Global Handbags Market Report ---------------------------------------------------- 2013
Executive Summary Premium handbags and accessories is one of the fastest growing segments in the overall luxury market. After declining in 2009 due to economic slowdown, the market grew in 2012 compared to previous year. This growth is being driven by rise in disposable income, expanding middle class, growing preference for branded products and rising number of wealthy consumers worldwide. Moreover, the handbag market encompasses dynamic players and an expanding consumer base, which is expected to flourish due to increasing demand from emerging markets and strong performances by the international luxury brands. Countries like China and India with rising high net worth individuals (HNWIs) and high purchasing power among working women will boost the market growth in future years. New channels like E-Commerce or online shopping have become popular mainly driven by consumers looking for good bargains. Categories such as top-handle bags, totes and cross-body bags remained popular. The market for high-end luxury handbags is highly competitive. Coach Inc is the market leader in the US luxury handbag market. Other major players include, Michael Kors, Burberry, Prada, Louis Vuitton, Gucci, Hermes and Chanel. Most of the companies are responding to the growing competition by developing high profile product launches, stimulating purchases through strong promotions and investing in remodeled stores and shop-in-shops at department stores. The present report titled Global Handbags Market: 2013 Edition discusses the global market for luxury handbags, as well as trade of handbags worldwide. The report presents a detailed analysis of the US handbag market, discussing sales, pricing trend, and trade statistics. Also, the report presents a short discussion on one of the emerging handbag market, the Asia Pacific. The report analyzes some of the major drivers as well as trends prevailing in the global handbags market. Three major players operating in the handbags industry worldwide are profiled, focusing on their business, financials and growth strategies.
Handbags Affinity Index Market for Luxury Handbags is being Driven by Asian Markets Fuelled by Expanding Middle Class, Preference for Branded Products and Rising Wealthy Consumers.. Global Premium Handbags and Accessories Market (2011-2017F) 2003 2005 2008 2011 The global premium handbag and accessories market is expected to grow at a CAGR of.% from US$... billion in 2012 to US$... billion by 2017. The North America premium handbag market was worth US$... billion while the Asian market had a market value of US$... billion in 2012. Men represented..% of the Asian market for handbags and accessories, compared to.% in the rest of the world. From 2007 to 2011, the export value (in current prices) of travel goods, handbags, etc (SITC group 831) increased at a CAGR of..%, and with a further..% growth in 2011, amounted to US$... billion. Luxury Handbags Affinity Index in Major Countries (2012) Top Importing Countries of Travel Goods, Handbags Etc (2012) India Brzil Japan Germany France Italy USA UK US Japan Germany UK China China, Hong Kong SAR France Italy Republic of Korea Others
# (in Million) Price Increase of Handbags in 2012 Contributed to Revenue Growth in the US as Consumers were Willing to Spend More On Quality And Branded Merchandise The US Women s Accessories Retail Sales (2010-2013E) 2010 2011 2012 2013E The retail sales of women handbags market increased from US$... billion in 2010 to US$... billion in 2011. Price increase of handbags mainly contributed to the growth of revenue. Women preferred to buy small silhouettes because they were an affordable luxury on which they could justify spending as an investment. Unit sales of handbags in 2011 fell..% and reached million. Although volume sales decreased, dollar sales witnessed an increase which shows that consumers are willing to pay more for what they wanted. Women in age group 35-54 years represented..% of total handbag dollar sales and..% of unit sales in 2012. The US Women s Handbags Retail Sales by Value (2002-2011) The US Women s Handbags Retail Sales by Volume (2002-2011) 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Share % US$ Most of the Handbags were Purchased from Stores But Online Sales are also Becoming Popular. Market Value of Luxury Branded Handbags in Asia Pacific (2006-2014E) 2006 2007 2008 2009 2010 2011E 2012E 2013E 2014E The average retail price of handbags in the US increased from US$... in 2011 to US$... in 2012. This price growth contributed to the sales increases since consumers were willing to spend on quality and branded merchandise. In the year 2011, a total of. million handbags were imported from China,. million from India,.. million from Vietnam and million from Hong Kong. The worldwide online personal luxury goods market increased from US$... billion in 2009 to US$... billion in 2012. With rise in working women population, affordability increases as their disposable income rises and as a result they invest in lifestyle accessory brands. Women s Premium Handbags & Accessory Market Share in the US Average Retail Price of Handbags in the US (2005-2012) 2011 2012 2013E 2005 2006 2007 2008 2009 2010 2011 2012 Michael Kors Coach Inc Rest of Brands