COLLECTIONS. Spring/Summer Madrid, Spain From September 14 to 19 IFEMA - Feria de Madrid Hall youtube.com/channel/ucbaplvsfm5plti332yddb3q

COLLECTIONS Spring/Summer 2018 Madrid, Spain From September 14 to 19 IFEMA - Feria de Madrid Hall 14.1 ORGANISED BY youtube.com/channel/ucbaplvsfm5plti332yddb3q www.twitter.com/mbfwmadrid www.facebook.com/mbfwmadrid www.instagram.com/mbfwmadrid/

INDEX Alphabetical index of designers September 2017...2 Showrooms Samsung EGO...2 Schedule MBFWM September 2017...3 THURSDAY 14 SEPTEMBER...4 FRIDAY 15 SEPTEMBER...10 SATURDAY 16 SEPTEMBER...19 SUNDAY 17 EPTEMBER...26 MONDAY 18 SEPTEMBER...34 TUESDAY 19 SEPTEMBER...40 OFF...52 Mass media with stand...54 Designers who have taken part in MBFWM since 1985...55 EGO Designers who have taken part in Fashion Week Madrid since 2006...56 Contact details staff MBFWM...57 Press contact designers General Program...58 EGO Contacts...59 Main sponsors...60 Sponsors...64 Collaborating partners...70 MBFWM SPRING/SUMMER 2018 1 BACK TO INDEX

Alphabetical index of designers SEPTEMBER 2017 Designers AGATHA RUIZ DE LA PRADA AILANTO ALVARNO ANA LOCKING ANDRÉS SARDÁ ÁNGEL SCHLESSER CUSTO BCN DESIGUAL DEVOTA & LOMBA DOLORES CORTÉS DUYOS FRANCIS MONTESINOS GARCIA MADRID HANNIBAL LAGUNA ION FIZ JORGE VÁZQUEZ JUAN VIDAL JUANA MARTÍN MALNE MANÉMANÉ MARCOS LUENGO MARÍA ESCOTÉ MAYA HANSEN MENCHÉN TOMÁS ROBERTO TORRETTA ROBERTO VERINO TERESA HELBIG THE 2ND SKIN CO. ULISES MÉRIDA Samsung EGO designers CHROMOSOME RESIDENCE DUARTE MADRID ECOEMBES ESNE EUPHEMIO FERNÁNDEZ ISABEL NÚÑEZ JCPAJARES MARÍA CLÈ MARÍA KE FISHERMAN MIGUEL MARINERO MOISÉS NIETO PALOMO SPAIN PEPA RoomZAR PILAR DALBAT SYBILLA THE STOAT OFF designers ÁERON BECOMELY CÉLIAVALVERDE HABEY CLUB LYE LYSIANNE NATALIA RIVERA OUTSIDERS DIVISION THREEONES UNDERTHEC XEVI FERNÁNDEZ ZAP&BUJ Showrooms AMAI RODRIGUEZ info@amairodriguez.com https://www.amairodriguez.com ANAMORATO anamoratop@gmail.com http://movemodasevilla.es/ana-morato-2/ ANEL YAOS infoanelyaos@gmail.com https://anelyaos.com BAENA info@baenacode.com http://store.baenacode.com BECOMELY becomelyspain@gmail.com http://becomely.net DAVIDCATALAN info@davidcatalan.es http://www.davidcatalan.es/es/ EUPHEMIOFERNANDEZ euphemiofl@gmail.com http://euphemiofernandez.com HABEY CLUB info@habeyclub.com http://www.habeyclub.com JARABO Miguel Jarabo / Antonio Buchannan info@jarabo.es http://jarabo.es JCPAJARES info@juancarlospajares.com http://www.juancarlospajares.com KRIZIA ROBUSTELLA kriziarobustella@gmail.com http://www.kriziarobustella.com MIGUEL ALEX miguel@miguelalex.com PALOMA SUÁREZ info@palomasuarez.com http://palomasuarez.com TANGRAM prensatangram@gmail.com http://www.estudiotangram.es THREEONES cagigasadriana@gmail.com contact@threeones-studio.com http://www.threeones-studio.com MBFWM SPRING/SUMMER 2018 2 BACK TO INDEX

Sunday 17 Room Thursday 14 11:30h MARCOS LUENGO Mercedes Benz 13:00h MARÍA ESCOTÉ / MAYA HANSEN Bertha Benz 14:30h JUAN VIDAL Mercedes Benz 16:00h JUANA MARTÍN Bertha Benz 17:30h TERESA HELBIG Mercedes Benz 19:00h CUSTO BCN Bertha Benz 10:00h DESIGUAL* El Paracaidista La Palma, 10 10:30h ECOEMBES* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 12:15h MARÍA CLÉ* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 13:30h CHROMOSOME RESIDENCE* Cines Palacio de la prensa Plaza del Callao, 4 17:00h MANÉMANÉ* Galería de Cristal, Palacio de Cibeles Alcalá, 50 18:30h PALOMO SPAIN* Hotel Wellington Velázquez, 8 20:00h ROBERTO VERINO* Galería de Cristal, Palacio de Cibeles Alcalá, 50 Friday 15 Saturday 16 Room 10:00h ULISES MÉRIDA Bertha Benz 11:30h ANDRÉS SARDÁ Mercedes Benz 13:00h FRANCIS MONTESINOS Bertha Benz 14:30h DOLORES CORTÉS / ION FIZ Mercedes Benz 16:00h AGATHA RUIZ DE LA PRADA Bertha Benz 17:30h DEVOTA & LOMBA Mercedes Benz 19:00h ÁNGEL SCHLESSER Bertha Benz 20:30h ISABEL NÚÑEZ* Fundación Fernando de Castro - San Mateo, 15 Room 10:00h GARCIA MADRID Mercedes Benz 11:30h AILANTO Bertha Benz 13:00h ANA LOCKING Mercedes Benz 14:30h ROBERTO TORRETTA Bertha Benz 16:00h MENCHÉN TOMÁS Mercedes Benz 17:30h MALNE Bertha Benz 21:00h PEPA SALAZAR* Mercado de Antón Martín Sta. Isabel, 5 Monday 18 Tuesday 19 10:30h ZAP&BUJ - Samsung Ego Innovation Project 12:00h NATALIA RIVERA / CÉLIAVALVERDE 14:00h BECOMELY / LYE LYSIANNE 16:00h HABEY CLUB / THREEONES 18:00h XEVI FERNÁNDEZ / OUTSIDERS DIVISION 20:00h Entrega Premio Mercedes-Benz Fashion Talent 20:15h ÁERON / UNDERTHEC Room 10:00h THE 2ND SKIN CO. Mercedes Benz 11:30h ALVARNO Bertha Benz 13:00h DUYOS Mercedes Benz 14:30h JORGE VÁZQUEZ Bertha Benz 16:00h HANNIBAL LAGUNA Mercedes Benz 16:45h PREMIO L ORÉAL 18:30h MARÍA KE FISHERMAN* Parque de Atracciones de Madrid Casa de Campo s/n OFF Room Bertha Benz 12-Sept DUARTE MADRID* 20:00h COAM - Hortaleza, 63 13-Sept MIGUEL MARINERO* 10:00h Zurbano, 37 13-Sept PILAR DALBAT* 13:00h Cosentino City - Pº de la Castellana, 116 13-Sept MOISÉS NIETO* 19:00h Real Jardín Botánico - Plaza de Murillo, 2 14-Sept ESNE* 19:30h Museo del Ferrocarril - Pº de las Delicias, 61 16-Sept JCPAJARES* 19:30h Concesionario Mercedes-Benz Madrid - Don Ramón de la Cruz, 105 19-Sept SYBILLA* 20:00h Club Matador - Jorge Juan, 5 21-Sept EUPHEMIO FERNÁNDEZ* 19:00h Palacio de Santoña - Huertas, 13 21-Sept THE STOAT* 20:30h Impact Hub Madrid - La Alameda, 22 *Direct invitation of the brand.

THURSDAY 14 SEPTEMBER 10:00h DESIGUAL* El Paracaidista La Palma, 10 10:30h ECOEMBES* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 12:15h MARÍA CLÉ* Jardines de Cecilio Rodríguez, Retiro Menéndez Pelayo, 67 13:30h CHROMOSOME RESIDENCE* Cines Palacio de la prensa Plaza del Callao, 4 17:00h MANÉMANÉ* Galería de Cristal, Palacio de Cibeles Alcalá, 50 18:30h PALOMO SPAIN* Hotel Wellington Velázquez, 8 20:00h ROBERTO VERINO* Galería de Cristal, Palacio de Cibeles Alcalá, 50 *By personal invitation only

DESIGUAL MBFWM SEPTEMBER 2017 THURSDAY 14 SEPTEMBER 10:00h El Paracaidista Spring/Summer. La Palma, 201810 LINES OF THE COLLECTION Desigual presents the OI17 collection inspired by the women playing a leading role in the subculture scenes of the 1960s, 70s and 80s, which the brand has reinterpreted from a 21st century perspective. Scenes include the all-nighters and the most uncompromising 1960s underground scene on the US West Coast, the early vogueing of the 1980s, Californian punk and the new Spanish wave. Scenes which Desigual now updates with the casual and creative codes that characterise the brand. Tartan, flowers, tricot, sports inspiration, animal prints and the colour red are the fashion trends of this season. This is a collection in which the apparently dissonant mixture of styles, garments and materials is the means to define personal looks in which collage is the way to innovate in unexpected and surprising mixes. A slender and comfortable silhouette uses extended lengths in long coats, outer garments and dresses, and shorter lengths in miniskirts and pinafores. A meticulously designed season filled with details in which down jackets, biker jackets, bomber jackets, tartan trousers, wrap cardigans and tricot sweaters are the star pieces. PRESS CONTACT Àlex Barrau Phone: (+34) 915 215 028 abarrau@finallypress.com WEBSITE AND SOCIAL NETWORKS FACEBOOK: https://www.facebook.com/desigual/ INSTAGRAM: https://www.instagram.com/desigual/ YOUTUBE: https://www.youtube.com/user/webdesigual TWITTER: https://twitter.com/desigual_es PINTEREST: https://es.pinterest.com/desigual/ MBFWM SPRING/SUMMER 2018 5 BACK TO INDEX

MARÍA CLÉ THURSDAY 14 SEPTEMBER 12:15h Jardines de Cecilio Rodríguez, Retiro. Menéndez Pelayo, 67 Winning proposal of the Spanish national competition «El Laboratorio», an ECOEMBES initiative. A collection made of recycled fabrics from renewable material recovered from the sea floor. Designs modelled on the body, where overlapping fabrics, pleats and experimentation with eliminating stitches leads to voluminous garments. Ample, loose-fitting silhouettes. Handmade irregular honeycomb fabric positioned on different parts of the garment, distorting the figure and facilitating mobility. A timeless proposal in which varying check prints mix with plain and striped fabrics. A collection full of allusions to the land, tradition, customs and marvellous memories. ATREVIA Helena Vizcay Phone: (+34) 915 640 725 hvizcay@atrevia.com www.mariacleleal.es FACEBOOK: https://es-la.facebook.com/mariacleleal.coleccion TWITTER: https://twitter.com/mariacleleal?lang=es INSTAGRAM: https://www.instagram.com/mariacleleal/ MBFWM SPRING/SUMMER 2018 6 BACK TO INDEX

MANÉMANÉ THURSDAY 14 SEPTEMBER 17:00h Galería de Cristal, Palacio de Cibeles. Alcalá, 50 MANÉMANÉ S/S18 is a journey around the colour black. A voyage into everything this colour signifies and everything we can construct around it. With fitted and stylised proportions, the collection explores a new meandering and sensual silhouette which gives a glimpse of a MANÉMANÉ woman with new horizons. Agueda Amiano Pelonio Press Director Phone: (+34) 914 293 186 agueda@peloniopress.com http://www.manemane.es/ INSTAGRAM: https://www.instagram.com/manemanestudio/?hl=es INSTAGRAM: https://www.instagram.com/miguelbecer/?hl=es MBFWM SPRING/SUMMER 2018 7 BACK TO INDEX

PALOMO SPAIN THURSDAY 14 SEPTEMBER 18:30h Hotel Wellington. Velázquez, 8 PALOMO SPAIN For his upcoming Spring/Summer 2018 collection, designer Alejandro Gómez Palomo found major inspiration in the world of travel, especially the aesthetic of the characters surrounding hotels. The Córdoba-based firm aims to represent each member of the inner workings of hotels for its upcoming presentation, which will take place in September. Dressing gown-like fabrics, cloth sandals, airy fabrics with lots of lift, classic cut suits for hotel workers, and chiffons and silks for guests who walk down the runway with leather suitcases, rhinestones, light and a lot of colour. Just some of the clues the designer is giving away about this upcoming collection. Agueda Amiano - Pelonio Press Director PR in house - Pedro Aguilar de Dios Phone: (+34) 914 293 186 agueda@peloniopress.com pedro@palomospain.com www.palomospain.com INSTAGRAM: https://www.instagram.com/palomospain/?hl=es MBFWM SPRING/SUMMER 2018 8 BACK TO INDEX

ROBERTO VERINO THURSDAY 14 SEPTEMBER 20:00h Galería de Cristal, Palacio de Cibeles. Alcalá, 50 Autumn/Winter Collection 2017-2018 PARIS JE T AIME On the 35th anniversary of the brand s creation, Roberto Verino s collection for this season is an homage to the city where it all began: Paris. The designer takes a non-nostalgic look into the past to show a strong and attractive woman on stage whose personality makes the aesthetic of the 70s, the glory decade of French fashion, modern and up to date. The Roberto Verino woman strides strong in warm and enveloping fabrics like tweed and craft knitwork, while men sophisticatedly wear outerwear enhanced with water repellent woolen fabrics and high quality wool cloth. A very versatile collection which sees the Roberto Verino man and woman dressed with a relaxed elegance at any time of day. The White Office Comunicación Ángeles Moya / Esther Ramos Phone: (+34) 913 910 452 angelesmoya@twocomunicacion.com esther@twocomunicacion.com www.robertoverino.com FACEBOOK: https://www.facebook.com/robertoverino TWITTER: https://twitter.com/roberto_verino INSTAGRAM: https://www.instagram.com/robertoverinooficial/ VIMEO: https://vimeo.com/robertoverino MBFWM SPRING/SUMMER 2018 9 BACK TO INDEX

FRIDAY 15 SEPTEMBER 10:00h ULISES MÉRIDA Room Bertha Benz 11:30h ANDRÉS SARDÁ Room Mercedes Benz 13:00h FRANCIS MONTESINOS Room Bertha Benz 14:30h DOLORES CORTÉS / ION FIZ Room Mercedes Benz 16:00h AGATHA RUIZ DE LA PRADA Room Bertha Benz 17:30h DEVOTA & LOMBA Room Mercedes Benz 19:00h ÁNGEL SCHLESSER Room Bertha Benz 20:30h ISABEL NÚÑEZ* Fundación Fernando de Castro - San Mateo, 15 *By personal invitation only

ULISES MÉRIDA FRIDAY 15 SEPTEMBER 10:00 h Room Bertha Benz In his first Spring/Summer 2018 show, Ulises Mérida plays with structured trapezoid silhouettes and fluid oversized garments, opting for cotton satins or piqué textures, and embossed straw fabric together with other materials like silk gazar, sateen, tulle, linen and distressed lurex. A collection that in a colour palette which goes from pure and off-whites, beiges and sands to turquoise, olive green, burnt orange and marine. Aristology Cristina Iglesias Phone: (+34) 915 199 115 cristina.iglesias@aristology.es www.ulisesmerida.com FACEBOOK: https://www.facebook.com/ulisesmeridafd TWITTER: https://twitter.com/ulisesmerida INSTAGRAM: https://www.instagram.com/ulisesmerida/ MBFWM SPRING/SUMMER 2018 11 BACK TO INDEX

ANDRÉS SARDÁ FRIDAY 15 SEPTEMBER 11:30 h Room Mercedes Benz ANDRÉS SARDÁ S/S 2018 THE ASPIRANT ANDRÉS SARDÁ takes us to 1940s Hollywood. An aspiring young actress begins her journey to the mecca of film. Throughout this show, we will see her arrive in the city wrapped in silk organza fabrics in natural colours, attend auditions in character for the role she is going for, get her big break, and triumph on the red carpet dressed in colourful tulles and Swarovski crystals. Lingerie items will stand out due to their colour and contrast with the dresses, which will flow transparent over the models. XXL Comunicación Alex Agulló Tàpies Phone: (+34) 934 526 500 / (+34) 607 636 058 direccion@xxlcomunicacion.com www.andressarda.com FACEBOOK: https://es-es.facebook.com/andressarda/ TWITTER: https://twitter.com/andres_sarda?lang=es INSTAGRAM: https://www.instagram.com/andres_sarda/ MBFWM SPRING/SUMMER 2018 12 BACK TO INDEX

FRANCIS MONTESINOS FRIDAY 15 SEPTEMBER 13:00 h Room Bertha Benz «The unity of our peoples is not a mere illusion of men, but an inexorable decree of destiny». Simón Bolívar. The reality in South American at the present time is very different, but the designs that FRANCIS MONTESINOS offers for the 2018 Spring/Summer season do indeed serve as a vehicle for uniting cultures from different countries, each with their own strongly distinct personalities. From the passion that Mexico transmits through its powerful folklore and the unyielding elegance of the great María Félix, to the Caribbean, feminine and sensual flavour of the Puerto Rican actress Rita Moreno. From the exaggerated exoticism and mysterious halo which surrounded the Peruvian singer Yma Sumac and the colour explosion and Brazilian baroque style of Carmen Miranda. And to even things out, the sobriety of the great lady of the Argentinian stage, Libertad Lamarque. All of them great artists, inimitable and unforgettable. Daughters of a continent where Mother Nature imposes her law despite man s efforts to stop her. Style icons from South America, a paradise which must be defended due to being one of a kind, a land which Francis Montesinos pays his own particular tribute to in the form of his compelling fashion. Francis Montesinos Press Office Josevi Plaza Phone: (+34) 661 694 637 info@francismontesinos.com Web: www.francismontesinos.com Instagram: https://www.instagram.com/montesinosworld/ Facebook: https://es-es.facebook.com/people/francis-montesinos-alama/694612156 Twitter: https://twitter.com/montesinosworld MBFWM SPRING/SUMMER 2018 13 BACK TO INDEX

DOLORES CORTÉS FRIDAY 15 SEPTEMBER 14:30 h Room Mercedes Benz PHILOSOPHY A collection which draws from the ancestral work of secluded tribes, fused and reinvented with a graphic touch. The influences of Primitive Art and a Cubist undercurrent form large areas of bold colour, fragmenting lines and surfaces. Handmade braidwork and knotwork contrast with avant-garde, multiple-perspective shapes. A broken colour palette dominated by mustard yellow. Fabrics with glints of gold foil give an air of sophistication and magnificence. Millennia of intercultural exchange which give way to a collection of contrasts between the technical and the manual. The catwalk show was the stage for the celebration of the 65th anniversary of the creation of the first elastic swimsuit by designer Dolores Cortés. The Brand New Management Jemima Perendreu Phone: (+ 34) 673 094 027 press@bnm.barcelona.com www.dolores-cortes.com FACEBOOK: https://es-es.facebook.com/dcortes.beachwear.official/ TWITTER: https://twitter.com/_dolores_cortes?lang=es INSTAGRAM: https://www.instagram.com/_dolores_cortes/ YOUTUBE: https://www.youtube.com/watch?v=y1qjeqcazzq&t=260s MBFWM SPRING/SUMMER 2018 14 BACK TO INDEX

ION FIZ FRIDAY 15 SEPTEMBER 14:30 h Room Mercedes Benz Ion Fiz presents his 32nd collection for men and women, and, for the first time in his career, Dahia, his fierst children's collection in collaboration with the Lal La Buya Melilla charity project, an unprecedented initiative in spanish fashion. DAHIA, in homage to the Berber warrior queen Dahia Al-Käina, which in Arabic means «priestess», is the title of the Spring/Summer 2018 collection from Ion Fiz. Inspired by the city of Melilla, it is based on the fusion of ideologies in a place where four cultures: christians, muslims, jews and hindus, live alongside each other. Ion Fiz has embodied the cultural diversity of Melilla in the richness of the fabrics and textures, exuberant colours and flawless craftsmanship: jacquard and damask fabrics loom spun from linen and silk threads, embroidery and prints inspired by the botanic and exotic landscape of Melilla and its modernist architecture, drawing from an ethnic aesthetic which the designer has translated into refined lines and European cuts. An energetic and intense colour range with vibrant hues. Año Cero Comunicación - Elsa Martínez Phone: 639 61 22 62 elsa@cerocomunicacion.com Web: www.ionfiz.com Instagram : https://www.instagram.com/ionfizmadrid/ Facebook: https://www.facebook.com/ion-fiz-142589552428795/ Twitter: https://twitter.com/_ionfiz MBFWM SPRING/SUMMER 2018 15 BACK TO INDEX

AGATHA RUIZ DE LA PRADA FRIDAY 15 SEPTEMBER 16:00 h Room Bertha Benz The Spring/Summer 2018 collection is an homage to Balenciaga. Big volumes adorned with stripes and spots, enormous monocolour ruffles in silk satins and gingham organzas, and padding which gives the classic Michelin-style silhouette. Cocktail dresses with hand-painted 3D flowers, skirts with round multicolour trays, overskirts and capes, embossed sleeves and see-through overdresses. Ágatha Ruiz de la Prada pays homage to Balenciaga and his volumes, miles of fabric and range of colour which all meld into one. Communication and Press Department Ágatha Ruiz de la Prada Catarina de Lancastre Valente / Miren Baselga Phone: (+34) 913 104 093 comunicacion2@agatharuizdelaprada.com / correo@agatharuizdelaprada.com www.agatharuizdelaprada.com FACEBOOK: https://www.facebook.com/agatharuizdelaprada TWITTER: https://twitter.com/agathardlp INSTAGRAM: https://www.instagram.com/agatharuizdlprada MBFWM SPRING/SUMMER 2018 16 BACK TO INDEX

DEVOTA & LOMBA FRIDAY 15 SEPTEMBER 17:30 h Room Mercedes Benz HYPNOTIC «The colour white sounds like a silence which can suddenly be understood. It is the primal nothingness, the nothing before the beginning, before the birth. Perhaps it is the sound of the Earth in the white times of the ice age» (Kandinsky, 1910). A set of organic lines introduce a new challenge in the constant investigation of pattern to craft a unique object. In a dialogue between dynamic and inert textures we propose the freedom which rises from oppression, which wraps the fabric in honeycomb then releases it. Using monochrome materials, we construct a harmonious accord in linens, silks and cottons, predominated by white. As a background note, the oriental undertones take us to a sensitive environment of unreality and purity, an internal space where everything breaks down to be reborn. Press Office Phone: (+34) 913 086 020 comunicacion@devotaylomba.com www.devotaylomba.com FACEBOOK: https://www.facebook.com/devotaylomba.officialpage TWITTER: https://twitter.com/devotaylomba?lang=es INSTAGRAM: https://www.instagram.com/devotaylomba/?hl=es MBFWM SPRING/SUMMER 2018 17 BACK TO INDEX

ÁNGEL MBFWM SCHLESSER 2017 FRIDAY 15 SEPTEMBER 19:00 h 2018 Room Bertha Benz Angel Schlesser s S/S 2018 collection places much importance on the line as a concept. Structured fabrics. Geometric prints. Soft colours with strawberry, emerald green and navy blue highlights. Pepe San Martín Phone: (+34) 914 312 468 pepesanmartin@angelschlesser.com www.angelschlesser.com FACEBOOK: https://www.facebook.com/angelschlesseroficial/ TWITTER: https://twitter.com/aschlesser INSTAGRAM: https://www.instagram.com/aschlesser/ MBFWM SPRING/SUMMER 2018 18 BACK TO INDEX

SATURDAY 16 SEPTEMBER 10:00h GARCIA MADRID Room Mercedes Benz 11:30h AILANTO Room Bertha Benz 13:00h ANA LOCKING Room Mercedes Benz 14:30h ROBERTO TORRETTA Room Bertha Benz 16:00h MENCHÉN TOMÁS Room Mercedes Benz 17:30h MALNE Room Bertha Benz 21:00h PEPA SALAZAR* Mercado de Antón Martín Sta. Isabel, 5 *By personal invitation only

GARCIA MADRID SATURDAY 16 SEPTEMBER 10:00 h Room Mercedes Benz The contemporary tailoring firm from Madrid shows that men s fashion can be fun. Inspired by the culture of our cities, GARCÍA MADRID seeks to dress the man with elegance, irony and comfort. An unprecedented blend of deep blues, tradition, premium cottons and linen, olive green, wool, strawberry denim and galactic jacquards with contemporary and updated shapes. David García david@garciamadrid.com María Marina maria@garciamadrid.com www.garciamadrid.com FACEBOOK:www.facebook.com/GARCIA-MADRID-161269136286/ TWITTER:www.twitter.com/garciamadrid INSTAGRAM:www.instagram.com/garciamadrid MBFWM SPRING/SUMMER 2018 20 BACK TO INDEX

AILANTO SATURDAY 16 SEPTEMBER 11:30 h Room Bertha Benz For its Spring/Summer 2018 collection, Ailanto took inspiration in the works of American impressionist painter Jessie Arms Botke (1883-1971). Born in Chicago, she studied in her native city s Art Institute and reached fame with her studies of exotic birds, including peacocks, cockatoos and swans. The birds are represented in minutely detailed natural settings. Her works are often compared to the illustrations seen on antique Japanese decorative screens. Blanca Zurita Phone: (+34) 915 320 728 / (+34) 679 448 516 blanca@bzprensa.com info@bzprensa.com www.ailanto.com FACEBOOK: https://www.facebook.com/ailanto-108567039177893/ INSTAGRAM: https://www.instagram.com/ailanto/ MBFWM SPRING/SUMMER 2018 21 BACK TO INDEX

ANA LOCKING SATURDAY 16 SEPTEMBER 13:00 h Room Mercedes Benz PREACHERS AND BELIEVERS We are living in times where selfishness and a lack of honesty in dealing with problems leads us to put our expectations in the most absolute, blind faith.times in which preachers use faith to obtain followers to meet their ends. A time in which believers look for the type of message they want to hear for their earthly salvation and individual greed. Ultimately, we are living in times where this apparently «free» and «great» reality will end up taking vengeance on all of us. The timeless story in which politicians become televangelists and voters become believers. This is the premise which «Preachers & Believers» was developed from. Ana Locking Press Office Alberto Gonper Phone: (+34) 913 910 088 email: press@analocking.com www.analocking.com INSTAGRAM: https://www.instagram.com/analocking/ TWITTER: https://twitter.com/analocking FACEBOOK: https://www.facebook.com/ana-locking-16875045063/ MBFWM SPRING/SUMMER 2018 22 BACK TO INDEX

ROBERTO TORRETTA SATURDAY 16 SEPTEMBER 14:30 h Room Bertha Benz ROBERTO TORRETTA SS/18 The joy of travel, the most sophisticated nights on the magical island where trends are born, the game of connecting past, present and future and the combination of fabrics and patterns which alter the message of a garment are the inspiration for Roberto Torretta s Spring/Summer 2018 collection. The designer creates a collection which vibrantly connects different lengths and volumes with, resulting in a group of different silhouettes with one common denominator: the emphasis on the waist. Jersey fabric is back with a vengeance in this collection, with a metallic silver effect or in old rose. The silhouette is fitted and draped with midi lengths and unstructured skirts. Orange sorbet and red berry crêpe, mahogany satin, old silver lamé and embroidered tone-on-tone silks in a butter colour will define a shorter, loose-fitting silhouette, with strategically made cuts, gores and in some cases historically inspired triple-ballooned sleeves. Amber-coloured leather, crimson red and optical white in dresses and accessories round off Roberto Toretta s proposal for Spring/ Summer 2018. Ana Marchessi Phone: (+34) 670 999 528 / (+34) 913 195 920 amarchessi@anamarchessi.com prensa@robertotorretta.com www.robertotorretta.com TWITTER: https://twitter.com/robertotorretta MBFWM SPRING/SUMMER 2018 23 BACK TO INDEX

MENCHÉN TOMÁS SATURDAY 16 SEPTEMBER 16:00 h Room Mercedes Benz Menchén Tomàs - THE JOURNEY The compass points to a place of enchantment, a dreamlike place which lives inside us. It points toward peace, toward the purest happiness. Drawing from the different stages of the inner voyage of every being, Menchén Tomàs submerges us in a world where, like in Bhutan, Gross National Happiness is what's important. Just like when we begin to be immersed in the depths of sleep, the garments take blue, green and red colour schemes, in embossed fabrics which, together with the pattern making and tailoring, create big volumes which envelop us, subtly rocking us in those dark yearnings and desires which culminate in ecstasy. The firm, with more than 20 years' experience behind it, remains true to its principles, working with layers of silk, Georgette, chiffon, poplin and even striped cotton. Sensitivity flows throughout the whole collection, like the awakening of the soul. A journey, like the music of Armand Amar, through our desires. Let's dive into them! Voilà, we are at our destination and the journey will be forever tattooed on our skin. by Anna Tomàs Ms. Anabel Martí Phone: (+34) 666 522 066 anabelmarti49@gmail.com www.menchentomas.com Facebook: https://www.facebook.com/menchentomas Instagram: https://www.instagram.com/menchentomas/ MBFWM SPRING/SUMMER 2018 24 BACK TO INDEX

MALNE SATURDAY 16 SEPTEMBER 17:30 h Room Bertha Benz Inspired by the freedom of Ibiza in the 70s. A vindication of imagination and haute couture in response to uniformity and fast fashion. Style, avant-garde, personality. Everything that Ibiza was, everything that makes up the hallmarks of future fashion. Elsa Martinez (+34) 639 61 22 62 Elsa@cerocomunicacion.com Juan Ferrando (+34) 674 40 44 51 juanf@cerocomunicaicon.com Facebook: https://www.facebook.com/malnemadrid/ Instagram: https://www.instagram.com/malne_official/ Twitter: https://twitter.com/malne_official Pinterest: https://es.pinterest.com/malnemadrid/ MBFWM SPRING/SUMMER 2018 25 BACK TO INDEX

SUNDAY 17 SEPTEMBER 11:30h MARCOS LUENGO Room Mercedes Benz 13:00h MARÍA ESCOTÉ / MAYA HANSEN Room Bertha Benz 14:30h JUAN VIDAL Room Mercedes Benz 16:00h JUANA MARTÍN Room Bertha Benz 17:30h TERESA HELBIG Room Mercedes Benz 19:00h CUSTO BCN Room Bertha Benz

MARCOS LUENGO SUNDAY 17 SEPTEMBER 11:30 h Room Mercedes Benz Marcos Luengo presents a proposal in which newly discovered materials lead him to develop an entire collection, always bearing in mind the type of simple and elegant woman who inspires him at every turn. He faithfully follows the spirit of his firm, presenting linens and suedes in natural shades for the daytime, with its now characteristic edging. Handbags are key pieces, in suede and exotic leathers. Stripes and nature-inspired prints, coordinated in soft colours. Fabrics in black, ecru and gold for ample garments with a certain oriental influence. Embroidered gauzes... Spectacular knitted pieces... Muslins and organzas for nighttime, in very light dresses. Soft lines and fluid patterns. Featuring artisanal embroidery, one of his distinguishing features. Trezun Phone: (+34) 915 779 056 / (+34) 609 351 745 sdmiguel@trezun.com www.marcosluengo.com Facebook: https://www.facebook.com/marcosluengoofficial/ Instagram: https://www.instagram.com/marcosluengoofficial/ Twitter: https://twitter.com/mluengoofficial MBFWM SPRING/SUMMER 2018 27 BACK TO INDEX

MARÍA ESCOTÉ SUNDAY 17 SEPTEMBER 13:00 h Room Bertha Benz LADY DIANA, a woman of her time, pitted against the «What is expected of us» and vindicating the «We are who we want to be». Constrained by rules and ancestral protocols, she began her own personal revolution. She broke the mould. She set trends and left no-one indifferent. For María Escoté, she becomes the symbol of a decade which represents the famous «Black Sheep», the «Good girls go to heaven, bad girls go everywhere». Astute and intelligent, she know how to use the handicaps of being a woman, making them into her biggest weapon. With her participation in charity work and her personal battle against landmines, she reminds us all that above all of the glamour and style she projected, the biggest luxury is being alive, our integrity as people, and the pursuit of liberty and respect. Pelayo Santos Phone: (+34) 636 971 620 communication.escote@gmail.com WWW.MARIAESCOTE.COM Twitter: https://twitter.com/mariaescote Instagram: https://www.instagram.com/maria_escote/ MBFWM SPRING/SUMMER 2018 28 BACK TO INDEX

MAYA HANSEN SUNDAY 17 SEPTEMBER 13:00 h Room Bertha Benz BLUE VEDELA - SS18I The mid-90s. We step aboard the Blue Vendela. Supermodels like Cindy Crawford, Stephanie Seymour, Amber Valletta, Christie Brinkey, Daniela Pestova and the very young Nicki and Krissy Taylor pose in beautiful sunsets in Bermuda, Cozumel, South Africa, the Grenadines for photographers like John G. Zimmerman, Walter Loos, and Raphael Mazzucco. Blue like the azure sea and Vendela after the supermodel who featured on the most Sports Illustrated covers, Vendela K. A sporty chic feel. An Americana denim couture mood which adapts to Europe with a chic nautical version. Everyone wants to travel aboard the Blue Vendela. FABRICS: Denim, denim and more denim. Washed denim in indigo blue. Elastic velvet, delicate lycra and metallic fabrics for leotards. Ultra lightweight garments pleated in lamé and plumetti in various sizes as accent pieces to contrast with the denim. Knits and neoprene for basics and special attention to accessories with corsets and hoops in gold and black. Bi-colour and tri-colour elastic belts. COLOURS: Indigo, marine blue, red. Nautical stripes. Contrast with lemon yellow and soft pinks in the lightest garments. SILHOUETTES: Ultra sexy garments, one-piece swimsuits, crop tops, pleated skirts, high-waisted shorts, denim leggings, knitted sweaters and t-shirts, leotards, bomber jackets and a teen aesthetic. La Playa Comunicación Natalia Ageitos (+34) 675 412 608 Natalia@laplayacomunicacion.com Maya Hansen Chema Antón (+34) 917 976 910 / (+34) 649 252 875 prensa@mayahansen.com www.mayahansen.com Facebook: https://es-es.facebook.com/mayahansen/ Instagram: https://www.instagram.com/mayahansen/ Twitter: https://twitter.com/mayahansen?lang=es Youtube: https://www.youtube.com/channel/ucucf2sppxr_p5hjan8ynpza MBFWM SPRING/SUMMER 2018 29 BACK TO INDEX

JUAN VIDAL SUNDAY 17 SEPTEMBER 14:30 h Room Mercedes Benz There are places where you can feel more alive than anywhere else on Earth, and where the people are as warm as the sun. Places where you can spend days on the white sand of your own beach. Where you can buy exotic handicrafts in the straw markets, water ski, or simply play in the crystalline turquoise sea. Come and see how beautiful and unique holidays can be. Come and enjoy the sun-kissed beaches, the perfume of tropical flowers, and the unbelievable views which you will only find in Hawaii. The exoticism of Honolulu or the beauty of the other Hawaiian islands... Oahu, Maui or Kauai. Make your wish come true cruising in the Lula Rock-A-Hula, submerge yourself in a romance with the sea and the soft magic of the sun, floating on a world of contentment in an ocean of peace. Unique, exhilarating moments which will take your breath away. Deliciously lazy ways to do nothing at all, where you can count on year-round stable temperatures and spend the winter in swimwear out in the sun eating a slice of fresh pineapple for breakfast. All this in Hawaii, and it's even better with Lula Rock-A-Hula. Elena Giménez Phone: (+34) 666 444 727 press@juanvidal.net www.juanvidal.net INSTAGRAM: https://www.instagram.com/mrjuanvidal FACEBOOK: https://www.facebook.com/juanvidal.designer/ TWITTER: https://twitter.com/mrjuanvidal MBFWM SPRING/SUMMER 2018 30 BACK TO INDEX

JUANA MARTÍN SUNDAY 17 SEPTEMBER 16:00 h Room Bertha Benz OKIES Dust clouds which forced whole families to emigrate from Oklahoma to California in the 30s. The spirit of Route 66 which served as a guide toward a new future and turned a road into a cult destination. A word, OKIES, which creates a mystical and captivating universe which enchants the audience. The desert, and a group of families who were socially disadvantaged for politic reasons, inspire the Córdoba-based firm JUANA MARTÍN. Drawing from the landscapes along Route 66, for the upcoming season the house has come up with a colour palette which goes from earthy tones, gold and dark orange to combinations of black and white which the creative director considers to be essential. Juana has not forgotten her flamenco roots, so present nowadays, which continue to bolster each one of the firm's collections year after year to create patterns with a fusion of billowing garments with a very chic and luxurious touch. All in light tweeds, gauzes, precious stones, silks and a myriad of textures which aim to recreate the dusty and enigmatic atmosphere of the great Dust Bowl. Juana Martín Press Office Paula Pérez Phone: (+34) 957 486 481 / (+34) 619 203 824 paula@juanamartin.net info@juanamartin.net http://juanamartin.net/es FACEBOOK: https://www.facebook.com/juanamartin TWITTER: https://twitter.com/juanamartinmoda INSTAGRAM: https://instagram.com/juanamartinoficial MBFWM SPRING/SUMMER 2018 31 BACK TO INDEX

TERESA HELBIG SUNDAY 17 SEPTEMBER 17:30 h Room Mercedes Benz Spring/Summer 2018 - INSPIRATION Rien ne va plus Three key fabrics: Python. Chainmail. Eelskin. A contrast: Silicone with organza. A texture: Patchwork. The inspiration: A night in a luxury casino. Inhouse Smart Communication Alvaro Rincón / Jorge Castilla alvaro@inhousesc.com jorge@inhousesc.com moda@inhousesc.com Tfno.: (+34) 918 255 452 WEB: www.teresahelbig.com TWITTER: https://twitter.com/teresahelbig INSTAGRAM: https://www.instagram.com/teresahelbig/ PINTEREST: https://www.pinterest.com/teresahelbig/ VIMEO: https://vimeo.com/channels/teresahelbig MBFWM SPRING/SUMMER 2018 32 BACK TO INDEX

CUSTO MBFWM BCN 2017 SUNDAY 17 SEPTEMBER 19:00 h Room Bertha 2018 Benz CALL ME TOMORROW Custo Barcelona is presenting an advanced fashion proposal in which experimentation and a blend of technological and traditional materials is giving rise to a new language, one not strictly futuristic but certainly advanced in its avant-garde proposals. XXL Comunicación Eva Martín Phone: (+34) 934 526 500 eva@xxlcomunicacion.com www.custo.com IG: https://www.instagram.com/custobarcelona/ FB: https://www.facebook.com/custo TW: https://twitter.com/custo_barcelona MBFWM SPRING/SUMMER 2018 33 BACK TO INDEX

MONDAY 18 SEPTEMBER 10:00h THE 2ND SKIN CO. Room Mercedes Benz 11:30h ALVARNO Room Bertha Benz 13:00h DUYOS Room Mercedes Benz 14:30h JORGE VÁZQUEZ Room Bertha Benz 16:00h HANNIBAL LAGUNA Room Mercedes Benz 16:45h PREMIO L ORÉAL PARIS 18:30h MARÍA KE FISHERMAN* Parque de Atracciones de Madrid Casa de Campo s/n *By personal invitation only

THE MBFWM 2ND SKIN CO. 2017 MONDAY 18 SEPTEMBER 10:00 h 2018 Room Mercedes Benz The 2nd Skin Co. presents its S/S18 collection titled «Ready to Shine». A collection that gathers together and symbolises the brand s tenth anniversary through the fabrics, patterns, silhouettes and colours that have defined The 2nd Skin Co. throughout these years. A collection inspired by eternal femininity, starting with a central print around which the rest of the fabrics revolve: mikados, shiny triacetate, glitter... The needlework is the star of this collection, highlighting the volumes, updated classics, and midis... all wrapped in a colour suite ranging from black, lime and sky blue through to white. Giulia Di Grazia - The Place Comunicación Tfno.: (+34) 917 046 591 info@the-place.es www.the2ndskinco.com https://2nd-lab.fashion/ FACEBOOK: https://www.facebook.com/the2ndskinco/ INSTAGRAM: https://www.instagram.com/the2ndskinco/ INSTAGRAM: https://www.instagram.com/2nd_lab/ MBFWM SPRING/SUMMER 2018 35 BACK TO INDEX

ALVARNO MBFWM 2017 MONDAY 18 SEPTEMBER 11:30 h Room Bertha 2018 Benz ALVARNO Álvaro Vidales Phone: (+34) 915 238 806 press@alvarno.com www.alvarno.com FACEBOOK: https://www.facebook.com/alvarnomadrid/ TWITTER: https://twitter.com/alvarnostudio INSTAGRAM: https://www.instagram.com/alvarnostudio/ MBFWM SPRING/SUMMER 2018 36 BACK TO INDEX

DUYOS MONDAY 18 SEPTEMBER 13:00 h Room Mercedes Benz WISH, summer 2018 A yearning. Dreams... The line which separates reality from DESIRE. Don't put your life on hold, feel the moment. Green. Fuchsia. Yellow. Luminous yellow, fiery fuchsia, vital green. Graduated shades. Femininity, life, calm, happiness, freshness, enchantment. Fantasy. Handmade fabrics. Embroidered in braids, tartans, flowers. Sophisticated tulles, glitter... light. Unique moments which can't be put on hold. Duyos and Bankintercard unite in a dream-inspiring collection. We achieve our dreams. Make a WISH... Blanca Zurita Imagen y Comunicación Blanca Zurita Phone: (+34) 915 320 728 blanca@bzprensa.com WEB:www.duyos.net FACEBOOK: https://www.facebook.com/duyos-126529750761966/ YOUTUBE: https://www.youtube.com/user/tvduyos MBFWM SPRING/SUMMER 2018 37 BACK TO INDEX

JORGE MBFWM VÁZQUEZ 2017 MONDAY 18 SEPTEMBER 14:30 h Room Bertha 2018 Benz "Le femme est où commence le ciel. Jorge Vázquez sees women as unique beings; magnificent and powerful. The virtue of dressing gentleness and giving it character and actitude. A bucolic image with revamped silhouettes and proportions which allow the French peasant aesthetic to be decontextualised and applied to all aspects of life. Young, fresh, romantic, delicate, dreamlike, strong... FÉMININ." Gonzalo Blasco Doñamayor Phone: (+34) 629 224 522 prensa@jvporjorgevazquez.es www.jvporjorgevazquez.com INSTAGRAM: https://www.instagram.com/jvbyjorgevazquez/?hl=es FACEBOOK: https://www.facebook.com/jorge.vazquez.71653318 TWITTER: https://twitter.com/jvbyjorgevzquez MBFWM SPRING/SUMMER 2018 38 BACK TO INDEX

HANNIBAL LAGUNA MONDAY 18 SEPTEMBER 16:00 h Room Mercedes Benz HANNIBALISSIMO 30 YEARS Hannibal Laguna celebrates 30 years in fashion with its new collection of HANNIBALISSIMO Couture and Perfumes It is a tribute to three decades of success, crossing borders and dressing women around the world with the magic of his style. These collections exude love and femininity, with the unmistakable stamp of their timeless creations. They are unique pieces, widely-admired and recognised as showpieces. HANNIBALISSIMO elevates the essence of the brand by stylising the feminine silhouette, sculpted with creases and pleats. Evening dresses emerge from a delicate floral universe of shapes and colours. Angle-cut pieces in drapery fabrics, hand painted and embroidered in silk thread, pearls and glass. «It is a privilege to open a window into the future using a past so rich in ideas», explains Hannibal Laguna. The Neo-Luxury that Laguna drives with his «Made in Spain» collections of shoes and accessories is an initiative that, after succeeding with his Travel and Optics lines, is now crystallised in Hannibal Laguna Parfums. Six fragrances inspired by the historic walkways of the house. «When I created a collection, I imagined the perfume of the woman who inspired me. Sometimes it was a memory of childhood, other times only the subtle scent of an unknown woman passing by my side. Creating through perfume is a fascinating experience to celebrate these 30 years», concludes Laguna. Thank you for joining me on this trip! HL Press Office Isabel Angulo Cabos Phone: (+34) 629 268 811 press@hanniballaguna.eu http://www.hannibal-laguna.com/ FACEBOOK: https://www.facebook.com/hanniballagunaoficial TWITTER: https://twitter.com/hannibal_laguna INSTAGRAM: https://www.instagram.com/hannibal_laguna YOUTUBE: https://www.youtube.com/channel/ucwrnnkwlz0erjnqpss0m2rq MBFWM SPRING/SUMMER 2018 39 BACK TO INDEX

TUESDAY 19 SEPTEMBER 10:30h ZAP&BUJ - Samsung Ego Innovation Project Room Bertha Benz 12:00h NATALIA RIVERA / CÉLIAVALVERDE Room Bertha Benz 14:00h BECOMELY / LYE LYSIANNE Room Bertha Benz 16:00h HABEY CLUB / THREEONES Room Bertha Benz 18:00h XEVI FERNÁNDEZ / OUTSIDERS DIVISION Room Bertha Benz 20:15h ÁERON / UNDERTHEC Room Bertha Benz

ZAP&BUJ - Samsung Ego Innovation Project TUESDAY 19 SEPTEMBER 10:30 h Room Bertha Benz The collection «Wall dress» sits at a crossroads between architecture and fashion. A series of architectural glazes become dresses through the use of shape memory materials. Light architectural plans float down the catwalk. The model gets into one of the plans, which is lowered onto her body. After a few moments, this skin begins to move and progressively change shape. The architectural skin has become a fabric skin; a dress. The fabrics used to generate these garments are light architectural materials (thermal insulation foil, decorative dichroic sheets for glass, and so on). Textures and stencils are made using digital manufacturing technology like laser cutting. In turn, manual techniques are used like making silicon sheets, giving the collection an ethereal, translucent feel, enhancing the look of the skin. The dresses use shape-memory polymers and shape-memory alloys like Nitinol. By applying heat and electricity, these materials are capable of changing shape, then going back to their original form at room temperature. Elena Zapico / Raquel Buj Phone: (+34) 630 767 168 / (+34) 615 755 946 info@zap-buj.com www.zap-buj.com INSTAGRAM: https://www.instagram.com/zap_buj MBFWM SPRING/SUMMER 2018 41 BACK TO INDEX

NATALIA RIVERA TUESDAY 19 SEPTEMBER 12:00 h Room Bertha Benz Alexandra is a collection which intertwines East and West, infused with a late 18th-century view of the Oriental world and inspired by the woman who united the two cultures. Alexandra David-Néel, a multi-faceted French woman, dedicated much of her life to travelling and writing about Asia, creating a fusion of Europe and Asia at the end of the Romantic period. Alexandra is a collection which submerges us in an exciting adventure, wagering on blends and fusions, the undiscovered, the romantic, the exotic, balance between contrasts, fluctuation between east and west, romanticism and the present day, a total commitment to the totality of oneself. A silhouette based on romantic volumes, draping and accessories mixed with oriental relics and masculine touches in tailoring and haberdashery, with a selection of soft and noble fabrics like silk, cotton, taffeta, silk velvet, ottoman, nappa, etc. with an eclectic colour palette which represents the union of east and west, giving us intense colours like pink, lilac, blue, yellow, red and green counterbalanced with white and beige with touches of pearl or silver in accessories which enrich and showcase each and every garment. Natalia Rivera Phone: (+34) 635 915 030 nataliariverastudio@gmail.com ES www.nataliariverastudio.com FACEBOOK: https://www.facebook.com/nataliariverastudio/ INSTAGRAM: https://www.instagram.com/natalia_rivera_studio/ MBFWM SPRING/SUMMER 2018 42 BACK TO INDEX

CÉLIAVALVERDE TUESDAY 19 SEPTEMBER 12:00 h Room Bertha Benz The collection is divided into three blocks: The fabrics in the first block are more fluid with less visual weight, such as gauzes, crinkle cottons or tulles. These materials begin to take centre stage, creating playful movement with pleats and ruffles with acid touches of colour in line with the brand s key silhouettes. In the second block, mid-season garments and fabrics like denim or quilted satin predominate. A colour treatment has been applied to these by hand, creating water and gradient effects which make each garment unique and add an artisanal touch. In the third and final block, the visual image becomes more dramatic with red glitter dresses and fake fur garments that create more visual volumes and silhouettes with vibrant colours, bringing the collection s most fantastical section to a close. Iván L. / Laury Mar Phone: (+34) 687 813 666 info@celiavalverde.com www.celiavalverde.com FACEBOOK: https://www.facebook.com/celiavalverdeofficial TWITTER: https://twitter.com/celiavalverde_ INSTAGRAM: https://instagram.com/celiavalverdestudio MBFWM SPRING/SUMMER 2018 43 BACK TO INDEX

BECOMELY TUESDAY 19 SEPTEMBER 14:00 h Room Bertha Benz Cushame is the yearning of a child. A Collection conveyed through a child s imagination. For summer 2018, Quique Vidal recreates a childhood, his own, in which school supplies, his first costume and the fantasy of figure skating, among other memories, come together in a collection rich in subtleties. Mini dresses with ballooned skirts, oversize shirts, jackets and shorts stand out among the silhouettes of a proposal which firmly joins the trend for genderless fashion with unisex outfits with a single pattern for both genders which takes on a different look on different bodies. Based on chalky oink and white, the collection also has disjointed elements like animal print, patterns and yellow, green and fuchsia accents which evoke the highlighters we all grew up with. A miscellany of fabrics like silk, cotton and organza allow the Becomely team to play with improvisation and have fun with techniques like moulage, sublimation printing, embedding applications into garments, and above all the use of 3D printing. In this way, technology and craftsmanship come together to redefine the brand s universe. Along with names like Comme Des Machines, Reebok, The New Label and illustrator Osian Efnisien. Álvaro Puente Phone: (+34) 600 217 286 alvaro@becomely.net www.becomely.net INSTAGRAM: http://www.instagram.com/becomely MBFWM SPRING/SUMMER 2018 44 BACK TO INDEX

LYE LYSIANNE TUESDAY 19 SEPTEMBER 14:00 h Room Bertha Benz ILLUSIONS Asia never ends. Not the people in its cities, who without knowing it constitute a work of art in themselves. Neither does poetry, or those brief moments when it is difficult to tell the difference between illusion and reality. It s funny how happy being aware that we re lost makes us. This project stems from the result of the fascination for traditional modelling and pattern making. It is a study of post-nuclear fashion and its evolution on the streets of Tokyo and Korea, applied to the setting of western fashion. We reconsider the collective normativity which associates specific garments to a male or female gender, cemented by the fact that in the West, we overlook pieces as wonderful as the male skirt. Normativity is a set of obligatory precepts. They govern society. Fashion and the way individuals use it play a key role in the evolution and understanding of the culture we live in. We start from the idea that a classically tailored suit can morph into a different garment, and the collection experiments with light fabrics and the volumes these generate on the body. The collection is constructed on 22 looks with garments that speak to us in blues, vanillas and touches of greyish reds and mauves. Marta Royo Phone: (+34) 680 264 515 m.royomolina@gmail.com WEB: http://lyelysianne.com/ INSTAGRAM: https://www.instagram.com/lyelysianne/ MBFWM SPRING/SUMMER 2018 45 BACK TO INDEX

HABEY CLUB TUESDAY 19 SEPTEMBER 16:00 h Room Bertha Benz Where s mine? A collection built around a group of well-off teenage thieves made up of Rachel Lee, Nick Purgo, Alexis Neiers, Tess Taylor and Courtney Ames, called the «Bling Ring». In 2009, they were arrested and charged in California for burgling the Hollywood mansions of various celebrities the group were really fanatical about. Bling and accessories like earrings, hats and belts are especially significant in this collection, directly alluding to the stolen objects. In Where s mine?, there is a special focus on layering and the use of hoods to represent the need not to be discovered by security cameras. The use of pastel colours like pink, blue, beige and white represent the more candid side of the Bling Ring, that is to say the side they show to those closest to them hiding their true lifestyles. In contrast, we see bright and vivid colours which represent the fun the group had, their lack of remorse, and the ability to brag publicly about what they had done. Ultimately, is it us a graphic telling of a story about fanaticism, fascination and crime in the 21st century narrated look by look in an objective way, finding beauty in the forbidden. Arantza de Castro Phone: (+34) 619 626 050 press@habeyclub.com www.habeyclub.com FACEBOOK: https://www.facebook.com/habeyclub/ TWITTER: https://twitter.com/habeyclub INSTAGRAM: https://www.instagram.com/habeyclub/?hl=es MBFWM SPRING/SUMMER 2018 46 BACK TO INDEX

THREEONES TUESDAY 19 SEPTEMBER 16:00 h Room Bertha Benz «If you stopped for a moment, left what you were doing and asked yourself: Where am I going? What would the answer be? Knowing the response is knowing yourself» In a world that is moving forwards faster and faster, it is becoming increasingly necessary to take a break. In the context of this need comes TIMELESS, a response to the question of time in fashion and in our lives. Underpinned by Zen theory, the collection aims to embody the most tangible vision of the idea of contemplative life and the duality of body and mind, which become one. As we can see in Giacomo Leopardi s 1824 poem «Dialogue between Fashion and Death», fashion presents itself as a powerful element in our transience, establishing a simile between death and the shelf life of trends. As part of the obligation imposed on us by the system of boarding trains at suffocating speeds in the form of outdated trends, TIMELESS relies on Zen thinking to come up with fashion which is more than just a trend. Zen is a way of thinking, a state of mind taking consciousness of the day-to-day experience of living. TIMELESS proposes a vision of fashion in which the basic and the every day come to form part of our history. The difference is made by each individual who gives the garments personality just by wearing them. Mazucco comunicación Jimena Mazucco Phone: (+34) 616 592 989 Jimena@mazuccocomunicación.com http://threeones-studio.com/ FACEBOOK: https://www.facebook.com/threeones-628651183999562 INSTAGRAM: https://www.instagram.com/threeones_studio/ MBFWM SPRING/SUMMER 2018 47 BACK TO INDEX

XEVI FERNÁNDEZ TUESDAY 19 SEPTEMBER 18:00 h Room Bertha Benz «THE BIRD BOY» Vanya Yudin (2001) could only communicate by whistling after his mother brought him up like a pet bird. He was found by social workers in Volgograd, Russia, in 2008. He grew up in an environment where he lacked many of the traits of normal human socialisation. He developed his self-concept and personality from the habits, actions and sounds of birds, imitating everything he saw, heard and experienced. XXL Comunicación Karina Escuredo Phone: (+34) 651 075 287 karina@xxlcomunicacion.com www.xevifernandez.com FACEBOOK: https://www.facebook.com/xevifernandezbcn/ INSTAGRAM:https://www.instagram.com/xevifernandez/ TWITTER:https://twitter.com/xevifernandez MBFWM SPRING/SUMMER 2018 48 BACK TO INDEX

OUTSIDERS DIVISION TUESDAY 19 SEPTEMBER 18:00 h Room Bertha Benz Just as Kafka put forward in «The Metamorphosis», hikikomoris share a particular transformation because their attitude represents an escape inwards, a rebellion against a society which does not have much to offer or what it does offer is pre-established. Since its début on the catwalk six months ago, the brand has been immersed in continuous transformation. Debates, clashes of opinion, late-night discussions, 5,068 shared files and endless hours of online conversations set the basis for this new collection which gives way to a new world, our new Imaginary world. This time, we allow our penchant for subcultures like punk and hip-hop resurface to combine them with much more formal everyday pieces, without ignoring the brand s DNA and the rebellious spirit which characterises us. Brief of Imaginary is a step forward, a declaration of unashamed, premeditated maturity. 24 new outsiders who embody this ongoing transformation in the form of new patterns, colours, graphics, qualities, textures and accessories which reflect the brand s eclecticism and liberty. David Méndez Alonso Phone: (+34) 653 140 017 info@outsidersdivision.com http://www.outsidersdivision.com/ FACEBOOK: www.facebook.com/outsidersdivision INSTAGRAM: www.instagram.com/outsidersdivision MBFWM SPRING/SUMMER 2018 49 BACK TO INDEX

ÁERON TUESDAY 19 SEPTEMBER 20:15 h Room Bertha Benz AERON s Spring Summer 2018 collection brings us back to its minimalist roots. This season, each piece reminds us of the aesthetic that the brand represents: clean, basic silhouettes with a feminine touch and a more luxurious approach. Recalling previous collections, this season aims to look to the past while moving into the future. Soft, relaxed, effortless looks are the focus, but this season with more architectural shapes, intelligent cuts and circular forms. The modern and contemporary environment and the world of sophisticated technology which surrounds us leave an industrial and futuristic mark on the collection. A trip to Japan and experiencing new exotic cultures served Eszter Áron as inspiration for the intriguing details. Coatdresses, an emphasis on manga and the fusion of different prints, fabrics and colours allude to a modern interpretation of Far Eastern influences. The colour palette includes elemental shades and romantic pinks with a mixture of polished metals and red hues. Réka Börzsei Phone: (+36) 703 779 808 reka.borzsei@aeron.hu http://aeron.hu FACEBOOK: http://facebook.com/aeron.aeronstudio/ INSTAGRAM: http://instagram.com/aeronstudio/ MBFWM SPRING/SUMMER 2018 50 BACK TO INDEX

UNDERTHEC TUESDAY 19 SEPTEMBER 20:15 h Room Bertha Benz UNDERTHEC was born from the search for individuality and personal expression through the joining of three concepts: fashion, illustration and tattoo culture. The combination of fashion and art, along with craftsmanship, define a new concept of streetwear. Experimenting with fabrics and studying volume are the brand s strong points, along with new techniques like tattoos on garments. The concept of tattoos was the starting point for the design of the collection. This concept has been applied to garments using various methods, introducing materials like latex, de-contextualising their use by adding volume or using them as prints, embroidered tulle and techniques like devoré on velvet or tattoos on leather. The variety of materials co-existing in the collection creates a sense of the ordered chaos which surrounds the brand s concept and philosophy. Some looks are special due to the richness of the fabric, others for the use of volume or more elaborate patterns. The collection can be divided into several parts, creating a progression which represents a story. Each garment is hand made and conceived as an individual piece, making each one unique. The result is a collection which represents the balance between streetwear and craftsmanship, functionality and design. Cristina Ramiro Martín Phone: (+34) 672 694 516 info@underthec.es www.underthec.es FACEBOOK: https://www.facebook.com/cristinaramiromartin/? ref=aymt_homepage_panel INSTAGRAM: https://www.instagram.com/utc_brand/ MBFWM SPRING/SUMMER 2018 51 BACK TO INDEX

OFF 12-Sept DUARTE MADRID* 20:00h COAM Hortaleza, 63 13-Sept MIGUEL MARINERO* 10:00h Zurbano, 37 13-Sept PILAR DALBAT* 13:00h Cosentino City Pº de la Castellana, 116 13-Sept MOISÉS NIETO* 19:00h Real Jardín Botánico Plaza de Murillo, 2 14-Sept ESNE* 19:30h Museo del Ferrocarril Pº de las Delicias, 61 16-Sept JCPAJARES* 19:30h Concesionario Mercedes-Benz Madrid Don Ramón de la Cruz, 105 19-Sept SYBILLA* 20:00h Club Matador Jorge Juan, 5 21-Sept EUPHEMIO FERNÁNDEZ* 19:00h Palacio de Santoña Huertas, 13 21-Sept THE STOAT* 20:30h Impact Hub Madrid La Alameda, 22 *By personal invitation only

JCPAJARES SATURDAY 16 SEPTEMBER 19:30 h Concesionario Mercedes-Benz Madrid. Don Ramón de la Cruz, 105 JCPAJARES SS18 Our firm s collections always give a new dialogue and vision as they come from the union of two or more concepts which often have nothing to do with each other. The Spring/Summer 2018 collection stems from a dualism and the contrast of two ways of living and seeing life. A busy life inspired by mechanics, technology and the hectic way we live, contrasted with a life in which fun, enjoyment, colour and the tropical go hand in hand. Sport-inspired designs from a more restrained summer along with geometric-tropical prints and the arty touches which characterise the brand. Blocks of colour like blues, pinks, oranges and whites come to life in rich technical fabrics like mikados, organzas and silk tulles geometrically crafter into fluid, voluminous and highly detailed garments which adapt to the body with ruffles and frills. Dos C Comunicación José Airam Phone: (+34) 655 543 155 j.airam@dosccomunicacion.com Assist: m.delgado@dosccomunicacion.com www.juancarlospajares.com FACEBOOK: https://www.facebook.com/juancarlospajares TWITTER: https://www.twitter.com/jcpajares INSTAGRAM: https://www.instagram.com/jcpajares MBFWM SPRING/SUMMER 2018 53 BACK TO INDEX

MASS MEDIA WITH STAND COSMOPOLITAN www.cosmopolitan.es ELLE www.elle.es GLAMOUR www.glamour.es HOLA www.hola.com L OFFICIEL www.lofficiel.es MARIE CLAIRE www.marie-claire.es STILO www.cuorestilo.com TELVA www.telva.com VOGUE www.vogue.es WOMAN www.woman.es YO DONA www.yodona.com MBFWM SPRING/SUMMER 2018 54 BACK TO INDEX

DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE 1985 Adolfo Domínguez Ágatha Ruiz de la Prada Ailanto Alfredo Caral Alma Aguilar Alvarno Amaya Arzuaga Ana Locking (1) Anke Schlöder Andrés Sardá Ángel Schlesser Ángela Arregui Ángeles Boada Antonio Alvarado (2) Antonio Miró Antonio Pernas Aristocrazy Asociación de Peleteros (3) Baruck Corazón Begoña Ibarrondo Belén Batalla (M & B) Caramelo Carlos Díez Carmela Rosso Carmen March Charo Azcona Contxu Uzkudun Custo Barcelona Daniel Carrasco Davidelfín Desigual Devota y Lomba Dolores Dolores Cortés SUNDAY Córdoba Duyos (4) El Delgado Buil Elio Berhanyer Elisa Bracci Elisa Palomino Enrique Zaccagnini Estrella G. Esther Noriega Etxart & Panno Etxeberría Exequo Felipe Varela Fernando Gutiérrez Francis Montesinos Frederic Homs García Madrid Gaspar Esteva Gilles Ricart Gloria Aguirre Gloria Coelho Guillermina Baeza Guillermo Torino (5) Hannibal Laguna Ion Fiz Isabel Berz Jan iu Mes Javier Larráinzar Jesús Lorenzo Jesús del Pozo Joan Estrada Joaquim Verdú Jocomomolola John de Maya Jordi Cuesta Jorge Gómez Jorge Gonsalves Jorge Vázquez José Aguilera Jose Castro José Luis Aznárez José Miró Josep Abril Josep Font Josep Font y Luz Díaz Jose Victor Jota mas Ge Juana Martín Juan Andrés Mompó Juan Rufete Juan Rocafort Juanjo Oliva Juan Vidal Julie Sohn Kima Guitart Kina Fernández Krizia Robustella La casita de Wendy Leandro Cano Lemoniez Leyre Valiente Lydia Delgado Loewe Los Pepes Luxoir Macarena Kindelán Malne Mané Mané Manuel Fernández Manuel Piña Marcos Luengo Marcos Marrero, M.ª Díaz Margarita Nuez María Araujo María Barros María Escoté María Guardione María Iniesta María José Navarro María Ke Fisherman María Lafuente María M. María Moreira Martin Lamothe Maya Hansen Menchén Tomás Mercedes de Miguel Miguel Marinero Miguel Palacio Mila y Tucho Balado (6) Miriam Ocariz Moisés Nieto Montserrat Bassons Nacho Ruiz Nicolás Vaudelet Noelia Navarro Nuria Mora Olga Ríos Paca Cordellat Paco Casado Palacio & Lemoniez Patoch Pedro del Hierro Pedro Morago Pepe Cuevas y Pepe Ximénez Pepe Jiménez Pepe Rubio Por fin Purificación García Rabaneda Rafa Teja Rafael López Rene Zamudio Roberto Diz Roberto Torretta Roberto Verino Rocabert Roser Marce Santos Montes Sara Coleman Serguei Povaguin Sita Murt (7) Spastor Susan Unger Sybilla TCN Teresa Helbig Teresa Ramallal The 2nd Skin Co. The Boxley Way Tolo Crespi Toni Francesc Toni Miró Tomás García Tráfico de Modas Trastornados Ulises Mérida Vacas Flacas Valentín Herraiz Veva Medem Vicente Mateu Victorio & Lucchino Woolstock Xisco Caimari Yohuate (1) Has participated in previous fashion shows as Locking Shocking. (2) Has participated in previous fashion shows as Voulez Vous. (3) Joint fashion show by: Arturo Barrios Carlos González Curra Pascual Elena Benarroch Elisa Amann Enrique Buenaventura Enrique Lezaum Hipólito Martín Jacinta Moral José Luis Molina Lydia Delgado María Jesús Cuchet María Luisa Engel Miguel Marinero Pablo Arranz (4) Has participated in previous fashion shows as Juan Duyos and Duyos - Paniagua. (5) Has participated in previous fashion shows as Torino - Mendoza. (6) Has participated in previous fashion shows as A Menos Cuarto. (7) Has participated in previous fashion shows as Esteve Aguilera and Esteve Mujer. MBFWM SPRING/SUMMER 2018 55 BACK TO INDEX

EGO DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE 2006 44 Abrahamsson Alba Blanco Alba Cardalda Albec Bunsen Alberto Puras Alberto Tous Amai Rodriguez American Perez Ana Balboa Andrea de la Roche Andrea Llosa Anjara Anna K Antiatoms Antonio Sicilia Arnau P. Bosch AS by Ana Sanchez Azabala Beachcouture Beatriz Peñalver Beba s Closet by Belen Barbero Belén Vidal Berzeuse Blackhaus Blinkvanger Bohento Carlos Doblas Carocora Cati Serrà Cruz Castillo DavidCatalan David del Rio Diana Dorado Diego Estrada Diez Campaña EBP Ekaitz Arruti El Colmillo de Morsa Ela Fidalgo Elena Rial Elisa Madina Ernesto Naranjo Esther Lebrato Etxeberria Eugenio Loarce Euphemio Fernández Eva Soto Conde Existence Research Program Ferrandiz Gemma Degara Georgina Ordinas Georgina Vendrell Menswear Gomez Habey Heridadegato Hoet H O W L by Maria Glück Ibai Labega Ida Johansson Ido 2 Igor Alustiza Isabel Mastache Isabel Ruiz Ixone Elzo Jaime Mesa & Silvia Gallego Jessica Conzen Joan Fabregas Juan Carlos Pajares Juan Vidal Juanmabyelcuco Karlotalaspalas Krizia Robustella Lady Cacahuete La Casita de Wendy Laura Basterra LE Leandro Cano Leonor Pando Leyre Valiente Lluis Corujo Lola Cuello Lorena Rodriguez Lorena Saravia Lug Von Siga Luis Manteiga Manémané Maria Clè Leal Maria Escoté Maria Ke Fisherman Maria Magdalena Mariem Cañizares Mario Coello Marlina Pradsot Marta Montoto Martin Lamothe Maya Hansen Menchu Mora Mercedes Castro Miguel Alex Mikel Colás Moisés Nieto Nacho Costa Natalia Culebras Natalia Rivera Nora Urkia Nouman Outsiders Division Pablo Erroz Paloma Suárez Pedro Covelo Pepa Roomzar Petra Ptackova POL Potipoti Rafael J. Cameselle Ricardo Andrez River William Roberto Piqueras Rocio Laseca Ruben Galarreta Ruizgalán Sara Coleman Sara Lage Satu Maaranen Serguei Povaguin Sheila Pazos Shen Lin Sinpatron Solitas SSIC and Paul Stenerös Tereza Kladosova The Mystic Onion ThreeOnes Tiago Valente Ute Ploier Valnad Vanessasorialima Victor Pao Victor Von Schwarz Vimpelova Waverley Wellness Xavi Reyes Xevi Fernández Zyanya Keizer MBFWM SPRING/SUMMER 2018 56 BACK TO INDEX

CONTACT DETAILS STAFF MBFWM MANAGEMENT COMMUNICATION AND MARKETING EXTERNAL AFFAIRS SPONSORSHIP DIRECTOR Charo Izquierdo CO-ORDINATOR Lourdes Liébana Tel. (+34) 91 722 50 84 lliebana@ifema.es CURATOR «EGO» Andrés Aberasturi Tel. (+34) 91 391 36 16 DIRECTOR Raúl Díez Tel. (+34) 91 722 50 90 PRESS OFFICE HEAD OF PRESS Nuria de Miguel Tel. (+34) 91 722 50 98 / ( + 3 4 ) 6 2 7 7 0 6 14 9 ndm@ifema.es DIRECTOR Nuria Hernández de Tejada CO-ORDINATOR Sonsoles Nieto Tel. (+34) 91 722 57 20 snieto@ifema.es COMMERCIAL MANAGER María Aranguren Tel. (+34) 91 722 58 47 / ( + 3 4 ) 6 7 8 6 9 6 212 maranguren@ifema.es Alfonso Ferreyra Tel. (+34) 91 722 58 48 / ( + 3 4 ) 6 7 8 618 5 2 6 alfonso.ferreyra@ifema.es INTERNATIONAL PRESS Helena Valera Tel. (+34) 91 722 51 74 evalera@ifema.es SECRETARIAT Gema Ramírez Tel. (+34) 91 722 54 03 gemar@ifema.es www.prensa.ifema.es IN COLLABORATION WITH Alicia Gil Avatar Comunicación Tel. (+34) 619 83 36 36 alicia@avatarcomunicacion.es MBFWM SPRING/SUMMER 2018 57 BACK TO INDEX

PRESS CONTACT DETAILS GENERAL PROGRAM AGATHA RUIZ DE LA PRADA José Ortega y Gasset, 5. 4º izda. 28001 MADRID Catarina de Lancastre Valente / Miren Baselga Tel. (+34) 91 310 40 93 comunicacion@agatharuizdelaprada.com AILANTO Enric Granados, 46 08008 BARCELONA Tel. (+ 34 )93 487 06 96 Blanca Zurita Tel. (+34) 91 532 07 28/ (+34) 679 448 516 blanca@bzprensa.com info@bzprensa.com ALVARNO Hermosilla 34 28001 MADRID Álvaro Vidales Tel. (+34) 91 523 88 06 press@alvarno.com ANA LOCKING Hortaleza 108. 3º dcha. 28004 MADRID Ana Locking Press Office Alberto Gonper Tel. (+34) 91 391 0088 press@analocking.com ANDRES SARDA Santa Eulalia, 5-7 08012 BARCELONA Prensa XXL COMUNICACIÓN Alex Agulló Tàpies Tel. (+34) 934526500/(+34) 607636058 direccion@xxlcomunicacion.com ANGEL SCHLESSER Cardenal Cisneros, 84 28010 MADRID Pepe San Martín Tel. (+34) 91 431 24 68 pepesanmartin@angelschlesser.com CUSTO BARCELONA Enric Granados 32 Interior 08008 BARCELONA XXL Comunicación Eva Martin Tel. (+34) 934 526 500 eva@xxlcomunicacion.com DESIGUAL Conde de Xiquena, 4 2º 28004 MADRID Àlex Barrau abarrau@finallypress.com FINALLY Conde de Xiquena, 4, 2º 28004 Madrid Tel. (+34) 91 521 50 28 DEVOTA&LOMBA Pza. San Ildefonso, 5. 3º B 28004 MADRID Tel. (+34) 913 08 60 20 comunicacion@devotaylomba.com DOLORES CORTÉS Pau Claris, 149, 2 2 A 08009 BARCELONA The Brand New Management Jemima Perendreu Tel. (+34) 673 094 027 press@bnm.barcelona.com DUYOS Barquillo, 22. 3º izda. 28004 MADRID Blanca Zurita Tel. (+34) 915320728 blanca@bzprensa.com FRANCIS MONTESINOS Avda. de Marques de Sotelo, 9 46002 VALENCIA Josevi Plaza Tel. (+34) 661694637 info@francismontesinos.com GARCÍA MADRID Corredera baja de San Pablo, 16 28004 MADRID David García / María Marina Tel. (+34) 91 522 05 21 david@garciamadrid.com maria@garciamadrid.com HANNIBAL LAGUNA Jorge Juan, 35 28001 MADRID Bruno Fabra Tel. (+34) 605 24 41 70 press@hanniballaguna.eu Isabel Angulo Cabos Tel. (+34) 629 26 88 11 press@hanniballaguna.eu ION FIZ Bárbara de Braganza, 12, Bajo E 28004 MADRID AÑO CERO COMUNICACIÓN Elsa Martínez Tel. (+34) 639 61 22 62 elsa@cerocomunicacion.com JORGE VAZQUEZ C/General Castaños, 11 Bajo D 28004 MADRID Gonzalo Blasco Doñamayor Tel. (+34) 629224522 prensa@jvporjorgevazquez.es JUAN VIDAL Calle Eduardo Dato 43 (bajo ) 03600 Elda. ALICANTE Elena Giménez Tel. (+34) 666 444 727 press@juanvidal.net JUANA MARTÍN Don Rodrigo, 12, nº 1 14002 CÓRDOBA Paula Pérez Tel. (+34) 957 48 64 81 / (+34) 619 203 824 paula@juanamartin.net info@juanamartin.net MALNE María de Molina 22, 5ºIZQ, 28006 MADRID Elsa Martinez Tel. (+34) 639612262 Elsa@cerocomunicacion.com Juan Ferrando Tel. (+34) 674404451 juanf@cerocomunicaicon.com Tel. (+34) 91 230 26 67 info@malne.es MANÉMANÉ Pelonio Press Águeda Amiano Tel. (+34) 91 429 31 86 agueda@peloniopress.com MARÍA ESCOTÉ Pelayo Santos Tel. (+34) 636 971 620 communication.escote@gmail.com MARCOS LUENGO Calle Barquillo 22, 3ºizda, 28004 MADRID TREZUN Tel. (+34) 915779056 / (+34) 609351745 sdmiguel@trezun.com MAYA HANSEN Lenguas, 14 28021 MADRID La Playa Comunicación - Natalia Ageitos Tel. (+34) 675 412 608 Natalia@laplayacomunicacion.com Maya Hansen / Chema Antón Tel. (+34) 917976910 / (+34) 649252875 prensa@mayahansen.com MENCHÉN TOMÁS Carrer de la Riera de Sant Miquel, 37, 08006 BARCELONA Anabel Martí Ortiz Tel. (+34) 666 522 066 anabelmarti49@gmail.com ROBERTO TORRETTA Fereluz, 17 28039 MADRID Ana Marchessi Tel. (+34) 91 319 59 20/ (+34) 670 999 528 amarchessi@anamarchessi.com prensa@robertotorretta.com ROBERTO VERINO General Castaños 13, 1 Dcha. 28004 MADRID The White Office Ángeles Moya / Esther Ramos Tel. (+34) 913910452 angelesmoya@twocomunicacion.com esther@twocomunicacion.com TERESA HELBIG Mallorca, 184. Entlo.1º 08036 BARCELONA INHOUSE Smart Communication Álvaro Rincón Jorge Castilla Reparaz Tel. (+34) 918 255 452 alvaro@inhousesc.com jorge@inhousesc.com moda@inhousesc.com THE 2ND SKIN CO. Hortaleza, 106. 2º izda 28004 MADRID Giulia Di Grazia - The Place Comunicación Tel. (+34) 917 046591 julia@the-place.es info@the-place.es ULISES MERIDA Cervantes, 3 28041 MADRID Aristology Cristina Iglesias Tel. (+34) 915 199 115 cristina.iglesias@aristology.es MBFWM SPRING/SUMMER 2018 58 BACK TO INDEX

CONTACTS ÁERON Réka Börzsei Tel. +36703779808 reka.borzsei@aeron.hu BECOMELY Alvaro Puente Tel. (+34) 600 217 286 HABEY CLUB (David Salvador y Javier Zunzunegui) Arantza de Castro Tel. (+34) 619 62 60 50 press@habeyclub.com LYE LYSIANNE Marta Royo OUTSIDERS DIVISION David Méndez Alonso Tel. (+34) 653 140 017 info@outsiders-division.com THREEONES Adriana Cagigas Mazucco comunicación XEVI FERNÁNDEZ Karina Escuredo Tel. (+34) 934526500 karina@xxlcomunicacion.com XXL Comunicación Barcelona: Enrique Granados 32, 08008 Barcelona XXL Comunicación Madrid: Orellana 12, 2º derecha 28004 Madrid alvaro@becomely.es becomelyspain@gmail.com CELIA VALVERDE Iván / Laury Mar Tel. (+34) 687813666 Tel. (+34) 680264515 m.royomolina@gmail.com NATALIA RIVERA Natalia Rivera Tel. (+34) 635915030 Jimena Mazucco Tel. (+34) 616592989 Jimena@mazuccocomunicación.com UNDERTHEC Cristina Ramiro Martín ZAP & BUJ Raquel Buj García y Elena Zapico Maceda Buj: (+34) 615755946 Zapico: (+34) 630767168 info@zap-buj.com info@celiavalverde.com nataliariverastudio@gmail.com Tel. (+34) 672694516 info@underthec.es MBFWM SPRING/SUMMER 2018 59 BACK TO INDEX

MAIN SPONSORS

MAIN SPONSORS MBFWM SPRING/SUMMER 2018 61 BACK TO INDEX

MAIN SPONSORS MERCEDES-BENZ CELEBRATES ITS 12TH TIME AS THE MAIN SPONSOR OF MERCEDES-BENZ FASHION WEEK MADRID Mercedes-Benz is synonymous with quality, innovation and elegance in design on a global level, and its interest in the world of fashion and designers is endorsed by its participation in more than 50 fashion events worldwide, such as Mercedes-Benz Fashion Week Tokyo, Berlin, Beijing and Prague, and the Hyères International Festival of Fashion and Photography. The avant-garde philosophy of Mercedes-Benz finds a faithful ally in the world of fashion design, where the search for perfection and constant evolution are shared values. As part of this philosophy, Mercedes-Benz is committed to both established designers and new creators, with an outlook anchored in both the present and future of fashion. What s more, September will be the 10th edition of the Mercedes-Benz Fashion Talent prize. 10 shows featuring the talent, creativity and design of Spanish fashion with just one objective: to highlight the importance of international recognition. The winning designer will be invited to present his or her collection at one of Mercedes-Benz international fashion shows. On 19 September, a panel made up of renowned industry professionals will analyse and assess the proposals presented on the Samsung EGO catwalk for young designers, and will select the winner of the Mercedes-Benz Fashion Talent prize. The award ceremony will close the 66th edition of Mercedes-Benz Fashion Week Madrid. MBFWM SPRING/SUMMER 2018 62 BACK TO INDEX

MAIN SPONSORS L ORÉAL PARIS, OFFICIAL MAKE-UP ARTIST AND HAIRDRESSER OF THE 66TH EDITION OF MERCEDES-BENZ FASHION WEEK MADRID L Oréal Paris, a supporter of Spanish fashion for many years, is the official make-up artist and hairdresser of Mercedes-Benz Fashion Week Madrid and one of the official sponsors of this catwalk. During Spanish fashion week, the team of professionals from L Oréal Paris will work together with the great designers taking part to create all of the hair and make-up trends for the upcoming Spring/Summer 2018 season. The result of this great team effort is the perfect look to accompany the creations presented on the catwalk, the perfect blend of fashion and beauty. From 15 to 19 September on the catwalks of hall 14.1 at IFEMA, we will be able to see the different proposals from designers and hair and make-up trends for the upcoming season from L Oréal Paris, whose looks embody a strong, independent woman who is beautiful both inside and out. In this edition, L Oréal Paris will once again be showing its unconditional support for Spanish fashion by offering the L Oréal Paris award for Best Collection from an established designer and the L Oréal Paris award for Best Model at Mercedes-Benz Fashion Week Madrid. With these awards, the brand recognises the work that goes into each garment and each look, as well as the talent of all the teams that make up the fashion and beauty industry. L Oréal Paris is once again rising to the occasion to demonstrate its experience, professionalism and desire to present hair and make-up trends to the public during Madrid fashion week. L Oréal Paris, backstage L Oréal Paris has created a hashtag so that users can see everything that happens backstage at Mercedes-Benz Fashion Week Madrid and experience everything that goes on before the show. An unprecedented and very special move from the brand, which wants its audience to live the experience digitally. With the hashtag #LoRealdelaPasarela, followers of L Oréal Paris will get to see all the wonders and best-kept secrets of models and make-up artists. MBFWM SPRING/SUMMER 2018 63 BACK TO INDEX