SOFT. SIMPLE. SUSTAINABLE.

2016 ECO-JERSEY 1

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SOFT. SIMPLE. SUSTAINABLE. More than a name, Alternative is who we are. From the beginning, we set out to recreate the softness and simplicity of our favorite vintage tee. By the time sustainability was a buzzword, it had already been woven into our values and our fabric. We continue to stay true to the name Alternative. Our methods and materials are mindful of the impact we make on our planet, matching our customers shared values, consciousness and lifestyle. And we put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow. The people who live Alternative from yoga instructors and musicians to entrepreneurs and engineers love our simple, comfortable, iconic designs because they empower them to express their craft, stay true to themselves and adventure fearlessly. We do what others don t; creating differences you can feel for yourself. ECO-JERSEY... 4 VINTAGE 50/50... 10 COTTON MODAL... 22 SATIN JERSEY...24 MÉLANGE BURNOUT...26 COTTON JERSEY...28 ECO-FLEECE... 30 FIT GUIDE + STYLE INDEX... 38 ASI: 84863 UPIC: SNMR Alternative Apparel reserves the right to prohibit the addition to any Alternative Apparel product any mark, name, design, or logo that does not meet the high standards of the brand. Please contact your sales representative with questions. These products may not be resold without embellishment. CONTENTS 3

ECO-JERSEY This classic medium-weight jersey features our signature vintagesoft feel and is made from eco ingredients, including recycled polyester, organic cotton and rayon yarns. 4

ECO-JERSEY CREW T-SHIRT Sustainability meets softness in this classic tee that will become a staple the instant you put it on. 4.13-ounce, 50/38/12 poly/cotton/rayon Bound self-neckband ADULT SIZES: S-3XL AA1973 Eco Grey $12.90 Colors $14.50 Urban Grey/Camo $19.90 eco ivory eco red eco grey eco navy eco true green eco pacific blue eco black urban grey camo ECO-JERSEY Prices apply to sizes S-XL and are subject to change. Please inquire for pricing on larger sizes. 5

ECO-JERSEY 3/4-SLEEVE RAGLAN HENLEY Retro never goes out of style with this best-selling 3/4-sleeve henley. Features a slightly rounded hem and contrast sleeves and placket. 4.13-ounce, 50/38/12 poly/cotton/rayon 3-button placket Raglan sleeves Slight shirttail hem ADULT SIZES: XS-3XL AA1989 Colors $19.90 Eco Grey/Camo $23.90 eco oatmeal/ eco black eco grey/eco black eco grey/eco true red eco grey/eco true green eco grey/ camo ECO-JERSEY BASEBALL T-SHIRT High-impact color combinations leave a high-impact impression in this tee that s a study in contrast and comfort. 4.13-ounce, 50/38/12 poly/cotton/rayon Contrast raglan sleeves Slight shirttail hem ADULT SIZES: S-3XL AA2089 Colors $19.50 Camo/Stars $21.50 eco black eco ivory/eco true black eco true black/ eco ivory NEW! eco black/eco true black 6 camo stars

ECO-JERSEY ZIP HOODIE Light enough to layer, or wear alone, this hoodie is the kind of staple you ll return to again and again. 4.13-ounce, 50/38/12 poly/cotton/rayon Split kangaroo pocket ADULT SIZES: S-3XL AA1970 Eco Grey $29.90 Colors $31.00 eco pacific blue eco grey eco black eco true black eco true navy ECO-JERSEY Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. 7

stars eco pacific blue eco grey eco black eco true red MEEGS ECO-JERSEY RACER TANK With unfinished edges, this tank wears like a second skin: so comfortable, you ll forget you have it on. 4.13-ounce, 50/38/12 poly/cotton/rayon Racerback detail Slight shirttail hem LADIES SIZES: XS-2XL AA1927 Eco Grey $13.50 Colors $13.90 Stars/Urban Grey/Camo $15.90 8 eco ivory NEW! eco true huckleberry camo urban grey Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes.

ECO-JERSEY SLEEVELESS PONCHO An all-around look that blends two classics: your favorite tee and your favorite hoodie. 4.13-ounce, 50/38/12 poly/cotton/rayon Dolman sleeves Scooped V neckline Hoodie ONE SIZE FITS MOST AA1936 $19.90 ECO-JERSEY JOGGER Loungewear never looked so good. A drawstring waistband lets you wear these pants as fitted, or as loose, as you want. 4.13-ounce, 50/38/12 poly/cotton/rayon Back right welt pocket Side stripe detail LADIES SIZES: S XL AA2822 $27.90 eco grey eco true black eco grey eco black ECO-JERSEY SLOUCHY PULLOVER Lazy weekends were made for this pullover that s simultaneously slouchy and snug. 4.13-ounce, 50/38/12 poly/cotton/rayon Raglan sleeves Slightly open neckline LADIES SIZES: S XL AA1990 Eco Grey-$24.90 Colors-$25.90 eco grey eco black eco ivory eco true navy ECO-JERSEY 9

VINTAGE 50/50 Our 50/50 fabrication feels unlike any you ve ever worn before. Soft and loosely knit for a perfectly worn-in fit, it has a vintagesoft feel that gets better with every wear. 10

NEW! THE KEEPER VINTAGE 50/50 TEE Our first 50/50 blend tee is the last one you ll ever want. Breathable and cool, The Keeper is made to live with you. 4.4-ounce, 50/50 cotton/poly Tear away label Rib-bound neck Tonal stitching on inside collar ADULT SIZES: XS 3XL AA5050 Call for Pricing See page 13 for ladies Vintage 50/50 tees. navy vintage navy blue sky vintage stone silver white vintage pine vintage royal smoke red maize southern orange black vintage coal vintage iris VINTAGE 50/50 11

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vintage pink (AA5052 only) white vintage stone (AA5056 only) southern orange (AA5056 only) maize (AA5056 only) vintage iris (AA5056 only) smoke NEW! THE KEEPSAKE VINTAGE 50/50 TEE A 50/50 blend that s the ultimate basic. So soft and effortlessly cool, you ll forget you have it on at home or on the move. 4.4-ounce, 50/50 cotton/poly Tear away label Self-bound neck Tonal stitching on inside collar LADIES SIZES: XS 2XL AA5052 Call for Pricing silver blue sky (AA5056 only) vintage royal vintage coal vintage navy NEW! THE KEEPSAKE V-NECK VINTAGE 50/50 TEE Everything you love about our classic Keepsake 50/50 Tee soft, breathable fabric and a fit that s fit for anything just with a v-neckline. 4.4-ounce, 50/50 cotton/poly Tear away label Tonal stitching on inside collar Bound and mitered v-neck LADIES SIZES: XS 2XL AA5056 Call for Pricing navy red black Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. VINTAGE 50/50 13

14 Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes.

smoke/ vintage coal vintage coal/ black vintage coal/ red NEW! DUGOUT 3/4-SLEEVE VINTAGE 50/50 TEE Our iconic vintage-inspired baseball tee gets a fresh look with stylish new details. 4.4-ounce, 50/50 cotton/poly Tonal stitching on inside collar Stitched V detail at neck Contrast raglan sleeves ADULT SIZES: XS 3XL AA5057 $15.50 silver/vintage navy smoke/vintage royal vintage stone/ vintage pine NEW! OUTFIELD 3/4-SLEEVE VINTAGE 50/50 TEE Stand out on the field or off with this soft, versatile tee that has three-quarter sleeves and a V-detail along the neckline. 4.4-ounce, 50/50 cotton/poly Bound neckline Tonal stitching on inside collar Center front notch Coverstitch sleeve openings and hem detail LADIES SIZES: S 2XL AA5060 $15.50 smoke/vintage coal vintage coal/ black black/black VINTAGE 50/50 silver/vintage navy vintage coal/ vintage pink 15

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NEW! SIDELINE VINTAGE 50/50 TEE With a relaxed fit and super soft 50/50 fabric, the Sideline has everything you love about your favorite tee, plus an athletic twist. 4.4-ounce, 50/50 cotton/poly Tear away label Tonal stitching on inside collar Contrast neckband and sleeve striping ADULT SIZES: XS 3XL AA5055 $15.90 black/smoke vintage coal/ black vintage pine/ smoke vintage navy/navy vintage royal/ smoke smoke/white NEW! VARSITY VINTAGE 50/50 TEE It s your favorite sports jersey in a relaxed t-shirt form. Sleeve striping and collar piping evoke a subtle nod to athleticism. 4.4-ounce, 50/50 cotton/poly Relaxed fit Tear away label Tonal stitching on inside collar Bound neckline, mitered at center front Contrasting stripes on sleeves Coverstitch detailing at sleeve hems LADIES SIZES: S 2XL AA5058 $15.50 black/smoke vintage navy/navy vintage coal/ black vintage royal/ white Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. vintage pink/ vintage coal smoke/white VINTAGE 50/50 17

NEW! THE CURVEBALL VINTAGE 50/50 TEE When life throws you a curveball, we suggest you wear it. The Dolman silhouette and vintage softness make this top look great and feel even better. 4.4-ounce, 50/50 cotton/poly Tear away label Tonal stitching on inside collar Binding at neckline Coverstitch sleeve openings and hem detail Curved shirttail hem LADIES SIZES: S 2XL AA5062 $15.00 black vintage navy vintage coal vintage iris 18

white black vintage royal vintage iris vintage pine vintage navy vintage stone smoke vintage coal Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. NEW! BACKSTAGE VINTAGE 50/50 TEE Music was the influence behind our Backstage Tee. Stylish yet comfortable, this tee will be sure to make the top of your playlist. 4.4-ounce, 50/50 cotton/poly Relaxed fit Tear away label Set-in neckline Coverstitch detail at sleeve hems and bottom hem LADIES SIZES: XS 2XL AA5064 $11.90 VINTAGE 50/50 19

NEW! BACKSTAGE VINTAGE 50/50 TANK A loose fit, a high-low hem and a lower scoop neckline give this tank a flattering shape, while the soft 50/50 fabric keeps it comfortable. 4.4-ounce, 50/50 cotton/poly Tear away label Tonal stitching on inside collar Center back seam with tonal stitch detail Binding at neckline and armholes Curved shirttail hem LADIES SIZES: XS 2XL AA5054 $11.90 white smoke vintage iris blue sky vintage royal vintage coal vintage navy black red 20

NEW! KEEPER VINTAGE 50/50 TANK Form and function find a beautiful balance in this tank s athletic cut and 50/50 fabric. 4.4-ounce, 50/50 cotton/poly Tear away label Tonal stitching on inside collar Contrast binding detail ADULT SIZES: S 2XL AA5053 $13.00 smoke/vintage coal vintage royal/red vintage navy/navy vintage coal/black VINTAGE 50/50 Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. 21

COTTON MODAL By using a self-sufficient process and extracting the finest fibers from self-sustaining, responsibly farmed beechwood forests, we created an environmentally friendly fabric that is twice as soft as conventional cotton. 22

ORIGIN COTTON MODAL T-SHIRT The opposite of your basic tee. The Origin mixes a wider, higher neckline and a high-low hem for an unexpected silhouette. 4.42-ounce, 60/40 cotton/modal Slight drop shoulder detail Scoop neckline with binding detail Shirttail hem LADIES SIZES: S-XL AA3499 $17.90 white EVERYDAY COTTON MODAL V-NECK It s called the Everyday V-Neck for good reason: soft, lightweight, loosefitting and a universally flattering neckline make it a tee you ll want to live in. 4.42-ounce, 60/40 cotton/modal Deeper V neckline Set-in self-neckband Double-needle stitching detail LADIES SIZES: S-XL AA2840 $17.90 nickel blue fog MUSCLE COTTON MODAL TANK TOP Flex your athleticism and style in this tank with its wider armholes and a more structured silhouette. 4.42-ounce, 60/40 cotton/modal Set-in self-neckband Slight shirttail hem Double-needle stitching detail LADIES SIZES: S-XL AA2830 $16.50 Prices apply to sizes S-XL and are subject to change. Please inquire for pricing on larger sizes. black COTTON MODAL 23

SATIN JERSEY This fabric has the drape and stretch of jersey plus a luxurious satin wash that sets it apart from other soft cotton and makes it noticeably smooth and sleek. 24

navy redwood black heather grey* white dusty plum peacock CAP SLEEVE SATIN JERSEY CREW T-SHIRT Cap sleeves and a rounded hem make this basic tee look ever so slightly more polished and finished. 3.66-ounce, 100% cotton Slight shirttail hem LADIES SIZES: XS 2XL AA4013 $11.00 *67/33 poly/cotton Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. SHIRTTAIL SATIN JERSEY TANK This tank builds on a warm-weather classic with a high-low hem that s flattering and fashionable. 3.66-ounce, 100% cotton Racerback detail LADIES SIZES: S-XL AA4031 $11.90 SATIN JERSEY 25

MÉLANGE BURNOUT We ignited the Burnout revolution in the imprintable apparel industry. Authentically weathered for a worn-in feel, Mélange is the next generation of our original Burnout. 26

KIMBER MÉLANGE BURNOUT T-SHIRT An everyday tee with the weathered, worn-in look and feel of your oldest tee right from the get-go. 3.1-ounce, 50/50 poly/rayon LADIES SIZES: S-XL AA2620 $18.00 peacock heather dirty heather AIRY MÉLANGE BURNOUT TANK This tank defies expectations with its worn-in weathered look, classic fit and extra long hem. 3.1-ounce, 50/50 poly/rayon Scoop neckline Side slit detailing at hem Double-needle stitching detail LADIES SIZES: S-XL AA2833 $17.00 oatmeal heather Prices apply to sizes S-XL and are subject to change. Please inquire for pricing on larger sizes. ash heather MÉLANGE BURNOUT 27

COTTON JERSEY Our cotton jersey is made from 100% washed cotton for a distinctly soft, beautifully simple product that is rich in color and velvety smooth to the touch. 28

ANYTHING BUT BASIC fireberry (AA9072 + AA9073 only) white soft silver (AA9070 only) heather grey NEW! HEIRLOOM CREW T-SHIRT Comfortable, flattering and versatile, this tee embodies our core values: soft, simple and sustainable. 3.8-ounce, 100% ring spun combed cotton Tear away label Set-in ribbed neckband Double-needle stitching detail ADULT SIZES: S 3XL AA9070 Call for Pricing mint (AA9072 + AA9073 only) moss (AA9070 only) rich royal (AA9070 + AA9072 only) asphalt deep charcoal NEW! LEGACY CREW T-SHIRT No wonder this tee will become the foundation of your wardrobe. It s fabric-washed for added softness and has a perfect fit. 3.8-ounce, 100% ring spun combed cotton Tear away label Set-in ribbed neckband Double-needle stitching detail LADIES SIZES: XS 2XL AA9072 Call for Pricing twilight light navy apple red black NEW! LEGACY V-NECK T-SHIRT Soft, simple, sustainable. Our values are deeply embedded in this essential along with breathability, flexibility, and comfort. 3.8-ounce, 100% ring spun combed cotton Tear away label Set-in ribbed V-neckline Double-needle stitching detail LADIES SIZES: XS 2XL AA9073 Call for Pricing COTTON JERSEY 29

ECO-FLEECE Our iconic medium-weight Eco-Fleece is knit on machines calibrated to replicate a vintage-soft look and feel. 30

ROCKY ECO-FLEECE ZIP HOODIE Our signature zip hoodie is a knockout when it comes to style and comfort. 6.49-ounce, 50/46/4 poly/cotton/rayon Hoodie with natural drawcords Set-in sleeves Split kangaroo pocket Ribbed sleeve cuffs and hem ADULT SIZES: XS 3XL AA9590 Eco Grey $37.90 Colors $39.90 Camo $43.90 ADRIAN ECO- FLEECE ZIP HOODIE With a slim silhouette, this classic zip-up hoodie is crafted from our super soft Eco-Fleece for warmth all year long. 6.49-ounce, 50/46/4 poly/cotton/rayon Hoodie with natural drawcords Raglan sleeves Split kangaroo pocket Ribbed sleeve cuffs and hem LADIES SIZES: XS 2XL AA9573 Eco Grey $37.90 Colors $39.90 Camo/Stars $45.90 ROCKY eco black eco grey eco true black eco true green eco true navy eco true eco true red eco grey/ pacific blue camo rib ADRIAN eco black eco grey eco ivory eco true navy camo NEW! stars Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. ECO-FLEECE 31

ATHLETICS ECO-FLEECE PULLOVER HOODIE This fleece hoodie is a winning combination of everything you need warmth, a relaxed fit and functionality. 6.49-ounce, 50/46/4 poly/cotton/rayon Hoodie with natural drawcords Set-in sleeves Kangaroo pocket Ribbed sleeve cuffs and hem LADIES SIZES: S XL AA9596 Eco Grey $35.00 Colors $37.00 Camo $39.90 eco black eco grey camo COLORBLOCK ROCKY ECO-FLEECE ZIP HOODIE A more athletic-inspired take on our standard Rocky, the colorblocking provides a little extra styling detail. 6.49-ounce, 50/46/4 poly/cotton/rayon Hoodie with natural drawcords Set-in sleeves Split kangaroo pocket Ribbed sleeve cuffs and hem ADULT SIZES: XS 3XL AA32023 $39.90 eco black eco grey eco true black eco true navy CHALLENGER ECO-FLEECE PULLOVER HOODIE eco true pacific blue 32 eco grey/eco true red eco grey/eco true black Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. eco true navy/ eco grey Challenge other hoodies with this easy pullover that is ideal for those on the go. 6.49-ounce, 50/46/4 poly/cotton/rayon Hoodie with natural drawcords Set-in sleeves Kangaroo pocket Ribbed sleeve cuffs and hem ADULT SIZES: XS 3XL AA9595 Eco Grey $35.00 Colors $37.00 eco true red

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CHAMP ECO-FLEECE SWEATSHIRT This champ reigns supreme in versatility and style. A fleece that can go anywhere this relaxed, athletic style is a perfect match for whatever you bring to the ring. 6.49-ounce, 50/46/4 poly/cotton/rayon Bound ribbed neckband Raglan sleeves Ribbed sleeve cuffs and hem ADULT SIZES: XS 3XL AA9575 Eco Grey $28.50 Colors $30.50 eco black eco grey eco pacific blue eco true navy eco true black 34

CHAMP COLORBLOCK ECO-FLEECE SWEATSHIRT For that pop of contrasting color, this tried-and-true style outperforms every time. 6.49-ounce, 50/46/4 poly/cotton/rayon Bound ribbed neckband Raglan sleeves Ribbed sleeve cuffs and hem ADULT SIZES: XS 3XL AA32022 $30.50 DODGEBALL ECO-FLEECE PANT Whether you re lounging or working out, our fleece pant is sturdy, yet soft, with a modern slim fit. 6.49-ounce, 50/46/4 poly/cotton/rayon Ribbed waistband with natural drawcords Ribbed cuffs at leg openings ADULT SIZES: S 2XL AA9881 $35.90 eco grey/eco true red eco grey/eco true black eco grey/eco true navy eco black eco grey ECO-FLEECE Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. 35

MANIAC ECO-FLEECE SWEATSHIRT A raw-edge, off-the-shoulder neckline will make you want to dance like you ve never danced before. 6.49-ounce, 50/46/4 poly/cotton/rayon Raglan sleeves Kangaroo pocket LADIES SIZES: XS 2XL AA9582 Eco Grey $27.30 Colors $29.30 Camo/Stars $33.90 eco black eco grey eco true navy eco wheat NEW! camo NEW! stars MANIAC SPORT ECO-FLEECE SWEATSHIRT A sporty take on our classic Maniac features the same stylish off-the-shoulder detail along with a vintage-athletic feel. 6.49-ounce, 50/46/4 poly/cotton/rayon Raw neckline Raglan sleeves with sport stripes Kangaroo pocket LADIES SIZES: XS 2XL AA9583 $31.00 eco grey/eco black/eco ivory eco true navy/ eco ivory/eco true red NEW! eco black/eco true black/eco grey 36

REHEARSAL SHORT SLEEVE PULLOVER SWEATSHIRT No need for a dress rehearsal with this pullover sweatshirt. It s an easy go-to that gets it right every time. 6.49-ounce, 50/46/4 poly/cotton/rayon Raglan sleeves LADIES SIZES: S XL AA2823 $24.90 eco black eco grey eco grey combo JOGGER ECO-FLEECE PANT With the jogger pant trend at an all-time high, this slim-fitting fleece pant transforms casual comfort into street-style chic. 6.49-ounce, 50/46/4 poly/cotton/rayon Drawstring waistband Tapered ankles Ribbed cuffs at leg openings LADIES SIZES: S XL AA31082 Colors $31.90 Camo $34.90 eco black eco grey camo ECO-FLEECE Prices apply to sizes XS-XL and are subject to change. Please inquire for pricing on larger sizes. 37

FIT GUIDE ADULT CHEST WAIST HIP XS 33-35" 25-27" 32-34" FIT S 36-38" 28-30" 35-37" CHEST M 39-41" 31-33" 38-40" WAIST L 42-44" 34-36" 41-43" HIP XL 45-47" 37-39" 44-46" 2X 48-50" 40-42" 47-49" 3X 51-53" 43-45" 50-52" LADIES BUST WAIST HIP FIT XS 30-32" 23-25" 34-36" BUST S 32-34" 25-27" 36-38" WAIST M 34-36" 27-29" 38-40" HIP L 36-38" 29-31" 40-42" XL 39-40" 31-33" 42-44" 2X 41-42" 34-35" 45-46" 38

STYLE INDEX AA1973 pg.5 AA5050 pg.11 AA5052 pg.13 AA5056 pg.13 AA9070 pg.29 AA9072 pg.29 AA9073 pg.29 AA1989 pg.6 AA2089 pg.6 AA5057 pg.15 AA5060 pg.15 AA5055 pg.17 AA5058 pg.17 VARSITY TEES FASHION TEES AA5062 pg.18 AA5064 pg.19 AA3499 pg.23 AA2840 pg.23 AA2620 pg.27 TANKS TEES AA1927 pg.8 AA5054 pg.20 AA5053 pg.21 AA2830 pg.23 AA4013 pg.25 AA4031 pg.25 AA2833 pg.27 PANTS HOODIES PULLOVERS AA1990 pg.9 AA9575 pg.34 AA32022 pg.35 AA9582 pg.36 AA9583 pg.36 AA2823 pg.37 AA1970 pg.7 AA1936 pg.9 AA9590 pg.31 AA9573 pg.31 AA32023 pg.32 AA9596 pg.32 AA9595 pg.32 AA2822 pg.9 AA9881 pg.35 AA31082 pg.37 FIT GUIDE + STYLE INDEX ADULT SIZES LADIES SIZES 39