The Professional Photo, Film, TV & Personal Stylist s Course Image Consulting 1
The Professional Photo, Film, TV & Personal Stylist s Course Image Consulting Get into Professional Styling The Really Good News So You Want to be an Image Consultant? The British College of Professional Styling 3 4 5 7 Copyright 2016. All course material and material contained herein is subject to international copyright under the Berne Convention for the Protection of Literary and Artistic Works and under United States Copyright Law and United Kingdom Copyright Law. 2
Get into Professional Styling We are pleased to hear about your interest in the world of professional styling. There are many areas of work in this exciting and creative field. Briefly they include: Editorial styling styling photographs for the media, for example fashion magazines, newspaper advertisements and catalogues. Wardrobe styling working on film and television productions. Image consulting providing advice and assistance for clients on how to improve their image. TV styling styling TV personalities, other on-air talent and guests for TV appearances, performances and special events. Even quiz show contestants need styling. Runway styling styling fashion parades and other live performances including the ones held periodically by charities and at your local shopping centre. Corporate styling creating the right look for executives and public speakers. Personal shopping selecting clothes for a client. Celebrity styling styling famous people for photo shoots, television appearances and redcarpet events. Food styling for lifestyle magazine cooking sections, for print media and television advertising and more. In many instances food stylists have to create the look of the food for historical dramas and documentaries in film and television. Retail fashion styling. Prop and set styling. Of course, much of this work intermingles and overlaps and professional stylists often find themselves working in more than one area. Professional stylists are also well paid. Depending on their area of work, their talent and industry recognition they are sometimes ridiculously well paid. And, stylists can and do also achieve their own degrees of fame and fortune. 3
But here is the really good news... There are more jobs for stylists than there are competent stylists to fill them. There is an insatiable demand for professional styling. 99% of advertising agencies, fashion and lifestyle magazines, retail fashion stores, TV shows, business and corporate identities and celebrities in the public eye rely heavily on freelance stylists. Their work is used in magazines, brochures, catalogues, TV commercials, live concerts, TV programming, public relations and by people requiring a particular image. And, if you prefer a sales-orientated career, selling or working with fashion garments, accessories and merchandise you ll find abundant work here too. Make no mistake; you need professional knowledge and skills to succeed as a stylist. However we know the Professional Photo, Film, TV & Personal Stylist s Course can provide you with these as long as you have ambition and the willingness to learn. There are no rules to being a successful stylist. You need no specialised skills or qualification other than the desire to succeed. A successful stylist does not have to be gifted. Every professional stylist was once a complete beginner. Success is primarily a matter of knowing how to go about it. Keep up to date with the latest fashion trends to say ahead of the game for your clients 4
So you want to be an image consultant? We understand at this early stage you are most interested in image consulting. So, let s explore this area of the stylist s work a little further... What an interior designer does for your home interior, an image consultant does for your wardrobe. Ultimately, an image consultant is very similar to a personal stylist. Professionals in this line of work have a keen fashion sense that is paired with an equally strong ability to recognise the desires and individuality of their clients. It is no big secret: we come in all shapes and sizes, and we have various personalities and lifestyles. We all want to look good, but we all want to look... well, like ourselves. An image consultant knows how to help clients choose outfits and accessories to compliment various body types whilst creating a sense of individuality. It is the job of an image consultant to help a client figure out what look he or she desires and then help them get it. It is the job of an image consultant to help a client figure out what look he or she desires and then help them get it. If an IT genius with one pair of torn jeans is looking to dress for an interview, if a top executive wants to look the part or a politician wants a new image, they might consult an image consultant. So too might anybody wanting to rediscover their style or create a new style altogether. Becoming an image consultant, able to take on any client, requires experience and knowledge. Most image consultants start out in the fashion industry - working in various positions, including retail sales, buying, advertising, and in the media. But here s the rule soak up all of the knowledge and experience of the fashion industry that you can. Whether you start out selling pantyhose or picking up the fashion editor s morning coffee, keep your ears and eyes open. Knowing and learning as much as you can about the fashion industry will only prepare you to launch your own career. Here s another tip: if necessary, gain experience by offering your services to family and friends. We all know someone whose wardrobe is stuck in the 1990 s. Help out a friend while practicing your consulting skills! 5
Don t be afraid to believe in your talent, and be adamant about marketing your services even from the beginning. If you work hard, continue to educate yourself in all things fashion related, and want it bad enough, you will eventually get a chance to show what you can do. Seize and dress every opportunity you get. If necessary, gain experience by offering your image consulting services to family and friends. You will rarely see the stylist s name featured prominently in any of the dozens of areas where stylists work. Stylists usually work behind the scenes. However, be assured, whenever you see a film, theatre or television production of any description, a celebrity, a public figure, a glossy print advertisement, a catalogue or a TV commercial, you can know a stylist played an important role in achieving the finished result. The many and varied branches of styling are big business. If you wish to get into professional styling, you can now make this an exciting reality. The Professional Photo, Film, TV & Personal Stylists Course will help you accomplish all the above and much more. Here at the British College of Professional Styling we guarantee your success. Styling is one of the last of the great escapes. This work offers creativity, independence and the opportunity to be your own boss. You also get to work with interesting people, doing interesting things in interesting places. Plus, you ll also find the work of professional styling more fun than you can imagine. Go for it! Ready to take the next step and enrol in The Professional Photo, Film, TV & Personal Stylist s Course today? For your convenience, click here to go directly to our online Enrolment Application. 6
The British College of Professional Styling The British College of Professional Styling is a division of International News Syndicate Limited. Our directors and principals have been involved in all aspects of media work, training and distance education for some 30 years. We are an international training company with students in more than 80 countries and territories. The principles of professional styling are similar the world over. However our Course has been individually revised and designed to suit the needs of students living and working in the United Kingdom. Your Diploma of Professional Styling and your British College of Professional Styling I.D Pass are posted to you when you successfully complete your course. Through online course delivery and email communication, the College is able to assist you every step of the way. The Professional Photo, Film, TV & Personal Stylist s Course is designed as a structured training program. British College of Professional Styling registrar@britishcollegeofprofessionalstyling.com www.britishcollegeofprofessionalstyling.com Director Jan Morris Primary Course Writer Katharine Morris Our sister Colleges include: The British College of Journalism www.britishcollegeofjournalism.com British College of Interior Design www.britishcollegeofinteriordesign.com Copyright 2016. All course material and material contained herein is subject to international copyright under the Berne Convention for the Protection of Literary and Artistic Works and under United States Copyright Law and United Kingdom Copyright Law. 7