness: The infinite sky, the sea from all around the world to witness its glory. Music+Theatre 1/2 page Samos YA Festival (left side) a fourth layer of confusion to the projects All three question borders and limitations. They stretching to the horizon, open doors and win- Fine Arts 1/2 page Women of Troy (left side) hierarchies. provide a framework that allows participants dows, a look over mountain tops. theatre production Originally just a bi-product in the shade of its famous sister s spotlight, the three to four day long performances crave for more recognition and a bigger publicity. art Space pythagorion The Schwarz Foundation s youngest project Whether intended or not, the festival has become a brand of its own. The theatre productions become more complex. Around the Art Space new shops open. And the fellows themselves drag a different public to the island of Samos. An ever so slight shift of dynamics takes place. Fellowship suggesting these are its three pillars. press materials In press materials however, the structure of Boderline Samos Young Artists Festival 1/1 page Nevil Aladag (right side) is favoured, highlighting one (Nevil Aladag) above others (SYAF and Theatre) WORdINg Samos Young Artists Festival is a brand name. Women of Troy is a title. Art Space Pythagorion is a place. to grow, develop their potential, surprise and be surprised. Pre-conceived notions are challenged. Traditional barriers are torn down. Possibilities are re-evaluated. These pictures also represent the island of Samos and the breathtaking atmosphere of its landscape - something locals can identify with and visitors dream of. started ambitiously and remained true to its Women of Troy Nevil Aladag is a person. goal of presenting international artists with is communicated. Fellowship is a program. Harun Farocki, Slavs and Tatars and Nevil Aladag exhibiting in its purpose-converted halls. FeLLOWShIpS Tied to the Art Space s success, the fellowship program presents young curators the possibi lity to gain significant experiences on an international arts platform. page 4 RecOmmeNdatION page 5 detailed StRuctuRe promote three SepaRate brands To introduce a clearer structure, the current portfolio should be separated into three individual become less intertwined and are able to operate Treated as separate entities, these three brands brands. independently. The Schwarz Foundation remains the realm of Their separation also allows members of the the Schwarz family and provides the financial Schwarz family to reduce the role they play backing of chosen projects. in the Samos Young Artists Festival and the Art Space Pythagorion at any point in time as The Samos Young Artists Festival is all about they see fit, without their position as founders music and theatre, encouraging exchange and and directors of the Schwarz Foundation being providing inspiration for a new generation of questioned. artists. It receives financing from the Schwarz Foundation and other sponsors. The Art Space Pythagorion hosts exhibitions and offers fellowship to up an coming artists and curators. It receives financing from the Schwarz Foundation and other sponsors. SamOS YOuNg artists FeStIVaL art Space pythagorion SchWaRZ FOuNdatION Exhibition About Music Fellowship Investors Theatre Music ----------------------------------------------------- - Idea - Festival (current & past) - Partners & Sponsors - get in touch (contact, imprint, legal & social networks ) Exhibition ----------------------------------------------------- - Idea - Artist (current & past) - Partners & Sponsors - get in touch (contact, imprint, legal & social networks ) About ----------------------------------------------------- - who we are (founders, team, leaders) - what we want (philosophie, goal, position) - get in touch (contact, imprint, legal & social networks ) Theatre ----------------------------------------------------- - Idea - Performances (current & past) - Partners & Sponsors - get in touch (contact, imprint, legal & social networks ) Fellowship ----------------------------------------------------- - Idea - Fellows (current & past) - Partners & Sponsors - get in touch (contact, imprint, legal & social networks ) Investor Relations ----------------------------------------------------- - Ways to support us (donnations) - Dinner Table Bookings (fundraising) - get in touch (contact, imprint, legal & social networks )
page 9 mood board page 8 double page ad SAMOS YOUNG ARTISTS FESTIVAL IN SEVEN DAYS AROUND THE WORLD 07-13.08.2014 nightly performances from 20.30h - 23.00h at the Amphitheatre near Pythagorion, Samos, Greece featuring Guy Mintus, Vivi Vassileou, David Gazarov BORDERLINE 07-13.10.2014 open daily from 18.00h - midnight an exhibition by Nevil Aladag with masterpieces exclusively produced for the Art Space Pythagorion page 7 WebSIte StRuctuRe OVeRVIeW SAMOS YOUNG ARTISTS FESTIVAL THE WOMEN OF TROY 14-17.08.2014 nightly shows from 20.30h - 23.00h at the Amphitheatre near Pythagorion, Samos, Greece featuring Akilas Karazizis, Written by Ullrich Sinn MEET OUR FELLOWS 07-13.10.2014 Yannis Arvanitis, Dimitris Baltas, Michelangelo Corsaro, Jorgina Stamogianni, Saliha Yavuz, Pavlina Kyrkou, Petros Moris ART SPACE PYTHAGORION Music TheaTre SCHWARZ FOUNDATION ART SPACE PYTHAGORION about us investor realtions exhibition FeLLOWshiP
page 11 LOgO (optional) page 12 business cards SCHWARZ FOUNDATION ART SPACE PYTHAGORION SAMOS YOUNG ARTISTS FESTIVAL Metzstraße 36 81667 München +49 (0) 89 44 24 99 05 info @ schwarz-foundation.com Port of Pythagorion 931 22 Samos Greece every August in an Amphitheatre on a Greek Island CHIONA XANTHOPOULOU SCHWARZ Executive Director +49 (0) 160 9088 0172 cxs@schwarz-foundation.com MARINA FOKIDIS Curator +49 (0) 160 9088 0172 mf@art-space-pythagorion.com HELENA KAGENECK Director of Operations +49 (0) 160 9088 0172 hk@schwarz-foundation.com SCHWARZ FOUNDATION
page 13 WebSIte StRuctuRe details p. 14 SAMOS YOUNG ARTISTS FESTIVAL SamOS YOuNg artists FeStIVaL Music Idea TheaTre Festival p. 15 p. 16 SAMOS YOUNG ARTISTS FESTIVAL SAMOS YOUNG ARTISTS FESTIVAL Partners & Sponsors Music Idea TheaTre Festival PrOGraM Lets celebrate diversity through the power download as.pdf (ca 13 MB) of music in an ancient open air theatre. Partners & Sponsors p. 17 Music Idea TheaTre Festival current past nightly from 20.30 to 23.00h Partners & Sponsors 07 08 09 10 11 12 13 AUGUST 2014 get press release here (click) SAMOS YOUNG ARTISTS FESTIVAL p. 18 p. 19 SAMOS YOUNG ARTISTS FESTIVAL PrOGraM download as.pdf (ca 13 MB) Music Idea TheaTre Festival current past nightly from 20.30 to 23.00h Partners & Sponsors 07 08 09 10 11 12 13 AUGUST 2014 get press release here (click) MaNhaTTaN school OF Music www.msmnyc.edu SAMOS YOUNG ARTISTS FESTIVAL Example of extended program section and We thank our partners and sponsors for picture/ photograph inclusion their support - without them the festival PrOGraM Willanny Darias (Cuba/USA) wouldn t be the same. 2011 2012 2013 2014 piano solo concert Robert Schumann Music Idea TheaTre Festival current past MaTeriaL Partners & Sponsors pictures 2011 2012 2013 2014 press clippings 2011 2012 2013 2014 Symphonic Etudes (...) Music Idea TheaTre Festival Partners & Sponsors p. 21 p. 20 p. 22 SAMOS YOUNG ARTISTS FESTIVAL SAMOS YOUNG ARTISTS FESTIVAL SAMOS YOUNG ARTISTS FESTIVAL like us on facebook.com/syaf like us on facebook.com/syaf NeW season join the conversation on twitter @syaf #syaf join the conversation on twitter @syaf #syaf - stay TuNeD, JOiN Our Music Idea Music Idea Music TheaTre Festival TheaTre Festival TheaTre Partners & Sponsors Organised by the Schwarz Foundation Partners & Sponsors Organised by the Schwarz Foundation www.schwarzfoundation.com www.schwarzfoundation.com MaiLiNG LisT Press by Zuma Communications www. zumacom.gr Artistic Direction by Daniel Nolde Technical Set Up by That Guy Recordings by That Label (...) Disclaimer Despite careful control, we cannot assume any liability for the content of webpages to which we may have provided a link. Own- Example of extended get in touch section Example of a possible between-the-seasons website appearance. Note: The whole arrangement/ structure on the previous pages, which applies to the MUSIC area, would be exactly the same for THEATRE
page 23 WebSIte StRuctuRe details p. 24 p. 25 art Space pythagorion ART SPACE PYTHAGORION p. 26 ART SPACE PYTHAGORION ART SPACE PYTHAGORION NeViL aladag, BOrDerLiNe (2014) download press release here (ca 12MB) quo officit, omnimus re num fugitatur re exhibition Idea exhibition FeLLOWshiP Artist Idea FeLLOWshiP Artist Partners & Sponsors Partners & Sponsors doluptaspidi omnimag nihicim inciendi Lets use the unique position between exhibition Orient and Occident to explore questions of identity, borders and categorisation in this purpose-converted white cube building. p. 27 Idea FeLLOWshiP Artist current past utation ex et hitatatque parit lanto voles nusaepr epudae re volut faciatempos eum Partners & Sponsors doles dolut dionsectotas consequ odisint rectotas eaqui blab is receaqu atumquae p. 28 ART SPACE PYTHAGORION p. 29 ART SPACE PYTHAGORION ART SPACE PYTHAGORION We thank our partners and sponsors for NeViL aladag, BOrDerLiNe (2014) download press release here (ca 12MB) their support - without them the exhibition slavs and TaTars (2013) Long Legged Linguistics quo officit, omnimus re num fugitatur re wouldn t be the same. press release doluptaspidi omnimag nihicim inciendi exhibition Idea FeLLOWshiP Artist current past Idea utation ex et hitatatque parit lanto voles exhibition nusaepr epudae re volut faciatempos eum FeLLOWshiP Artist current past exhibition Idea FeLLOWshiP Artist harun FarOcki (2012) Partners & Sponsors doles dolut dionsectotas consequ odisint Partners & Sponsors Between Eye and Hand Partners & Sponsors rectotas eaqui blab is receaqu atumquae press release conse voluptur aborend icimus eum voluptassi bea doles autecab oreperferum est, ex ex ea quidignienti ab ilit res aligendae rae delit et alit quunder p. 30 p. 31 ART SPACE PYTHAGORION ART SPACE PYTHAGORION like us on facebook.com/asp like us on facebook.com/asp join the conversation on twitter @asp #asp exhibition Idea join the conversation on twitter @asp #asp exhibition FeLLOWshiP Artist Idea FeLLOWshiP Artist Partners & Sponsors Organised by the Schwarz Foundation Partners & Sponsors Organised by the Schwarz Foundation www.schwarzfoundation.com www.schwarzfoundation.com Press by Anna Wichmann Artistic Direction by Dr Andrea Lukas Curatorial Work by Marina Fokidis Networking by Good Cop Bad Cop GmbH Photography by This Person (...) Disclaimer Despite careful control, we cannot assume any liability for the content of webpages to which we may have provided a link. Owners of linked pages are solely liable for their Example of extended get in touch section
page 32 WebSIte StRuctuRe details p. 33 p. 34 SchWaRZ FOuNdatION SCHWARZ FOUNDATION p. 35 SCHWARZ FOUNDATION SCHWARZ FOUNDATION Chiona Xanthopoulou-Schwarz is the We want to create places where inspriation Schwarz Family s representative and the happens. foundation s Executive Director. Helena Kageneck is her right hand and Director If you believe people need to talk to each of Operations. other to understand one another, you need about us Who we are about us Who we are investor realtions What we want investor realtions What we want Antje Ehmann, Dr. Markus Michalke, Robert Sirota and Nikos Tsouchlos are members of about us Who we are to offer them a place to meet. The field of investor realtions What we want discussion is opened by challenging no- tions of borders, categories and belonging. We invite you to take part in the journey. the foundation s board of trustees. We create our own projects to stimulate exchange. The last five years and the success of both Samos Young Artists Festival and the Art Space Pythagorion are proof of our commitment. Please join us in our endeavour. p. 36 p. 37 SCHWARZ FOUNDATION SCHWARZ FOUNDATION p. 38 info@schwarzfoundation.com info@schwarzfoundation.com facebook.com/schwarzfoundation SCHWARZ FOUNDATION facebook.com/schwarzfoundation Schwarz Foundation ggmbh Schwarz Foundation ggmbh about us Who we are Metzstraße 36 about us Who we are Metzstraße 36 investor realtions What we want 81667 München investor realtions What we want 81667 München phone 00 49 (0) 89-44 24 99 05 phone 00 49 (0) 89-44 24 99 05 DirecTOr OF OPeraTiONs Helena Kageneck Example of extended get in touch section hk@schwarzfoundation.com coordinator about us Ways to support us Miranda Mustermann investor realtions Dinner Table Bookings mm@schwarzfoundation.com (...) p. 39 SCHWARZ FOUNDATION p. 41 p. 40 There are various ways to support us. Whether small or substantial, we welcome all contributions. Ways to support us of our projects such as the Samos Young investor realtions Dinner Table Bookings Artists Festival and Art Space Pythagorion. SCHWARZ FOUNDATION SCHWARZ FOUNDATION All funds raised go towards the realisation about us Make a DONNaTiON pledge 100 500 1000 3000 and get an exclusive special surprise FuNDraisiNG DiNNer Be a PrOJecT s sponsor Every year we organise an exclusive Let your brand savour in the culturally rich fundraising dinner by invitation only. environment the Samos Young Artists Festival has to offer or be on the forefront of about us Ways to support us Please log in with your account for modern art at the Art Space Pythagorion. investor realtions Dinner Table Bookings further information: BecOMe a ParTNer Name Show your commitment by becoming the Password exclusive partner of either the Samos Young Artists Festival or Art Space Pythagorion. info@schwarzfoundation.com facebook.com/schwarzfoundation Schwarz Foundation ggmbh about us Ways to support us Metzstraße 36 investor realtions Dinner Table Bookings 81667 München phone 00 49 (0) 89-44 24 99 05 executive DirecTOr Chiona Xanthopoulou-Schwarz cxs@schwarzfoundation.com
TO VIEW MORE, PLEASE GET IN TOUCH Madalena Xanthopoulos mx@madalena-xanthopoulos.com +44 7513 714760