STEEL BLUE TRAINING MODULE ONE.

STEEL BLUE TRAINING MODULE ONE.

Our History: Proudly Australian. Established 1995 incorporated Australia Initially 5 working Directors with over 100 years combined industry experience Goal to provide workers with a more comfortable working boot Manufacturing based in Australia and dedicated factories in Indonesia Dedicated warehouse distribution in Australia, New Zealand and Netherlands Now Australia s largest and leading manufacturer of safety footwear Our... is to manufacture and Aim market the most comfortable safety footwear in the world.

Our Difference. Reputation built around innovation and comfort First safety footwear brand to use Poron inside the sole First to develop 3 density sole Trisole TM Comfort Technology (patented) First to fully line most styles with non-chafing material First Aussie safety brand endorsed by the Australian Physiotherapy Association (APA). The APA only endorse a product if it offers clear health benefits to the patients of Physiotherapists First Aussie brand with non-steel safety toecap First Aussie brand with light-weight electrical hazard range First Aussie brand to earn European Safety Footwear Certification CE EN ISO 20345 First Aussie brand to have USA Safety Footwear Certification ASTM F2413 Only safety footwear brand in the world to offer a 30 day money back comfort guarantee on every style First Aussie brand to sponsor the Australasian Podiatry Council First Aussie brand to develop a range of boots dedicated to raising money for a cancer charity The Purple Boot Range Breast Cancer Research First Aussie brand to use breathable, full length PU footbeds

Our BOARD. From Left to Right: Don Holmes Chairman Neil Hackett Company Secretary Brian Piggott Director Nev Hurring Director Peter Nichols Director Peter Carter Director Ross Fitzgerald Director

Our Executive. Andrew Althorpe Head of Development and Production m: +61 406 679 845 Mathew Bernard Head of Finance m: +61 408 027 693 Garry Johnson Chief Executive Officer Jeff Knowler Head of Supply Chain Ross Fitzgerald General Manager Sales m: +61 418 924 485 m: +61 406 697 421 m: +61 419 145 060 e: mathew.bernard@steelblue.com.au e: garry.johnson@steelblue.com.au e: jeff.knowler@steelblue.com.au e: ross.fitzgerald@steelblue.com.au e: andrew.althorpe@steelblue.com.au

Our MARKETS. Steel Blue Sales. Europe United States of America Australia s largest safety boot business. Middle East Tanzania Asia Australia South Africa New Zealand Target market within Australia is the mining and construction sector.

Our BRAND POSITIONING. 100% Comfort Premium quality and construction Original thinking and foot health innovation Major investment in marketing to build brand awareness Major investment in protecting intellectual property including TCT (Trisole TM Comfort Technology) patent via our patent attorney Wray & Associates. An inside view of our Trisole Comfort Technology.

Our DISTRIBUTION. Current model is wholesale (no direct to customers) on a semi exclusive basis primarily via specialist PPE distributors and industrial retailers Supported by a 20 strong sales force covering the United Kingdom, New Zealand and Australia Independent survey findings of our Distributors. Market share is solid amongst our key distributors over the past 12 months 90% of Distributors report equal to increased market share. Steel Blue as their key brand: 90% of Distributors rank their relationship with Steel Blue as fairly strong to very strong Over 50% of our Distributors report an improvement in their relationship with Steel Blue over the last 12 months.

Our ENDORSEMENTS. Australian Physiotherapy Association (APA): Steel Blue boots are the only work boots in Australia endorsed by the APA Steel Blue work boots help protect you from stress-related injury to the ankles, knees, hips and spine Australasian Podiatry Council (APODC): Professional body representing practitioners in Australia and New Zealand As key sponsors of the APODC, we ve taken a leading position in promoting the foot health and safety message

Our PRODUCT RANGE. Comprehensive range of work boots built for the following trades. Industrial and Construction. Mining. Chemical, Oil and Gas. Hiker. (Please view our Distributor or End-User brochures for more information). Steel Blue Boot Features: Toe cap includes steel and high impact alloy Other UK sizes 3-16 on selected key styles Meet Australian, European and American standards Electrical Hazard. Ladies. Executive. Lifestyle.

Quality, water resistant leather upper and high quality internal linings. An inside view of our Trisole Comfort Technology. Steel Blue s unique soling system cushions your feet, knees, hips and lower back from day-to-day fatigue. Tri-Sole TM Comfort Technology works by strategically placing pads, made of the high-tech material PORON, in the sole and under the peak stress areas of the foot. When you wear a pair of Steel Blue boots, you ll experience: 7 1 3 4 5 6 7 2 Choice of a Steel, Non-Metallic or Non-Safety toecap with edge protector. Footbed top cover using abrasion resistant high wicking material. Polyurethane footbed. Flexible anti-microbial insole with flex perforations to the forepart. Support shank. Energy absorbing anti-bacterial PORON Permafresh inserts. Lightweight shock absorbing PU (Polyurethane) midsole. Strong, long-wearing Thermoplastic Urethane or heat resistant Nitrile Rubber outsole. External Torsion Stabilising shank - Thermoplastic Urethane outsole only (Airport Friendly range only). Reduction of shock forces to the feet, knees, hips and lower back (similar to the feeling of wearing sports shoes) Reduced risk of stress-related injury to the feet and lower body 8 Improved flexibility of the sole Greater comfort & overall wellbeing A feeling of wearing lightweight footwear 9 It s proven that multi-density soling is much more effective in cushioning and absorbing shock than a standard footbed. 10

OUR GUARANTEE. 30 Day Money Back Comfort Guarantee. We guarantee that our boots will reduce fatigue and promote wellbeing throughout your working day. With our unique 30 day money Back comfort guarantee, you have absolutely nothing to lose by trying Steel Blue. Steel Blue - through it s authorised reseller - will provide you with a full refund (or replacement to the same value) if your Steel Blue product is correctly fitted and proves to be uncomfortable within 30 days of date of purchase. Simply present your proof of purchase or issue, the guarantee tag and complete our footwear return form and the guarantee will be honoured.

OUR WARRANTY. Six Month Manufacturers Warranty. We only use premium manufacturing technology to ensure your work boots are built to last. However, if you do have a manufacturing issue with your footwear (and it has been correctly fitted and maintained) the Six Month Manufacturer s Warranty will ensure your boots are replaced or refunded.