2016 MEDIA KIT
The The WELLNESS ISSUE BEAUTY, FITNESS & & DIET DIET BEYOND THE THE SCALE SCALE EPIC MEN S STYLE FOR FOR WORK WORK & PLAY & PLAY COMING UP UP FLOWERS Art Art at at NASSAU MUSEUM DOCTORS OF OF DISTINCTION OUR OUR ANNUAL LIST LIST OF OF LI S LI S TOP TOP DOCS DOCS RON DARLING BASEBALL, MEDIA MEDIA AND AND STRIKING OUT OUT DIABETES NORTHERN CALIFORNIA EAT, DRINK, HUG A TREE the Food Issue CLARE ROSE LOCAL CRAFT 18THINGS TO EAT THIS YEAR RESTAURATEURS FOR LOVE AND LIFE HAMPTONS HOT SPOTS THE BEST OF THE EAST END WORLD BBQ SPRUCE UP THE OL STANDBY WITH ECLECTIC EATS FUN IN THE SUN PULSE S SUMMER ALMANAC WHERE TO GO, WHAT TO DO NO NO GMOS GMOS OBJECTS OF OF MOM S DESIRE FERRARI CALIFORNIA T T LI POULTRY FARMS / RUNNING ULTRAS / TABLE CENTERPIECES / DINING IN QUEENS
WHY CHOOSE LONG ISLAND PULSE? We are Long Island s biggest magazine. Our readers are the ultimate consumers. No other media can offer the marketing exposure we can. Our readers have the highest household incomes and home values. We provide total market saturation across Nassau and Suffolk Counties. Our distribution is audited by the Alliance for Audited Media, which means our circulation is guaranteed. Award-winning publishing since 2005. long island pulse magazine t: 631.289.4315 x19 sales@lipulse.com
DISTRIBUTION BREAKDOWN: CIRCULATION: 100,000 copies monthly, 125,000 copies July/Aug (AAM audited). DISPLAY VENUES: Art galleries, boutiques, corporate centers, cultural outlets, doctors offices, luxury hotels, private/public airports, restaurants, subscription and events. *AAM audited pink sheet upon request. Nassau County Distribution 44% Suffolk County Distribution 53% Events & Non-LI Distribution 3% GOLD COAST 21% SOUTHERN NASSAU 23% HAMPTONS 21% BABYLON/ISLIP NORTH FORK/ BROOKHAVEN SMITHTOWN/ HUNTINGTON 7% EVENTS 3% 11% 14% METHOD OF CIRCULATION: Paid & Analyzed Single Copy 55.5% Paid & Market Coverage Subscription 33.5% Simon & Premier Malls 8% Events 3% Long Island Pulse targets the region s most desirable destination villages. *30% of all distribution is by individual subscription. long island pulse magazine t: 631.289.4315 x19 sales@lipulse.com
READER DEMOGRAPHICS* Our readers are the region s influentials: 35-55 years old, affluent professionals, trendsetters and VIPs. GENDER Female 59 Male 41 MARITAL STATUS Married 52 Single 48 AGE 18-34 13 35-49 39 50-64 38 65+ 10 HOUSEHOLD INCOME $250,000+ 64 $151,000-$250,000 26 Up to $150,000 10 EDUCATION BA/BS 30 MA/MS/MBA 37 PhD 15 N/A or Other 18 PROFESSION C-Level and Exec/Mgmt 20 Advertising, Arts & Creative 23 Legal, Medical, Professional 21 Entrepreneur, other 36 REAL ESTATE VALUE OF PRIMARY RESIDENCE $1 million+ 64 $701,000-$1 million 22 Up to $700,000 14 SPENDING HABITS Arts, cultural & leisure events 74% Boats (own at least one) 28% Dines Out (dinners per month) 7+ Health, exercise & sports activities 82% Homes owned per household 2+ Home renovations & theaters $15k+ last year 68% Specialty jewelry & watch purchase last year 28% Shopping (weekly retail trips) 2+ Traveled domestically (weeks last year) 5 Traveled internationally (weeks last year) 4 *Percents based on a sampling of reader response surveys. long island pulse magazine t: 631.289.4315 x19 sales@lipulse.com
FULL PAGE NON-BLEED 7 X 9.5 1/4 PAGE 3.4 X 4.68 1/2 PAGE 7 X 4.68 2/3 PAGE 4.62 X 9.5 LEFT PAGE ONLY 1/3 PAGE TALL 2.25 X 9.5 1/6 PAGE WIDE 4.62 X 2.37 1/3 PAGE WIDE 4.62 X 4.68 1/6 PAGE TALL 2.25 X 4.68
PRINT ADVERTISING RATES 1X 3X 6X 10X FULL PAGE $8,350 $7,350 $7,000 $6,700 *TWO-THIRDS 5,600 4,900 4,700 4,450 HALF PAGE 4,200 3,700 3,500 3,350 THIRD PAGE 2,800 2,450 2,350 2,250 QUARTER PAGE 2,100 1,850 1,750 1,700 SIXTH PAGE 1,400 1,250 1,200 1,150 Premium Positions: Back Cover +25%, Inside Covers +15%, Table of Contents +15%, Guaranteed Placement +10%. *Two-Thirds pages can be left-hand insertion only. DISPLAY AD DIMENSIONS PUBLICATION TRIM SIZE: 8 X 10.5 Spread: Full Page: Two-Thirds Page: with bleed 16.25 w x 10.75 h *bleed is an additional 1/8 all around non-bleed 15 w x 9.5 h 3/4 dead center gutter w/bleed 8.25 w x 10.75 h *bleed is an additional 1/8 all around non-bleed 7 w x 9.5 h 4.62 w x 9.5 h Half Page: 7 w x 4.68 h Third Page Tall: Third Page Wide: Quarter Page: Sixth Page Tall: Sixth Page Wide: 2.25 w x 9.5 h 4.62 w x 4.68 h 3.4 w x 4.68 h 2.25 w x 4.68 h 4.62 w x 2.37 h Gatefold and insert information available upon request. long island pulse magazine t: 631.289.4315 x.19 sales@lipulse.com
pushers and crown, which really shine TASTES Objects of DESIRE Fashion drinkology Kentucky Mule By Sal Vaglica There is just no way around it, fall is heavy. Clothing gets heavier because of the weather and people get heavier (at least a little bit) because of Thanksgiving and all the glory that is pie. The season fills with the aroma of wood and the spiciness of apple and pumpkin pies. Bourbon s woodsy flavor makes it the ideal drink for fall. It stands in perfectly in a Kentucky Mule where it pairs with the spiciness of a good ginger beer. Ingredients 2oz traditional wheat bourbon 1/2oz fresh lime juice Up to 6oz of ginger beer Fill a Collins glass with ice and add the bourbon and lime juice. Top off with cold gold ginger beer and stir. TIME OUT F ancy yourself a classic guy? Then the Traditionnelle Chronograph from the well-regarded Patrimony collection is the only timepiece you ll want to invest $42,900 in. It boasts rose gold hour markers, hands, >> For more nightlife, enter our Red Zone on page 138 when they catch the light. It also has a sleekly polished 18K white gold case and a rich brown alligator strap. Energy: Manual. Number of Jewels: 21. Frequency: 2.5 Hz. Power-reserve (hours): 48 approx. Vicente Villarin chevron criss cross pleated gown, Alexis Bittar earring, Laurence Decade cross platform pump. october 2010 21
PRODUCTION SCHEDULE Issues released at the top of each month. Long Island Pulse Magazine delivers fresh, award-winning coverage of the area s lifestyles, arts, fashion and entertainment 10 times a year in print, with regular supplements online through our broad digital network. This compelling, stylistic content is enhanced by issue themes and special sections. DEADLINES (PRECEDING MONTH) Insertion due by the 8 th Artwork/Materials due by the 10 th RELEASE MONTH & CONTENT THEMES FEBRUARY: THE LUXURY ISSUE Look Ahead at the Best to Come This Year Special Sections: Exquisite Jewelry & The Best Cars Ever MARCH: THE MONEY ISSUE How to Get it, Grow it, Spend it Special Section: Legal Eagles APRIL: LI SPRING PREVIEW Previews: Spring Fashion, Real Estate Special Sections: Home Makeovers, Pets & Vets MAY: HEALTH & WELLNESS Beauty, Health & Fitness Special Section: Doctors of Distinction JUNE: THE SUMMER ALMANAC Where to Go & What to Do From the Gold Coast to the Hamptons Special Sections: Boating, Entertainment, Shopping JUL/AUG DOUBLE ISSUE: ART, MUSIC & CULTURE Special Section: High Weekends in the Hamptons & East End Expanded Circulation to 125,000 SEPTEMBER: THE FALL STYLE ISSUE Essential Trends in Fashion and Accessories Special Sections: Weekend Getaways, The Best in Spirits OCTOBER: HOME DESIGN Entertaining & Decorating Before the Holidays Special Section: Best in Home Design & Interiors NOVEMBER: FOOD, WINE & SPIRITS The Best in Restaurants and Nightlife Special Section: Restaurant & Chef Profiles DEC/JAN DOUBLE ISSUE: THE HOLIDAY ISSUE Shopping, Skiing & Celebrating Winter Special Section: Holiday Gifts & New Year s Eve long island pulse magazine t: 631.289.4315 x19 sales@lipulse.com
SPRING FLING MANHATTAN STYLE BROOKLYN HONEST SECRET CITY UNDERGROUND SALOONS MIDTOWN MODERN SLEEK FASHION SLEEK FASHION MIKE TYSON POETRY IN VISION IN VISION FOCUS ON HOME: COLOR STORIES GRAPHIC DESIGN INDOORS OUT FOCUS ON HOME: COLOR STORIES GRAPHIC DESIGN INDOORS OUT NYC NYC END TO EATS QUICK START BITES END TO EATS QUICK START BITES AND A NIGHT AND ON THE A NIGHT TOWN ON THE TOWN THE BEST THE BEST INTERNATIONAL INTERNATIONAL DINING, SPIRITS DINING, AND WINE SPIRITS AND (RIGHT WINE HERE) (RIGHT HERE) NIGHTHAWKS NIGHTHAWKS LI S DINING LI S ICONOCLASTS DINING ICONOCLASTS RAY DAVIES, ROGER EARL AND RAY KLYPH DAVIES, BLACK ROGER POETRY EARL IN VISION AND KLYPH ART, FILM BLACK & FASHION POETRY IN VISION ART, FILM & FASHION Beth Stern, RESCUE GALS, PETS & VETS EXTRAORDINARY EXTRAORDINARY ESTATES OUTDOOR OUTDOOR KITCHENS KITCHENS AND AND LIVING LIVING WALLS WALLS SPRING FASHION PREVIEW SHOP SHOP LIKE LIKE A PRO, PRO, HOT HOT COMMODITIES, COMMODITIES, STUFF STUFF MEN MEN WANT WANT JIM BROWN DAVID CROSBY BEN VEREEN JIM BROWN DAVID CROSBY BEN VEREEN
WEB NEWSLETTERS EBLASTS lipulse.com is a chance to reach desirable Long Islanders as well as like-minded users based beyond the geographic footprint of the printed magazine. WEB Ads are available Run of Site or section specific. Prestige placement and custom sizes upon request. The latest analytics and availability upon request. All rates net per month. ROS Leaderboard (728 x 90) $2,000 HOMEPAGE Large Vertical (270 x 450) $950 Sidekick 1 (300 x 250) $600 Sidekick 2 (300 x 250) $600 SECTION SPECIFIC: In-post Embed (300 x 250) $800 Wide skyscraper (160 x 600) $600 Sidekick (300 x 250) $300 EBLASTS/NEWSLETTERS: Our opt-in members are the über-consumer, VIPs of the region! Stats increase daily. Eblast Exclusive $2,000 Newsletter Leaderboard (728 x 90) $1,200 Large Vertical (270 x 450) $950 Sidekick (300 x 250) $500 long island pulse magazine t: 631.289.4315 x19 sales@lipulse.com
EVENTS & SOCIAL MEDIA Our readers are the most social, culturally active influentials on Long Island. Our expanded platform reaches them at our compelling events and on their smartphones. THE BIG EVENTS Our uniquely branded, milestone events offer a range of participation: Legal Eagles Awards Dinner Doctors Awards Dinner Hamptons Summer Mixer Picnic & Polo Island Tasting March May July September November SPONSORSHIPS Mingle with VIPs and benefit from live, print, web, eblast and social network promotions: Host Venue $10,000 Exclusive Title $5,000 Luxury Partner $2,000 Liquor Sponsor $2,000 Participant $500 2D BARCODES: Instantly provide offers and gather information from our readers via cell phone. Digital reporting and barcode implementation provided. SOCIAL NETWORKING Our social network is the largest, most active and most desirable on Long Island. Best of all, it keeps growing! Communicate to our following by promoting unique offers and announcing VIP events. FACEBOOK AND TWITTER Sponsored Mention $200 Contest (up to 5 mentions/month) $1,000+ Scan here for our web and social networking stats long island pulse magazine t: 631.289.4315 x19 sales@lipulse.com
HELMUT LANG HELMUT New at LANG Saks HELMUT LANG HELMUT New at LANG Saks New at Saks New at Saks maestro collection WALT WHITMAN WALT WHITMAN WALT WHITMAN 631-283-3444 1598 County Road 39 Southampton, NY 1598 County Road 39 Southampton, NY
ADVERTISERS We are excited to have LI Pulse as a partner. We ve had a strong attendance at our events that have been listed in the magazine, and I personally appreciate the opportunity to meet more of the LI business community through LI Pulse events. Our brands love to be featured in their beautiful fashion stories, too. -Diane Wallace, Marketing Director at Saks Fifth Avenue Marotta Facial Plastic Surgery has successfully advertised in LI Pulse over the past few years. Its highquality appearance and content, as well as its broad base of Long Island readers, makes it the perfect placement for our practice ads. -Sharon Marotta, Marotta Facial Plastic Surgery I love Pulse magazine! It attracts style conscious, fashionable customers who are looking for the brands that we carry. The staff at Pulse are an absolute pleasure to work with as well. I am looking forward to many more successful years partnering with Long Island s premier lifestyle publication! -David Zuckerman, Gelber & Mundy The staff at Long Island Pulse Magazine are a pleasure to deal with. Not only do they pay careful attention when handling our ads, but they also find opportunities to feature us in the magazine and at events. As the results dictate, Long Island Pulse Magazine remains in our advertising budget. We re thrilled to be a part of their network. -Dave Bofill, Owner of Dave Bofill Marine long island pulse magazine t: 631.289.4315 x19 sales@lipulse.com
t: 631.289.4315 x19 w: lipulse.com sales@lipulse.com