Contents UAE Leather Industry.. 3 Overview of Indian Leather Industry 4-6 Major Export Markets 6-7 India UAE Leather Trade Scenario.. 8 Buyer Seller Meet on Indian Leather Products.. 9-10 List of Exhibitor 10-11 Pre Event Arrangement.. 12-13 Press Conference.13 The Inauguration & Visit of Dignitaries to the Stalls..13-17 Post Event Highlights.18 Exhibitor Profile& Feedback 18-19 Visitor Profile & Feedback 20-23 Salient Features of BSM.23 Business Meetings during BSM 24-25 Press Releases & Media Coverage.26-30 2 P a g e
INDIAN LEATHER PRODUCTS & FOOTWEAR SHOW 2015 (Including Non-Leather Footwear) 15-16 December 2015, Radisson Blu Hotel, Deira Creek, DUBAI UAE Leather Industry As per Gulf Cooperation Council (GCC) statistics, the value of leather imports and exports across the GCC was US$ 4.09 billion in 2014, including semi finished and finished leather products, travel goods, accessories, handbags and footwear. The Middle East and African small leather luxury goods market (wallets, purses, card holders, and other accessories) was valued at US$ 270.7 million in 2014, and growing 13.7 annually to reach US$ 453.5 million by 2018. The GCC is also a leather manufacturing hub US$ 1.9 billion worth of dressed leather, luggage, handbags, saddlery, harnesses and footwear were produced in the Gulf region last year, with Saudi Arabia (US$1.1 billion), UAE (US$468 million) and Qatar (US$ 250 million) the region s big three leather producers. UAE leather imports and exports in 2014 was valued at US$2.2 billion in 2014. Dubai, which commands 30 per cent of the Middle East luxury market according to consultancy firm Bain & Company, is the second most important global destination for international retailers, after London. The Middle East and African small leather luxury goods market (wallets, purses, card holders, and other accessories) was valued at US$ 270.7 million in 2014, and growing 13.7 annually to reach US$ 453.5 million by 2018. MARKET INFORMATION ( SOURCE EUROMONITOR INTERNATIONAL) 3 P a g e
Overview of Indian Leather Industry Export- Import Statistics The Leather Industry holds a prominent place in the Indian economy. This sector is known for its consistency in high export earnings and it is among the top ten foreign exchange earners for the country. With an annual turnover of over US$ 12 billion, the export of leather and leather products increased manifold over the past decades and touched US$ 6.5 billion during 2014-15, recording a cumulative annual growth rate of about 13.10% (5 years). The Leather industry is bestowed with an affluence of raw materials as India is endowed with 21% of world cattle & buffalo and 11% of world goat & sheep population. Added to this are the strengths of skilled manpower, innovative technology, increasing industry compliance to international environmental standards, and the dedicated support of the allied industries. The leather industry is an employment intensive sector, providing job to about 2.5 million people, mostly from the weaker sections of the society. Women employment is predominant in leather products sector with about 30% share. India is the second largest producer of footwear and leather garments in the world. The major production centers for leather and leather products in India are located in Tamil Nadu - Chennai, Ambur, Ranipet, Vaniyambadi, Vellore, Pernambut, Trichy, Dindigul and Erode ; West Bengal Kolkata ; Uttar Pradesh Kanpur, Agra, Noida, Saharanpur; Maharashtra Mumbai ; Punjab Jallandhar ; Karnataka Bangalore ; Andhra Pradesh - Hyderabad ; Haryana - Ambala, Gurgaon, Panchkula, Karnal and Faridabad; Delhi; Madhya Pradesh Dewas ; Kerala Calicut and Ernakulam / Cochin 4 P a g e
India s Export of Leather and Leather products for Five years 2011-2010-11 12 (Value in Million $) 2012-13 2013-14 2014-15 Finished Leather 841.13 1024.69 1093.73 1284.57 1329.05 Footwear 1758.67 2079.14 2066.91 2557.66 2945.15 Leather Garments 425.04 572.45 563.54 596.15 604.25 Leather Goods 855.78 1089.71 1180.82 1353.91 1453.26 Saddlery& Harness 87.92 107.54 110.41 145.54 162.70 Total 3968.54 4873.53 5015.41 5937.976494.41 % Growth 16.57% 22.80% 2.91% 18.39% 9.37% Source: DGCI&S 5 P a g e
% Share of Leather & Leather Products (2014-15) Major Export Markets The major markets for Indian Leather & Leather Products are Germany with a share of 12.32%, USA 11.83%, U.K. 11.57%, Italy 7.76%, France 5.72%, Hong Kong 6.50%, Spain 5.41%, Netherlands 3.46%, China 2.99%, Denmark 1.29%, UAE 4.3%, Belgium 1.68%. These 12 countries together accounts for nearly 75% of India s total leather& leather products export. European Union accounts for 56% of India s total export of leather and leather products. 6 P a g e
India s Export of leather & leather products to different countries 5 years (Value in million USD) % Share COUNTRY 2010-11 2011-12 2012-13 2013-14 2014-15 2014-15 Germany 575.38 731.00 631.23 765.56 800.20 12.32% Italy 455.76 528.35 438.53 518.04 504.26 7.76% UK 505.20 543.00 606.02 664.92 751.33 11.57% USA 348.13 439.54 526.13 680.22 768.06 11.83% Hong Kong 325.20 359.47 441.45 471.56 422.11 6.50% Spain 247.99 296.06 267.17 308.07 351.27 5.41% France 280.04 303.84 320.81 354.72 371.75 5.72% Netherlands 155.43 198.70 189.74 218.55 224.92 3.46% U.A.E. 74.27 109.28 126.52 180.54 281.07 4.3% Portugal 39.62 46.55 38.35 51.84 68.39 1.05% Belgium 80.89 113.06 92.97 95.73 108.88 1.68% China 75.48 124.75 124.36 153.57 194.26 2.99% Australia 51.81 67.84 74.16 78.31 84.66 1.30% Denmark 57.75 74.18 89.65 89.37 83.90 1.29% Sweden 31.36 44.33 45.91 50.61 46.48 0.72% Canada 29.32 40.02 45.71 51.43 59.24 0.91% Korea Rep. 29.04 31.31 38.21 46.77 58.17 0.98% South Africa 32.14 41.18 36.07 48.16 55.04 0.85% Switzerland 25.02 33.54 30.30 32.82 37.05 0.57% Austria 27.01 38.43 36.46 40.06 35.48 0.55% Greece 10.05 10.96 8.41 12.01 14.22 0.22% Saudi Arabia 22.14 41.68 42.37 38.67 47.42 0.73% Japan 21.74 33.04 38.70 48.73 56.21 0.87% Russia 19.99 33.04 28.54 51.57 49.96 0.77% Indonesia 20.15 25.24 26.82 27.17 28.95 0.45% New Zealand 5.98 7.29 7.23 9.66 12.11 0.19% Others 399.45 521.14 572.69 725.25 968.72 15.75% Total 3968.54 4873.53 5015.41 5937.97 6494.41 100.00% Source: DGCI&S 7 P a g e
India UAE Leather Trade Scenario India s export of leather and leather products to UAE increased from US $ 69.05 million in the year 2009-10 to US $ 284.06 million in the year 2014-15, growing at a CAGR rate of 32.69%. Footwear (both leather and non-leather) is the major export item from India, followed by Leather Goods, Leather Garments, Finished Leather and Footwear Components. UAE has emerged as the second largest market for Indian leather industry, next only to Hong Kong and China. The exports from Indian leather industry to UAE has increased from USD 180.54 million in 2013-14 to USD 281.07 million in 2014-15, growing by a significant 55.68% which is the highest growth rate for any country. India s export of Leather & Leather Products to UAE during the last three years is tabulated below Name of the Products Raw Hides Skin & Leather LeatherGoods, Saddlery & Harness, Travel Goods Footwear Leather & Non Leather Duration April 2012 March 2013 April 2013 March 2014 April 2014 March 2015 Value in INR (Lacs) Value in USD(Million) % Share Value in INR (Lacs) Value in USD (Million) % Share Value in INR (Lacs) Value in USD (Million) % Share 595947.74 1095.44 0.3646 780251.79 1290.02 0.4099 814104.40 1333.64 0.4295 1139925.11 2092.53 0.69705 1430141.40 2354.54 0.7498 1550118.38 2535.78 0.81725 1124604.72 2063.40 0.6875 1547382.88 2547.21 0.8112 5 1801237.96 2948.14 0.9499 8 P a g e
2 nd Edition Buyer Seller Meet on Indian Leather Products & Footwear, Dubai, UAE December 15 th 16 th 2015 Taking into account the huge success of the event in 2013, and the tremendous import potential of Indian leather products to growing markets in UAE, the Council for Leather Exports (CLE), India, under Ministry of Commerce & Industry, Govt of India, in association with Embassy of India, UAE & Consulate General of India, Dubai & India Trade & Exhibition Centre m.e. organized the 2 nd Edition of Buyer Seller Meet on Indian Leather Products & Footwear (Including Non Leather Footwear) on 15 th & 16 th December 2015 at Radisson Blu Hotel, Deira Creek, Dubai. The event was inaugurated by Consul (Visa & Commerce) H.E. Shri Rahul Srivastava. With representation from top 40 leather companies from all over India, the meet was an excellent opportunity for the UAE businessmen to meet the best of Indian Leather Industry. The 2 day event focused on showcasing India s finest leather & leather products ranging from Finished Leather, Leather & Non Leather Footwear, Footwear Components, Leather Garments, and Leather Goods & Accessories etc. The Buyer Seller Meet was an ideal forum for buyers & sellers to interact with each other develop and foster trade relations and enhance marketability of their products to UAE markets. 9 P a g e
Event Highlights 2 nd Edition of the Event Exclusive Event for the Leather Industry in UAE Showcase of Wide range of Leather Products Immense Networking Opportunities for Buyers & Sellers Structured One to One Buyer Seller Meet Focus Products Leather & Non Leather Footwear Leather Garments/Apparels Leather Goods/Accessories/Wallets/ Belts/ Finished Leather LIST OF EXHIBITORS ALPHA LEATHER PRODUCTS, CHENNAI ALPINE POLYRUB PVT. LTD, HARYANA AQDAS EXPORTS, KANPUR ARYMAN FOOTWEAR EXPORTS PVT. LTD., AGRA BIK BOK ENTERPRISES, AGRA BLUE STAR ADVERTISERS, NOIDA DEEPAK IMPEX (WASAN GROUP), AGRA FARIDA SHOES PVT LTD, CHENNAI GORAV FOOTWEAR, AGRA HANSA PRODUCTS HYPE EXPORTS, DEHRADUN I K INTERNATIONAL, KANPUR IGT EXPORTS LTD, KOLKATA 10 P a g e
INDIAN LEATHER COMPANY JAP JEE INTERNATIONAL PVT LTD., AGRA JARS GRAND LEATHER WORKS PVT. LTD., KOLKATA JHANJI EXPORTS PVT. LTD., NEW DELHI KAYGEE SHOETECH PVT. LTD., KOLKATA KEVIN IMPEX, MUMBAI KLODENNEX, KANPUR LEWO IMPEX PVT. LTD., GURGAON LUTHRA OVERSEAS, AGRA M.F. LEATHER GOODS MFG CO, KANPUR MDG FOOTWEAR PVT. LTD., HARYANA NAV INTERNATIONAL, CHENNAI PERFECT FOOTWEAR, AGRA REAL FOOTCARE (INDIA), AGRA ROSS LEATHER GOODS, KANPUR S. LAMOS SHOES, AGRA SACHDEVA OVERSEAS, AGRA SAFETY FOOTWEAR INDIA PVT. LTD., AGRA SAI INTERNATIONAL, HARYANA SANAALIYA DESIGN PVT. LTD., HYDERABAD SHANTI PLASTICS, MUMBAI SHAYAN EXPORTS, AGRA SIDDHARTH EXPORTS, NOIDA SILVER LINE FASHION, KANPUR UDAY SHOES PVT. LTD., AGRA UNISTAR FOOTWEARS PVT. LTD., HARYANA UNIVERSAL FOOTWEAR, MUMBAI ZAFIRAH EXPORTS, KANPUR 11 P a g e
Pre event arrangements Extensive arrangements were undertaken for the event by engaging the services of the local partner namely India Trade & Exhibition Centre m.e.(itec m.e.) which includes: 1. Hotel booking from 14 to 16 December 2015= 3 days (1 day for set up and 2 days for event) in a leading five star hotel as per availability and venue capacity. 2. Arrangement of two times tea/coffee/snacks/cookies, lunch for 120 pax for two days. 3. Octonorm Stand construction of 9sq mtrs with 1 table, 4chairs, 4spot lights, 1plug point, 1 dust bin, fascia in each stand for minimum 40 stalls. Any other extra requirements will be charged extra and not included in the budget attached with this TOR. 4. Any other assistance as required by the Council from time to time. 5. ITEC prepared adequate publicity material, publicity outreach campaign in due consultation with the Council. 6. Advertising /Publicity Advertisements were released in leading Local newspapers and leather product magazines namely Khaleej Times, Gulf News & Lamasat magazine. Press Invitation were send to the Media & Follow ups. Press Conference was anised on 15 th Dec before the inaugural session at Radisson Blu followed by tributing Press Gifts /Kit to the media persons. ITEC also coordinated with media sons for Press release Pre & Post event Invite management Series of email campaigns to 2000 targeted companies including Buyers/Importers/Chain Stores/Wholesalers/Retailers/Distributors/ Dept Stores/ Buying Houses and other targeted 12 P a g e
SMS Shoots to the targeted companies Tele - Calling per database Fixing appointments & Personal Invitation to Top/Leading Companies Designing & Sending E-Invites & Email follow-ups per database RSVP / Getting Confirmations Sharing the confirmed guest list in the given format Exclusive Website Creation & Maintenance Courier and personal handling over of the invites to the proposed buyers from UAE Direct marketing/outdoor campaign/ Flyer printing and distribution to localized leather markets in AUH/Dubai & Sharjah. The Press Conference was held at Al Kamar Room, 10 th Floor, Radisson Blu Hotel, Deira Creek, Dubai on 15 th Dec 2015 at 9:30 am. The dignitaries seated in the dias from (Left to Right) were Mr Mohamediqbal Yacoobali Shoemart Landmark Group CEO, Ms Sripriyaa Kumaria, Director General, ITEC M.E. & IBPC Sharjah, Mr Sudesh K Aggarwal, Chairman ITEC m.e. & IBPC Sharjah, Padma Shri M Rafeeque Ahmed, Chairman, Council for Leather Exports, Consul (Visa & Commerce) HE Shri Rahul Srivastava, & Mr Tony Makhija COO Al Safeer Group. Addressing the media persons, top industry leaders namely Mr Mohamediqbal Yacoobali CEO, Shoemart Landmark Group & Mr Tony Makhija COO- Al Safeer Group welcomed the Indian Exporters to UAE and gave them insights of UAE Leather Industry. The Buyer Seller Meet was held at Radisson Blu Hotel, Deira Creek which was inaugurated by Consul (Visa & Commerce) HE Shri Rahul Srivastava in the august presence of Padma Shri M Rafeeque Ahmed, Chairman, Council for Leather Exports and Mr Sudesh K Aggarwal, Chairman ITEC m.e. & IBPC Sharjah & Ms Sripriyaa Kumaria, Director General, ITEC M.E. & IBPC Sharjah. Top Business houses namely Al Safeer Group represented by their COO, Mr Tony Makhija & Mr Mohamediqbal Yacoobali Shoemart Landmark Group CEO were also present at the inaugural. 13 P a g e
In his inaugural address Consul (Visa & Commerce) HE Shri Rahul Srivastava welcomed and commended the efforts of CLE in hosting the Buyer Seller Meet in Dubai and stressed the need to organize many such sector specific events in Dubai. He emphasized that the Two Day Buyer Seller Meet forum will provide an opportunity to the UAE entrepreneurs to explore all areas of cooperation with Indian leather industry. Padma Shri M Rafeeque Ahmed, Chairman, Council for Leather Exports, in his welcome address thanked the Indian missions in UAE for arranging a platform to promote export of leather & leather products from India. Shri Ahmed mentioned that Indian Leather Sector has been included as one of the Focus Sectors under Make in India Programme of the Hon ble Prime Minister of India. He said that UAE has emerged as the second largest market for Indian leather industry, next only to Hongkong +China and exports from Indian leather industry to UAE has increased from USD 180.54 million in 2013-14 to USD 281.07 million in 2014-15, growing by a significant 55.68% which is the highest growth rate for any country. ITEC m.e. & IBPC Sharjah Chairman Shri Sudesh Aggarwal invited the participating exporters to visit the India Trade and Exhibition Centre in Sharjah and explore the possibilities to set up their offices and display their products which would enable better business not only with the UAE based traders but can increase export to other GCC countries as well. Addressing the gathering industry leaders Al Safeer Group COO Mr Tony Makhija said that Mr Mohamediqbal Yacoobali, CEO Shoemart Landmark Group welcomed the Indian Exporters to UAE and commended the efforts of CLE, Indian Missions in UAE & ITEC m.e. for hosting this event for the benefit of UAE business community. They briefed the Indian Exporters on UAE Leather market and the export potential of Indian Leather products to UAE / GCC markets. 14 P a g e
On behalf of ITEC & its Board of Trustee Ms Sripriyaa Kumaria, Director General, ITEC m.e. & IBPC Sharjah thanked the dignitaries for attending the inaugural session and expressed gratitude to the Consul General of India HE Shri Anurag Bhushan for his constant advice and guidance to ITEC m.e. and his unstinted support to ITEC management and also thanked CLE especially Mr. Ramesh Kumar IAS- Executive Director CLE who entrusted ITEC with this event. PRESS CONFERENCE 15 P a g e
INAUGURATION CEREMONY VISIT OF THE DIGNITORIES TO THE STALLS 16 P a g e
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POST EVENT HIGHLIGHTS The buyer seller meet featured the visit of top companies and industry leaders namely Shoemart Landmark Group, Shoe Express, Al Safeer Group, Al Manama Group, Max, Apparel Group, Paris Gallery, Quality Gulf International, Globe Group, Toscana Shoes, Aerosoft International, Tradeways International, Al Mazaya Group, AfriWest General Trading, Al Sanabel Group, Dyna Trade L.L.C, Jasani L.L.C, Red Tag, Safetix Middle East, Super House Intl L.LC, etc. The BSM attracted a visit of close to 240 buyers including top buyers from UAE. Exhibitor Profile Categorywise Leather & Non-Leather Footwear - 65% Leather Goods & Accessories - 28% Leather Garments - 4 % Finished Leather - 3% Exhibitor Profile - Categorywise Leather & Non Leather Footwear Leather Goods & Accessories Leather Garments Finished Leather 18 P a g e
Exhibitor Feedback About 40 Exhibitor from India exhibited the products Exhibitor s main objective for exhibiting in BSM All figures in % % To establish contacts for future business 50% To meet existing clients or partners 10% To raise awareness of company/organization 20% To test the Middle East market for the first time 10% To seek immediate business 5% To look for a local agent 3% To monitor competitors activities 2% Exhibitor Main Objective To establish contacts for future business To meet existing clients or partners To raise awareness of company/organization To test the Middle East market for the first time To seek immediate business To look for local agent 19 P a g e
VISITOR PROFILE The nature of business of the companies who visited the event are as follows : Wholesaler - 33% Retailers - 27% Chain Stores 20% Dept Stores/Shops 15% Manufacturer - 3% Others - 2% Visitor - Business Type Wholesaler Retailer Chain Stores Dept Stores/Shops Manufacturer Others 20 P a g e
VISITOR- AREA OF BUSINESS Leather & Non Leather Footwear - 58% Leather Goods & Accessories - 33% Leather Garments - 6% Others - 4% Visitor - Area of Business Leather & Non Leather Footwear Leather Goods & Accessories Leather Garments Others 21 P a g e
EVENT OUTCOME 25% Very Successful 45% Successful 20% Satisfactory 10% Not Successful Event Outcome Very Successful Successful Satisfactory Not Successful 22 P a g e
Visitor Feedback Among the products on display there was predominance of Leather & Non Leather Footwear Products Some of the buyers dealing in Leather Goods & Accessories namely Men s Wallets & Belts expressed their concern over less display of products as compared to 2013. Most of the buyers namely in the Footwear section were satisfied with the wide display of footwear components including better quality as per UAE market standards. Salient Features of the Event Participation of 40 companies provided the UAE buyers ample opportunity for business negotiation including the price. A congenial atmosphere was created for the visiting buyers by providing well build up stands for individual company, by giving ample scope for display of their products in a professional manner. Visit of close to 240 Buyers including top buyers was a key feature of BSM. The Indian Exporters received serious business inquires and some of them were able to book spot orders and sample orders too. Top/Leading buyers who visited the show namely Shoemart Landmark Group, Apparel Group LLC, Al Manama Group, Paris Gallery etc having branches throughout UAE as well as GCC countries again proves that the BSM was able to attract brands and chain stores as well. Suggestions Participants have expressed the need for wider media coverage and publicity. Hence we suggest increased budget allocation on marketing activities. We suggest proportionate representation of companies on all product categories for better visitor turnout. 23 P a g e
24 P a g e BUSINESS MEETINGS DURING BSM
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ANNEXURE 1 PRESS RELEASES & MEDIA COVERAGE GULF TODAY Wednesday, December 16 2015 26 P a g e
DALIY THANTHI Wednesday, December 16 2015 27 P a g e
CHANDRIKA Wednesday, December 16 2015 28 P a g e
DAILY THANTHI Tuesday, December 15 2015 29 P a g e
MEDIA LINKS http://malayalam.oneindia.com/nri/indian-leather-products-be-showcased-dubai-142654.html http://www.khaleejtimes.com/nation/dubai/indian-leather-show-to-open-tomorrow-in-dubai https://en-maktoob.news.yahoo.com/indian-leather-show-open-tomorrow-dubai- 064516392.html http://gulfnews.com/business/sectors/retail/indian-leather-products-to-be-showcased-in-dubai- 1.1637018 http://articles.economictimes.indiatimes.com/2015-12-14/news/69033773_1_leather-exportsindian-embassy-footwear http://economictimes.indiatimes.com/topic/aymara-indian?from=mdr http://www.ibtimes.co.in/india-hold-leather-products-expo-dubai-659349 30 P a g e