NEW ON APRIL 2011 PROMOTIONS 5TH NEW SHINE FLASH 02 glistening mist SPRING/SUMMER 2011 STYLING TRENDS free redken for men campaign package from my business toolbox GET INSPIRED. BE PART OF IT. REDKEN.COM
FASHION. SCIENCE. INSPIRATION. BE PART OF IT! Every season, Redken helps to create the latest hair trends seen on the runways. The next step? Bringing those looks straight to you, the salon professional! We re committed to developing innovative new products and effective education so you can give every client runway style. Turn to page 4 to discover our latest runway trend collection, Glamorama. Your kit includes everything you need to bring these decadent styles to life! This month, we re also excited to introduce NEW shine flash 02, a weightless illuminating mist that will give clients the glossy, high-fashion finish they crave. You ll boost retail sales when your clients see the amazing shine they can achieve with this new product. Finally, show off your styling skills and enter Redken s Road to NAHA contest! Show us what you ve got and you could be one of four winners that Redken supports and helps enter the 2012 North American Hairstyling Awards. The prize includes a trip to NYC, a photo shoot, time with a Redken mentor, and more! Turn to page 14 for more details. Very truly yours, Karen Fuss-Zipp Vice President, General Manager Redken 5th Avenue NYC COVER MODEL S HAIRCOLOR: Natural Level 5 FORMULA 1 1 oz. (30 ml) 12N Color Fusion 1 oz. (30 ml) 40 volume Pro-oxide Cream Developer HIGHLIGHT FORMULA 1 Scoop (24 g) Lift 5/15 Highlifting Booster 1/2 oz. tube (15 ml) Lift 5/15 Highlifting Cream 1/2 oz. (15 ml) 40 volume Pro-oxide Cream Developer 2 GLAZE 2 oz. (60 ml) 09NB Irish Creme Shades EQ 2 oz. (60 ml) Shades EQ Processing Solution
INSTANT ILLUMINATION NEW SHINE FLASH 02 Discover ultra-light shine in a flash. Fine-mist aerosol spray illuminates hair with lightweight sheen and a silky feel. It s the perfect finish for any hairstyle. Runway style, everyday. Only with Redken Styling. SHINE-ON COMPLEX ULTRA-LIGHT MIST Fine-mist aerosol spray won t weigh down hair SALON OFFER WHILE SUPPLIES LAST 5 NEW Shine Flash 02 4.4 oz. RECEIVE FREE 1 Shine Flash Stylist Station Kit Kit Includes: 1 NEW Shine Flash 02 4.4 oz. for Stylist Use 1 Shelf Talker conditioned shine with shine-boosting camelina oil and nourishing vitamin b5 glistening mist STYLIST OFFER WHILE SUPPLIES LAST NEW Shine Flash 02 4.4 oz. Weightless shine is a must for high-fashion hair styling. From loose waves to a straight bob or sleek updo, NEW Shine Flash gives me the polished finish I need, and the aerosol mist makes it easy to apply. MINI OFFER WHILE SUPPLIES LAST 10 NEW Shine Flash 02 2 oz. and Recieve 2 FREE Guido, Redken Creative Consultant OPEN STOCK Product Size SRP Shine Flash 02 Shine Flash 02 4.4 oz 2 oz April 2011 / Promotions 3
INTRODUCING REDKEN STYLING S SPRING/SUMMER 2011 HAIRSTYLE COLLECTION Every year, top fashion designers turn to Redken to create the amazing hairstyles seen on the runways at New York Fashion Week and around the world. With the expertise and vision of Guido, Redken s Creative Consultant, the latest hair trends take shape and set the tone for a season of innovative looks. For Glamorama, Guido took his runway creations and distilled them into a collection of six stunning styles that evoke the lavish, high-glam feel of the Studio 54 era. The 70s were a decadent time in fashion, Guido explains. Lots of hair, lots of makeup. It s referencing an era when people really spent time on beauty. With Glamorama, it s easy to make your clients feel glamorous! Everything you need to create the trends and build your business is included in your Fashion Week Kit! 4
USING YOUR GLAMORAMA KIT STYLIST OFFER 12 Redken Styling products (mix and match) RECEIVE FREE Glamorama Styling Kit KIT INCLUDES: 1 Pure Force 16 6.7 oz. for Stylist Use Only 6 Client Sampling Kits: 3 Fashion Work 12 2 oz. 3 Pure Force 16 1.7 oz. 1 Glamorama Look book 1 Spring/Summer 2011 Front Row DVD 1 Vertical Salon Poster AS SEEN AT FASHION WEEK! NEW PURE FORCE 16 FREE SAMPLE! Place the poster and look book in hightraffic areas to attract clients attention and let them know that your salon is a fashion styling destination. Give your clients a Sampling Kit after you ve demonstrated how to achieve the desired style. Once they see how easy it is to do runway styles at home, they ll come back for full-size products! Play the Spring/Summer 2011 Front Row DVD in your waiting area to inspire clients and let them know Redken is the runway hair authority. Stylists can also check out the Fashion section on Redken.com to learn quick tips. Use Pure Force 16 on your clients at the station to encourage retail purchase of this great new hairspray! *Actual salon price and value depends on products purchased April 2011 / Promotions 5
densify intensify purify NEW INTRA FORCEfor all types of thinning hair THICKER, FULLER HAIR IN 30 DAYS Introducing a customizable system with effective treatments for all types of thinning hair. NEW Intra Force includes an exclusive in-salon service, two unique at-home systems and intensive treatments for both natural or color-treated thinning hair. INTRA FORCE OFFERS A 3-TIERED PROGRAM FOR PROMOTING HAIR DENSITY purify: with the Scalp Stimulate Service Professional microdermabrasion treatment maximizes the regimen and is proven to accelerate cellular turnover by 25%. PROVEN RESULTS WITH THICKER, FULLER HAIR IN JUST 30 DAYS UP TO A 95% DECREASE IN PREMATURE BREAKAGE WITH CONTINUED USE* * Based on a brushing test with the Intra Force System vs. a non conditioning shampoo densify: with Daily At-Home Care 3-step systems for natural or color-treated thinning hair improve hair condition while helping to reduce thinning. intensify: with Targeted Treatments Enhance daily care, jumpstart care or give an added boost. Can be applied in the salon or retailed for at-home use. 6
* See myintraforce.com for details GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM SALON INTRO OFFER! * ALL THE TOOLS YOU NEED FOR A SUCCESSFUL LAUNCH AT INCREDIBLE SAVINGS! YOUR KIT INCLUDES: 4 System 1 Starter Kits 4 System 2 Starter Kits 2 Hair Advance.24 oz./10 Box 1 Micro Boost 3.4 oz. 1 Hair Densifier 8.5 oz. 1 Scalp Stimulate Service.85 oz./6 Box PLUS Free sampling, education and merchandising materials (see below) BONUS OFFER! * THE SALON INTRO DEAL PLUS an additional of Intra Force products to receive FREE product and merchandising materials! RECEIVE FREE: 1 BOX OF SCALP STIMULATE.85 oz./6 box FREE SAMPLING, MERCHANDISING AND EDUCATION MATERIALS: SEE THICKER, FULLER HAIR IN 30 DAYS! TRY NEW INTRA FORCE THINNING HAIR SOLUTIONS FREE SAMPLE INSIDE! SYSTEMS 1 & 2 DUO PACKETTES with PACKETTE FOLDER (25 of each) THICKER, FULLER HAIR IN 30 DAYS OR YOUR MONEY BACK NEW INTRA FORCE for all types of thinning hair CLIENT BROCHURE FOR FEMALE & MALE CLIENTS (25 of each) WITH BROCHURE HOLDER INTRA FORCE DVD INTRA FORCE MOBILE MIRROR CLING (set of 4) ACRYLIC GLORIFIER WITH DOUBLE-SIDED INSERT STYLIST GUIDE INTRA FORCE ART OF CONSULTATION PAD 1 PERMANENT ON-SHELF DISPLAY Includes: 3-D GLORIFIER and CUSTOMIZABLE BLACK BAR DISPLAY SEE YOUR REDKEN SALES CONSULTANT FOR IN-DEPTH PRODUCT INFORMATION AND DETAILS ON YOUR KIT CONTENTS AND BONUS DEAL! *WHILE SUPPLIES LAST *WHILE SUPPLIES LAST April 2011 / Promotions 7
BOOST RETAIL SALES WITH A FREE REDKEN FOR MEN CAMPAIGN PACKAGE FROM MY BUSINESS TOOLBOX Stock up on Redken For Men and pass the savings on to clients! To help you, we re offering a Redken For Men campaign package from My Business Toolbox completely FREE! Use materials in your campaign package to gain new clients and boost Redken For Men retail sales in your salon. SAlon OFFER 12 Redken For Men grooming products* 20% OFF *Excludes Cleanse bar **Actual price and value depends on products purchased 8
HOW TO GET YOUR FREE CAMPAIGN PACKAGE: See your sales consultant for the special promotion code Visit Redken.com/My Business Toolbox Select the FREE Redken For Men Jump Online, Get Him In campaign package YOUR CAMPAIGN PACKAGE INCLUDES: FREE COLOR CAMO APPLICATOR BOTTLE! With your FREE applicator bottle, it s even easier to blend away his gray! Color Camo 5 min. custom gray camouflage offers everything you need to take your men s color business to the next level, including quick processing time, easy application, low maintenance results, versatile coverage options, and more! Take advantage of this opportunity to stock up on Color Camo and get your FREE applicator bottle! Your Redken Salon 1234 Main Street New York, NY 55555 PH: 212 555 5555 250 Referral Cards to motivate clients to refer their friends 500 Direct Mail Postcards sent straight to potential new clients 100 Facebook Cards to encourage clients to visit your salon s Facebook page SAlon OFFER WHILE SUPPLIES LAST 6 Color Camo shades (mix and match) RECEIVE FREE 1 Color Camo 4 oz. applicator bottle 1 Redken For Men Poster to hang in your salon 1 Shelf Sign to highlight your Redken For Men promotion 250 Reward Cards to encourage clients to make retail purchases AN INCREDIBLE VALUE *Based on value of applicator bottle April 2011 /\ Promotions 9
HAVE YOUR CLIENTS DISCOVERED NEW NATURE S RESCUE REFINING SEA POLISH? Nature s Rescue is a collection of paraben-free, sulfate-free and silicone-free haircare essentials, with plant and marine extracts, that remove impurities and buildup while helping to nourish hair. Your clients can jumpstart their at-home haircare routine with Nature s Rescue Refining Sea Polish, which is enriched with pumice to gently exfoliate, remove impurities and leave hair smooth and shiny. STOCK UP ON NATURE S RESCUE REFINING SEA POLISH! Last month s haircare duos came with a tear-off coupon inside offering clients 20% off Refining Sea Polish. Take advantage of this opportunity to stock your retail shelves and make sure you have plenty of product on hand when clients come in to redeem this offer!* SAlon OFFER WHILE SUPPLIES LAST Nature s Rescue Refining Sea Polish 3.4 oz. 20% OFF Client Price *Offer valid April 15-June 15, 2011 GET REWARDED WITH REDKEN S ONGOING SAMPLING PROGRAM! Allowing consumers to take a product home and experience it for themselves makes a powerful connection that leads to increased purchase behavior. The key is to sample consistently you ll see your retail sales rise as a result! To support your salon s sampling efforts all year long, we ve created a new Ongoing Sampling Program where you ll automatically receive sample packettes when you purchase select best-selling Redken Haircare and Styling products. We ve also made these same samples available for sale in case you need to stock up! HAIRCARE YEAR LONG OFFER 6 shampoo 10.1 oz. and 6 conditioner 8.5 oz. from the same regimen Choose from: All Soft Color Extend Real Control RECEIVE FREE 18 shampoo/conditioner duo packettes* STYLING YEAR LONG OFFER 6 of the same Redken Styling products Choose from: outshine 01 velvet gelatine 07 align 12 RECEIVE FREE 18 single packettes* SAMPLING PACKETTES Now available for sale! HAIRCARE (Bags of 18 duo packettes) Color Extend All Soft Real Control STYLING (Bags of 18 single packettes) Outshine 01 Velvet Gelatine 07 Align 12 *Salons can choose any one set of free packettes, regardless of the brand purchased **Exact price/value depends on products purchased. Includes packette value Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards program. Program not available to stores. 10
DID YOU GET YOUR 1 ST QUARTER REWARD KIT YET? YOUR KIT INCLUDES A COUPON FOR A FREE COLOR FUSION, SHADES EQ OR COLOR GELS SWATCH BOOK! HAIRCOLOR REWARDS PROGRAM If you purchased over of Redken Haircolor in the past 3 months, be on the lookout for your 1st Quarter reward kit! The kit includes a wealth of business-building material to help you get inspired and increase your retail sales. Make sure you redeem your coupon for a FREE swatch book! Haven t heard about Color Advantage yet? Visit Redken.com/ColorAdvantage or talk to your Redken Sales Consultant for details! SUBSCRIBE TO REDKEN EDUCATION ON DEMAND: GREAT LEARNING GREAT VALUE! RedkenEducationOnDemand.com subscriptions are a great resource for inspiring your staff, training new stylists, improving your skills, and much more! And at approximately $4 per video, that s like getting education for the same price as a daily latte! Redken Education On Demand subscriptions packages start at just Visit RedkenEducationOnDemand.com for more information! per month. April 2011 \ Promotions 11
FEATURED CLASS THE REDKEN EXCHANGE COLOR SESSIONS» Color 911 July 18 19, September 26 27 Color 911: The Best Dimension October 24 26 Color and Know Why May 9 12, June 13 16, July 11 14, August 8 11, September 12 15, October 10 13, November 14 17 Coloring Out of Your Mind June 20 22, August 15 17, October 17 19, December 5 7 Mixing It Up Formulation June 27 29, September 19 21, November 28 30 DESIGN SESSIONS» Cut and Know Why May 9 12, June 13 16, July 11 14, August 8 11, September 12 15, October 10 13, November 14 17 Cutting Over the Top June 20 22, August 15 17, October 17 19, December 5 7 Cutting with Sam + Chris May 16 17, October 31 November 1 Diagnostic Design June 27 29, September 19 21, November 28 30 COMBO SESSIONS» Everything s Included May 23 25, July 25 27, September 26 28, October 24 26 Everything s Included 2 June 6 8, August 1 3, October 3 5 Full On Curls August 22 24 Total Design & Color Immersion August 29 September 1 SPECIALTY SESSIONS» Best Blondes August 1 3 Dressing the Bride July 18 20 Gray Matters June 6 8 Just Cut the Darn Thing July 25 26 2011 SESSION CALENDAR Platform Artistry October 31 November 2 Session Skills and Photo October 3 5 MIXING IT UP.FORMULATION with Alicia Marcano and Eric Ray 3-day session: June 27 29 Looking for a new way to think about coloring hair? Want the keys to creating great reds, beautiful blondes and brilliant brunettes? We ll help you uncover the myths of hair color, understand how color is made, and show you how to formulate creatively to anchor your formulas. Gain the confidence and knowledge to create seasonal looks for every client. COLOR 911 with Alicia Marcano and Eric Ray 2-day session: July 18-19 Do you have clients who repeatedly ruin their color? This 2-day session will provide knowledge and tools for undoing damage! Learn how to creatively formulate to correct at-home color mistakes, over-processed results, banding, fast fade, dark ends, and more. Bring in your challenges nothing is too hard for this team! To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com. To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com. 12
UPCOMING REDKEN PROMOTIONS RETAIL PROMOTIONS APRIL MAY JUNE Look for Redken s Spring/Summer 2011 Fashion Trends kit, including the Front Row DVD! Check out NEW Shine Flash 02, a weightless aerosol shine spray! Stock up with 20% off Redken For Men grooming, and create promotional materials for your salon on My Business Toolbox for FREE! Stock up on Nature s Rescue Refining Sea Polish at 20% off and get prepared for clients to redeem their offer featured in last month s duos. Exciting NEW technology coming soon from Redken Haircare! Ready for Father s Day? Look for a great Redken For Men gift for him! Great savings! Receive 50% off any Redken styling product with the purchase of a Redken shampoo and conditioner. 50% off Time Reset Corrective Defense. Nature s Rescue gift with purchase! Clients can try NEW Fashion Work 12 FREE with the purchase of All Soft shampoo. Redken Styling Volume Collection is now categorized by hair zone to help you build volume at the roots, lengths or all over. Save on Hair Advance with Intra Force trial kit purchase. SERVICE/ BACKBAR PROMOTIONS Your Spring/Summer 2011 Fashion Trends kit comes with NEW Fashion Week 12 and NEW Pure Force 16 hairspray minis sample to your clients during their appointment to encourage retail sales. FREE Color Camo 4 oz. applicator bottle with your Color Camo purchase. AS SEEN AT FASHION WEEK! NEW FASHION WORK 12 AS SEEN AT FASHION WEEK! NEW PURE FORCE 16 FREE sampling packettes with your Redken Chemistry purchase. Watch for an exciting new haircolor campaign to get your clients inspired, bring them into your salon, and keep them coming back for more! 20% off Texture products Blend away his gray with Color Camo! Stock up and save with Redken Styling backbar promotions! FREE SAMPLE! FREE SAMPLE! YOUR SALON MEETING Check out NEW Redken Education On Demand videos featuring Intra Force and Shine Flash 02! Discover the latest Promoting You and Your Salon For Dummies 2nd edition guide to learn simple, effective way to use social media to boost your business! Last month to enter the Road to NAHA contest! Visit Redken.com for details! OTHER Encourage your salon staff to get creative and enter the NAHA contest! ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST. April 2011 \ Promotions 13
IT S YOUR TURN TO INSPIRE THE WORLD OF HAIRDRESSING! ENTER REDKEN S ROAD TO NAHA CONTEST FOR A CHANCE TO BE PART OF THE 2012 NORTH AMERICAN HAIRSTYLING AWARDS (NAHA)! Show us what you ve got and you could be a winner that Redken supports and helps enter the NAHA Awards! PRIZE INCLUDES: Trip to NYC A Redken Artist mentor on hairstyle development Professional photo shoot with a model, photographer, make-up artist, wardrobe stylist Entry fee for the 2012 NAHA awards ALL ENTRIES MUST BE RECEIVED BY JUNE 30, 2011 LOG-ON TO REDKEN.COM FOR MORE INFORMATION AND HOW TO ENTER! Product List Product Case Retail Salon Case Order Qty Price Price Price Qty HAIRCARE Shampoos (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset 1.7 oz. 50 _ 10.1 oz. 12 _ Gallon 4 _ Conditioners (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset Gallon 4 _ SaMPLING HAIRCARE DUO PACKETTEs (BAGS OF 18) All Soft, Color Extend, Real Control 1.7 oz. 14 _ Treatments All Soft Heavy Cream super treatment Blonde Glam Color Enhancer Perfect Platinum 1.7 oz. 50 _ Blonde Glam Color Enhancer Rich Vanilla Body Full Instant Bodifier volumizing foam Body Full Volume Amplifier thickening lift spray Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 _ Color Extend Rich Recovery protective treatment 1 oz. 100 Color Extend Total Recharge inner hair fuel Color Extend Shine Enrich protective shine serum Color Extend Sun After-Sun Mask Color Extend Sun Solar Screen SPF 12 Color Extend Sun Sparkling Shield leave-in smoother Extreme Anti-Snap leave-in treatment 1.7 oz. 24 _ Extreme CAT Treatment protein reconstructing treatment Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls 5.4 oz. 12 _ Fresh Curls Curl Recovery intensive rinse-out mask 1 oz. 24 _ Fresh Curls Curl Refiner leave-in anti-frizz detangler Fresh Curls Curl Boost scrunching spray gel Real Control Intense Renewal super moisturizing mask Real Control Crema Care daily nourishing styling treatment Real Control Slim Supreme slimming serum Real Control Mineral Elixir dazzling smoothing oil 4.4 oz. 12 _ Real Control Overnight Treat night recovery Real Control Thermal Resist inner hair repair Product Case Retail Salon Case Order Qty Price Price Price Qty Smooth Down Butter Treat smoothing treatment 1.7 oz. 24 _ Smooth Down Heat Glide protective smoother Time Reset Youth Revitalizer Time Reset Corrective Defense 3.2 oz. 12 _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz 12 _ Time Reset Client Kit 6 _ Pre Art NATURE S RESCUE Nature s Rescue Refreshing Detox Shampoo* 6.8 oz. 12 _ Nature s Rescue Cooling Deep Conditioner* 4.2 oz. 12 _ 16.9 oz. 6 _ Nature s Rescue Refining Sea Polish* Nature s Rescue Radian Sea Spray* 3.4 oz. 24 _ Nature s Rescue Pump* 1/2 Liter N.A. _ Nature s Rescue Fragrance Blotters for tester unit* (Bags of 100) N.A. _ INTRA FORCE SYSTEM 1 Shampoo 1* 9.8 oz. 12 _ Liters 6 _ Toner 1* 8.3 oz. 12 _ Liters 6 _ Scalp Treatment 1* 5.1 oz. 12 _ Starter Kit 1* 6 _ SYSTEM 2 Shampoo 2* 9.8 oz. 12 _ Liters 6 _ Toner 2* 8.3 oz. 12 _ Liters 6 _ Scalp Treatment 2* 5.1 oz. 12 _ Starter Kit 2* 6 _ TREATMENTS Micro Boost* Hair Advance*.24 oz. x 10 12 _ Hair Densifer Styling Foam* IN SALON SERVICES Scalp Stimulate*.85 oz. x 6 12 _ Redken Chemistry Color Extend Shot Phase 16.9 oz. (1/2 Liter) 12 _ Extreme Shot Phase 16.9 oz. (1/2 Liter) 12 _ Clear Moisture Shot 16.9 oz. (1/2 Liter) 12 _ Smooth Down Shot Phase 16.9 oz. (1/2 Liter) 12 _ All Soft Shot Phase 16.9 oz. (1/2 Liter) 12 _ Real Control Shot Phase 16.9 oz. (1/2 Liter) 12 _ 14 (continued)
Product Case Retail Salon Case Order Qty Price Price Price Qty Product Case Retail Salon Case Order Qty Price Price Price Qty Product Case Retail Salon Case Order Qty Price Price Price Qty ProductCase Retail Salon Case Order Qty Price Price Price Qty Time Reset Filler Shot Phase 7.6 oz. 12 _ Shot Phix 3.5 phix phase sealer Shot Phix 5.5 phix phase sealer Redken Chemistry Try Me Kit 4 _ STYLING Straight Sheer Straight 06 lightweight straightening gel Align 12 protective straightening lotion 0.35 Single Packette(polybag of 18) 28 _ Power Tame 16 intense straightening balm Shine Glass 01 smoothing serum 2 oz. 48 _ 4 oz. 12 _ Outshine 01 anti-frizz polishing milk 0.35 Single Packette(polybag of 18) 28 _ Shine Flash 02 glistening mist* 2 oz. 24 _ 4.4 oz. 12 _ Volume Thickening Lotion 06 body builder 1/2 Rootful 06 root lifting spray Layer Lift 07 length elevating spray-gel 5.7 oz. 12 _ Full Frame 07 protective volumizing mousse 2 oz. 24 _ Aerate 08 bodyfying cream-mousse 2.3 oz. 12 _ Contour 08 shaping lotion Guts 10 volume spray foam 2 oz. 24 _ 10.58 oz. 12 _ Texture Water Wax 03 shine defining pomade 1.7 oz. 12 _ Rewind 06 pliable styling paste.75 oz. 144 _ Wax Blast 10 high impact finishing spray-wax 2 oz. 24 _ 4.4 oz. 12 _ Rough Paste 12 working material.75 oz. 144 _ 2. Hardwear 16 super strong gel** 1/2 Structure Wax 17 classic styling wax 1.7 oz. 12 _ Curl Soft Spin 05 curl-enhancing gel Ringlet 07 curl perfecting lotion 6 oz. 6 _ Curl Wise 14 curl defining cream Heat Styling Satinwear 02 ultimate blow-dry lotion 1 oz. 24 _ Iron Silk 07 ultra straightening spray Blown Away 09 protective blow-dry gel Spray Starch 15 versatile ironing spray Hot Sets 22 thermal setting mist 1/2 Hairsprays Pureforce 16 flexible volumizing spray 1.7 oz. 24 _ 6.7 oz. 12 _ Fashion Work 12 versatile working spray* 2 oz. 24 _ 11 oz. 12 _ Pure Force 16 non-aerosol fixing spray* 1.7 oz. 24 _ 6.7 oz. 12 _ Quick Dry 18 instant finishing spray** 2 oz. 24 _ 11 oz. 12 _ Forceful 23 super strength finishing spray** 2 oz. 24 _ 11 oz. 12 _ Style Connection Matte Sponge 05 rugged texturizer 1.7 oz. 12 _ Velvet Gelatine 07 cushioning blow-dry gel 0.35 Single Packette(polybag of 18) 28 _ Wool Shake 08 gel-slush texturizer 5 oz. 6 _ REDKEN FOR MEN Haircare Clean Spice 2-in-1 conditioning shampoo 10 oz. 12 _ Mint Clean invigorating shampoo 10 oz. 12 _ Cool Finish invigorating conditioner 10 oz. 12 _ Densify texturizing shampoo 10 oz. 12 _ Go Clean daily care shampoo 10 oz. 12 _ Finish Up daily weightless conditioner 10 oz. 12 _ Styling Mint Fix sweat-resist gel Stand Tough extreme gel Grip Tight holding gel Dishevel fiber cream* Get Groomed finishing cream Work Hard molding paste Mint Shape forming paste 3.4 oz. 24 _ High Rise hard wax 1.7 oz. 12 _ Outplay texture putty 3.4 oz. 24 _ Maneuver working wax 3.4 oz. 24 _ Polish Up pomade 3.4 oz. 24 _ Shine Form defining wax 2. Skin/Body care Cleanse acid balanced cleansing bar 5.3 oz. 36 _ Mint Rush invigorating hair and body wash 6.8 oz. 12 _ Haircolor Color Camo 2 oz. 36 _ Pro-oxide Cream Developer 10v Liter 6 _ HAIRCOLOR Shades EQ Equalizing Conditioning Color Gloss & Color Kickers 2 oz. 36 _ Shades EQ Crystal Clear 16 oz. 12 _ Liter 6 _ Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 _ Cover Fusion Low Ammonia 100% Coverage Color Cream** 2.1 oz. 36 _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz. 36 _ Haircolor Collection Kits Shades EQ Salon Intro Kit 1 _ Stylist Trial Kit 4 _ Color Fusion Salon Intro Kit** 1 _ Stylist Trial Kit** 4 _ Color Gels Salon Intro Kit 1 _ Stylist Trial Kit 4 _ Developers Color Gels Developer 10v, 20v, 30v, 40v Liter 6 _ Pro-oxide Cream Developer 10v, 20v, 30v, 40v 16 oz. (20v only) 12 _ Liter 6 _ Shades EQ Processing Solution Liter 6 _ Lighteners Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Liter 6 _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia 17.6 oz. 6 _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 17.6 oz. 6 _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. 12 _ 32 oz. 6 _ Lift 5/15 Highlifting Cream 1 oz. 72 _ Lift 5/15 Highlifting Booster 21.1 oz. 12 _ Up To 7 De-Dusted Lightener 16 oz. 12 _ 32 oz. 6 _ Haircolor Maintenance Color Thickener 4 oz. 12 _ TEXTURE Acid Waves Creative Curl 24 _ Inner Secret 24 _ Alkaline Waves Vector Plus 24 _ Vector Plus Extra Body 24 _ SALON GEAR Color Gear Salon Basics Tint Bowl N.A. _ Wide Brush/Long Bristles N.A. _ Wide Brush/Short Bristles N.A. _ Narrow Brush/Long Bristles N.A. _ Narrow Brush/Short Bristles N.A. _ Applicator Bottle N.A. _ Measuring Cup N.A. _ Organizer Tray Cream N.A. _ (Regular holds 42) Organizer Tray Cream (Mini holds 21) N.A. _ Organizer Tray Liquid (Regular holds 36) N.A. _ Tube Key N.A. _ Specialty Detailing Freehand Brush N.A. _ (Angled Brush) Detailing Etching Wand N.A. _ (Mascara Wand) Technique Board N.A. _ Spray Water Bottle N.A. _ Mini-Spatula N.A. _ Mini-Whisk N.A. _ Clips (set of 8) N.A. _ Magnetic Clip Wristband N.A. _ Blonde Icing Scoop N.A _ Apparel Redken Favorite Cape N.A. _ DuraSilk All Purpose Cape N.A. _ DuraSilk All Purpose Apron N.A. _ DuraSilk Client Wrap N.A. _ Swatches & More Shades EQ Swatch Book N.A. _ Color Fusion Swatch Book N.A. _ Color Gels Swatch Book N.A. _ Swatch Cards N.A. _ Shade Charts N.A. _ Shade Stickers N.A. _ Haircolor & Texture Guide N.A. _ Haircare/Styling Gear Redken Chemistry N.A. _ Shot Shaker Pumps Liter (White) N.A. _ Liter (Black) N.A. _ Gallon (White) N.A. _ Business Tools Reinventing Space Book N.A. _ Inspiring World of Redken Vol II N.A. _ Art of Consultation Kit N.A. _ All retail prices are suggested only. * new product ** new price + not all sizes available for every product N.A. = Not Applicable. April 2011 \ Promotions 15
WINNING THE FIGHT AGAINST DIVERSION WE VE CUT DIVERSION BY 62% SINCE 2008 At Redken, we re committed to ensuring the quality of our products and protecting the integrity of our salon network we do not tolerate diversion of any kind. Over the past three years, we ve achieved industry-leading results in cutting diversion. PERCENT DECREASE IN DIVERSION VOLUME 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% -50.0% -60.0% -70.0% -80.0% -62% DIVERSION -21% REDKEN YOU CAN HELP TALK TO YOUR CLIENTS ABOUT DIVERSION! Let your clients know why purchasing Redken products from an authorized retailer guarantees the best experience and protects their safety. Visit Redken.com/MyBusinessToolbox to order Anti-Diversion client cards hand them out with every retail purchase to educate your clients on the risks of purchasing Redken products from unauthorized outlets. Let your clients know about Redken s product guarantee, which is only for products purchased in an authorized salon. If your client is not satisfied with our product s performance, he or she can receive a full refund within 4 weeks with a salon receipt. Speak to your Sales Consultant or go to Redken.com for more information. If you are approached by a collector, please get his or her name and phone number and contact L Oréal Professional Products Division at no.divert@gmail.com, or call our hotline at 1-800-503-3997. Q1-3 2008 vs. Q1-3 2010= -62% vs. Q1-3 2009 Q1-3 2010= -21% Results reported thru Q3 2010. L Oréal obtains this data from a trusted resource and partner, Information Resources, Inc. (IRI), a leading provider of consumer and shopper market intelligence April 2011 \ Promotions All rights reserved. U0199000 1/2011