A breakthrough in skincare 145 years in the making.
COLUMBIA SKINCARE PRESENTATION TO ULTA THE MARKET OPPORTUNITY OUR HISTORY OUR APPROACH OUR PRODUCTS THE SALES OPPORTUNITY THE BRAND OPPORTUNITY THE MARKET OPPORTUNITY The quest for the fountain of youth continues. For centuries, women have been seeking a miracle solution to aging skin. They have spent (and continue to spend) billion of dollars each year on serums, cleansers, creams and more hoping each time that this might be the solution that delivers the illusive fountain of youth. But, despite the hundreds of products and thousands of claims, women are too often disappointed. And yet, they keep looking. The allure of youthful, radiant skin is too strong. Somewhere they believe that with so many technical advances and scientific discoveries there must be a product that can deliver the results they seek. The wait is finally over. A breakthrough in skincare 145 years in the making.
PRESENTING COLUMBIA SKINCARE. We know a lot about beautiful skin. We re 145 years young. OUR APPROACH A passion for science. A deep respect for nature. Founded in 1871, the F.C. Sturtevant Company is America s oldest family-owned skin care products company, featuring the Columbia brand of skincare products. The company s founder, Francis C. Sturtevant was a medic in the Civil War who vowed that if he survived the conflict he would return home and develop a product that killed the infections that had killed so many soldiers. From the launch of that first product the company has grown to become a trusted international skincare brand. For the last 145 years our focus has remained on developing products used by customers, doctors and other healthcare professionals to treat and improve the condition of skin. Columbia SkinCare has always approached skin care believing that nature holds the best medicine. That belief in conjunction with an unprecedented 145 years of skin science and research, gives us a unique advantage in our campaign for healthy skin. Our products rely on unique combinations and formulations of natural ingredients that work in harmony with the human body to improve the quality and health of skin. Our customers and clinical tests attest to their efficacy. Our products are manufactured and all ingredients sourced in the USA under strict GMP guidelines, and they are all approved by EWG s Skin Deep and PETA. Est.1871 A breakthrough in skincare 145 years in the making.
OUR PRODUCTS A Legacy of Efficacy. From the very beginning, our company has envisioned and formulated our products to the highest standards our founder established 145 years ago. Because all of our skincare knowledge was developed in an environment of need, where results weren t a luxury but a necessity, we naturally have a much higher expectation for our products than almost everyone else in the category. Our healing history has lead to the discovery of new product formulations and patents that deliver significant improvements in the caring of skin and furthered our founders original mission: Provide consumers with premium skincare products that offer superior results. Est.1871 OUR HEALING CREAMS A line of skin creams formulated to the highest efficacious standards. Our own. From the very beginning, our company has envisioned and formulated our products to the highest standards our founder established 145 years ago. Because all of our skincare knowledge was developed in an environment of need, where results weren t a luxury but a necessity, we naturally have a much higher expectation for our products than almost everyone else in the category. Our healing history has lead to the discovery of new product formulations and patents that deliver significant improvements in the caring of skin and furthered our founders original mission: Provide consumers with premium skincare products that offer superior results. Columbia Restorative Hydrating Cream A blend of botanicals and vitamins working in harmony which promotes the natural hydration process of the body s cellular system. For use on Face, Hands and Body. Provides instant relief from itchiness, redness and scaling. This product is proven to be effective, safe, and fast-acting. Use it daily to help restore damaged skin tissue and help protect healthy skin. Suggested Retail: $33 (non-probiotic) Columbia Ultimate Skin Repair Cream A safe, yet powerful healing cream. Columbia Ultimate Skin Repair Cream offers the perfect solution for treating occasional skin irritations including cosmetic related acne, excessive dryness, overexposure to the sun, and redness and blotches caused by cellular inflammation. This product is safe for use on sensitive skin. Suggested Retail: $38 (non-probiotic)
OUR PROBIOTIC FORMULATIONS Probiotics, Peptides and Stemcells. The anti-aging dream team. Six year ago Colombia began a massive research and development effort with our team of scientists, doctors and botanists to seek new ways of treating and healing a myriad of modern skin conditions. To the entire teams surprise, they had discovered that the products they were developing were not only improving the health of skin, they were enhancing radiance and luminosity and reducing signs of aging. One of the keys to delivering these results was the Colombia teams pioneering research in isolating probiotics that proved to be exceptionally beneficial for topical skin use. This lead to the first ever probiotic skin formulation created specifically for topical use. Our patented Probiotic formula, (consisting of probiotics, peptides and stem cells) enhance the skin s natural ability to renew itself: one of the most important biological factors in minimizing aging skin. By improving the skin barrier function and enhancing the growth of its outermost layer, this breakthrough formula helps reduce fine lines and wrinkles, delivering regenerated, glowing skin. Columbia Probiotic Concentrate A unique blend of probiotics, plant stem cells and peptides which potentiate and enhance the skin s renewal process. Suggested Retail: $190 Columbia Probiotic Complex The World s first probiotic formulation created specifically for topical use. This formulation effectively enhances the most important biological feature in aging skin its ability to renew itself. Suggested Retail: $165 Clinical Trial Results For Columbia Skincare Probiotic Products
CLINICAL TRIAL RESULTS FOR COLUMBIA SKINCARE PROBIOTIC PRODUCTS Induces Production of vkey Ingredients of Skin Quality and Differentia Improves Keratinocyte Cohesion Increases the Production of Antimicrobial Peptides Induces Skin Renewal and Accelerates Skin Barrier Recovery
THE SALES OPPORTUNITY After 145 years they still may not know us. But after 12 weeks, you re customers will never forget us. THE BRAND OPPORTUNITY After years of searching, the best kept secret to youthful skin is revealed. Colombia SkinCare. Columbia SkinCare represents an opportunity for ULTA to introduce their guests to a new approach to skin care - innovative products from a 145 year-old company that leverage our vast knowledge of the category and our newest scientific discoveries to deliver remarkable visible results in as little as 12 weeks. Based on our market research and our planned product sales and marketing support, we project sales of Columbia SkinCare products at ULTA to reach $100M by the end of fiscal 2018-19. As compelling as our innovative products are, we believe our story as America s oldest skincare company can be just as compelling to the Ulta customer. It is an authentic story rich with history, integrity, honesty and innovation in the skincare market. It is the kind of story that today s consumers want to discover and share. And it is a story that lends credence and credibility to our line of innovative skincare products. A story that is 145 years fresh. We will support our innovative line of skin products with a marketing campaign that leverages the unique and fresh story of the skincare industry s oldest and well kept secret; the story of Colombia Skincare. We think it will be a story they can get excited about and believe in. A breakthrough in skincare 145 years in the making. Est.1871
A breakthrough in skincare 145 years in the making.