COSMOPROF ASIA 2011: NOVEMBER, 9 TH - 11 TH

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ESTABLISHED 1996 COSMOPROF ASIA 2011: NOVEMBER, 9 TH - 11 TH HONG KONG CONVENTION & EXHIBITION CENTRE BOLOGNA HONG KONG LAS VEGAS ISTANBUL COSMOPROF-ASIA.COM

The best of Cosmoprof Asia 2010 15 th edition

1,633 Exhibitors from 34 countries and regions (+16% on 2009) 57,400 sqm Gross Exhibition Area (+10% on 2009) 45,104 Visitors (+10% on 2009) Out of which 26,166 International Visitors 18 Country & Group Pavilions: Australia, Belgium, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, the Taiwan region, Thailand, UK and USA International Buyer Delegations: A Cosmoprof exclusive formula confirmed its strategic importance bringing international buyers and manufacturers together to promote business opportunities. In 2010, 112 pre-scheduled appointments have taken place. Press: 217 media members and journalists N 1 in the Asia Pacific region Record figures of a successful exhibition Established in 1996 in Hong Kong, Cosmoprof Asia, the first Cosmoprof event outside of Europe, has achieved notable success in its 15 years and it is now ready to celebrate the 16 th edition, from 9 to 11 November 2011. A skillful combination of beauty, business, education and trends has made this the leading networking platform for the beauty trade in Asia. Over 16,000 exhibitors and more than half a million visitors have streamed through its doors, underlining the definitive influence and importance of Cosmoprof Asia to the beauty industry. EXHIBITORS BREAKDOWN BY PRODUCT SECTOR Packaging, machinery, raw materials, OEM/ODM 28% Perfumery, cosmetics & toiletries 28% Professional beauty salon, spa and nail products and equipment 28% Hair products and equipment 13% Natural health 3% SECTOR OF INTEREST DECLARED BY BUYERS Perfumery and cosmetics 33% Packaging and machinery 15% Health products 13% Hair products, equipment and salon furnishings 10% Beauty salon and spa products, tools and equipment 9% Gifts and promotional items 7% Nail products 6% Raw materials 4% Sanitary products 3% BUYERS BREAKDOWN BY PROFESSION Beauty salons 24% Wholesalers / Distributors / Agents 23% Finished products manufacturers 22% OEM/ODM 15% Retailers 11% Hair salons 5% TOP BUYERS OF 2010 EDITION: A. S. Watson & Co Ltd Alliance Boots Sourcing HK Ltd Bonjour Cosmetic Wholesale Center Ltd City Super Ltd Estee Lauder Johnson & Johnson Lane Crawford HK Ltd L Oréal Lvmh Sa Sa Int l Holdings Ltd Sephora The Body Shop International Plc.

FIVE THEMED PRODUCT SECTORS A glittering showcase of cosmetic products sold at retail including make up, skincare, toiletries, fragrances and accessories. A fully-dedicated environment showcasing natural health products, health food and beverages, dietary supplements and multiple therapies for healthy body and soul. The finest selection of the worldwide suppliers for the cosmetic business, including raw and semi-processed material providers, contract manufacturers, private label manufacturers, packaging suppliers, package designers, paperboard suppliers and POP display manufacturers. The most recognised Asian b2b platform for beauty salon products & equipment, spa and wellness industry, as well as nail world with the latest innovations. Join the Hair sector and all the key players of the hair industry: professional haircare, hair colour, styling products, accessories, tools, equipment, salon furnishings and more. Cosmoprof Asia 2011 Gain extra exposure by choosing your participation formula now! Extend and maximise your return on investment with a comprehensive marketing package! Participation formulas: A) Onsite visitors Exhibition area + onsite B) Pre-registered visitors C) Specific country Exhibition area + extensive D) Spa Soul Sponsorship E) Hair Shows Exhibition area + live F) Nail World Exhibition area + Other tailor-made Marketing opportunities also available additional exposure opportunities Exhibition area + pre-show pre-show promotion targeted Customised hair show on stage technical seminar upon request, please contact: to more than 45,000 visitors promotion to 2011 pre-registered visitors (more than 38,000 visitors by country exhibition lounge, live stage session & exposure at Spa Asia: Mimi Yeung UBM Asia Ltd mimi.yeung@ubm.com pre-registered in 2010) Conference Rest of the world: Alessandra Allegri Sogecos spa alessandra.allegri@cosmoprof.it

Spa Soul a project by Cosmoprof Asia A year-long promotional and media campaign exclusively for participating brands reaching out to hotel or destination spa director, senior management and manager, day spa operators and owners, spa consultants, spa trainers, beauty salon chains and owners, importers and agents. Asia s leading international B2B beauty event, Cosmoprof Asia offers to high-end spa brands an innovative and special participation formula - SPA SOUL, providing the best occasion to reach the world of spa in the region. A multifaceted project featuring: SPA BRAND LOUNGES SPA STAGE SESSIONS LIVE PRESENTATIONS NETWORKING OPPORTUNITIES COSMOPROF ASIA SPA CONFERENCE

Celebrate hairstyling! REACH THE WORLD OF HAIRSTYLING AT 2011 EDITION THROUGH: Premium exhibition area Live presentations dedicated to your brand in a venue hosting up to 1,000 seats. Networking opportunities Extensive advertising & PR activities to attract visitors of hair salon owners, hairstylists, importers and agents from all over Asia Pacific.

Adv campaign concept This cover girl features the new advertising image of Cosmoprof Asia 2011, which is selected among the series of photo shooting for the Cosmoprof s 2011 global advertising campaign. The message Established in 1996 emphasizes the history of the show and the proven track in supporting the development of the beauty industry in the Asia Pacific region. Cosmoprof Made in Beauty logo evokes a certification seal marking all the Cosmoprof network of events. Show floor Perfumery, Cosmetics & Toiletries 香水 化妝及個人護理用品 Hair Products, Equipment and Salon Furnishings 美髮產品 儀器及髮廊傢具 Dietary Supplements, Alternative and Asian Traditional Medicine, Health Food and Beverages, Raw Materials and Private Label 膳食補助品 替代及亞洲傳統醫療 保健食品及飲料 原材料及私人品牌生產 Packaging, Raw Materials, Machinery, Private Label and Contract Manufacturing 包裝 原料 機械 私人品牌及承包生產 Professional Beauty Salon, Spa, Nail Products and Equipment 專業美容院 水療 美甲產品及儀器 Grand Foyer 大會堂前廳 Grand Hall 大會堂 Hall 5C 展覽廳 5C Mezzanine 4 四樓大堂中樓 Hall 5E 展覽廳 5E Hall 5G 展覽廳 5G S421-S430 Hall 3E 展覽廳 3E Hall 3G 展覽廳 3G N201-212 N101-112 Hall 1E 展覽廳 1E Expo Drive Entrance 博覽道入口 Mezzanine 2 二樓大堂中樓 Hall 1E 展覽廳 1E S221-S230 Convention Hall & Theatres 會議廳 / 演講廳 Harbour Road Entrance 港灣道入口 Expo Drive Hall 博覽道展廳 Contact us to learn more! AUSTRALIA Ms Linda Yan Ms Sally Lam (Natural Health sector only) Australian Trade Commission Tel: +852-2588 5320 Fax: +852-2827 4145 E-mail: linda.yan@austrade.gov.au sally.lam@austrade.gov.au HONG KONG SAR & REST OF ASIA Ms Alice Suen / Ms Camme Cheng UBM Asia Ltd Tel: +852-2827 6211 Fax: +852-3749 7345 / 3749 7310 E-mail: cosmasia-hk@ubm.com MAINLAND CHINA Ms Maggie Ou UBM China (Guangzhou) Co Ltd Tel: +86-20 8666 0158 Fax: +86-20 8667 2235 / 8667 7120 E-mail: info-china@ubm.com INDIA Mr Saurabh Jhalani UBM India Pvt. Ltd. Tel: +91 11 2376 5551 Fax: +91 11 2376 5552 E-mail: saurabh.jhalani@ubm.com INDONESIA Ms Maria Lioe Excomindo Media Tel: +62-21 7060 8638 Fax: +62-21 5830 1097 E-mail: maria@excomindo.com JAPAN Ms Saki Shimauchi UBM Japan Co Ltd Tel: +81-3 5296 1020 Fax: +81-3 5296 1018 E-mail: beauty-jp@ubm.com KOREA Ms Seonjeong Seo UBM Korea Corporation Tel: +82-2 2209 5885 Fax: +82-2 432 5885 E-mail: sue.seo@ubm.com PAKISTAN Mr K.M.A. Mabud Excellent Services Tel: +92-21 3531 2651 / 3538 5118 Fax: +92-21 3588 7316 E-mail: excellents@cyber.net.pk SINGAPORE AND MALAYSIA Mr William Yeo Globewerks International Pte Ltd Tel: +65-3125 2075 Fax: +65-6234 1089 E-mail: cosmoprof@globewerks.com TAIWAN Ms Sabine Liu UBM Asia Ltd - Taiwan Branch Tel: +886-2 2738 3898 / 2738 5598 Fax: +886-2 2738 4886 E-mail: info-tw@ubm.com THAILAND Ms Anuchana Vichvech Ms Ramol Urairat UBM Asia (Thailand) Co., Ltd Tel: +662-642 6911 8 Fax: +662-642 6919 20 E-mail: anna.v@ubm.com ramol.u@ubm.com VIETNAM Ms. Hong Yen / Ms. Lan Phuong International Technology Exhibition and Events JSC Tel: +844-3 5562292 Fax: +844-3 5562293 E-mail: ubmsinoexpovietnam@itec.com.vn Organiser - Cosmoprof Asia Ltd Marketing and Promotion: SoGeCos s.p.a. - milan - italy - ph. +39.02.796.420 - fax +39.02.795.036 - sogecos@cosmoprof.com Sales Office Asia Pacific: UBM Asia Ltd - hong kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com Sales Office Europe, The Americas, Africa and Middle East: Fairsystem International Exhibition Services s.p.a. - bologna - italy ph. + 39.051.282.848 - fax +39.051.282.895-896 - fairsystem@fairsystem.it