INDEX Pure Italian Talent Page 2 Style never sleeps Page 4 Distribution Channels Page 6 Made in Italy Page 7 Partership & Events Page 8 Communications Focus Page 12
PURE ITALIAN TALENT A unique spirit permeates every product conceived, designed, and created by Tonino Lamborghini. He possesses the ability to innovate, yet remaining faithful to tradition shapes that are elegant and bold at the same time. This passionate quest captures the ineffaceable heritage of Italian Style in the world and speaks the inimitable language of creativity, innovation, elegance and technique. This passion is the driving force behind the collections bearing the Tonino Lamborghini name. In the design, in the search for details, in the desire that only a prestigious brand can awaken. Collection conceived for men and women of character, who refuse to go unnoticed.
Tonino Lamborghini Energy Drink high stand positioning is reflected by its can classy design: the strength of the raging bull meets the power of the energy drink. With first class distribution, the Tonino Lamborghini Energy Drink is the number one choice on the international clubbing scene, available at VIP clubs around the world. The Style never sleeps payoff clearly claims that this is not only an energy drink but a real Style Icon. Because Tonino Lamborghini Energy Drink is the energy tool that allows you to live in style throughout the day, even after 11 p.m.!
DITRIBUTION CHANNELS MADE IN ITALY Dedicated to a medium-high level of young adults between 25 and 40 years, fashionable clubbers, modern and dynamic, looking for a special energy mix. Tonino Lamborghini Energy Drink has a delicate taste and a sophisticated image. The international distribution is aligned to the product positioning and is dedicated to the Horeca and Super Horeca Channel: hype&classy clubs, as well as bars and lounges where to relax after work or socialize with style. Are you ready to spread our lifestyle concept? Because Style Never Sleeps. Tonino Lamborghini Energy Drink is the first Made in Italy carbonated soft drink formulated to give the right amount of energy to those who aim at living every moment of their life intensively without giving up style. The combination of ingredients with caffeine in the Tonino Lamborghini Energy Drink: improves concentration during stressful and difficult working periods improves physical performance and mental efficiency increases your sense of well-being stimulates your metabolism The Style Never Sleeps receipt finally in one can.
PARTNERSHIP EVENTS The Tonino Lamborghini Energy Drink allows you to be at the most exclusive and fashionable venues with a classy and recognizable spirit: from the Off Cannes festival parties to the ATP world tournament in Rome, from the most glamorous beach parties to the most representative Food & Beverage fairs of the market. Partnership Clubs and music festivals: the top quality Horeca distribution brings the Tonino Lamborghini Energy Drink to a different level event experience: in the last years the collaboration with the world s most exclusive clubs and festivals has produced tailor made events with the participation of the international clubbing scene Gotha. FILM FESTIVAL CANNES HYDROGEN FESTIVAL PADOVA
INTERNAZIONALI DI TENNIS ROME KOLLEN SUMMER FESTIVAL OSLO WHITE DIMENSIONS EVENT SKOPJE FLASH ART EVENT LONDON
COMMUNICATIONS FOCUS The communication activities related to the Tonino Lamborghini Energy Drink are focused on social networks and the organization of international events. These actions aim to promote the classy style of the product and the synergy with the clubs and bars where the can is available. The media channels used go from Facebook and Twitter to a WebTV project that aims to give a real media coverage to the major sponsored events, from Cannes to Oslo, from Skopje to Istanbul.
Products distributed by: OFFICINA GASTRONOMICA SRL Via Funo, 41-40050 Funo di Argelato (BO) Italy Ph. +39 051 8654192 - www.lamborghini-lounge.com Under license of : TONINO LAMBORGHINI SPA Ph. +39 051 862628 - www.lamborghini.it