MEN S PLACEMENT GUIDELINES MANUAL

MEN S PLACEMENT GUIDELINES MANUAL TABLE OF CONTENTS: Table of Contents...Page 1 1. Men s Wovens...Page 2 2a. Men s Knits: Option 1- With Woven Label...Page 3 2b. Men s Knits: Option 2- Heat Stamp With Button Closure...Page 4 2c. Men s Knits: Option 3- Heat Stamp With Zipper or Pullover Closure...Page 5 2d. Men s Knits: Option 4- Reversible...Page 6 3a. Men s Sweaters: Option 1- With Woven Label...Page 7 3b. Men s Sweaters: Option 2- With Heat Stamp...Page 8 4. Men s Shorts/Pants (non-denim)...page 9 5. Men s Denim...Page 10 6. Men s Tailored Vest...Page 11 7. Men s Blazers...Page 12 8a. Mens Outerwear: Option 1- Standard Case...Page 13 8b. Men s Outerwear: Option 2- Reversible with Zipper Closure...Page 14 8c. Men s Outerwear: Option 3- Reversible with Button Closure...Page 15 8d. Men s Outerwear: Option 4- Heat Stamp...Page 16 9. Men s Scarves...Page 17 10. Men s Pocket Squares...Page 18 11. Men s Socks...Page 19 Poly Bag Sticker Placement...Page 20 Woven Labels & Heat Stamps...Page 21 Hang Tags & Jokers...Page 22 Sock Jokers & Belly Bands...Page 23 XC4 Hang Tags & Labels...Page 24 1

PLACEMENT GUIDELINES 1 DATE: 7.3.17 MEN S WOVEN SHIRTS 1. Small Woven Label(JM15-SM-WOV): Sewn 1.5 below CB neck seam, stitched down all 4 sides 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 5. Care/Content Label(JM15-CC-BW): 5 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button XXX% X J&M 2

PLACEMENT GUIDELINES 2a DATE: 7.3.17 OPTION 1- MEN S KNITS WITH A WOVEN LABEL 1. Small Woven Label(JM15-SM-WOV): 0.5 down from CB neck seam, sewn on all 4 sides 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 5 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label XXX% X 6. If Applicable: Add plain white tag behind Care/Content Label which provides 1 extra of each size button 3

PLACEMENT GUIDELINES 2b DATE: 7.3.17 OPTION 2- MEN S KNITS- HEAT STAMP W/ BUTTON CLOSURE 1. Heat stamp- 0.5 below CB neck seam, black(jm15_since 1850_Heatstamp_Black) or grey(jm15_since 1850_Heatstamp_429) heat stamp determined by Product Development 2. String-Tack: Loop through 2nd from top button hole 3. Large Hangtag(JM15-LTAG): Attach to String-Tack CARE & CONTENT 4. Care/Content Label(JM15-CC-BW): 5 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label XXX% X 5. Add plain white tag behind Care/Content Label which provides 1 extra of each size button 4

PLACEMENT GUIDELINES 2c DATE: 7.3.17 OPTION 3- MEN S KNITS- HEAT STAMP W/ ZIPPER OR PULLOVER CLOSURE 1. Heat stamp- 0.5 below CB neck seam, black(jm15_since 1850_Heatstamp_Black) or grey(jm15_since 1850_Heatstamp_429) heat stamp determined by Product Development 2. Add DTM Fabric Loop 4 from CB to wearer s left in neck seam 3. String-Tack: Loop through Fabric Loop 4. Large Hangtag(JM15-LTAG): Attach to String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 5 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label XXX% X 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button 5

PLACEMENT GUIDELINES 2d OPTION 4- MEN S KNITS- REVERSIBLE DATE: 7.3.17 1. Reversible Label: Top edge only sewn into CB neck seam. J&M Stock # must be printed on label. 2. Add DTM Fabric Loop 4 from CB to wearer s left in neck seam 3. String-Tack: Loop through added fabric loop. 4. Large Hangtag(JM15-LTAG): Attach to String-Tack XXX XXXXX 6

PLACEMENT GUIDELINES 3a DATE: 7.3.17 OPTION 1- MEN S SWEATERS WITH A WOVEN LABEL 1. Small Woven Label(JM15-SM-WOV): Sewn to CB neck seam. Tacked down on 4 corners only with thread color that matches body color. 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 5 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label XXX% X 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button 7

PLACEMENT GUIDELINES 3b DATE: 7.3.17 OPTION 2- MEN S SWEATERS WITH A HEAT STAMP 1. Heat stamp- 0.5 below CB neck seam, black(jm15_since 1850_Heatstamp_Black) or grey(jm15_since 1850_Heatstamp_429) heat stamp determined by Product Development 2. Add DTM Fabric Loop 4 from CB to wearer s left in neck seam 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack CARE & CONTENT 5. Care/Content Label(JM15-CC-BW): 5 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label XXX% X 6. Add plain white tag behind Care/Content Label which provides 1 extra of each size button 8

PLACEMENT GUIDELINES 4 DATE: 7.3.17 MEN S PANTS/SHORTS (NON-DENIM) 1. Pant Woven Label(JM15-WLFS-WOV) or Short Woven Label(JM15-WLSZ-WOV) placed at top half of wearer s interior right back waist band, 4 over from CB Seam Xxxxxxx Fit Stock# XX-XXXXX XXX% X 2. Size, COO & Care/Content Label(JM15-COCC-WOV): Sewn into bottom of wearer s interior left front waistband, placed 6 over from front placket. J&M Stock # must be printed on label 3. String-Tack: Loop through Size, COO & Care/Content Label 4. Large Hangtag(JM15-LTAG): Attach to Size, COO & Care/Content Label via String-Tack Xxxxxxx Fit Stock# Stock# XX-XXXXX XX-XXXXX XXX% XXX% X X 5. Pant Joker Tag(JM15-JOKER-P) or Short Joker Tag (JM15-JOKER-S) placed at wearer s left back hip, centered above pocket 6. If Applicable: Add plain white tag behind Size, COO & Care/Content Label which provides 1 extra of each size button 9

PLACEMENT GUIDELINES 5 - DENIM DATE: 7.3.17 MEN S DENIM 1. Heat Stamp: Placed at interior CB waistband 2. Pant Joker Tag (GEN-JM-JOKER): placed at wearer s left back hip, centered above back pocket 32 X 36 3. Size/Care/Content/COO Label(GEN-JM-DENIM LABEL): Sewn into bottom of wearer s interior left front waistband, placed 6 over from front placket. J&M Stock # must be printed on label 4. Hangtag(GEN-JM-REGVW-1 or GEN-JM-SLM FIT-HT): Looped through size/care/content label 10

XXX% X PLACEMENT GUIDELINES 6 DATE: 7.3.17 MEN S TAILORED VEST 1. Small Woven Label(JM15-SM-WOV): Sewn 0.5 down from CB neck seam and stitched down on all 4 sides 2. Size/COO Label(JM15-SZCO-WOV): Sewn to Small Woven Label at center 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 5. Care/Content Label(JM15-CC-BW): Inside interior chest pocket on wearer s left, sewn 1.5 down. J&M Stock # must be printed on label 6. Small Plastic Bag w/ extra buttons swift tacked to care/content label 11

XXX% X PLACEMENT GUIDELINES 7 DATE: 7.3.17 MEN S BLAZERS 1. Large Woven Label(JM15-LG-WOV): Sewn 3.5" below wearer's right interior besom on lining, sewn down on all four sides 2. Size/COO Label(JM15-SZCO-WOV): Sewn into neckline on wearer s left 2" over from center back 3. String-Tack: Loop through Size/COO Label 4. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 5. Care/Content Label(JM15-CC-BW): Inside interior chest pocket on wearer s left, sewn 1.5 down. J&M Stock # must be printed on label 6. Small Plastic Bag w/ extra buttons swift tacked to care/content label 12

XXX% X PLACEMENT GUIDELINES 8a DATE: 7.3.17 MEN S OUTERWEAR- OPTION 1- STANDARD CASE 1. Body Fabric Patch (2.5 x 4 ) : Sewn down 1 down from CB neck seam 2. Large Woven Label(JM15-LG-WOV): Centered on Fabric Patch and stitched down on all 4 sides 3. Size/COO Label(JM15-SZCO-WOV): Sewn to Large Woven Label at center 4. String-Tack: Loop through Size/COO Label 5. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 6. Care/Content Label(JM15-CC-BW): Inside available interior pocket, sewn 1.5 down. J&M Stock # must be printed on label 7. If Applicable: Small Plastic Bag w/ extra buttons swift tacked to care/content label 13

PLACEMENT GUIDELINES 8b DATE: 7.3.17 MEN S OUTERWEAR- OPTION 2-REVERSIBLE W/ ZIPPER CLOSURE Outside pocket view Inside pocket view Labels place inside wearers left pocket 1. Small Woven Label (JM15-SM-WOV): Sewn inside wearer s left pocket, stitched at all 4 sides 2. NEW LABEL-(awaiting MKT): Sewn to Small Woven Label at center XXX% X 3. Care/Content Label (JM15-CC-BW): Sewn to Small Woven Label at center, behind Size/COO label. J&M Stock # must be printed on label 4. Small Plastic Bag w/ extra buttons swift tacked to care/content label 5. String-Tack: Loop through Zipper pull 6. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 14

PLACEMENT GUIDELINES 8c DATE: 7.3.17 MEN S OUTERWEAR- OPTION 3- REVERSIBLE W/ BUTTON CLOSURE Outside pocket view Inside pocket view Labels place inside wearers left pocket 1. Small Woven Label (JM15-SM-WOV): Sewn inside wearer s left pocket, stitched at all 4 sides 2. NEW LABEL-(awaiting MKT) Sewn to Small Woven Label at center XXX% X 3. Care/Content Label (JM15-CC-BW): Sewn to Small Woven Label at center, behind Size/COO label. J&M Stock # must be printed on label 4. Small Plastic Bag w/ extra buttons swift tacked to care/content label 5. String-Tack: Loop through 2nd from top button hole 6. Large Hangtag(JM15-LTAG): Attach to Size/COO Label via String-Tack 15

XXX% X PLACEMENT GUIDELINES 8d DATE: 7.3.17 MEN S OUTERWEAR- SPECIAL CASE- HEAT STAMP 1. Heat Stamp- black(jm15_since 1850_Heatstamp_Black) or grey(jm15_since 1850_Heatstamp_429): Color determined by Product Development. Placed 2 below CB neck seam 2. Add Locker Loop to center back neck seam 3. String-Tack: Loop through locker loop 4. Large Hangtag(JM15-LTAG): Attach to String-Tack 5. Care/Content Label(JM15-CC-BW): Inside available interior pocket, sewn 1.5 down, or if no pocket available, sewn 5 up from bottom hem edge on wearer s left side. J&M Stock # must be printed on label 6. If Applicable: Small Plastic Bag w/ extra buttons swift tacked to care/content label 16

PLACEMENT GUIDELINES 9 DATE: 1.5.17 MEN S SCARVES INSIDE OF SCARF 3. String-Tack: Loop through Small Woven Label 1. Small Woven Label(JM15-SM-WOV): Placed 0.75 up from bottom edge and 0.75 over from side edge. Tacked down on 4 corners only with thread color that matches body color..75 over from side edge XXX% X Stock# XX-XXXXX.75 up from bottom edge 4. Small Hangtag(JM15-STAG-HOL): Attach to Small Woven Label via String-Tack 2. COO & Care/Content Label (JM15-COCC-WOV): Sewn to Small Woven Label at center. PRICE STICKER Price sticker placement: inside tick marks on back of hangtag 17

XXX% X Stock# XX-XXXXX PLACEMENT GUIDELINES 10 MEN S POCKET SQUARES DATE: 7.3.17 1. Small Woven Label(JM15-SM-WOV): Placed 1 over from center fold, sewn to hem edge. 2. COO & Care/Content Label (JM15-COCC-WOV): Sewn to Small Woven Label at center. 3. String-Tack: Loop through Small Woven Label 4. Small Hangtag(JM15-STAG-HOL): Attach to Small Woven Label via Seal String Inside of Pocket Square PRICE STICKER Price sticker placement: inside tick marks on back of hangtag 18

PLACEMENT GUIDELINES 11 MEN S SOCKS DATE: 7.3.17 1. Sock Joker Tag(JM16-SR): Attached to sock cuff. 2. Belly Band : Wrapped around pair of socks at center. 3. Toe Sticker (JM16-TS): Folded over toe tip of sock pair. Fold Fold Fold Fold PRICE STICKER 5. Sticker: Adhered to back of joker in white space Fold Fold 19

POLYBAG STICKER PLACEMENT DATE: 7.3.17 HANGING GARMENTS Upper right side of bag Sticker should NOT have price FOLDED GARMENTS FLAT PACKED OUTERWEAR Lower right side of bag Sticker should NOT have price Upper right side of bag Sticker should NOT have price 20

HANG TAGS & LABELING WOVEN LABELS & HEAT STAMPS DATE: 7.3.17 LARGE WOVEN LABEL Item# JM15-LG-WOV COO & Care/Content LABEL- BLACK & WHITE Item# JM15-CC-BW XXX% X XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX COO & Care/Content LABEL Item# JM15-COCC-WOV SMALL WOVEN LABEL Item# JM15-SM-WOV XXX% X Stock# XX-XXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX PANT WOVEN LABEL Item# JM15-WLFS-WOV HEAT STAMP-BLACK Item # JM15_SINCE1850_HEATSTAMP_BLACK Fit XXW x XXL SHORT WOVEN LABEL Item # JM15-WLSZ-WOV XXX X XX HEAT STAMP-GREY JM15_SINCE1850_HEATSTAMP_429 SIZE / COUNTRY OF ORIGIN LABEL Item# JM15-SZCO-WOV XXX X NEW SIZE/CARE/COO MKT DEVELOPING SIZE/CARE/CONTENT/COO LABEL Item # GEN-JM-DENIMLABEL 32 X 36 Denim Heat Stamp 21

HANG TAGS & LABELING HANG TAGS & JOKERS DATE: 7.3.17 Front LARGE HANG TAG Item # JM15-LTAG Back LARGE HANG TAG- CALL OUTS: Special Wash (due to the nature of the wash): Item # JM15-LTAG-WAS Johnston & Murphy Uniquely American design with style & substance that are second to none. And serious quality... without the serious attitude. Indigo Dye: Item # JM15-LTAG-ID Reversible: Item # JM15-LTAG-REV Water Resistant: Item # JM15-LTAG-WR Faux Fur: Item # JM15-LTAG-FF Front WWW.JOHNSTONMURPHY.COM SMALL HANG TAG Item # JM15-STAG-HOL Back Front 100% Pima: Item # JM15-LTAG-PIM Genuine Fur: Item # JM15-LTAG-GF Back Johnston & Murphy Uniquely American design with style & substance that are second to none. And serious quality... without the serious attitude. PANT JOKER JM15-JOKER-P Xxxxxxx Fit SHORT JOKER JM15-JOKER-S CALL OUT DENIM PANT JOKER Item # GEN-JM-JOKER WWW.JOHNSTONMURPHY.COM DENIM PANT ANG TAG Item # GEN-JM-REGVW-1 or GEN-JM-SLMFIT-HT XXW x XXL Fold Fold XX Fold Fold Xxxxxxx Fit 22

HANG TAGS & LABELING SOCK JOKERS & BELLY BANDS DATE: 7.3.17 SOCK RIDER Item # JM16-SR TOE STICKER Item # JM16-TS Fold Fold BELLY BAND-PIMA COTTON Item # JM16-BB-PC BELLY BAND-EGYPTIAN COTTON Item # JM16-BB-EC BELLY BAND-FIRST IN COMFORT Item # JM16-BB-FIC 23

HANG TAGS & LABELING LARGE HANG TAG Item # GEN-JM17-LG-XC4 XC4 HANG TAG & LABELS PANTONE COLORS: RED: 191662 TPX OXFORD BLUE: 144307 TPX DATE: 7.3.17 REVERSIBLE LABEL FRONT BACK SMALL HANG TAG Item # GEN-JM17-SM-XC4 HEAT STAMP-GREY/RED SIZE/COUNTRY OF ORIGIN LABEL Item # GEN-JM17-SZCO-XC4 HEAT STAMP-BLACK JACKET TAPING EAP# 665029332X XC4 HANG TAG JACKET PIPING EAP# 665029336X LOCKER TAB PULL TAB PULL TAB 24