framesiglamour.com framesicolorlover.com Elite Moda Capelli Newsletter Quarter 1-2014 June 1 2014 NEWSLETTER This quarterly newsletter is designed to inform you of new St. George s Bay, St. Julian s, STJ 3310Elite MALTAModa offerings, featured www.intercontinental.com/icmalta Capelli products, and share ideas of interest. Send us your suggestions or ideas at the Elite Moda Capelli email address: elitemodacapelli@framesi-na.com. INFIRMARY OF THE KNIGHTS HOSPITLAR We ask Conference that youcentre submit your Mediterranean Triqemail l-isptaraddresses - Valletta VLTalong 1645 with your order form so that we may keep you informed of all promotions and other important communications. www.framesiglamour.com www.framesicolorlover.com Framesi Color Lover Is FRAMESI COLOR LOVER Your BFF? IN THIS ISSUE Voted on by more than 4,500 hairdressers nationwide in one of the most competitive categories in the industry, FRAMESI COLOR LOVER received the 2014 SalonCentric Beauty Fab Faves (BFF) Award for Best 2013 Haircare Launch! INTERNATIONAL CONGRESS 2014 MALTA 21/25 September 2014 INTERNATIONAL CONGRESS 2014 MALTA the hotel has reserved luxury treatment for you, including a private beach and spa. Take inspiration from our leading creative teams and their styling ideas. HAI(R)EVOLUTION LOFT PARRUCCHIERI FRANCESCO BASSO MIXART HAIR PERFORMANCE September 21-25, 2014 A place of legends with thousands of years of history. An archipelago lapped by the blue waters of the Mediterranean that has witnessed great events and boasts a semi-wild natural environment. Framesi welcomes you to the 2014 International Congress in Malta and is ready to offer you a thrilling creative adventure, full of surprises and new ideas designed to update your salon and boost its success. We wish you a wonderful stay at the Intercontinental Malta Hotel St. Julian s. We remind you that we are very close to places of both cultural and commercial interest and that HIGHER EDUCATION OFFERINGS Research, trends, fashion, make-up and hair styles in a collection that comes to your salon backed by the consolidated success and prestige of products specially designed to win over your customers. ITALIAN STYLE FRAMESI ITALIAN STYLE ENERGY Single - $1,500.00 Double - $1,150.00 (per person based on double occupancy) Congress pack only (no hotel) - $525.00 includes welcome drink, seminars, lunch during seminars, and Gala Dinner. FEATURED PRODUCT PROMOTIONS FRAMCOLOR ECLECTIC
FRAMESI COLOR LOVER% Product Launch Date: 10/15/2013 Award Date: 4/23/2014 =@"A$0BH0%I/$*$%IC7"$??$@,%J@B0/B+%!87"0KB3%"+1%L"@@$//%J"/"MCNBK% VOTED ON BY MORE THAN 4,500 HAIRDRESSERS NATIONWIDE! FRAMESI COLOR LOVER received the 2014 SalonCentric Beauty Fab Faves (BFF) Award for Best 2013 Haircare Launch! '(%)*$+,$%)%-%.$$/01"2$3%!)%%'4546%-%!78+$%9':;:6<;:<45%-%=">%9':;:69;46<6%?@"A$0BC828@28*$@DC8A%-%?@"A$0B#2"A8,@DC8A%-%=@"A$0B%E$C7+BC"2%.B+$%';F55;:94;6G:G% 2
FRAMESI COLOR LOVER Make an entrance. Love your color 95% longer Visit framesicolorlover.com/loveparty Chances to Win Cash Prizes Free Gift Awaits Play Love Party Games Framesi is very excited to announce the launch of our newest marketing campaign, the FRAMESI COLOR LOVER Love Party! The hottest party in hair care the FRAMESI COLOR LOVER Love Party is where color lasts 95% longer. The Love Party is your online location for fun giveaways, product updates, and style inspiration straight from framesi! You can also participate in the Love Party Games and can directly contact our chemist Maria Pittavino to have any and all of your framesi questions answered. For full details, rules, and offerings, please check out the website at http://www.framesicolorlover.com/loveparty. Love Party Games We re inviting all party guests to share a photo that delights, excites, and ignites the Love Party! Make an entrance to the Love Party by sharing a photo from your own party. You can also vote on your favorite photos shared by other party guests. Photos with the most positive response will win our quarterly contest. Giveaways The Free Gift is only available to individuals who provide the information requested on the offer page, including name and address. Limited to one Free Gift per customer and per household. Registering each month will give you an entry into a quarterly drawing. Style Inspiration Can t figure out what new technique or style you want to try? The Style Inspiration section features images directly from Framesi s Pinterest account and a direct link for the latest in cutting-edge color, design, fashion, and hair trends straight from Milan! Visit framesicolorlover.com/loveparty 3 FRAMESI COLOR LOVER
DEFY GRAVITY! BY framesi Extreme Hold Hair Spray Defy gravity with SO Stiff extreme hold hair spray. Finally, a humidity resistant, extreme hold hair spray that lasts ALL DAY! Amaranthus Oil Prevents brittleness Creates moisture Never builds-up 55% VOC extreme hold humidity resistant lets your color shine through A super fast drying, ultra fine spray provides a light feel with a strong hold. The more you spray... the more extreme the hold! Color safe. Volcanic Ash Restructures hair Creates strength and hold Natural shine Never builds-up Summer 2014 framesiglamour.com framesicolorlover.com 4
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`'&&%3(4#"#$%1[((F?..(7J40(\(6?..(C)0( >L J*9%O(Z1*93%(M,'$$%"[(F>..(CJ40(\(>..(CU0( @L M:$$%"(_%3D;'+%[((F>..(@_U0(\(>..(7-0((( 7L ]1*N'9Q(M:9&%+(Z"*N9[((>J40(*"(@J40(. 6*F'F(.E'@D.<"#$-*)*".;-)%-@'-. 6L =%"B%.+(Z%'Q%aS,%#+(Z1*93%[((F?..(G=0(\(6?..(GJ40<(#551'%3(+*(,#'"(5"%D1'Q,+%9%3 +*(1%8%1(G(O%11*N(( FL M*B+(Z%'Q%(Z1*93%[((GJ40(\(G)U0<(#551'%3(*8%"(1%8%1(Ga6?(,'Q,1'Q,+&( EL ;'Q,+(4,*.*1#+%(Z#1#O#[((GJ40(*9(,'Q,1'Q,+&(5#'9+%3(+*(#(1%8%1(G(O%11*N(( HL Z"*9^%3(]*13%9(M+"#NR%""O[((G_U0(\(GU0(*9(,#'"(5"%D1'Q,+%9%3(+*(1%8%1(CaG(O%11*N( >L 4**1(M#93O(Z1*93%&[((G=0(*9(,#'"(5"%D1'Q,+%9%3(+*(1%8%1(G(O%11*N(( @L U%.#3%9+(;'Q,+(4*55%"(Z"*N9[((F>..(@J40(\(>..(7-0(*9(,#'"(5"%D1'Q,+%9%3(+*(#( ( 1%8%1(C(O%11*Na*"#9Q%( (!"#$.*1*"(0.1%.+'.(L(L(L(+,%(5%"B%.+(&:9(5"*+%.+'*9(B*"(O*:"(,#'"(N'+,(+,%(,%#+D(#93( N#+%"D"%&'&+#9+(&,'%13(+,#+(1%#8%&(+,%(,#'"(N'+,(#(+"*5'.#1(&,'9%(&*(O*:(.#9(%9V*O(+,%( &:$$%"(&:9L( ( 2#P%(O*:"(.*1*"(1#&+(G>b(1*9Q%"<(RO(:&'9Q(!_-20Mc(4A;A_(;Ad0_(5"*3:.+&<( %&5%.'#11O(=_c20_(66e(=_c20_(66('&(O*:"(,#'"f&(J%"*L(L(L(&5"#O('+(#9ON,%"%<(#9O+'$%( B*"(#33%3(5"*+%.+'*9(#93("%&+O1'9QL((!" N 6
Quarter 1 2014 June 1, 2014 In-Salon Classes Smooth Effects Let s talk about the fastest growing in-salon service: chemical re-shaping and smoothing. Silis is a formaldehyde-free, thio-based reshaping cream. It is the most compatible product of its kind with color treated hair. In this class, we will reveal the truths and eliminate the myths surrounding this completely safe, quick, easy, and very profitable service. Elite Moda Capelli Higher Education Offerings Framesi Studio (Diamond and Blue Diamond Accounts only) A private demonstration of the current ITALIANSTYLE collection in your salon, exclusively for you and your staff. A Framesi Design Group Member will present a 3-3½ hour show highlighting: Models in the latest season s fashion from Milano, Italy Models with current season cut and color proposals The latest in make-up trends A demonstration of the ITALIANSTYLE cutting method A color technique to help motivate staff and increase revenue potential 5,000 LirePoints Discover ITALIANSTYLE (In-salon) This is an in-salon demonstration and hands-on presentation, featuring the current seasonal collections from Framesi, Milano, Italy: Spring/Summer or Fall/Winter A 6 hour presentation Framesi provides materials Conducted by an ITALIANSTYLE Team or Design Group Member Hands-on for 12 stylists maximum 1,800 LirePoints Advanced Formulation and Gray Coverage Formulation, gray coverage and tone-on-tone coloring. Full Spectrum Reds Create beautiful reds by cross-mixing colors. Choose the correct shade to compliment your client s skin tone. Advanced Blonding and Color Correction Create beautiful blondes. Take the fear out of color correction. Become more profitable by learning these valuable lessons. Each class is: 400 LirePoints each 8 hours in length Theory/hands-on Held in salon locations (max 10-15 people) Elite Moda Capelli Education Cheques Available in $50 and $100 denominations, the Elite Moda Capelli Education Cheques allow Framesi salons to attend local Framesi educational events utilizing Elite Moda Capelli LirePoints. Simply present gift cheques like cash when purchasing a ticket at your local distributor event. Education cheques make great stylist incentive awards and enable you to choose the educational activities that best suit the needs of your salon. May be used for any distributor education event Not available for show or in-salon education Framesi North America Elite Moda Capelli 17 Avenue A Leetsdale, PA 15056 Office 800-321-9648 Exclusive Elite Moda Capelli Hotline 800-214-0618 Fax 412-264-5696 elitemodacapelli@framesi-na.com framesiglamour.com framesicolorlover.com 7
Quarter 1 2014 June 1, 2014 Framesi Elite Moda Capelli Simply The Best Rewards Program! Please be sure to check with your Framesi Distributor to ensure that all of your salon related accounts are being grouped for calculating purchases at the highest level!! Retail Products Invest your LirePoints in retail and earn 100% pure profit OR run special clientele promotions! FRAMESI COLOR LOVER Backbar and Color Support Use LirePoints to keep valuable profits from going down the drain! Framesi North America Elite Moda Capelli 17 Avenue A Leetsdale, PA 15056 Office 800-321-9648 Exclusive Elite Moda Capelli Hotline 800-214-0618 Fax 412-264-5696 elitemodacapelli@framesi-na.com framesiglamour.com framesicolorlover.com 8