VISION Be the most innovative and socially responsible producer of luxury Eco-Fabrics. VISION 1
MISSION Use socially responsible manufacturing techniques to create luxury Eco-fabrics that support vulnerable women in Cambodia. 2
Social Benefits Equation: JOBS Decent salaries Quality Training Quality life at work + Empowerment Alleviation of the poverty Improve confidence (dignity) Improve women s life: autonomy (stop violence.), emancipation Craftswomen's Talents Vulnerable Women
Environmental Benefits Equation: A CIRCULAR ECONOMY: Up cycling: Transforming a waste into a productive resource, up cycling the others Eco-efficiency: Limited the used of energies Eco-Profits & Loss: Environmental Loss Target zero Vegetal plants clean the water (phyto), provide foods for humans and animals (textifood) and protect animals (eco system) Alternative to high technology industrial fabric R&D: Create new eco friendly process for the blue economy, Lotus-Rizi-aqua-Culture
Economic Benefits Equation: Strict commitments about quality Reduce, reused, recycle= Added value High margin Few competitors (Blue Economy: New) Sustainability: sustainable process, products, client relation, financial partnerships Open Collaboration with innovative and sustainable stakeholders Full integrated and circular process made in Cambodia Innovation/ R&D: new fabrics for luxury market (lotus, kapok, banana, water hyacinth ), new model
Swot Analysis STRENGTHS: WEAKNESSES: Ecological and sustainable products High quality product, hand-made Contribute to women empowerment in Cambodia Lower product prices than competition Innovative character and many possibilities for further development Low capacity of production due to lack of financial resources A niche market Treasury inexistent OPPORTUNITIES: THREATS: High potential of development Innovation and R&D Developing partnerships in different fields Copy and imitation ( no existing patent) A direct competitor on the market End of the contract with a big client Decrease of quality tourism
Competition LORO PIANA Well established brand, CA: 700 millions $ 80% sold to LVMH in 2013 Manufacturing process: Spinning in Myanmar, weaving in Italy. Not for sale in USA (ban on Myanmar import) Clients : 130 retail stores Luxury Fashion Designers Luxury brand/ high social and environmental vocation Luxury Brand/ Innovative products Price: one jacket for man: 8,000, 1 M2 of lotus fabric is valued by Loro Piana at 2,000 Limited production capacity in Myanmar 300 hectares max 2,000 jacket /year Trademark Loro Piana Lotus Flower (2011) SAMATOA Emerging brand, CA: 250,000 $. Unique independent shareholder & entrepreneur Full integrated process made in Cambodia: quality+ Flexibility on the market: No exclusivity agreement Potential clients: Textile designers (competitors LP) Luxury Fashion Designers Luxury brand/ high social and environmental vocation Luxury Brand/ Innovative products Business opportunities: new niche market, product & social innovation model Price: 1 M2 of lotus fabric is sold by Samatoa 318 $ High Production Capacity Potential: +20,000 hectares
An Open Partnership Model AAC (Artisan s Association of Cambodia): 50 craftsmen's organization in Cambodia Silk Alliance (ASEAN): silk stakeholders in ASEAN Singaporian Design School DSF (Development without Border) Volunteering 4-6 months French/Eurocham Chamber of Commerce: network Puma Textile Engineer and Materials team Fabric Testing Facilities (Bureau Veritas, SGS, ITS) Communication: Texti Food- Lille 3000, Shamengo (medias, Cop21), Ecoluxe Fashion Week London, Tang Store, Wifu project, Eco Sourcing Project Local medias: Khmer Times, Phnom Penh Post, le petit Journal, AsiaLife Sub Product Development: lotus milk (Le Nhu, Clay cult) lotus teas (Shing) oils (Bodia), soaps (Senteurs d Angkor) Jewels (seeds jewels), lotus jewels (Samrosa) Fashion school: Institut Francais de la Mode Designers: Stella McCartney, Sakina M Sa
Ecological Impact Almost zero environmental impact Innovative material coming from waste source Lotus plants regenerate regularly and are replanted after 2 yrs to reinvigorate the plant. No waste in the production of our fabrics Natural dying program. Samatoa uses eco-friendly pigments, using ones that don t harm the environment and are nonpolluting No source of clean energy, no chemical or toxic substitute and no heavy metal is used in the manufacturing of fabrication of lotus fabric in the greatest respect for nature Rain water used for dying
Social and economic Impact Labor / Social aspects: The Samatoa team is made of 30 employees: spinners, weavers, designers, seamstresses and designers with great expertise. The team has also 10 years of experience in research and development of eco-friendly fabrics Social and environmental benefit as economic value is given to growing lotus and environmental conservation taught to farmers. Poor communities benefit from market for lotus and from education for farming Lotus farming works in parallel with rice farming The basics of the Samatoa model rely on the belief that sustainable economic development is intrinsically linked to social equity and environmental protection the company undertakes and guarantees decent and fair wages, trade union rights, paid leave, insurance and health and safety for all staff
Communication Strategy 2003-2015 GOOD POPULARITY IN CAMBODIA: High recommandation from local tourism industry direct communication through our Lotus farm, shop and sales GOOD POPULARITY IN TRAVEL GUIDES: AWARD: Lonely Planet, Routard, Japaneese guidebook, New York Times/Travel, everplaces.com, Trip Advisor, Fiuzu, Combotrip, Travelfish, Ministry of Tourism, etc. Prix d excellence UNESCO DIGITAL COMMUNICATION: Emailling and Newsletter