AS SEEN INMarch 2016 LEON MAX FRAMES featured On the cover of 20/20! SOPHIA LOREN UNCENSORED! DAISY posts selfies on her social media! Leon max style 4029 16-043 2016 Zyloware Eyewear 2016 Brown Shoe Company. VIA SPIGA is the registered trademark of Brown Shoe Company. Zyloware Eyewear 914.708.1200 WWW.ZYLOWARE.COM #WEAREZYLOWARE
2 As Seen In/March 2016 ON THE COVERS OF page115 MAR/ 16 WWW.2020MAG.COM FACEBOOK.COM/ 2020MAG TWITTER.COM/ 2020MAG 20/20 EARLY INSIGHT FOR SPRING >70 CELEBRATING INDEPENDENTS >82 NEARLY FRAMELESS >84 MODERNEYEZ THANKS TO A RICH PAST AND A VIBRANT NOW, EYE STYLE REIGNS SUPREME SCREEN SMART >86 2020MAG.COM/APPS LEON MAX FROM ZYLOWARE FRONT COVER: LEON MAX, STYLE 4031
3 As Seen In/March 2016 20/20 MAGAZINE! Launching at Vision Expo East MEET SHAQ AT VISION EXPO EAST ZYLOWARE BOOTH 4753 FRIDAY APRIL 15 SHAQ IS WEARING FRAME STYLE 112 16-042 2016 Zyloware Eyewear. Shaquille O Neal; Rights of Publicity and Persona Rights: ABG-Shaq, LLC. shaq.com ZYLOWARE EYEWEAR 1.800.765.3700 WWW.ZYLOWARE.COM #WEAREZYLOWARE BACK COVER: SHAQUILLE O NEAL
42 As Seen In/March 2016 VCPN MAGAZINE PAGE 42: LEON MAX 4029 IN MINT GREEN
5 As Seen In/March 2016 MARCH 2016 BACK COVER: LEON MAX
6 As Seen In/March 2016 What s going on in social media The latest tweets and retweets trending now on social media!
75 As Seen In/March 2016 Keep Ahead of the Style Curve with Leon Max Specs 4029 4030 Always one step ahead, Leon Max has not disappointed with the newest additions to his optics collection. Flirty pastels mix with patterns and decorative branding to make these specs must-have accessories that everyone will have their eye on! Smart square frames and sassy cat-eyes in combination with opaque colors like mint green, sky blue, coral, frosty lilac and creamy neutrals are elements that any modern fashionista can get behind. Each style is adorned with chic two-toned accents, the signature Leon Max sculpted temple tip and the brand s globe logo detail. If a fresh take on eyewear is what you re after, check out the pics below for more inspiration! 4031
8 As Seen In/March 2016 SOPHIA LOREN UNCENSORED: I LOOK FANTASTIC, EVERYBODY SAYS SO! plenty to cover. One thing she wants to make clear: she s not done with acting just yet. You used to be so concerned about privacy that you d burn your diaries. What made you decide to do this event and look back at your life and career in public? Well, I was at the Venetian a long time ago when it opened, and I like to come back to Las Vegas because it s a long time since I ve been there. I m not going to gamble, because I don t like gambling, but I hope to enjoy every moment of it. Be honest, are you nervous about what might come up in the Q&A portion? Yes, of course I am nervous! I am always nervous when I start to do something new, though it doesn t I hope last very long. For instance, at first on the stage I may be a little bit not afraid, but with a sense of insecurity. But then when you see how it happens and how it goes on and you relax and you are yourself, and when you are yourself everything becomes very easy. If you are a good person, you always know how to answer well. If you are a bad person, then maybe you should worry about yourself and what you answer. I am a very good person, so I think I can do not a very good job, but answer nicely and how I feel. I always respect my character and I trust myself. And there s nothing I have to hide, you know? [Laughs.] I m asking you questions now. The Italian screen goddess is a broad among broads. In an interview, she didn t hold back on aging in Hollywood and how good she still looks at 81. Sophia Loren is 81 years old, but she s quick to note that she doesn t seem like it: I look very well, by the way. I look fantastic, she said between laughs on the phone from Geneva, her home for the last 10 years. Next week, though, Loren s returning home, in a Hollywood sort of way: on the 26th, she s headed to the Venetian, an Italian-themed luxury hotel and casino in Las Vegas, for a look back on her storied life and career. From meeting her future husband Carlo Ponti to turning down Cary Grant, Loren definitely has You entered a beauty pageant at 14 and have had dozens of movies and awards since not to mention two children and an Oscar. What was the moment you first realized you d made it as a star? Well, I still wonder. Because when you are, you still wonder if whatever you did in your life is the right thing, even though it took so many years. You only realize this when people talk about you and your career, and they remind you of things that please you. It s very nice to live it, to go through it again, with other people that saw you from the beginning. Looking back, is there anything you would have done differently? No, I don t think so. I m very glad. But in a long, long career like I had and by the way,
9 As Seen In/March 2016 I have it s very difficult to be able to criticize some of the moments that you do by yourself that you never tell to other people. It s a very normal thing to do because you cannot every time have a big victory no, there have been moments, maybe weak moments, where you did something that you are not really very happy about. If you asked me what it is, I don t know, because I have to go through my life and it s a very long talk then. [Laughs.] What s the most fun you ve ever had on set? Well, I had the most incredible time with [Two Women director Vittorio] De Sica, because he comes from a town where I was born in Naples, so most fun I had was with him. And with Marcello [Mastroianni], especially in Yesterday, Today, and Tomorrow when I do the strip tease and Marcello screams every time I take something off. It was really a wonderful, wonderful moment because the whole crew was laughing. And so many others maybe with a film I did with Jack Lemmon [1993 s Grumpy Old Men and its sequel] and the other actors funny, funny, funny, funny, funny. When I was 20, I didn t think that one day I would live to 80. What are your thoughts on aging in Hollywood, and for actresses in particular? Have you found it more difficult to get parts as you ve aged? You are always amazed. Actually, when I was 20, I didn t think that one day I would live to 80, but you do. You think, My god, all this time went by? I can t believe it. Of course, the roles change you cannot at my age do the story of a woman of 30 or 40 years old. It s impossible. It s a very normal way of being in the movies all the time and changing roles. It becomes a little more difficult sometimes, but if you have faith in what you do, and if you have faith in yourself, a little time goes by and you can find the right thing for you still. Metro-Goldwyn-Mayer contest to get a contract, but my grandmother didn t want to let her go to America because she said it was too far away. It s a pity. But maybe if she had gone, she would have had another destiny and maybe I would not have been born. Do you keep up with younger actresses today? Did you watch the Oscars? Of course. I watched them at 6 o clock in the morning because of the time living in Geneva. What did you think? Who are your favorite actors? I like Meryl Streep. I love her. I really do. I like [Leonardo] DiCaprio. I agree with everything they did and everyone who won the Oscars this year. DiCaprio did a wonderful film and performance and Meryl Streep is always there and she wins all the time because for me she s one of the greatest actresses I ve ever seen. Loren may have been referring to some previous Oscars ceremonies where Streep was nominated (rare as it may be, she wasn t in contention this year), but before we could follow-up to clear up any confusion, the Italian diva was off to do other interviews. Even at 81, she s keeping busy, busy, busy. Do you plan to keep acting? The possibility has to come of a role that I like and is true to me now. By the way, I look very well. I look fantastic. [Laughs.] I m laughing, but everybody says so. Everybody says so! Sometimes I don t believe them anymore, but they are very convincing. [Laughs.] Oh dear. It s true! What are your secrets for aging so gracefully? It s because, I think, of my mother. She was the most beautiful woman in the world when I was born. She looked exactly like Greta Garbo, and she won a Above: Sophia Loren in 1958
10 As Seen In/March 2016 Zyloware and Vision Ease host first annual Retail Optical Circle Beyond The Box Zyloware Eyewear and Vision Ease host first annual Retail Optical Circle Beyond the Box event March 16th-18th in Atlanta, GA at the W Downtown hotel. ROC MISSION STATEMENT: To create a community of like-minded and similarly structured, noncompeting regional optical retailers with the goal of providing education, networking and business opportunities from partners Zyloware Eyewear and Vision Ease. PURPOSE: Within the ever-changing landscape of the optical industry, Zyloware and Vision Ease are here to serve and support you in conquering the daily challenges we all face. Through a comprehensive educational series of speakers and open forums, we will address the obstacles you encounter - from profits, to sales training, managed care and the ever evolving social media platforms all of which are focused on growing and sustaining your business. ROC TOPICS: Profit building strategies to effectively increase your bottom line Staff training what you really need to know Manage Care the inside scoop on how to make it work for you Consumer segmentation who should you know and why do they matter including the influencing millennial generation Networking with your peers to build on each other strengths Speakers top notch industry and non-industry perspectives, tips, and knowledge The Optical Industry tod ay, tomorrow and beyond SPEAKERS: James Ledbetter Curtis Zimmerman Richard Sanchez Dawne Hanks Stephannie Keller
11 As Seen In/March 2016 Zyloware Announces Shaquille O Neal Eyewear Port Chester, NY March 15, 2016 - Zyloware Eyewear, a global supplier in the optical industry known for original product development and branding initiatives has announced the launch of their latest collaboration with basketball legend, Shaquille O Neal. The men s optical line launches in Spring 2016 with a full range of frames and styles. The collaboration with Zyloware introduces the Shaquille O Neal brand into the eyewear category and builds on a strong track record in key fashion spaces including fine jewelry, suits, shirts and
12 As Seen In/March 2016 ties. As a world-renowned athlete and personality, the 4-time NBA champion is credited with many accomplishments throughout his career, including NBA analyst, author, PhD, comedian, actor and, most recently, fashion designer. Shaq is a mega personality with a global appeal that we see consistently engages and resonates with millions of fans around the world, said Jamie Salter, Chairman and CEO of Authentic Brands Group. The addition of eyewear to his growing roster of lifestyle offerings creates a new way for consumers to connect to the superstar. Shaquille O Neal is a perfect addition to the Zyloware family and now is an exciting time to launch eyewear as the Shaq phenomenon is impacting so many new fashion categories, stated Zyloware co-ceo/president, Christopher Shyer. Following the athleisure trend, Shaquille O Neal Eyewear is geared towards males, aged 18-50, who desire a more fashionable, sports-inspired frame that is high in quality at an attainable price. The eyewear category is a natural transition for me and my brand, O Neal said. This line will be stylish, yet affordable, and will also include an offering of frames for larger men like myself. Creating products that add value to peoples lives is incredibly important to me, and Zyloware is the perfect development partner for this line. James Shyer, co-ceo/coo of Zyloware, said, Once again Zyloware is providing a truly needed eyewear collection to the optical marketplace. Shaquille O Neal Eyewear is an athleisure-based line highlighting sporty yet fashionable eyewear at an affordable price point with sizing to fit every man, whether average-sized or Shaq-sized! Shaquille O Neal Eyewear is a triple threat offering style, performance and comfort. The collection includes a variety of shapes in full rim and semi-rimless styles in a range of color accents and authentic styling using high quality materials. The affordable collection has a recognizable design reference with unique elements such as contrasting pops of color highlighted on the frame, sporty temple tips, sport-inspired, adjustable library temples that are lightweight and stylish, and extended fit sizing that meets the needs of men seeking additional headspace and longer temples. For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at www.zyloware.com. About Zyloware: The We Are Zyloware campaign celebrates what makes Zyloware the success it is! We are family, history, quality and customer satisfaction. We are composed of many unique individuals; each with our own motivations and desires. But, as a part of the Zyloware team, we are one. We act together; we share common values and goals. We are innovators. We are change makers. About Shaquille O Neal: Shaquille O Neal is a four-time NBA Champion and three-time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the 100 Most Creative People in Business by Fast Company Magazine with an online presence that has grown to become the second most followed US athlete on twitter. As a celebrity, athlete, business professional and comedian, Shaquille O Neal has an enormous and devoted fan base across a variety of demographics. He is involved in many lucrative partnerships, most recently with Zyloware. To learn more, visit Shaq.com or follow on Facebook and Twitter. About Authentic Brands Group: Authentic Brands Group is a brand development company which seeks to build long-term value through the ownership of intellectual property associated with prominent fashion, sports celebrity and entertainment brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG s global portfolio includes Marilyn Monroe, Mini Marilyn, Elvis Presley, Muhammad Ali, Shaquille O Neal, Michael Jackson *managed brand*, Juicy Couture, Jones New York, Adrienne Vittadini, Taryn Rose, Misook, Hickey Freeman, Hart Schaffner Marx, Bobby Jones, Spyder, Tretorn, Tapout, Prince, Airwalk, Vision Street Wear, and Hind. www.abg-nyc.com
13 As Seen In/March 2016 OPTICAL VISION R E S O U R C E S Sophia Loren s Elegant Filigree Eyewear Ornamental filigree best describe the new Sophia Loren summer 2016 collection of eyewear. The artistic cutout patterns on the temples lead to eye- catching crystal stones for a elegant look. Graceful, uplifting shapes make this a flattering and timeless look just like their namesake, Sophia Loren. Sophia Loren BR 74 in Champagne (007) Sophia Loren BR 74 in Brown (183)
14 As Seen In/March 2016 Randy Jackson Featured In VMAIL Product Watch! Quick Take: Zyloware Eyewear has introduced new ophthalmic styles to the Randy Jackson Collection and Randy Jackson Limited Edition Collection. Specifics: Six new frames for a stylish and masculine look. Selling Points: In the Randy Jackson Collection, the semi-rimless metal 1068 boasts a bold rectangular shape with a stainless steel sheet metal front, endpiece and temple. Likewise, the full rim 1069 features a stainless steel eye rim and acetate temples in a rectangle shape. The 3027 is a full rim, double layer acetate frame featuring a rectangle shape and metal temples. Exclusive to the Randy Jackson Limited Edition Collection, the X118 sports a full rim zyl frame in a modified square shape with five-barrel hinges and gunmetal rivet details on the temples. Lastly, the full rim, metal X119 has a round shape with stainless steel eye rim and endpieces, while the X120 is an acetate and metal frame with an attractive square shape. Finishing touches include the RJ gunmetal logo and RJ Limited Edition logo with a gold fill. Select styles are equipped with an extended fit feature, durable spring hinges and adjustable snap-in PVC nosepads for stylish comfort. RJ X118 Color: Tortoise (024) RJ X119 Color: Black (021) RJ 1068 Color: Black (021)
15 As Seen In/March 2016 Daisy rocks her frames on Twitter and Instagtram! daisyfuentes Get the app FOLLOW Log in daisyfuentes DAISY Study me as much as you like, you will not know me, for I differ in a hundred ways from what you see me to be. Rumi SecretExtensions.com FOLLOW 1,190 posts 121k followers 179 following 961 likes 1w daisyfuentes #Repost @daisyfuentesstyle #chic #daisyfuentes prescription #sunglasses #walmart #optical #summerready #healthy #eyes #daisyfuentessol scarleeet07
16 As Seen In/March 2016 IT ALL STARTED WITH Once upon a time, there was a little boy who was lanky and gawky and because he wore spectacles, and because his eyes tended to pop a bit, he was considered to be the class nerd. He was not teased and taunted much, except when it came to shoes. In his class all the boys had Panama Jack shoes except him. He begged and begged his parents for a pair of those neutral-coloured, cool hiking shoes with the logo of a man wearing a Panama hat. But his mother would have none of it. Absolutely not. At your age, what you need is a pair of sensible shoes! Especially you with those long legs! she said each time the boy broached the subject. So he had to make so with his sensible Soldini shoes, which he had to wear even on hikes, even though they totally did not go with his tracksuit. He looked longingly at his friends Panama Jacks and vowed that one day he ll get a pair even if had to go all the way to Panama. Hikes proved to be a problem on another count. Because of his pale, pink skin and because sunblock had yet to be invented, his mother insisted he wore a cap whenever he stepped out in daylight. This hat was a Kwik-save scheme bargain: a white, stiff baseball cap with a huge green 7-Up written in bold on its front. Oh, how he longed for a proper stylish hat. He wanted one of those woven hats with a flat crown and a wide brim, with a little, pale ribbon detail and a distinctive shape that kept the sun out and had an intellectual air about them. He first noticed this kind of hat while leafing through the Encyclopedia Britannica. Whenever his parents had guests, he was allowed to be seen but not heard in the sitting room and he developed this habit of lugging out a volume of the encyclopedia because that always earned him praise from guests. One day his eyes fell on a photo of the 33rd President of the United States of America: Harry S. Truman. Now this President, in his first months in office, dropped the atomic bomb on Japan, ending World War II. When he read this, the little boy pointed at the text in the book, frowned and said: Shame on you, but, deep, deep down he was in awe. The effect of Truman s hat did not go amiss on the boy. Soon after that, they happened to show the Maltese Falcon on Xandir Malta and there was Humphrey Bogart wearing the same hat! He learnt that it was called a Panama hat and wanted it even more when he got to know that even Sir Winston Churchill had one. Then he took one closer look at the Churchill photo: the man smoked a cigar when discussing matters of war! The little boy stole a furtive look at his mother and he vowed that one day, he too, will go to a cigar bar to discuss important matters of the state. In the meantime from his room, a town which was bleak and dull and its only highlight was the prison and the cemetery, he lost himself in his studying. One day, at school the geography teacher told them all about the Panama Canal. This was fascinating. He was particularly interested in how long it took to build it. First the French said they ll do it in 1881 and it would be ready in a year. It wasn t. In 1894, they said it would be ready soon, but the company went bankrupt instead. In 1904, the Americans took over, who also said it would soon be ready. They finished it a decade later. Hmm, said the little boy. When I grow up and I ll work on a project, I won t need to stick to deadlines. He became so obsessed that he even stuck up a map of the Isthmus of Panama on his bedroom wall.
17 As Seen In/March 2016 PANAMA JACK SHOES But then some years later, he watched the Tailor of Panama on TVM. In the movie, Pierce Brosnan (wearing a Panama hat!) played the part of Andy Osnard, a spy assigned to Panama. His superior warned him of the corruption in Panama, but Osnard shrugged it off as an opportunity. The plot revolved around the tale that the President of Panama intended to sell the canal to China. There s a good idea. This man is really fit for purpose, said the now not-so-little boy. And from that day on, his Panama map was replaced by that of China. The boy grew up. He waved goodbye to his mother and caught a plane. He bought Panama Jack shoes, even though they had long been out of fashion and he hung up his 7-UP cap (but he did not throw it away). He got different jobs along the way, always working ever so hard. One day he met a friend who told him: Do you have 92? You can invest them in a company in Panama, it s a good way of taking care of your family. His eyes grew round and round with excitement. He took off his glasses and blinked twice. Panama! That s the same place as the Panama Canal! The same place as the Panama hat! Waves of childhood nostalgia hit him sweetly. He knew he could always save his hardearned 92 in his BOV account, but what the heck. As another friend had once told him, everyone needed to wake up and smell the coffee at some point in their lives. He nodded vigorously, scrunched his eyes and grinned delightedly: Yes! This is really exciting. Let s go for it! Article curtosy of Kristina Chetcuti via TimesofMalta.com