media kit 2017
Marie Claire is a compelling media destination that combines provocative features and outstanding fashion to inspire every woman who wants to Think Smart, Look Amazing Trish Halpin Editor in Chief
Brand footprint 6.2 million Print Readership: 597,000 Circulation: 154,532 Digital Global UUs: 2.1million* Global PVs: 4.2 million* Desktop PVs: 1.6 million Mobile PVs: 2 million Tablet PVs: 569,000 Desktop UUs: 619,000 Mobile UUs: 1.3 million Tablet UUs: 222,000 Source NRS PAD Print & Digital Apr 16 Mar 17 ABC Jan Jul 17 Google Analytics 1st June 30th June 17 social Facebook: 1.6 million Instagram: 76,500 Twitter: 286,400 Pinterest: 701,183 NEWSLETTERS Newsletter subs: 64,824 Solus newsletter: 76,092 EXPERIENTIAl Events: 2,569
A lwa y s i n f o r med Latest trends, intelligent, interested in global issues, inquisitive and inspired by fashion- Audience forward, strong women T a r g et r eade r sh i p A mpl i f i es y o u r age: 20-45 messa g e Early adopter with a Av e r ag e ag e : 3 2 unique fashion style, an influencer amongst her friends with an average of over 368 social media friends and over 360,000 FB referrals a month M a r i e Cla i r e A B : 31% / 266,000 ABC1: 6 4% / 5 4 9,0 0 0 S o l u s r eade r sh i p : Affluent and r ead y t o spe n d She has an established 172,000 W o r k i n g A D U LT S : 7 9 % career, richer sex, main income earner, she is brand aware, and her image is very important Source: NRS PAD Print & Digital Apr 16 Mar 17
EDITORIAL CONTENT Fashion Beauty Features Deluxe
Fashion 55 million on jewellery What Marie Claire readers spent in the last 12 months 120 million on footwear and accessories 128 million on womenswear 16 million on watches (Source: TGI 2017 Q2 Jan 16 Dec 16)
Beauty Regular beauty specials covering Skincare, Make-up, premium haircare and fragrance What Marie Claire readers spent last 4 weeks/spend per month 7.8 million On skincare 6.2 million On cosmetics 21.2 million On Fragrance No.1 beauty brand on the market (Source: TGI 2017 Q2 Jan 16 Dec 16)
Marie Claire UK has won over 50 awards receiving recognition not only from within the magazine world, but from the fashion and beauty industries and charities, too, including four Amnesty International awards. Features
79% Main shopper 58% Own their own home Deluxe 69% Looking to improve their home 51% Really enjoy cooking and entertaining at home TWICE AS LIKELY t o agree newspapers and magazine articles on travel influence their choice of holiday (Source: TGI 2017 Q2 Jan 16 Dec 16)
Editorial calendar January February March April The Hair Special Spring/Summer Trend Report Spring/Summer Fashion Issue Spring/Summer Accessories Issue Lingerie Kids Fashion Special Marie Claire Prix D excellence Awards #Shoesfirst May June July August Marie Claire @Work Special Watches Report Marie Claire Conference Jewellery Special Resort Collection Body Special Kids Fashion Special Prix Fragrance Awards Denim Awards Sunglasses autumn/winter Trend Report September October November December Fashion Issue Special Autumn/Winter Accessories Special Marie Claire @Work Special Christmas Issue Gift Guide #Shoesfirst Beauty Special Sunglasses Watches Report Future Shapers Sex Special Mens Fragrance Special Party Season Wear Jewellery Special
2017 Rate card (print) Page Rom 16,500 Page Fh 18,975 Page 1st 3rd 20,625 Dps 33,000 Half Page 10,725 Half Dps 21,450 Special Positions Ifc Dps 57,750 1st Dps 52,500 2nd Dps 47,250 3rd - 6th Dps 42,000 Ibc 25,200 Obc 31,500 Beauty Opener 21,000 Fashion Opener 21,000 Contents 25,200 Editors Letter 25,200 Masthead 25,200 Letters 25,000 Web News 25,200
2017 Rate card (digital) Leaderboard MPu Double MPu Portrait Billboard Side Skins Page Takeover - includes MPU, LB & side skins 30 cpm 35 cpm 45 cpm 50 cpm 45 cpm 50 cpm 120 cpm Desktop and Tablet Triptych or TO (1 x week) + mobile 15,000 Solus Newsletter + 850 production 120 cpm 60/40 Newsletter + 850 production 120 cpm Catalogue / Look book from MPu Mobile Banner Mobile InStream Mobile Gallery Break Out Native Articles & Videos 36 cpm 14 cpm 16 cpm 16 cpm POA
On-sale & copy deadlines 2017 Issue Copy deadline On-sale date February 2017 23. 11. 2016 03. 01. 2017 March 2017 19. 12. 2016 02. 02. 2017 April 2017 01. 02. 2017 02. 03. 2017 May 2017 01. 03. 2017 30. 03. 2017 June 2017 29. 03. 2017 04. 05. 2017 July 2017 28. 04. 2017 01. 06. 2017 August 2017 31. 05. 2017 04. 07. 2017 September 2017 12. 07. 2017 10. 08. 2017 October 2017 04. 08. 2017 07. 09. 2017 November 2017 06.09. 2017 05. 10. 2017 December 2017 11. 10. 2017 09. 11. 2017 January 2018 08. 11. 2017 07. 12. 2017 http://specle.net/uk/time-inc-uk/marie-claire-uk