October 2015 January 2012-1
CONTENTS Welcome Letter 4 Monthly Free Pattern 5 The Rowan & Swarovski CREATE YOUR STYLE Collaboration 6 Swarovski CREATE YOUR STYLE 8 Evening Collection 10 Daytime Collection 12 Jennie Atkinson 14 Swarovski CREATE YOUR STYLE Design Team 16 Kidsilk Haze Shine 18 2 - October 2015
Snowflake Jacket by Jennie Atkinson using Mohair Haze with Aquamarine Selection Crystals Daytime Collection October 2015-3
Hello and welcome to the October special edition issue of the newsletter! This month brings with it a very special collaboration between Rowan and Swarovski CREATE YOUR STYLE; we introduce Rowan Shine. This issue brings you news of all the fabulous new designs and crystal assortments we are offering as part of our new concept and, last but not least, a stunning new kidsilk yarn adorned with CREATE YOUR STYLE crystals. We hope that you are as excited as we are, read on to find out more! The Rowan team Front Cover: Elegant Sweater by Jennie Atkinson Kidsilk Haze & Rowan Finest with Black Diamond Crystal Selection Evening Collection Click on the symbol where it appears for a link to further information Keep in touch with us on social media 4 - October 2015
EXCLUSIVE Farne by Martin Storey Felted Tweed Aran DOWNLOAD For this and hundreds of FREE patterns exclusive to members, click the button below: October 2015-5
The Rowan & Swarovski CREATE YOUR STYLE Collaboration We have teamed up with Swarovski CREATE YOUR STYLE to create a brand new and sparkling collaboration. Shine is the new range of yarns, designs and tailored crystal packages from Rowan and Swarovski. Swarovski approached Rowan as they felt that our collection of premium yarns would fit perfectly with their stunning crystals to create beautiful hand crafted garments and accessories. With this in mind, we have developed two stunning collections featuring some of our most luxurious yarns knitted with Swarovski crystals. The Day Collection showcases pieces suitable for a day out, whilst The Evening Collection features dazzling garments and accessories for a special night out. Further to this, we introduce Rowan Kidsilk Haze Shine; a new take on the everpopular yarn, adorned with Swarovski crystals. Perfect for embellishments and accessory pieces, the yarn is available in five shimmering shades. 6 - October 2015
Phoebe by Martin Storey using Kidsilk Haze with Topaz Selection Crystals Evening Collection October 2015-7
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Swarovski CREATE YOUR STYLE is a creative community which encourages people to express themselves through personal design. It connects like-minded people and generates inspiration through its crystals, which can be combined with the most diverse of materials, from fabric and felt to paper and, of course, yarn. CREATE YOUR STYLE October 2015-9
Evening Collection Designed by the talented Rowan Design Team, the Evening Collection showcases ten elegant designs which are the essence of glamour. Shining with beautifully eyecatching Swarovski crystals throughout, the collection features classic, understated elegance and style, complementing the best of the Rowan range with some Swarovski sparkle. Designs range from a stylish open back sweater to feminine shrugs, an evening bag, a tailored jacket and a stunning lace dress. This collection provides a selection of perfect wardrobe solutions for that special evening out. White Dress by Jennie Atkinson using Kidsilk Haze with Classic Crystal Selection 10 - October 2015
True by Lisa Richardson using Kid Classic with Satin Crystal Selection Phoebe by Martin Storey using Kidsilk Haze with Classic & Denim Crystal Selection Triangle Shawl by Jennie Atkinson using Kidsilk Haze with Violet Crystal Selection October 2015-11
Betty by Marie Wallin using Kidsilk Haze & Rowan Finest with Classic & Black Pearl Crystal Selections Diamond Vest by Jennie Atkinson using Truesilk with Black Diamond Crystal Selection Fur Collar by Jennie Atkinson using Kidsilk Haze with Classic Crystal Selection 12 - October 2015
Daytime Collection The Rowan Daytime Collection presents eleven beautifully stylish designs, using the sparkle and shine of Swarovski crystals to maximum effect to add some glamour to your daytime wardrobe. Pieces are feminine and sophisticated and range from sweaters, detailed handbags and intricate accessories, to scarves and mittens with an added touch of elegance. Each of the designs has been embellished by the Swarovski CREATE YOUR STYLE design team. Ribbed Cardigan by Jennie Atkinson using Rowan Finest with Light Topaz Crystal Selection October 2015-13
Jennie Atkinson Jennie Atkinson has been designing knitwear and exploring texture, colour and shape for over 25 years, with her designs regularly featuring in Rowan Knitting & Crochet Magazines, The Knitter magazine and Vogue Knitting. Her training in fashion design and pattern cutting and the experience of dealing with customers in her bespoke design business has created an understanding of interesting, wearable garments which are designed to fit and flatter. Jennie has also had a long-standing interest in fashion history and studied an MA course at the Royal College of Art in 2005. Research into the history of knitting patterns and fashions from the late 19 th and early 20 th century is apparent in many of Jennie s designs today, including her book A Handknit Romance, published in 2012. We caught up with talented designer Jennie on video and talked to her about her design background, inspiration and experience of working on our exclusive Swarovski CREATE YOUR STYLE collaboration. VIDEO INTERVIEW KNIT ROWAN ARTICLE 14 - October 2015
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Swarovski CREATE YOUR STYLE Design Team Situated in Wattens, Austria, the Swarovski Design Centre Headquarters houses a dedicated team of design and trend managers, which is credited with the fabulous, sparkling designs of CREATE YOUR STYLE. From design research, through to product, textile and jewellery design, the Design Centre HQ fuses creative magic and practicality into compelling designs and inspirational studies. It also boasts a heavy involvement in the process of coming up with new, on-trend colours and shapes for the crystal range and is on hand as a technique resource, helping with ideas on how to use the brilliant crystals to maximum effect. SWAROVSKI October 2015-17
Seven designs for women using Rowan Kidsilk Haze Shine 1 Introducing kidsilk haze Kidsilk Haze Shine composes of 61% Mohair, 27% Silk, 12% Cotton,with a meterage of 10m per 6g ball including circa 100 dazzling Swarovski CREATE YOUR STYLE crystals. Shine is the perfect way to embellish garments and create beautiful, sparkling accessories. Shade 634 Cream Shade 642 Ghost Shade 589 Majestic Shade 582 Trance Shade 599 Wicked SHINE A collection of seven designs and accessories by Jennie Atkinson embellished with Kidsilk Haze Shine, FREE to download. To view the lookbook of this collection click the button opposite. CLICK TO VIEW 18 - October 2015
Stockists To find your local stockist view our store locator at www.knitrowan.com by clicking the button below STOCKISTS Workshops To view a full list of workshop dates visit www.knitrowan.com by clicking the button below WORKSHOPS Options Knit Along by Amy Herzog Launching October 19th. MORE INFORMATION There are two project ideas in this Knit Along, a stockinette, crew-neck pullover with a simple, sand-stitch front and a V-neck, 3/4 sleeve cardigan. It s called Options Knit along for a reason. Colour can change, sleeve and body lengths as well as structual items can change too. You select the changes as you decide on your project. All right reserved. Reproduction in whole or any part of all material, including illustrations, in this publication is strictly forbidden. No part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise without prior permission of the copyright owners having been given in writing. The designs in this publication are copyrighted and must not be knitted for re-sale. Reproduction of this publication is protected by copyright and is sold on the condition that it is used for non commercial purposes. Yarn quantities are approximate as they are based on average requirements. Colour reproduction is as close as printing will allow. First published in Great Britain 2015 by Mez Crafts UK LTD Green Lane Mill, Holmfirth, West Yorkshire, England, HD9 2DX E-mail: mail@knitrowan.com Web: www.knitrowan.com Copyright Mez Crafts UK LTD 2015 October 2015-19
Sleeveless Top With Collar by Jennie Atkinson using Kidsilk Haze Shine & Rowan Finest Shine Online Collection DOWNLOAD PATTERN