7th to 8th March 2009 Exhibition Center Zurich EXHIBITORDOCUMENTATION The leading Swiss Trade Fair for Beauty Professionals
That was BEAUTY FORUM SWISS 2008 Satisfied exhibitors and 5% more visitors to the trade fair A good atmosphere, highly satisfied exhibitors and more trade fair visitors: the 14th BEAUTY FORUM SWISS trade fair showed a very positive final balance and confirmed itself to be an event the professionals from the Swiss Beauty sector feel they have to attend. The trade fair was visited by 11,350 trade professionals who received information on trends and novelties from 350 companies and brands belonging to the professional cosmetics sector. PROFESSIONAL VISITOR STATISTICS 19% nail 9% foot and massage 6% well-being and fitness 5% cosmetician students 4% hairdressers 2% perfumery 2% industry/other 53% cosmetics BEAUTY FORUM SWISS 2008 DISTRIBUTION according to region/origin of trade fair visitors 8% French Swiss 2% Italian Swiss 1% from abroad 89% German Swiss
Super and exciting supporting programme BEAUTY FORUM SWISS 2008 was rounded off by a comprehensive supporting programme. 600 beauty professionals made use of the many workshops to add to their further training. The 14th Swiss Championship in Make-up and Nail Design proved a magnet for the public, as did the Nail Art Trophy, which was awarded for the first time. The award of the Institute of the Year prize rounded off the programme. BEAUTY FORUM SWISS 2008 as judged by professional visitors s 87% of the professional visitors judged BEAUTY FORUM SWISS 2008 to be good or excellent s 90% of the professional visitors found the Zurich trade fair location to be superb. PROFESSIONAL VISITORS in figures 75% self-employed with own company 20% employees 5% trainees The exhibitors at BEAUTY FORUM SWISS 2008 s 85% of the exhibitors judged the professional qualifications of the visitors to be good to excellent s 82% of the exhibitors judged the success of the trade fair to be good to excellent s 82% of the exhibitors will consider taking part in BEAUTY FORUM SWISS 2009
What exhibitors say about the 14th BEAUTY FORUM SWISS We had our hands full and even had visitors from abroad. BEAUTY FORUM SWISS is an event where trade professionals keep meeting each other. It really is the right platform for us and we will happily be making use of it again. Timoteo Lauditi, Managing Director of Make up and More, Muttenz, Switzerland It was the first time we had taken part in a cosmetic trade fair. BEAUTY FORUM SWISS 2008 in Zurich was the right choice for us. We never dreamed that there would be so many visitors who were genuinely interested in collaboration. Which all means that attending the trade fair in 2009 will be a fixed component of our marketing mix. Stephanie Stegena, Managing Director and Proprietor of Belico Cosmetic / Beauty Line Consulting, Ubstadt.Weiher, Germany BEAUTY FORUM SWISS 2008 has just the right ambiance for perfect presentation of LCN s range of products. Jürgen Fasciati, Managing Director of LCN SUISSE AG, Winterthur, Switzerland. Visitors to BEAUTY FORUM SWISS 2008 showed a very positive reaction to the modern trade fair appearance of Simon Keller AG. We were also satisfied with it. In the future we hope there will be a Swiss Beauty Trade Fair in which as many nationalities as possible will take part. A real Swiss Beauty professional trade fair! Bernhard Keller, Managing Director of Simon Keller AG, Burgdorf, Switzerland We are very satisfied with our participation at BEAUTY FORUM SWISS 2008. In addition to maintaining contact with existing customers on our stand, we were able to welcome and give advice to many new customers. Our various presentations of the brands we represent - Arabesque Dekorativ Kosmetik, Malu Wilz Beauty & Skin Care Collection, Dr. Grandel Pflegeprodukte, Overclass Florea Laboratoires Aromatherapie and Permanent Profi Liner - met with a lot of interest from our professional visitors. Edmond Musculus, Proprietor of Musculus Cosmetics AG, Egg bei Zurich, Switzerland We were very satisfied with the trade fair. It was important for us to meet our satisfied customers personally and show them what was new on our stand. Filadelfo Greco, Managing Director of Peditech Gerco AG, Mellingen, Switzerland We were able to make a lot of useful contacts at the trade fair, which made it a very successful trade fair for us, as well as creating follow-on business. As far as we are concerned, BEAUTY FORUM SWISS is easily the leading trade fair for the Swiss beauty market. Roland Este, Managing Director of Reviderm (Swiss) AG, Lucerne, Switzerland
It was the first time I had represented the products of Nail Selection with my own company, Nail International by Marlise K. It was a super trade fair and there were lots of visitors. I was able to make lot of customer contacts. Marlise Kölliker. proprietor of Nail International by Marlise K., Biel, Switzerland We are very satisfied with the results from BEAUTY FORUM SWISS 2008, as well as with the numbers and quality of the visitors. The expectations and demands of OPI were totally fulfilled. Hervé Loubet-Grosjean, President and Managing Director of SoBe Cosmetics S.A., Geneva, Switzerland Thanks to taking part in BEAUTY FORUM SWISS 2008 we were able to make many interesting contacts and have many promising discussions. Many of our professional visitors were on the look-out for innovation, so the trade fair was the ideal platform for us to launch the Cosmethic Italian brand onto the Swiss market. Silvia-Marisa Meier, Managing Director of SPAETHIC AG, Lachen, Switzerland Our expectations as an exhibitor were not only fulfilled, they were exceeded. The trade fair was superb and our appearance with NYX Cosmetics was the right thing to do. This was demonstrated by the excellent post-fair business we generated. And our stand at BEAUTY FORUM SWISS 2009 will be twice as big. Werner Kaufmann, Managing Director SB+BFS Centers GmbH, Hünenberg, Switzerland This year s BEAUTY FORUM SWISS gave us great satisfaction in many areas. We profited from a well-visited trade fair and were able to have many professional discussions with informed and interested people. Post-fair business has been welllaunched thanks to the many good contacts we made and we are convinced that there will long-term success following on from this year s trade fair. It is an encouraging event and has already been entered in our 2009 diary. Max Bircher, Proprietor of Bircher Cosmetics, Neunkirch, Switzerland BEAUTY FORUM SWISS 2008 had more professional visitors than hitherto. We were able to make some excellent contacts and are convinced that this will enable us to gain even more customers. My compliments to the organisers: everything worked out perfectly. Jacqueline Piotaz, CEO & Director of Vanity Cosmetics AG, Zurich, Switzerland Our successful appearance in 2007 has been bettered by this year s participation. We made some excellent contacts and our customers found our lecture on the success of our new GREEN PEEL comfort herbal peel treatment and our other new product developments most convincing. We will most definitely be there at BEAUTY FORUM SWISS 2009 and I would like to take this opportunity to thank those responsible for their excellent organisation. Birgit Schmitz, Sales Manager Export, Christine Schrammek Kosmetik, Essen, Germany
15th BEAUTY FORUM SWISS 2009 your optimum presentation and sales platform Both exhibitors and professional visitors gave BEAUTY FORUM SWISS 2008 top marks. So make sure that you too can profit from the strong position of the BEAUTY FORUM brand in the Swiss beauty market. A comprehensive and goal-oriented visitor communication in German, French and Italian will again have a decisive role to play in 2009. The trade fair team at BEAUTY FORUM SWISS guarantee individual and customer-oriented support as well as a professional organisation that covers everything. This is what the 15th BEAUTY FORUM SWISS will offer you s Professional visitors of the highest quality from all sectors of the professional cosmetics industry. s Expert support and care from an experienced trade fair organiser. s An attractive and demanding professional and supporting programme with workshops, the 15th Swiss championships, the 1st Swiss NailArt Trophy, the award of Institute of the Year and a full programme at the BEAUTY POINT. s Comprehensive and intensive communication service from the organiser: editorial coverage and advertising starting July 2008 in the BEAUTY FORUM country editions, BEAUTY FORUM Nailpro, the BEAUTY FORUM spa concept, visitor mailings as direct mailings and as enclosures in professional magazines, trade fair catalogue, on-line newsletter and up-to-date information on the Internet.
Your trade fair date: 07 to 08 March 2009 We offer comprehensive communication and advertising opportunities both in the lead-up period and during the trade fair: Your advertising opportunities before the trade fair s Your trade fair advertising in the BEAUTY FORUM Edition Swiss as well as in the trade fair catalogue s Inform your customers about the trade fair by means of Visitor Leaflets in German + French s Guest tickets giving discounted trade fair entry for your customers s Stationery stickers for your correspondence s The addition of a company or brand logo to your address entry in the trade fair catalogue s Your trade fair highlights and trade fair news in the BEAUTY FORUM Swiss Trade Fair editions s Your trade fair and product news on www.beauty-fairs.ch - easy for you to organise yourself, using an entry code and password Your advertising opportunities after the trade fair s Trade fair stroll (Messebummel) in issue 04/09 of BEAUTY FORUM Edition Swiss s New: trade fair stroll tv (Messebummel) your post-trade fair coverage as a video clip for your website Furthermore, we are offering you sponsorship opportunities for the 15th Swiss Championship and the entire IFC professional and supporting programme plus company presentations at the BEAUTY POINT at the trade fair giving you additional presence at the trade fair and bringing you close to your target group.
Apply now and be there at the 15th BEAUTY FORUM SWISS The BEAUTY FORUM Swiss 2009 team is there for you early booking discount 10% Bernd Schuster Managing Director bernd.schuster@health-and-beauty.ch Tel. +41 (0) 41 417 07 70 Veronika Kolar Junior Project Manager project management veronica.kolar@health-and-beauty.ch Tel. +41 (0) 41 417 07 72 up to 15th June 2008 Closing date for applications: 1 October 2008 Chantal van der Voort Junior Project Manager advertising sales chantal.vandervoort@health-and-beauty.ch Tel. +41 (0)41 417 07 75 Media partners Jasmin Henz Junior Project Manager professional and support programme jasmin.henz@health-and-beauty.ch Tel. +41 (0)41 417 07 79 Alexandra Heger Marketing alexandra.heger@health-and-beauty.com Tel. +49 (0)721 165-373 Karin Maier Editorial BEAUTY FORUM Edition Swiss karin.maier@health-and-beauty.com Tel. +49 (0)721 165-168 Martina Zankoff Editorial BEAUTY FORUM Edition Swiss martina.zankoff@health-and-beauty.com Tel.+49 (0)721 165-155 Christina Geis Graphics christina.geis@health-and-beauty.com Tel. +49 (0)721 165-308 Event location: MCH Messe Schweiz (Zürich) AG Messezentrum Zürich (Exhibition Center Zurich) Wallisellenstrasse 49, CH-8050 Zürich, Switzerland Organiser: Health and Beauty Marketing Swiss GmbH Zinggentorstrasse 1a, P.O.Box 6736 CH-6000 Lucerne 6, Switzerland Tel. +41 (0)41 417 07 70 Fax. +41 (0)41 417 07 71 info@health-and-beauty.ch www.beauty-fairs.ch, www.beauty-forum.ch