IF YOU WANT TO GROW YOUR LASHES SAFELY

5 SHOULDN'T DO THINGS YOU REALLY IF YOU WANT TO GROW YOUR LASHES SAFELY by

Welcome! Hey, Camilla here. Some of you know that eyelash growth topic has been my passion for many years. Scraggly, sparse lashes aren t a good look for anyone, so it s essential that you treat your eyelashes like the precious possessions they are. In this guide I want to show you five very common things that could be preventing you from achieving your lash goals. I will also share my personal hacks on how to guarantee the lash growth you deserve the safe and fastest way! Go through this guide, take some notes, and be prepared to your lash growth success. All the best! - Camilla 2

TABLE OF CONTENTS 3 4 5 6 7 8 Is your favourite mascara destroying your lashes? Heated eyelash curlers?! Why you should avoid them Find out how false lashes can destroy your real ones The truth about castor oil and lash growth - Can castor oil really help your lashes grow, or is is a dangerous myth? Is your lash serum toxic? Find out why most lash serums may actually be BAD for your lashes! 3

1 MASCARA Is your favourite mascara destroying your lashes? We know, we know. We heard that collective gasp. But hear us out - we re not saying mascara in general is bad. Who hasn t slapped on a few coats of their fave mascara before a night out? It s an essential in pretty much every beauty routine. But for those who use mascara every single day (and let s be honest, that s an awful lot of us!), daily wear can wreak havoc on lashes. This is especially true if you re using a chemical-laden mascara with ingredients such as harsh dyes, fragrance or preservatives that are known irritants, such as propyl paraben or phenoxyethanol. Petroleum-based mascaras are also a no-go, since petroleum is known for slowing down lash growth and causing allergic reactions. As an alternative, you could choose an organic mascara, but even without the chemicals, applying coats of mascara and rubbing the area to remove it can cause wear and tear. Vigorous rubbing can cause your precious lashes to fall out, so be careful. Skip the waterproof formula - the agents used to make waterproof mascara water defiant are extremely drying to the lashes, which can cause breakage and lash loss. Who wants that? The best and healthiest solution is to perfect your own lashes. If your natural eyelashes are long, strong, full and flawless, who needs mascara? Keep reading to find out more about how you can take your lashes to new heights without mascara. Again, we re not suggesting your ditch your mascara permanently, but what if your lashes were so beautiful that mascara could be a once-in-a-blue-moon type of thing, for extra oomph on special occasions? The right lash serum can make that happen, but we ll talk more about that later. If you absolutely can t part with your beloved daily mascara routine, make sure you re applying it gently, and not rushing through the application. Never sleep in your mascara, and always be sure to remove it with a gentle makeup remover (coconut oil works wonders). Sources: https://www.ewg.org/skindeep/ingredient/704811/phenoxyethanol/#.wbbt6eth1fi (classified as skin, eye or lung irritant by European Union of classification and labelling) https://www.ewg.org/skindeep/browse.php?containing=702512&showproducts=1&notold=1#.wbbup0th1fi https://www.ewg.org/skindeep/ingredient/705335/propylparaben/#.wbbu0uth1fi http://www.naturalnews.com/031621_beauty_products_petroleum.html 4

2 HEATED LASH CURLERS Heated eyelash curlers?! Why you should avoid them We love a good, curled lash as much as anyone. Perfectly curled lashes are like the icing on a delicious cake; a great finishing touch. Eyelash curlers are essential beauty tools that can work wonders for your eyes by opening them up and making them appear larger and more awake. There are countless lash curlers on the market, and they range in price from affordable to outrageous. You can get blinged out curlers, basic curlers, even HEATED lash curlers! But hold on a minute there.heat? In the eye area?! Is that really safe? While most heated lash curlers don t get hot enough to actually cause a burn, it stands to reason that any heat applied to hair on a regular basis will begin to dry the hair out. So just like your straightening or curling iron can cause damage to the hair on your head by frying out the natural moisture, thus drying the hair follicle, heated eyelash curlers can do the same thing over time. Dried out, damaged hair is much slower to grow, so when you apply that school of thought to eyelashes, the conclusion is the same; prolonged use of heated lash curlers can dry out and damage your lashes, which can cause lash loss and stunted growth. We recommend sticking with a conventional, non-heated curler to be on the safe side. Always curl your lashes BEFORE applying mascara, as mascara creates a thickness that makes lashes more susceptible to being pulled out with the curler. For optimum results with a lash curler, it s always best if you start out with long, strong lashes. Sources: This one is a bit tricky, since most of what is written in a negative sense about heated lash curlers is reviews. This one comes more from logic and my own experience, as well as the experience of my friends and makeup artists I have worked with. I myself experienced a TON of lash loss after using a heated lash curler for a prolonged period of time, as did my best friend, who is a professional makeup artist. 5

3 FALSE LASHES / ADHESIVE Find out how false lashes can destroy your real ones Ah, falsies. By far the most popular and affordable form of lash enhancements next to mascara, beauty lovers worldwide have been using falsies since 1916 to fake long, thick, lashes in a myriad of styles - from flirty to natural to all-out drama. As long as you re careful, occasional use of false eyelashes can be a fun and gorgeous way to get your lash on, but daily use is NOT the best thing for your precious lashes. The main culprit for damage isn t actually the false lash itself, but the glue that bonds falsies to the fragile eye area. False lashes need to be pulled off, and regardless of how slowly and gently you attempt to do this, the glue naturally resists the pull, and that tension can take some of your real lashes right along with the falsies. In addition to this, the chemicals used in most lash adhesives can be brutal for your lashes - formaldehyde, sodium dodecylbenzenesulfanate, and sodium dodecylbenzenesulfanate are common ingredients found in false eyelash adhesive and these are not only known toxins and irritants, but they are also very harsh and drying, which spells bad news for the health of your lashes. We suggest skipping the daily falsie application and getting your real lashes on point instead! False lashes are fine for special occasions, but daily use adds up to damaged lashes, and nobody wants that! Sources: Real life experience, and http://www.takeshe.com/index.php/about-lashesabout-false-lashes/historyhistory-of-false-eyelashes http://www.readysetbeauty.com/2011/11/15/don t-let-false-eyelashes-damage-your-real-deal/ https://true-glue.com/duo-eyelash-glue-the-dangers-of-eyelash-glues/ 6

4 CASTOR OIL The truth about castor oil and lash growth - Can castor oil really help your lashes grow, or is is a dangerous myth? No, your eyes do not deceive you. Castor oil is widely used for a variety of purposes, from cleansing the skin to inducing labour to acting as an effective laxative. Many use castor oil on the skin for its moisturizing properties. And while some people find it to be just fine on their faces, those who already have dry skin tend to find that castor oil actually dries the skin out more, rather than offering a moisturizing effect. Castor oil is highly absorbent, which means it is very speedily absorbed into the skin. This can be a good thing, because it removed dirt and impurities, but it can also remove the good oils in your skin, stripping them away and leaving dryness in its wake. You can t afford to drain moisture out of the delicate eye area, so if you re planning to try the trend of using castor oil to promote lash growth, it might be best to think again. Aside from the fact that it can dry out the area you apply it to (and if that area is around your lashes, well, we already know that dryness leads to damage and breakage), there is absolutely no real evidence to back the claim that castor oil helps lashes grow. Unlike nettle extract or kelp extract, for example, both of which have proven thickening and growth stimulating properties, there s nothing specific about castor oil that points to lash growth. What s more, many have reported allergic reactions to castor oil, such as rashes, hives, redness, itchiness and general discomfort and irritation after using castor oil around the delicate eye area. We suggest staying on the safe side and keeping castor oil away from your eyes. It s easier than you think to get long, strong lashes. Choose a lovingly developed, all-natural lash growth serum like Idol Lash, and watch in amazement as your lashes transform from lacklustre to luscious. Source: http://www.livestrong.com/article/549786-the-dangers-of-putting-castor-oil-on-the-skin/ 7

5 LASH GROWTH SERUM Is your lash serum toxic? Find out why most lash serums may actually be BAD for your lashes! A hot topic in the beauty realm, especially in recent years, lash growth serums have been all the rage lately. Everyone from celebrities to your bestie to the girl next door seems to have some sort of opinion on lash growth serums - whether the one they tried worked wonders or was a total fail. We re here to tell you that not all lash growth products are created equal. As with anything you put on your body, it s all about the formula. The eye area is sensitive and delicate, so what you use, and what you DON T use on your eyes and around the eye area is no joke. Unfortunately, many lash serums rely on very harsh, irritating, toxic chemicals that don t belong anywhere near your pretty eyes. Lash Boost, a popular lash serum, is an example of a regrowth product that contains ingredients you actually want to avoid. One such ingredient (the main offender, but not the sole one) is isopropyl cloprostenate. According to the FDA, this ingredient should only be used in a product under supervision by a licensed practitioner. What? Scary stuff! The reason? Isopropyl cloprostenate can cause a variety of eye issues, such as macular edema, ocular inflammation, irritation, and even change in iris color. Who wants to run that kind of risk? What's a better alternative to eyelash serums with dangerous chemicals? Luckily, Idol Lash offers an amazing alternative. Idol Lash Eyelash Enhancer shuns toxic ingredients in favor of all-natural, completely safe yet extremely effective ingredients such as: Kelp extract - Chock full of vitamins A, B1, B2, C, D and E, Kelp Extract contains natural thickening agent laminaria angustata Jojoba seed oil - Ultra conditioning, moisturizing and safe for even the most sensitive skin. Honey extract - Protects lashes and boosts lash health with its renowned anti-fungal/antimicrobial properties, promotes hair growth, and leaves lashes supremely silky with its naturally emollient nature. Nettle extract - Blocks hormones that cause hair loss, stimulates the roots of hair to promote the growth of healthy, strong lashes. 8

5 LASH GROWTH SERUM Is your lash serum toxic? Find out why most lash serums may actually be BAD for your lashes! This formula has been expertly designed to pack a very powerful punch for real lash growth results, without the use of irritants or toxins. Find out why thousands of people are choosing Idol Lash to achieve their eyelash growth goals, and why it's also the editor's top selection. READ the IDOL LASH review here > The bottom line? Lash growth serum can help you get the lashes of your dreams, or it can be the cause of your worst lash nightmare. So choose wisely! Opt for a lash growth serum that offers proven results without risking your lash health. 9