EDUCATION CATALOGUE MARITIME BEAUTY WINTER. Model: Matrix

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Model: Matrix MARITIME BEAUTY EDUCATION CATALOGUE F A L L WINTER 11

FALL/WINTER 2011 EDUCATION CATALOGUE Get Inspired! In this exciting and ever-changing industry, you need to be in touch with all of the new trends and technology. Maritime Beauty is committed to providing you with the education that will teach you the techniques and skills required to be at the top. We can help you progress your career and increase your income! Whether you are looking for advanced training or planning to return to the industry and need to update your skills, we will help you reach your goals! At Maritime Beauty, we believe education is the key to ensuring your success. That s why we have 9 education centres located throughout the Maritimes, and why we offer hands-on educational classes, in-store demos, and customized in-salon training with top national and local educators. To find out what Maritime Beauty Education can do for you or to enroll in a class, please contact your DSC, your local Maritime Beauty store, or Customer Service (1-800-565-7721). To avoid cancellation, seats must be reserved and paid in full a minimum of 2 weeks prior to a class. Classes are non-refundable; in the event of a client s cancellation, an educational voucher will be issued and redeemable towards MBS education only. COST OF CLASS CLASS TIME Start and finish. MAXIMUM PARTICIPANTS HAIRSTYLIST Recommended for hairstylists. COLORIST Recommended for colorists. APPRENTICE Recommended for apprentices. ESTHETICIAN Recommended for estheticians. NAIL TECHNICIAN Recommended for nail technicians. MASSAGE THERAPIST Recommended for massage therapists. MANAGER Recommended for managers/owners. COORDINATOR Recommended for front line salon coordinators. STYLING TOOLS Participants will need: Shears, texturizing shears (preferably 30 tooth), electric clipper with detachable blades, T-Edgers (detailers), straight razor with extra blades, minimum of 8 duck bill clips, water bottle, cutting combs (regular, taper, clipper & flat top), brushes (Denman, round boar bristle, vent), lift comb, apron, 6 towels, hair dryer with nozzle, diffuser, curling & flat irons. HIGHLIGHTING TOOLS Participants will need: 2 color bottles, 2 color brushes, 2 color bowls, graduated cylinder, foils of various lengths, highlighting board, gloves, combs (metal tail foiling, sectioning & other), brushes (Denman, round boar bristle, vent), minimum of 8 clips, small elastics, color apron, 6 towels, hair dryer with nozzle, curling & flat irons. COLOR TOOLS Participants will need: 2 color bottles, 2 color brushes, 2 color bowls, graduated cylinder, gloves, combs (metal tail & other), brushes (Denman, round boar bristle, vent), minimum of 8 clips, color apron, 6 towels, hair dryer with nozzle, curling & flat irons. UP DO TOOLS Participants will need: Shears, combs, vent, Denman & paddle brushes (with natural hair bristles), black elastics, brown & black bobby pins, roller pins & hair pins, hot rollers, hair dryer & 1/2 inch barrel curling iron. ESTHETIC TOOLS Participants will need: Bowl, face brush, 4 mixing glasses, cotton swabs, eye pads, gauze, Gibson towels, gloves, bed sheet, blanket, 6 hand towels. DIFFICULTY LEVEL 3=Advanced 2=Intermediate 1=Junior PREREQUISITE Class has a prerequisite. MANNEQUIN [TO KEEP] MANNEQUIN (NOT TO KEEP) TABLE TOP Mannequin Stand OR TRIPOD REQUIRED MODEL REQUIRED LUNCH INCLUDED 2

FALL/WINTER 2011 EDUCATION SCHEDULE August 28-29 Moncton CND Brisa UV Gel 2-Day Certificate Program Page 10 August 29-30 Halifax LCN Artificial Nails Level 1 Part I Page 11 September 19 Moncton Redken 2011 Shades EQ Launch Page 4 September 19-20 Halifax LCN Artificial Nails Level 1 Part II Page 11 September 25 Halifax CND Master Painter Page 10 September 25-26 Charlottetown L Oreal Colour Keys Page 9 September 26 Miramichi Redken 2011 Shades EQ Launch Page 4 September 26 Saint John Redken 2011 Shades EQ Launch Page 4 September 26 Halifax Matrix C.R.A.F.T. HiLiting Page 8 September 26 New Minas Redken 2011 Shades EQ Launch Page 4 September 26 Moncton LCN Nail Art Workshop Page 11 October 2 Moncton Matrix Understanding Retail Page 8 October 2-3 Fredericton Redken Principles of Color Page 4 October 3 Charlottetown Babe Hair Extension Training Page 7 October 3 Charlottetown KeraStraight Training Page 7 October 3 Halifax LCN Artificial Nails Level 1 Part III Page 11 October 24 Moncton Inspiring World of Redken Page 5 October 24 Moncton OPI Academy on Tour Page 10 November 6 Moncton CND Master Painter Page 10 November 7 Charlottetown Redken 2011 Shades EQ Launch Page 4 November 7 Bathurst Redken 2011 Shades EQ Launch Page 4 November 7 Halifax Redken Principles of Foil Placement Page 6 November 7 Fredericton Babe Hair Extension Training Page 7 November 7 Fredericton KeraStraight Training Page 7 November 7 Sydney TIGI Singled Out Page 7 November 14 Yarmouth Redken 2011 Shades EQ Launch Page 4 November 14 Halifax L Oreal H 3 Page 9 November 20-21 Charlottetown LCN Artificial Nails Level 2 Page 11 November 21 New Glasgow Redken 2011 Shades EQ Launch Page 4 November 21 Moncton Matrix Dual Voltage Page 8 November 21 Halifax Matrix Understanding Retail Page 8 November 27-28 Halifax CND Brisa UV Gel 2-Day Certificate Program Page 10 November 28 Sydney Redken Design, Color & Finish Page 4 To avoid cancellation, seats must be reserved and paid in full a minimum of 2 weeks prior to a class. 3

2011 NEW Shades EQ Crème Launch Double your options with Shades EQ, now available in two formulas so you can glaze, refresh, correct, shadow, lacquer and more! NEW SHADES EQ CRÈME features the same no-ammonia, no-lift technology you love, in a rich cream formula with pomegranate oil, rice protein and a conditioning polymer to help protect, moisturize and nourish the hair fibre. Add it to your Shades EQ toolbox today! ~ The many uses of Shades EQ ~ Formulation ~ Color Correction - Formulas and Techniques ~ Toning ~ Glazing ~ Refreshing ~ New color trends Sept 19 Moncton Barb Horsman Sept 26 Miramichi Tasha Parker Sept 26 Saint John Becky Lewis Sept 26 New Minas Sheila Simon Nov 7 Charlottetown Tasha Parker Nov 7 Bathurst Jamie Guitar Nov 14 Yarmouth Chrissy Dugas Nov 21 New Glasgow Tracy Bezanson $50* 9:00am Max +Tax 12:00pm 15 *No charge with the purchase of a small Redken Intro deal Design, Color & Finish Perfect for intermediate to advanced stylists who want to further develop their creativity, cutting, coloring, and finishing skills. Find inspiration to create new looks for your clients. Work hands-on to explore new techniques and be guided through the latest cutting, coloring and finishing techniques that will take your creativity to new heights. ~ How to develop the hottest new looks from concept to creation ~ The latest techniques from two of the industry s top design and color specialists ~ How to find inspiration to create new looks for your clients Nov 28 Sydney Matt Scott Tanya Ozolins $195 9:00am Max +Tax 5:00pm 20 Principles of Color This 2-Part Class is perfect for colorists competent in the basic application of color, those new to Redken color, and those who wish to refresh their core knowledge of color. You will eliminate guesswork when choosing the perfect colors through understanding the color laws behind every choice. Part I - ~ The law of color ~ The color wheel ~ The level system ~ The composition of natural, gray, and white hair ~ When to use hydrogen peroxide and alkaline agents ~ To differentiate between permanent, semi and demi permanent, and temporary haircolor ~ To have confidence using lighteners and high-lift blondes Part II - Spring 2012 Prerequisite: Part I is required to participate in Part II. Part I - Oct 2-3 Fredericton Becky Lewis Tasha Parker Part II - Will be held in Spring 2012 $525* 9:00am Max +Tax 5:00pm 20 * Includes Parts I & II. 4

Principles of Foil Placement This class is perfect for all colorists competent in the basic application of color, and for those who wish to perfect their core highlighting techniques and understanding of the principles of placing highlights in the haircut. In this program you will learn the laws and principles of highlighting. In this hands-on approach we will use our stitch guide, and horizontal, vertical and diagonal placements and show you how it creates movement in the hair. ~ To create/recreate any look that has highlighting ~ The different results that can be achieved with different types of weaving techniques ~ How to understand section patterns and the various results they give ~ No more disappointing results as you learn the Laws of Highlighting ~ To increase your revenue with simple techniques ~ To create patterns to achieve the looks you want Nov 7 Halifax Jane Rudolph $195 9:00am Max +Tax 5:00pm 20 Inspiring World of Redken This class is perfect for intermediate and advanced level stylists who want to move beyond their existing creative boundaries with the art of cutting, coloring and finishing. You will learn from an incredible collaboration of talent, knowledge and creativity from around the world. See raw, urban inspiration taken directly from the street and made commercially viable. Get an additional injection of inspiration and creativity in this action packed program there are no creative boundaries. ~ Creative brainstorming and storyboarding ~ How to talk change with your clients ~ How trends become trends and where to spot them ~ The latest techniques in cutting, coloring and finishing ~ Get the scoop on what s hot on the catwalk ~ See-do practical techniques on mannequins Oct 24 Moncton $195 9:00am Max +Tax 5:00pm 25 5

RENDEZ~VOUS OLD orchard inn, Wolfville September 11-12, 2011 Come see what s possible! tickets $295 plus TAX Contact ANGELA at Maritime beauty for tickets Toll free: 1-800-565-7721 EXT. 243 in halifax: 429-8510 EXT. 243 Included Breakfast Sunday and Monday morning. Lunch on Sunday, breaks. Dinner Sunday night. Guests are responsible for booking and paying for their own rooms or cottages. A special price is being offered. Book your rooms Old Orchard inn, wolfville, NS Toll Free Reservations: 1-800-561-8090 www.oldorchardinn.com Book early to avoid disappointment. Tickets are non-refundable. Seats are confirmed when paid. MONCTON 2011 Get your ABA tickets through Maritime Beauty! Available mid-september Shape Your Knowledge ALL YOUR PROFESSIONAL NEEDS UNDER THE SAME ROOF HAIR, NAILS & AESTHETICS MONCTON AGRENA COMPLEX OCTOBER 22 COMPETITIONS OCTOBER 23 SHOW OCTOBER 24 PRIVATE CLASSES Tabatha Coffey on Main Stage! The ABA is featuring Tabatha Coffey, the star of TABATHA S SALON TAKEOVER, Coffey used her years of hands-on experience and love of her craft to help struggling salon owners turn around their businesses in the hit series, Tabatha s Salon Takeover. Tabatha has a new memoir coming out from Harper Collins titled It s Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty. Catch Tabatha at this year s ABA, an opportunity to see her up close and personal...tabatha will be on the main stage on Sunday and facilitating a private class for Owners and Managers on Monday. 6

Singled Out A personalized haircut is like a custom-made suit while created in a standard basic shape, it has been perfectly tailored for your client. Singled Out is a full day hands on workshop that will teach you the best tips for texturizing to add that personal touch to any haircut and give your client a unique look. With these personalizing techniques in your pocket, you ll be able to create a signature style that will have your clients Singled Out. ~ How to design a custom cut to accent and highlight your client s features ~ How to create a superior cutting consultation to set yourself apart from the competition ~ Proper posture and body positioning to execute top-tier techniques and extend the health of your career ~ TIGI cutting terminology and breakdowns that take you to the next level of your profession ~ Ways to incorporate some of the latest cutting trends to fit your salon marketplace clientele ~ Inspiration that will keep your career exciting throughout the year! Nov 7 Sydney Domenico Tomei $175 9:00am Max +Tax 5:00pm 10 Show your current Cosmetology License and receive 10% off your TIGI class! Babe Babe Hair Extension Training Babe Hair Extensions are providing our local salons and stylists with a quality product at an affordable price. Combined with a convenient supply through Maritime Beauty Stores and DSCs, it is a winning solution. In this introduction to Hair Extensions and Hair Feathers** you will learn how to add extensions or feathers to achieve various looks. You will learn quick application techniques and will be shown proper sectioning, placement & blending. ~ Proper consultation ~ Color choices ~ How to promote to your clients ~ Highlight and lowlight techniques ~ Fringe techniques Oct 3 Charlottetown Lori Clark Nov 7 Fredericton Lori Clark $50* 9:00am Max +Tax 11:00am 15 *Attendees will receive a $40 coupons toward the purchase of Babe Hair Extensions, Feathers or Tools. Attendees will practice on a shared mannequin head. **Training on Feathers subject to availability at time of class. KeraStraight Training KeraStraight provides an evolution in straightening and repair. KeraStraight is 100% aldehyde and formaldehyde free, using a unique formulation to achieve great results. This class is designed for stylists that have previous training and experience with hair smoothing and conditioning treatments. One model will be prepped and all attendees can participate in trying the KeraStraight products and techniques. The education focus will be on understanding KeraStraight s product knowledge and the important steps to achieve great results with all hair types. ~ What is KeraStraight ~ How KeraStraight works ~ Proper consultation ~ Application techniques ~ How to create smooth, frizz-free hair Oct 3 Charlottetown Lori Clark Nov 7 Fredericton Lori Clark $50* 1:00pm Max +Tax 5:00pm 15 *Attendees will receive a $40 coupons toward the purchase of a KeraStraight Treatment or a KeraStraight Intro. 7

Dual Voltage Turn it Up. Turn it Down Versatile designs let you switch the voltage from high to low by moving the hair around. Fiery fusions of copper and red flicker and flash. Colors contrast, opposites attract. Strong laser-cut lines are set off with soft asymmetry. Styles can be powered up or down. Sparks fly, emotions ignite. The effect is electrifying. Caution: Dual Voltage will leave you breathless. Introducing Fall-Winter 2011-12 MATRIX Individuality Collection. ~ To be challenged to creative cutting techniques ~ Incorporating cut and color to form the look ~ How to develop creative technique with your working tools ~ Finishing techniques Nov 21 Moncton Vince Galvin Heidi Kenney $195 9:00am Max +Tax 5:00pm 15 Show your current Cosmetology License and receive 10% off your MATRIX class! Understanding Retail This in depth class will give you a better understanding of the importance of retail and of the benefits to you and your client. ~ 7 steps to success ~ Retailing tips ~ Consultation ~ Closing the sale Oct 2 Moncton Mindy MacDonald Nov 21 Halifax Tracy Randell $99* 9:00am Max +Tax 12:00pm 15 *Attendees will receive a class gift valued at $99 Show your current Cosmetology License and receive 10% off your MATRIX class! C.R.A.F.T. HiLiting This CRAFT program is developed for stylists who would like to upgrade their skills and foil more efficiently. Have fun learning easy techniques that you will use over and over and your clients will love! Sept 26 Halifax Mindy MacDonald $150 9:00am Max +Tax 5:00pm 15 ~ Efficiency in foiling ~ Quick and easy foiling techniques Show your current Cosmetology License and receive 10% off your MATRIX class! 8

Colour Keys This is the essential colour class for anyone serious about haircolour. If you want to deepen your colour knowledge, be capable of performing an accurate diagnosis and choose the correct shade for the optimal result, this class is for you. This 2-day training course is divided as followed: Theory to acquire knowledge of colorimetry and L Oréal Professionnel haircolour line, and hands-on work to practice the acquired knowledge on mixing and application. At the end of your training, you will receive a certificate of participation. ~ The colorimetry ~ L Oréal Professionnel s numbering system ~ What are the levels of shades and undercoats? ~ How to perform an accurate diagnosis ~ Professionally assess the shade level of your client ~ Precisely determine the reflects ~ Foresee the result of colour ~ Choose a suitable shade for the optimal result ~ Perfect coverage of grey hair ~ Mixing and applying $295* 9:00am Max +Tax 5:00pm 18 *Attendees will receive a gift valued at $90 Sept 25-26 Charlottetown Lori MacLeod-Doyle Show your current Cosmetology License and receive 10% off your L Oreal class! H 3 H3 is L Oréal Professionnel s box of creativity for cutting and styling. The 15 looks of the new H3 2011 collection: AMPLIFIED ID, were created by a team of 6 top international hairstylists from different backgrounds all around the world. This new cut and style collection reveals how hair texture can shape and reshape our identities; wavy or airy, curly, slick, fluffy or spiky have fun in this class, play with the looks! If you want to integrate new cutting and styling trends to your portfolio or take a step further in offering clients new looks, this 1-day class is perfect for you. ~ Acquire the cutting techniques of renowned international hairstylist ~ 2 women s cuts ~ 2 men s cuts ~ 2 women s style transformation ~ Improve your styling know-how ~ How to perform the perfect consultation ~ How to perform the perfect styling ~ How to perform the client styling lessons ~ Techniques and tips of styling Nov 14 Halifax Lori MacLeod-Doyle $345 9:00am Max +Tax 5:00pm 15 Show your current Cosmetology License and receive 10% off your L Oreal class! 9

Brisa UV Gel 2-Day Certificate Program CND s complete Brisa UV Gel product system infusion - intensive, interactive, professional, hands-on guidance on all aspects of technical application, finishing and refinement practices. Advanced theory workshops teach excellence in Client Consultation, Custom Client Service Protocols, Business Building Strategies and Salon Wellness to maximize in salon profitability using CND s award winning Brisa UV Gel enhancement brand. ~ To master proven Brisa UV Gel techniques to deliver deep beautiful smile lines for Forever French enhancements ~ Perfect single colour overlay application & practice skin tone analysis to create unique custom-client enhancement services that allow you to charge premium service prices in salon and gain loyal customers for life Tools you will need: 2 hand towels, 2 table towels, cuticle pushers, and both hands free of nail enhancements. Attendees will practice on one another. Aug 28-29 Moncton Andrea Likourgiotis Nov 27-28 Halifax Andrea Likourgiotis $450* 9:00am Max + Tax 5:00pm 14 *Includes a Brisa Master Pack, CND UV Lamp, Workbook, DVD & CND Brisa UV Gel Master Certificate Hairstylists working in Nova Scotia or PEI only. Master Painter ~ Featuring Colour & Effects and Shellac Inspired by Van Gogh, our new Master Painter class featuring Shellac and Colour & Effects will bring out your creative side and help build your natural nail care business. You ll spend the day designing with color in this comprehensive hands-on class. ~ Comprehensive hands-on advanced application techniques including meticulous manicuring, colour layering and artistic techniques ~ How to further build your natural nail care business and grow client loyalty Tools Needed: 2 hand towels, 2 table towels, implements, and one hand free of nail enhancements. Attendees will practice on one another. Sept 25 Halifax Andrea Likourgiotis Nov 6 Moncton Andrea Likourgiotis $250* 9:00am Max +Tax 5:00pm 14 *Includes Master Painter Kit & CND UV Lamp OPI Academy on Tour The OPI Academy on Tour is an action-packed day of discovery featuring hands-on technical training with John Hauk, OPI Technical Advisor and award-winning nail competitor. John teams with Joey Brown, OPI International Spokesperson, to help you take your new techniques to the bank! Stay on top of the latest trends with the hottest products. Don t miss out on this fast-paced and informative event that will take your skills and your business to the next level! ~ Hands on training with John Hauk, award-winning nail technician ~ New techniques and timesaving tricks of the trade ~ Proven salon marketing strategies ~ How to make the most of the runaway gel color trend! First Time in Canada! Tools Needed: Tooling implements, files, Axxium brushes, Axxium UV light, and one hand free on nail enhancements. Attendees will practice on one another. Oct 24 Moncton John Hauk Joey Brown $99 9:00am Max +Tax 5:00pm 100 10

Artificial Nails Level 1 In this course you will receive the comprehensive theory and practical training that will give you the knowledge and skills to become a successful Nail Technician. The class is taught with the most advanced artificial nail technology in the world. Various tip application techniques with light cured sculpting products are taught to create artificial nails with the most natural appearance possible. You will gain an understanding of different nail types, appropriate product use and chemical composition of products. In addition you will learn proper salon and spa sanitation procedures in accordance with the Canada Health Act. ~ Professional image ~ Personal skills needed to become a successful Nail Technician ~ Hygiene/Spa Infection Control to keep yourself and clients safe and healthy ~ Nail disorders and how to prevent their spread in the salon ~ Anatomy of the hand and nails ~ Step-by-step application procedures of tip application for new sets, maintenance and safe and correct proper removal using products customized to meet each clients needs Artificial Nails Level 2 Complete your training as a professional Nail Technician by learning the technique of using forms and the art of sculpting a free edge. Customization of tips and forms are also taught. This detailed class is a must for all professional Nail Technicians. ~ How to properly remove nails ~ The tricks of the trade for fills and repairs Tools Needed: A starter kit which can be purchased at Maritime Beauty at a cost of $495+tax, a white lab coat and professional attire required (no jeans, sweats or runners), 2 white table towels and Gibsons. Model Required: Part I > For 1:00 p.m. on day-1 and same model is required on day-2 at 1:00pm as well. Model must have natural nails. Part II > For 1:00 p.m. on day-3 in need of a fill. Another model is required at 1:00pm on day-4 with natural nails. Part III > For 1:00pm with natural nails. Aug 29-30 Halifax Glenda Martin Spt 19-20 Halifax Glenda Martin Oct 3 Halifax Glenda Martin $895 8:30am Max +Tax 4:30pm 6 Hairstylists working in Nova Scotia or PEI only. Tools Needed: Light Unit, Brushes, Lab Coat, Implements Model Required: A female model is required on day-1 at 1:00pm with nails free of enhancements. A female model is required on day-2 at 1:00pm in need a of fill with one of the following conditions: excessive lifting, breaking, chipping, cracking or extensive repairs Nov 20-21 Charlottetown Nadine Wakelin $399* 9:00am Max +Tax 4:30pm 6 * Includes Training Manual and Student Product Kit valued at $304) Nail Art Workshop Create innovative Nail Art that clients crave with this hands-on workshop. Try colored free edging, permanent polish, marbleizing and more! Work with the NEW 3-D Colour Gel, and the NEW Stamping System. Share your creative side with your classmates. A perfect opportunity to TRY the extensive line of color gels. A must for all Nail Technicians! ~ To add glitters, bouillons, nail art chips and decals. ~ How to create new looks for the season Tools Needed: Light Unit, Brushes, Lab Coat, Implements Spt 26 Moncton Jane Dekker $95 9:00am Max +Tax 12:30pm 10 11

Toll Free: 1-800-565-7721 In Halifax Area: 429-8510 16 Locations Bathurst (506) 548-3099 Bridgewater (902) 543-4466 Charlottetown (902) 894-5800 Dartmouth (902) 481-0222 Dieppe (506) 854-9961 Edmundston (506) 739-8222 Fredericton (506) 455-0248 Halifax (902) 429-8510 Miramichi (506) 778-4098 Moncton (506) 857-1994 New Glasgow (902) 752-6295 New Minas (902) 681-5588 Saint John (506) 658-9976 Summerside (902) 436-7348 Sydney (902) 562-8557 Yarmouth (902) 742-6160