LUXURY ACCESSORIES Luxury Accessories is a specialty category of Heritage Auctions, the world s third largest auction house. Heritage Auctions is the leader in the secondary luxury market, specializing in authentic designer pieces sold on behalf of the world s most discerning collectors of Hermès, Chanel, Louis Vuitton and more. HA.com/Luxury Luxury@HA.com 1
RECENT SALES Hermès Extraordinary Collection 18cm Diamond Blue Jean Porosus Crocodile Double-Gusset Constance Bag with 18K White Gold Hardware Sold For: $50,000 Chanel Matte Jaune Yellow Crocodile Jumbo Single Flap Bag with Silver Hardware Sold For: $20,000 Hermès Extremely Rare 35cm Shearling Kelly Bag with Palladium Hardware Sold For: $32,500 Kieselstein Cord Shiny Black Crocodile Large Trophy Bag with Gold Crocodile Hardware Sold For: $13,125 2 Gucci Stunning Solid 18K Yellow Gold & Diamond Minaudiere Evening Bag with Interchangeable Multicolor Tassels Sold For: $40,000 HA.com/Luxury Luxury@HA.com Louis Vuitton Bleu Snakeskin, Ostrich & Monogram Canvas Etoile Exotique MM Bag Sold For: $5,625
HOW IT WORKS 1 Send image to Luxury@HA.com 2 Receive quote 3 Consign or sell outright HA.com/Luxury Luxury@HA.com 3
Hermès Exceptional Collection Shiny Rouge H Porosus Crocodile 30cm Birkin Bag with Solid 18K White Gold & Diamond Hardware Sold For: $203,150 WORLD RECORD 4 HA.com/Luxury Luxury@HA.com
SIGNATURE AUCTIONS Heritage curates three live Luxury Accessories Signature Auctions per year. The culmination of months of selecting the most desirable luxury goods in the world, our Signature Auctions reach a bidding audience of over 850,000 HA.com members as well as a worldwide range of collectors through Heritage s extensive marketing and public relations initiatives. WORLD RECORDS Most expensive bag ever sold at auction: Diamond Birkin, $203,150 (December 2011) Largest auction of Luxury Accessories: Holiday Luxury Auction, $3.8 Million (December 2013) HA.com/Luxury Luxury@HA.com 5
WEEKLY AUCTIONS Each week, Heritage presents a selection of current and vintage bags & accessories exclusively for bidding at HA.com/Luxury. These exciting auctions feature brands such as Hermès, Chanel and Louis Vuitton with many starting at $1 with no reserve. Inspired by the competitive bidding, members regularly check the weekly online sales. Chanel Pink Lambskin Leather Jumbo Single Flap Bag with Silver Hardware Sold For: $4,375 Louis Vuitton Classic Monogram Canvas Keepall 55cm Weekender Bag Sold For: $1,188 Hermès Vert Emerald Lizard Kelly Watch with Gold Hardware Sold For: $1,375 6 HA.com/Luxury Luxury@HA.com
Hermès 25cm Rose Shocking Chevre Leather Sellier Kelly Bag with Palladium Hardware Sold For: $13,145 HA.com/Luxury Luxury@HA.com 7
Chanel Metallic Silver Crocodile Oversize Cerf Tote Bag with Burnished Silver Hardware Price upon request Hermès Ultra Rare 30cm Himalayan Crocodile Birkin Bag with Palladium Hardware Price upon request Hermès Limited Edition 36cm Barenia Leather & Wicker Picnic Kelly Bag with Palladium Hardware Price upon request Louis Vuitton Stunning Damier Canvas Oversize Wardrobe Trunk with Burnt Orange Alcantara Interior Price upon request 8 HA.com/Luxury Luxury@HA.com
LUXURY BOUTIQUE In order to service our clients year-round, we have a collection of rare and highly sought-after pieces available for private sale, at set prices. Found in the Luxury Boutique at HA.com/ Boutique, these pieces can be purchased at any time, no bidding neccesary. Via special requests, we also can assist in finding the most exotic and elusive bags in the world. HA.com/Luxury Luxury@HA.com 9
STRATEGIC PARTNERSHIPS 10 HA.com/Luxury Luxury@HA.com
NEW YORK BEVERLY HILLS SAN FRANCISCO CHICAGO BOSTON HA.com/Luxury Luxury@HA.com 11
Hermès Shiny Kiwi Porosus Crocodile Kelly Cut Clutch Bag with Palladium Hardware Sold For: $59,375 Hermès Extremely Rare Diamond & 18k White Gold Signature Iconic Bag Charm Bracelet Sold For: $40,625 12 HA.com/Luxury Luxury@HA.com
LUXURY CLIENT PROFILE Represent 50 countries worldwide Average net worth: $12,734,651 Average household income: $414,739 50% bid on lots in multiple auctions Over $14 Million sold in the Luxury Accessories Category in 2013 HA.com/Luxury Luxury@HA.com 13
NOUVEAU 愛馬仕包辦奢華! Hermès Ran the Whole Luxury Show! 本次拍賣會上, 最吸睛的是一只粉紅色短吻鱷魚皮, 長 35 公分的 Matte Pink 5P 柏金包, 最終以 $104,500 美金拍售, 達預估價的兩倍 愛馬仕 Birkin 柏金包 是女人夢寐以求的時尚逸品, 貝嫂 Victoria 也許是擁有最多只的女人! 日前, 美國 Heritage Auctions 於紐約拍賣會上, 以多款罕見的愛馬仕柏金包驚豔了全場 一只長 35 公分, 金屬部分採用鈀 (palladium) 材質的灰色亮面 Porosus 鱷魚皮柏金包, 拍價為 $86,500 美金 ; 長 30 公分的 Matte 白色喜瑪拉雅山脈 Himalayan 鱷魚皮柏金包, 則以 $89,500 美金賣出 但最佳女主角是柔嫩粉紅色短吻鱷魚皮, 長 35 公分的 Matte Pink 5P 柏金包, 最終以 $104,500 美金拍售, 達成預估價的兩倍, 羨煞不少買家 其他拍品中, 一款愛馬仕 H 扣單肩斜挎 Constance 包, 其鑽石藍 Porosus 鱷魚皮與 18K 白金材質的金屬扣, 實屬經典 另一只 1960 年代寶格麗 18K 黃金 Melone Minaudiere 晚宴包, 壓扣上鑲飾的 1.21 克拉圓鑽也很吸睛 拍賣會奢侈品負責人 Matt Rubinger 表示, 逐年增加的奢侈品拍賣比例說明了未來市場需求趨勢 稀有名牌包款競標勢必更為白熱化, 成為女人財富與美麗的另一場戰爭 Hermès Birkin bag is women s dream fashion good. Victoria Beckham perhaps is the woman with the maximum Hermès bags! Recently, on the American Heritage Auctions in New York, various rare Hermès Birkin bags stunned the audience. A gray shiny Porosus crocodile birkin bag using palladium in metal parts, sold for $86,500; and the other white Matte Himalayan crocodile birkin bag, sold for $89,500. But the best actress goes to soft pink alligator skin Matte Pink 5P birkin bag, 35 cm in length, sold for $104,500, and reached twice in estimate. For other lots, a Hermès H buckle Constance shoulder bag, its blue Porosus alligator skin with 18K white gold buckle is classic. Another 1960 Bvlgari 18K gold Melone Minaudiere evening bag, inlaid a 1.21ct round diamond on the buckle is also another attraction. Matt Rubinger, Director of Luxury Accessories, implied the rising proportion of luxury goods in the auction illustrate future market demand trends. Bidding of rare designer bags will be more intense, becomes another wealth and beauty war for women. Text by 劉呈 Max Liu Photo from Heritage Auctions VT130604 16 Jul. 2013 Vintage Luxe 14 HA.com/Luxury Luxury@HA.com
PUBLIC RELATIONS Heritage Auctions ability to generate mainstream media exposure for our consignors is unmatched among the world s largest auction houses. A dedicated team of public relations professionals develops and implements strategic publicity plans to garner pre- and post-auction fashion, lifestyle, society and business media coverage specifically for Luxury Accessories. The award-winning public relations team has established relationships with journalists, editors, producers, on-air personalities and bloggers to successfully secure TV, print, and online coverage with outlets both nationally and internationally including CNN, NBC, ABC, Fox News, Associated Press, Vogue, Harper s Bazaar, Forbes and Bloomberg. HA.com/Luxury Luxury@HA.com 15
PRESS Heritage Auctions public relations coverage value has doubled every year since 2008. (Source: CisionPoint) Mystery Guest Taking Stock with Pimm Foxx Luxury s Freak Category Heritage To Auction Lustworthy Bags and Baubles Tomorrow Handbags to the Highest Bidder: Heritage s Spring Luxury Auction Heritage Auctions Puts Luxury on the Block Heritage Auctions Holiday Luxury Items From Chanel, Hermès, and Louis Vuitton Auction of Rare Handbags Draws Fashionistas Heritage Auctions is selling more than 900 luxe gifts from Gucci, Hermès and more World s Most Expensive Bag Up for Auction in Dallas 16 HA.com/Luxury Luxury@HA.com
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Patek Philippe Perpetual Calendar with Chronograph Sold for: $ 83,650 Sapphire, Diamond, Gold Ring Tiffany & Co. Sold for: $ 50,000 Chanel Matte Jaune Crocodile Flap Bag Sold for: $ 20,000 Currently Seeking ConSignmentS Hermes Shiny Rouge H Porosus Crocodile 30cm Birkin Bag with 18k White Gold and Diamond Hardware Sold for: $ 203,150 855.261.0592 ConCierge@HA.Com Multi-Stone Enamel, Gold Clip-Brooch Schlumberger for Tiffany & Co. Sold for: $ 13,750 Audemars Piguet Quantieme Perpetual Equation of Time 18k White Gold Wristwatch Sold for: $ 34,000 Unmounted Diamond 9.26 carats, GIA D/IF Type IIa Sold for: $ 902,500 Annual Sales Exceed $800 Million 800,000+ Online Bidder-Members DALLAS NEW YORK BEVERLY HILLS SAN FRANCISCO PARIS GENEVA TX & NY Auctioneer license: Samuel Foose 11727 & 0952360. Heritage Auction Galleries CA Bond #RSB2004175; CA Auctioneer Bond: Carolyn Mani #RSB2005661. HERITAGE Reg. U.S. Pat & TM Off. Buyer s Premium 12% - 25%. See HA.com for details. 25992 18 Town & Country HA.com/Luxury Luxury@HA.com
MARKETING Heritage Auctions invests more than $15 million annually to promote auctions and key items in order to reach new bidders. More than 50 marketing and creative professionals support a range of goals such as advertising, creative design, catalog production, events, photography and social media engagement. This team develops highly-detailed campaigns using multiple touch points across multiple channels. These marketing efforts leverage the latest software and campaign fulfillment processes as well as decadeslong relationships and a deep experience of the market. Our galleries in New York, Dallas, Beverly Hills, and San Francisco make it possible for Heritage to launch extensive advertising and promotional campaigns in top markets. Heritage s ultimate marketing goal is to attract and retain quality bidders while presenting collections to appropriate audiences from an ideal vantage point. HA.com/Luxury Luxury@HA.com 19
SOCIAL MEDIA 69,000+ Facebook Followers and growing 55,000+ Twitter Followers and growing Clients from social media outlets have resulted in numerous sales Instagram followers frequently get a first look at new offerings Louis Vuitton 18K Yellow Gold World Travel Charm Bracelet with Lock, Key and Twelve Diamond, Onyx, Lapis & Topaz Charms Sold For: $31,250 20 HA.com/Luxury Luxury@HA.com
Facebook.com/HALuxury Twitter @HA_Luxury Instagram.com/HALuxury HA.com/Luxury Luxury@HA.com 21
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ONLINE PRESENCE Our philosophy is simple: Go to the buyers. Attracting a critical mass of qualified buyers by proxy, through phone bids, or in person is absolutely essential to our success today and growth tomorrow. A well-executed and publicized auction will receive bids from multiple sources, including online, producing the highest possible price for our consignors. Concurrently with the live auctions, Heritage streams Signature Auctions online using HERITAGE Live!. Heritage has invested more than $17 million to create HA.com, the world s most popular live auction website, which is designed with our proprietary interactive software. HERITAGE Live! opens our auction events to 850,000+ online members, empowering clients to bid in real-time from the comfort of their homes, offices or anywhere in the world. Combined with live video and audio feeds directly from the auction, Heritage streamlines the maximum number of bidders. 87% of our buyers execute their bids via HERITAGE Live. HA.com/Luxury Luxury@HA.com 23
AUCTION PREVIEWS 24 HA.com/Luxury Luxury@HA.com
& SPECIAL EVENTS HA.com/Luxury Luxury@HA.com 25
MEET THE TEAM Diane D Amato Diane D Amato is the Director of Luxury Accessories at Heritage. Diane made her name in the Luxury Accessories world following high profile positions working for Hermès of Paris and Louis Vuitton, where her buying trips to Paris were influential in setting market trends in the United States and she oversaw more than $12 million in annual sales. Her specialty is in creating exclusive marketing partnerships and forging loyal client relationships. Diane is based in New York, joining the Heritage team stewarding the luxury brand, where she assists consignors and collectors with appraisals as well as supervising the category s growth. Diane has used her talents to do extensive charitable fund raising, including sales that have benefited FATE (Foundation for Autism Training & Education), Crohn s and Colitis Foundation of America and St. Jude Children s Research Hospital. Max Brownawell Max Brownawell is Consignment Director and Specialist for Luxury Accessories at Heritage s New York office. Mr. Brownawell has years of experience in the luxury resale market. As a teenager, he bought and sold pre-owned luxury accessories under his own name, and later founded an online luxury accessories company before attending the University of Virginia. Mr. Brownawell also gained experience in luxury goods authentication and merchandising while working at The RealReal in San Francisco and New York. 26 HA.com/Luxury Luxury@HA.com
Barbara Conn Barbara Conn is Consignment Director for Luxury Accessories. Her expertise in the luxury handbag market is extensive, with over a decade in the high-end accessories segment as a business owner and consultant. After a 15-year career in entertainment marketing, Ms. Conn transitioned to the luxury goods arena. She is an expert in appraisal and authentication and her counsel is frequently sought in the field. Ms. Conn has strong relationships with buyers, sellers and consignors from coast to coast, along with an in-depth knowledge of the Luxury marketplace. Peggy Gottlieb Peggy Gottlieb is a well-known specialist in the field of gems and jewelry. After graduating from the Gemological Institute of America with a Graduate Gemologist degree, she worked as a staff gemologist for the GIA Gem Trade Laboratory. In 1991, she started her own business with emphasis on antique and estate jewelry. In 1998, she became Vice-President, Director of Jewelry, for Sotheby s Los Angeles, under the tutelage of John Block. In 2002, she left Sotheby s to begin Bluegrass Jewels, again specializing in antique and estate jewelry. After a successful career in the antique and estate jewelry business, she was asked by Heritage Auctions to be their Jewelry and Luxury Accessories Specialist in Beverly Hills. Ms. Gottlieb has lectured extensively on the subject of gems and jewelry. She has acted as a consultant to the Smithsonian Institution Hall of Gems and Minerals, in Washington, D.C., as well as bank trust departments, trust and estate attorneys, and private individuals. HA.com/Luxury Luxury@HA.com 27
HERITAGE AUCTIONS Robb Report recently placed Heritage Auctions on its list of Luxury s 25 Most Innovative Brands, alongside Hermès, Chanel, Louis Vuitton, Porsche, Dom Pérignon, and Four Seasons Hotels and Resorts, among others. Heritage Auctions is the world s third largest auction house, and the largest founded in the United States, with annual sales of more than $900 million and 850,000+ online members. 28 HA.com/Luxury Luxury@HA.com