Brand book 2017 www.boloneyewear.com
3 OUR BRAND 4 7 Brand concept Brand history 9 OUR AMBASSADOR 13 OUR QUALITY 14 18 Premium frames Premium lenses 21 2017 COLLECTION 25 47 Sunglasses Optical Table of Contents 2
OUR BRAND
BRAND CONCEPT My Style, My BOLON In the contemporary world where each individual is looking for a unique style, BOLON is a brand that embraces individuality. Because we believe that eyewear is a form of individual expression and extension of one s personal style, BOLON inspires women and men by giving a unique, modern and fashionable look, designed for every single style. This is the story of My Style, My BOLON. OUR BRAND 4
BRAND VALUES Fashion, Design & Quality Bolon offers a unique and elegant design as well as quality with selecting the premium eyewear materials for the best resistance, lightness and comfort for every frame. Quality and style are never compromised. OUR BRAND 5
BRAND HISTORY 2017 BOLON international launch MIDO event, Milan. 2016 Anne Hathaway is the new BOLON Brand Ambassador 1st Silmo Paris event. 2015 First BOLON flagship store opening. 2015 BOLON listed all APAC region. Sophie Marceau is the 1st BOLON international ambassador. 2014 Ranked among the Top 500 Asian brands. Most influential brand in Asia spectacles industry. 2014 Best brand of the year. 2011 Best sunglass brand of the year award. 2003 BOLON was founded. OUR BRAND 7
2017 2016 2016 2015 2015 2015 2015 2003 2015
OUR AMBASSADOR
OUR AMBASSADOR Anne Hathaway & BOLON Anne Hathaway, the famous Academy award - winning American actress, has been chosen to be the official BOLON brand ambassador. Anne Hathaway is known for her elegant fashion style. She is the perfect fit to represent the brand values with glamour and elegance. To me BOLON represents Fashion, Elegance and Style I like my style to be real, approachable, to reflect what I feel like doing that day Be real, Be unique, That s my style, that s my BOLON Eyewear When choosing sunglasses, I think quality, lightness, comfort and of course the style. And this is what BOLON is offering. Anne Hathaway OUR AMBASSADOR 11
OUR QUALITY
PREMIUM FRAMES Innovation. Technology. Lightness. Only high quality materials are used. Italian Mazzuchelli Acetate Resin and Memory resin TR90 made in Switzerland guarantee lightness and resistance. Our quality hyper-elastic thin steel is fashioned by precision laser cutting. Grooves are carved on the thin lenses and plate to inlay metal frame. The thickness of 0.6mm allows for an ultra-thin and resilient frame. OUR QUALITY 14
DESIGNED IN ITALY
Quality guaranteed Each frame has a unique series number engraved on the side to guarantee the product authenticity. OUR QUALITY 17
PREMIUM LENSES MR-8 1.6 tinted lens from BOLON Standard 1.5 tinted lens Lighter & Thinner MR-8 1.6 sun lens collection from BOLON is much lighter and thinner than the widely-used 1.5 standard tinted lens. -19% 1.40 mm 1.74 mm Centre thickness -29% 20.68 g 26.07 g Weight Comparison made every 5 dioptres OUR QUALITY 18
UV400 100% UVA/UVB Prevent 95%-100% UV rays from lens front surface E-SPF Technology by Essilor blocks UV rays reflected from the lens back surface E-SPF is an index rating the overall UV protection of a lens. E-SPF was developed by Essilor International and endorsed by 3rd party experts. Lens performance only. The E-SPF index excludes direct eye exposure that depends on external factors (wearer s morphology, frame shape, position of wear). * provided on a frames selection.
PREMIUM LENSES 7 advantages of the High-Definition polarised lenses TRUE COLOURS Perfectly reproducing the exact colours as perceived by the human eye UV 400 PROTECTION Effectively blocking harmful UVA, UVB & UVC light ANTI-GLARE Blocking glare allows for a sharper view and helps prevent visual fatigue COMFORTABLE VISUAL EFFECT Exceptional Anti-Reflective helps relieve eye strain and relax the eyes HD VISION Flawlessly displaying every wonderful detail DURABLE & EASY TO CLEAN Hydrophobic with added scratch resistance IMPACT RESISTANCE Shatter-proof lens which is safer and lighter than glass lenses OUR QUALITY 20
2017 COLLECTION
PREMIUM LENSES Product specification A Measurement Male E-SPF index Bridge Width Female Non Rx Temple Length Unisex Tint Classification B Measurement Rx-able TR90 Memory Resin TR90 made by the Swiss corporation EMS means that our frames are resistant to deformation with high memory recovery. This resin is also around a third lighter than other resin materials Metal Including aluminium magnesium, copper alloy and stainless steel that feature strength, lightness, high hardness and resistance to deformation Mazzucchelli Acetate Rich colours and patterns as well as market leading physical properties which resist ageing, fading and breakages Titanium Lightweight, resilient and resistant to corrosion 2017 COLLECTION 22
2017 INSPIRATION Art & fashion Modernity & elegance Modernity & elegance have always been in the design spirit of the brand. For 2017, the new collection is inspired by a combination of art & fashion to reach pure design lines. The new styles from classic to avant-garde offer each model a unique contemporary fashion design, made with premium quality materials and advanced crafting techniques. 2017 COLLECTION 24
SUNGLASSES 2017 COLLECTION
2017 COLLECTION Anne Hathaway wearing BL 3008 / D10 SUNGLASSES 26
2017 COLLECTION Anne Hathaway wearing BL 5012 / C10 SUNGLASSES 27
BOLON SUN BL3008 Page 030 BL3009 Page 031 BL3012 Page 032 BL5012 Page 033 BL6018 Page 034 BL6019 Page 035 BL6022 Page 036 BL6025 Page 037 BL6027 Page 038 BL6028 Page 039 BL6031 Page 040 BL6033 Page 041 BL7006 Page 042 BL7007 Page 043 BL8008 Page 044 BL8011 Page 045 BL8013 Page 046 BOLON SUN 29
BL3008 51 22 148 48.9 Class 3 B30 D10 D20 Semi transparent pink Black Tortoiseshell frame Graduated lilac mirror Grey/purple polarised Polarised soft gold mirror BOLON SUN 30
BL3009 53 18 148 50 Class 3 C20 Tortoiseshell D11 Grey / black D80 Teal / brown Graduated brown polarised Polarised gold/pink Polarised silver mirror BOLON SUN 31
BL3012 52 20 148 44.5 Class 3 D10 D11 D20 Black Black Tortoiseshell Polarised grey lens Polarised silver mirror Polarised blue mirror BOLON SUN 32
BL5012 58 12 147 51.6 Class 3 C10 Black D11 Black frame D21 Semi transparent Polarised purple Polarised violet mirror Polarised silver mirror BOLON SUN 33
BL6018 51 21 145 21 Class 3 A10 Black / transparent / gold frame B30 Transparent pink / gold frame B91 Transparent / silver Grey tint Violet mirror Silver mirror BOLON SUN 34
BL6019 52 22 145 48.8 Class 3 C10 Black / gold C70 Brown / blue / gold D11 Black / gold Polarised grey Polarised purple Polarised violet mirror D30 Crystal pink / gold Polarised pink mirror BOLON SUN 35
BL6022 56 18 148 52.7 Class 3 B11 B30 B70 Black / gold frame Tortoiseshell / gold Blue / grey / gold Silver mirror Gold/pink mirror Silver mirror BOLON SUN 36
BL6025 48 23 145 45.5 Class 3 A20 A11 B30 Tortoiseshell / gold Black / gold White powder / gold Grey tint Grey tint Violet mirror BOLON SUN 37
BL6027 50 22 145 43.2 Class 3 C10 C20 D11 Black / gold Tortoiseshell / gold Black / gold Polarised grey Polarised grey/purple Polarised silver mirror D80 Teal / brown / silver Polarised blue mirror BOLON SUN 38
BL6028 56 17 148 51.7 Class 3 C10 C11 C30 Black / gold Black / gold Red tortoiseshell / gold Polarised grey Graduated polarised grey Graduated polarised violet BOLON SUN 39
BL6031 52 19 145 42.6 Class 3 C12 Brushed gunmetal / silver D11 Brushed black / gold D70 Brushed blue / silver Graduated polarised grey Polarised grey Polarised blue/green BOLON SUN 40
BL6033 56 18 144 49.2 Class 3 D11 Black / silver C10 Black / gold Polarised silver mirror Polarised grey BOLON SUN 41
BL7006 55 17 148 49.8 Class 3 D11 Grey / gold D12 Transparent grey / gold Polarised gold/pink mirror Polarised silver mirror BOLON SUN 42
BL7007 52 20 148 49.4 Class 3 C10 Silver / black C70 Silver / blue / purple Polarised purple Polarised purple BOLON SUN 43
BL8008 60 13 147 53.5 Class 3 D10 Black D11 Gold / matte black D60 Gold Polarised soft silver mirror Polarised gold/bronze mirror Polarised violet mirror D92 Gunmetal D93 Gunmetal Polarised turquoise mirror Polarised soft silver mirror BOLON SUN 44
BL8011 60 14 145 51.3 Class 3 C10 Black D61 Gold D70 Electric blue Polarised grey mirror Polarised bronze mirror Polarised silver mirror BOLON SUN 45
BL8013 55 19 145 43.3 Class 3 C11 Matte black / gunmetal D12 Charcoal grey / gunmetal D70 Matte blue / silver Polarised grey Polarised silver mirror Polarised blue/green mirror BOLON SUN 46
OPTICAL 2017 COLLECTION
2017 COLLECTION Anne Hathaway wearing BJ6000 B10 BOLON OPTICAL 48
BOLON OPTICAL BJ1210 Page 050 BJ1307 Page 051 BJ3002 Page 052 BJ3015 Page 053 BJ3017 Page 054 BJ6000 Page 055 BJ6003 Page 056 BJ6012 Page 057 BJ6013 Page 058 BJ7000 Page 059 BJ7003 Page 060 BOLON OPTICAL 49
BJ1210 52 18 143 37 M01 Tortoiseshell M02 Black Temple: Black Temple: Black BOLON OPTICAL 50
BJ1307 NEW PRODUCT 49 21 145 45.2 B10 B11 B12 Black Silver / grey Black / gold Temple: Black Temple tip: Black Temple: Silver / grey Temple tip: Silver / grey Temple: Gold Temple tip: Gold BOLON OPTICAL 51
BJ3002 53 16 142 38 B10 Black B20 Tortoiseshell Temple: Black / gunmetal Temple: Tortoiseshell / gold BOLON OPTICAL 52
BJ3015 NEW PRODUCT 51 19 145 43 B10 B11 B20 Black Black Havana Arm: Gold Arm: Black Arm: Antique bronze BOLON OPTICAL 53
BJ3017 NEW PRODUCT 52 18 145 39.7 B10 Black B11 Clear / black B20 Tortoiseshell Arm: Black Arm: Black Arm: Tortoiseshell BOLON OPTICAL 54
BJ6000 47 21 145 40 B10 B20 B30 Black Tortoiseshell Red havana Temple: Black Temple tip: Black Temple: Antique bronze Temple tip: Tortoiseshell Temple: Gold Temple tip: Red BOLON OPTICAL 55
BJ6003 48 20 145 39 B10 Black B11 Matt black Temple: Gold Temple tip: Black Temple: Gunmetal Temple tip: Matt black BOLON OPTICAL 56
BJ6012 NEW PRODUCT 51 19 145 41.8 B10 B20 B70 Black Tortoiseshell Dark blue Arm: Black Arm: Tortoiseshell Arm: Dark blue BOLON OPTICAL 57
BJ6013 NEW PRODUCT 48 19 145 47.8 B20 B30 B70 Tortoiseshell Burgundy / black Blue / black Arm: Tortoiseshell Arm: Burgundy / black Arm: Blue / black BOLON OPTICAL 58
BJ7000 53 17 142 38 B11 Matt black B12 Matt black / gold Temple: Gunmetal / black Temple tip: Black Temple: Gold Temple tip: Matt black BOLON OPTICAL 59
BJ7003 NEW PRODUCT 49 20 145 47.4 B10 Black / gold B11 Black / gunmetal B30 Burgundy / rose gold Arm: Black Arm: Black Arm: Tortoiseshell B70 Blue silver Arm: Blue BOLON OPTICAL 60
BOLON OPTICAL 61
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