GET TRENDING: A GUIDE TO THE TOP TRENDS & TIPS TO BE A TREND DESTINATION Presented by: Amanda Gizzi Director of PR & Events May 18, 2016
TRENDS & STYLES TRENDVISION Trendbook Forecast 2017+ Trendbook Forecast 2017+ is the most important resource on the megatrends that will influence jewelry design from 2017 and beyond. Produced by Fiera di Vicenza s independent trend observatory and research department, TRENDVISION Jewellery + Forecasting, the Trendbook Forecast 2017+ reveals the international jewelry, diamond and watchmaking trends with beautiful jewelry images, consumer profiles and more.
EDGY MINIMALISM Linear Minimal Modern Wiry Thin Carelle, Amy Glaswand, Gabriel & Co. Mugler
PEARL BREEZE Modern pearls Twist on classics Mix with gemstones Fern Freeman, LJD Designs, Martha Seely Givenchy
AMAZING LACE Intricate Lace Metalwork Feminine Delicate Gurhan, Jewelry Television, Just Jules Preen
SEA WORLD Fantasy Sea Creatures Fish Scales Magical Whimsical LJD Designs, Roberto Coin, Jewelry Television Emilio Pucci
EXOTICA-GEMS Rare One-of-a-kind Colorful Iridescent Takat, Omi Privé, Dawes Design Fyodor Golan
VOLUME EVOLUTION 3D Cubes Cylinders Cages Alexandra Mor, Vitae Ascendere, Stuller Zuhair Murad
JEWEL-CHATTING Symbols Messages Romantic icons Initials Dilamani, Alex Woo, Stuller Dolce & Gabbana
WHAT ELSE WE ARE SEEING
MODIFIED HALO ENGAGEMENT RINGS David Mor, Stuller, Vivaan, Leo Ingwer
ENGAGEMENT RINGS WITH OVAL STONES Omi Prive, Claudia Endler, Leo Ingwer, Gabriel & Co.
WEDDING BANDS Laurence Bruyninckx, Vivaan, Lashbrook, Byard F. Brogan, Phyllis Bergman for Mercury Ring
TRENDS: ON THE RED CARPET
COLLAR NECKLACES & LARIATS Vivaan, Meredith Marks, Le Vian
TRENDS: ON THE RED CARPET
DOUBLE DROPS, MISMATCHED, AND FLOWING Drukker Designs, Margery Hirschey, Laurence Bruyninckx
TRENDS: ON THE RED CARPET
STATEMENT BRACELETS AND WRAP BRACELETS Christopher Designs, Fern Freeman, Forevermark
TOP COLORS FOR SPRING 2016
THE COLORS OF THE YEAR ROSE QUARTZ SERENITY Syna, Sandy Leong, Pamela Huizenga, Syna
SPRING 2016 TOP COLORS FIESTA GREEN FLASH SNORKEL BLUE Omi Privé, Suzy Landa, Meghna Jewels
FALL 2016 COLOR PALETTE
FALL 2016 Zaiken, Meredith Marks, Gumuchian Oscar de la Renta
FALL 2016 Ian Saude for Kaiser Gems, Vivaan, K. Brunini Michael Kors
FALL 2016 Meredith Marks, Vivaan, Just Jules Marissa Webb
FALL 2016 Le Vian, Eli Frei, Stuller Cushnie et Ochs
FALL 2016 Meredith Marks, Just Jules, Le Vian Ralph Lauren
FALL 2016 Omi Privé, Gumuchian, LX Antwerp Ulla Johnson
FALL 2016 Takat, Alexandra Mor, Dilamani Escada
FALL 2016 Sandy Leong, Eli Frei, Pancis Gems Jenny Packham
FALL 2016 Le Vian, Sandy Leong, LX Antwerp Tibi
FALL 2016 Dilamani, Alexandra Mor, Scott West Diamonds Oscar de la Renta
BE A TREND DESTINATION
READ & WATCH
READ & WATCH
PROMOTE
PROMOTE PANTONE COLORS
CONNECT AND DISCUSS ON SOCIAL MEDIA #jewelrytrends #trends #jewelry #diamonds #instajewels #stacksarethenewblack #fashion #showmeyourrings #style #trendy #buyjewelry
FACEBOOK 72% of online adults use Facebook. 65% of Facebook users visit daily and 40% visit multiple times per day. 47% of Americans say Facebook is their #1 influencer of purchases.
HOW TO BOOST POSTS ON FACEBOOK It's now a pay-to-play social world Engagement on organic Facebook posts is now just 0.073 percent
HOW TO BOOST POSTS ON FACEBOOK
RESULTS: BOOSTED VS. NOT BOOSTED
TWITTER Twitter has over 320 million users, and 100 million daily active users. Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
WATCH AND JOIN THE CONVERSATION
INSTAGRAM 400 million monthly active users 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter
PINTEREST 47% of online consumers have made a purchase based on Pinterest recommendations. 80% of total Pinterest pins are repins.
LIKEABLE JEWELERS Social media content creation & scheduling platform Every Facebook post is boosted View analytics Jewelers of America Members receive a 10% discount
INVEST TRENDVISION Trendbook Forecast 2017+ Trendbook Forecast 2017+ is the most important resource on the megatrends that will influence jewelry design from 2017 and beyond. Produced by Fiera di Vicenza s independent trend observatory and research department, TRENDVISION Jewellery + Forecasting, the Trendbook Forecast 2017+ reveals the international jewelry, diamond and watchmaking trends with beautiful jewelry images, consumer profiles and more. Discounted member price: 240.00 Your price: 300.00
REFRESH
THANK YOU Amanda Gizzi agizzi@jewelers.org www.jewelers.org www.facebook.com/jewelersofamerica @jewelersofamerica @JAjewelryinfo www.pinterest.com/jajewelryinfo