NEW COPPER ENVY COLLECTION

NEW ON JANUARY 203 PROMOTIONS 5TH NEW COPPER ENVY COLLECTION FROM CHROMATICS AND SHADES EQ CREAM NEW REDKEN FOR MEN FIRM GRASP BOOST YOUR BUSINESS WITH THE BE PART OF IT CAMPAIGN! GET INSPIRED. BE PART OF IT. REDKEN.COM

GO COPPER, BE ENVIED NEW COPPER ENVY TREND COLLECTION FEATURING CHROMATICS AND SHADES EQ CREAM The most desirable fashion trend on the New York City runways? Captivating, high-glam coppers. Bring the look to life with head-turning new hues from Chromatics and Shades EQ Cream. Now you can create the high-fashion coppers your clients crave with Redken s signature multi-dimensional results. Ready to discover your most desirable haircolor? Experience Copper Envy. CHROMATICS 2X FORTIFIED HAIR* ods 2 + PROTEIN EXTRACT TECHNOLOGY ZERO AMMONIA, ZERO odor UP TO 00% GRAY COVERAGE SHADES EQ CREAM ACID ph, DEMI-PERMANENT FORMULA WITH NO AMMONIA OFFERS SUPERIOR GRAY BLENDING WITH RICH DEEP COLOR protects, MOISTURIZES AND NOURISHES THE HAIR FIBER FOR HIGH-SHINE RESULTS Copper red Vibrant copper red tones with warmth and richness gold copper Shimmering golden coppers with luminous reflection copper RED Provides rich, warm copper red results with Rubilane copper dye NEW 5Cr 5.4 NEW 7Cr 7.4 NEW 7Gc 7.34 NEW 9Gc 9.34 NEW 0CR Firecracker NEW 08CR Candle Flame COPPER GOLD Radiant copper golds with balanced warmth NEW Cg.43 NEW 8Cg 8.43 *Fortifies the cuticle for 2X less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo 2

CHROMATICS SALON OFFER purchase CHroMATICS shades (mix and match) receive FrEE CHroMATICS Copper Envy Intro Kit Kit Includes NEW CHroMATICS 7Cr (7.4) 2 oz. NEW CHroMATICS 9Gc (9.34) 2 oz. duo Shield 07 5 oz. Shade Chart Trend Guide with Techniques Sticker Sheet Swatch Card Fashion Tote a $ 25.00 value! 203 Redken Calendar SHADES EQ CREAM SALON OFFER purchase Shades EQ Cream/Cover plus shades (mix and match) receive FrEE Shades EQ Cream Copper Envy Intro Kit Kit Includes NEW Shades EQ Cream 08Cr Candle Flame 2. oz. NEW Shades EQ Cream 0Cr Firecracker 2. oz. All Soft Argan- Limited Edition oz. Shade Chart Trend Guide with Techniques Sticker Sheet Swatch Card Fashion Tote a $ 25.00 value! 203 Redken Calendar JANUARY 203 / Promotions Salon/Stylist price $ 87.00 $.00 salon value* ( $.00/22% savings) SPECIAL GIFTS WITH PURCHASE Salon/Stylist price $ 4.80 $ 75.0 salon value* ( $ 3.30/7% savings) Fashion Tote Inside is lined in a chic copper shade! 203 redken Calendar *Does not include value of tote bag. 3

NEW FIRM GRASPtexturizing clay TAKE HOLD OF YOUR STYLE STYLE AND GO Get style that stays put. Easy-rinse texturizing clay glides on roughed-up texture with all-day hold and a dry, matte finish. Mold it then forget it. You ve got maximum control. WHo IS IT For? Clients who prefer a no-shine finish = firm grasp offers a dry, matte finish Clients who like strong hold with shape = firm grasp provides maximum hold with re-shapeable texture Clients who complain of difficulty removing product from their hair = firm grasp is formulated to rinse out easily OPEN STOCK product Size Salon price Srp firm grasp 3.4 oz. $ 9.50 $ 9.00 4

MAN YOUR SALON WITH REDKEN FOR MEN JANUARY 203 / Promotions Make your salon an environment where guys feel comfortable and welcome, and help your stylists learn how to easily recommend the perfect product for every client. Our kit featuring NEW firm grasp has everything you need! Use the illustrated product sleeves to capture guys attention at the retail shelf and the Style Chart Poster to help him find his look. STYLE CAESAR SHAG PHILLY FADE ROCKABILLY ROUGHED-UP CLASSIC SALON OFFER purchase Any 8 redken for Men Products (mix and match) receive FrEE Manpower Kit Kit Includes NEW firm grasp 3.4 oz. work hard power paste 3.4 oz. dishevel fiber cream 3.4 oz. maneuver working wax 3.4 oz. stand tough extreme gel 5.0 oz. 8 clean brew packettes Set of Illustrated Product Sleeves Set of Mirror Clings Double Sided Style Chart/Men s Poster 25 Client Brochures Salon price $ 78.00 * $ 9.00 salon value ( $ 4.25/35% savings)* *Based on average price. 5

PRICE LIST PRODUCT CASE RETAIL SALoN CASE order QTy PRICE PRICE PRICE QTy PRODUCT CASE RETAIL SALoN CASE order QTy PRICE PRICE PRICE QTy BE PART OF IT FINd out HoW redken S CoNSUMEr AdVErTISING CAMpAIGN CAN BooST YoUr BUSINESS AT No CoST To YoU! By partnering with top beauty magazines and websites, Redken is reaching more than 85 million consumers and enticing them with special offers that capture their attention and drive them into your salon! Take advantage and activate these special offers now! It s simple: STEP STEP 2 STEP 3 Visit Redken.com s Professional Site Salon owners can access Special Offers under My Redken Activate a special offer Once your offer is activated, clients can easily discover it via the salon locator. HAIRCARE SHAMpooS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Dandruff Control, Extreme, Hair Cleansing Cream, Real Control, Smooth Lock, Time Reset.7 oz. 50 4.00 2.00 00.00 _ 0. oz. 4.50 7.25 87.00 _ Liters.50.25 47.00 _ Gallon 4 N.A. 2.50 0.00 _ CoNdITIoNErS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock, Time Reset oz. 00 4.00 2.00 200.00 _ 5.50 7.75 93.00 _ Liter 29.50 4.75 77.00 _ Gallon 4 N.A. 4.50.00 _ SAMPLING HAIrCArE duo packettes (BAGS of 8) All Soft, Color Extend 0.7 oz. 4 N.A. 0.00 40.00 _ TREATMENTS All Soft Heavy Cream softening rinse-out mask oz. 00 3.00.50 50.00 _ 5.50 7.75 93.00 _ All Soft Argan- multi-care oil 3 oz. 29.00 4.50 74.00 _ All Soft Supple Touch softening cream-spray 5 oz..00 8.00 9.00 _ Blonde Glam Color Enhancer Perfect Platinum 7.50 8.75 05.00 _ Body Full Instant Bodifier volumizing foam 5 oz..50 8.25 99.00 _ Body Full Volume Amplifier thickening lift spray 5 oz..50 8.25 99.00 _ Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 3.50.75 8.00 _ Color Extend Rich Recovery protective treatment 5.50 7.75 93.00 _ Color Extend Total Recharge inner hair fuel 5 oz..50 8.25 99.00 _ Extreme Anti-Snap leave-in treatment.7 oz. 50 4.00 2.00 00.00 _.50 8.25 99.00 _ Extreme CAT Treatment protein reconstructing treatment 5 oz. 5.50 7.75 93.00 _ Extreme Strength Builder 5.00 7.50 90.00 _ Extreme Strength Builder Plus 7.00 8.50 02.00 _ Real Control Intense Renewal super moisturizing mask oz. 00 3.00.50 50.00 _ 5.50 7.75 93.00 _ Real Control Crema Care daily nourishing styling treatment.50 8.25 99.00 _ Real Control Slim Supreme slimming serum 3.4 oz..50 8.25 99.00 _ Real Control Overnight Treat night recovery 3.4 oz. 20.50 0.25 3.00 _ Smooth Lock Butter Silk intensive rinse-out treatment 5.50 7.75 93.00 _ Smooth Lock Heat Glide protective smoother 5 oz..50 8.25 99.00 _ Smooth Lock Stay Sleek leave-in cream 5 oz..50 8.25 99.00 _ Smooth Lock Step Smooth Activator 3x 2 oz. N.A. 4.85 78.20 _ Smooth Lock Step 2 Smooth Sealer N.A..00 44.00 _ Time Reset Corrective Defense 3.2 oz. 20.50 0.25 3.00 _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz 20.00 0.00 0.00 _ Pre Art Liter N.A. 25.00 300.00 _ NATURE S RESCUE Nature s Rescue Refreshing Detox Shampoo.8 oz. 7.00 8.50 02.00 _ Liter 28.00 4.00 8.00 _ Nature s Rescue Cooling Deep Conditioner 4.2 oz. 8.00 9.00 08.00 _ ½ Liter 2.00 3.00 78.00 _ Nature s Rescue Refining Sea Polish 3.4 oz. 9.00 9.50 4.00 _ Nature s Rescue Radiant Sea Spray 3.4 oz. 7.00 8.50 204.00 _ Nature s Rescue Pump /2 Liter N.A. N.A. 2.50 N.A. _ CURVACEOUS HAIrCArE Curvaceous Cream Shampoo*.7 oz. 50 5.00 2.50 5.00 _ 0. oz. 7.00 8.50 02.00 _ Liter 27.00 3.50 2.00 _ Curvaceous Conditioner* oz. 00 5.00 2.50 250.00 _ 8.00 9.00 08.00 _ Liter 32.00.00 92.00 _ Curvaceous Curl Dive nourishing mask*. oz. 9.00 9.50 57.00 _ STYLING Curvaceous Wind Up reactivating spray* 5 oz. 8.00 9.00 54.00 _ Curvaceous Ringlet perfecting lotion* oz. 8.00 9.00 54.00 _ Curvaceous Wave Ahead texturizing mousse* 4.7 oz. 8.00 9.00 08.00 _ Curvaceous Full Swirl cream serum* 5 oz. 9.00 9.50 4.00 _ INTRA FORCE SYSTEM NATUrAL Shampoo 9.8 oz..00 8.00 9.00 _ Liter 3.00 8.00 2.00 _ Toner 8.3 oz. 7.00 8.50 02.00 _ Liter 45.00 22.50 270.00 _ Scalp Treatment 5. oz. 25.00.50 50.00 _ Starter Kit 39.00 9.50 7.00 _ SYSTEM 2 CoLor TrEATEd Shampoo 9.8 oz..00 8.00 9.00 _ Liter 3.00 8.00 2.00 _ Toner 8.3 oz. 7.00 8.50 02.00 _ Liter 45.00 22.50 270.00 _ Scalp Treatment 5. oz. 25.00.50 50.00 _ Starter Kit 39.00 9.50 7.00 _ TrEATMENTS Micro Boost 2.8 oz. 45.00 22.50 270.00 _ Hair Advance. oz. x 0 45.00 22.50 35.00 _ STYLING Hair Densifer Styling Foam 5.00 7.50 90.00 _ IN SALoN SErVICES Scalp Stimulate.85 oz. x N.A. 20.00 0.00 _

PRODUCT CASE RETAIL SALoN CASE order QTy PRICE PRICE PRICE QTy PRODUCT CASE RETAIL SALoN CASE order QTy PRICE PRICE PRICE QTy PRODUCT CASE RETAIL SALoN CASE order QTy PRICE PRICE PRICE QTy PRODUCT CASE RETAIL SALoN CASE order QTy PRICE PRICE PRICE QTy REDKEN CHEMISTRY All Soft Shot Phase.9 oz. N.A. 8.50 222.00 _ Clear Moisture Shot Phase.9 oz. N.A. 8.50 222.00 _ Color Extend Shot Phase.9 oz. N.A. 8.50 222.00 _ Extreme Shot Phase.9 oz. N.A. 8.50 222.00 _ Real Control Shot Phase.9 oz. N.A. 8.50 222.00 _ Smooth Lock Shot Phase.9 oz. N.A. 8.50 222.00 _ Shot Phix 3.5 phix phase sealer N.A. 9.00 08.00 _ Shot Phix 5.5 phix phase sealer N.A. 9.00 08.00 _ STYLING STrAIGHT Align protective straightening lotion 5 oz. 7.00 8.50 02.00 _ SHINE Glass 0 smoothing serum 2 oz. 48 7.00 8.50 408.00 _ Outshine 0 anti-frizz polishing milk oz. 00 5.00 2.50 250.00 _ 3.4 oz. 8.00 9.00 08.00 _ Shine Flash 02 glistening mist 2. oz. 8.00 4.00 9.00 _ 4.4 oz. 7.50 8.75 05.00 _ VoLUME Thickening Lotion 0 all-over body builder 5 oz. 5.50 7.75 93.00 _ /2 Liter N.A..50 50.00 _ Rootful 0 root lifting spray.00 8.00 9.00 _ Layer Lift 07 length elevating spray-gel 5.7 oz..00 8.00 9.00 _ Full Frame 07 protective volumizing mousse.50 8.25 99.00 _ Aerate 08 bodifying cream-mousse 2.3 oz. 7.00 8.50 02.00 _ Guts 0 root targeted volume spray foam 2 oz. 5.50 2.75.00 _ 0.58 oz..50 8.25 99.00 _ TEXTUrE Water Wax 03 shine defining pomade.7 oz. 8.00 9.00 08.00 _ Tousle Whip 04 soft texturizing cream-wax 3.4 oz..50 8.25 98.00 _ Rewind 0 pliable styling paste.75 oz. 00 5.50 2.75 275.00 _ 5 oz. 9.00 9.50 4.00 _ Rough Paste working material.75 oz. 00 5.50 2.75 275.00 _ 2.5 oz. 8.00 9.00 08.00 _ Hardwear super-strong sculpting gel.00 8.00 9.00 _ HEAT STYLING Satinwear 02 prepping blow-dry lotion* 5 oz. 8.00 9.00 08.00 _ Iron Silk 07 ultra straightening spray.00 8.00 9.00 _ Duo Shield 07 color protecting gel cream* 5 oz. 9.00 9.50 4.00 _ Spray Starch 5 versatile ironing spray 5 oz. 4.00 7.00 84.00 _ Hot Sets 22 thermal setting mist 5 oz. 4.00 7.00 84.00 _ /2 Liter N.A..00 44.00 _ HAIrSprAYS Wax Blast 0 high impact finishing spray-wax 2 oz. 8.50 4.25 02.00 _ 4.4 oz. 8.00 9.00 08.00 _ Fashion Work versatile working spray 2. oz. 5.50 2.75.00 _ oz. 7.00 8.50 02.00 _ Pure Force non-aerosol fixing spray 2 oz. 5.50 2.75.00 _.7 oz..00 8.00 9.00 _ Quick Dry 8 instant finishing spray 2 oz. 5.50 2.75.00 _ oz. 5.00 7.50 90.00 _ Forceful 23 super strength finishing spray 2. oz. 5.50 2.75.00 _ oz. 7.00 8.50 02.00 _ STYLE CoNNECTIoN Powder Refresh 0 aerosol hair powder/dry shampoo.2 oz. 7.50 3.75 90.00 _ 3.4 oz. 8.00 9.00 08.00 _ Powder Grip 03 mattifying hair powder 0.5 oz. 4.50 7.25 74.00 _ Matte Sponge 05 rugged texturizer.7 oz. 8.00 9.00 08.00 _ Velvet Gelatine 07 cushioning blow-dry gel 3.4 oz. 8.00 9.00 08.00 _ Wool Shake 08 gel-slush texturizer 5 oz. 8.00 9.00 54.00 _ Quick Tease 5 backcombing finishing spray*.3 oz. 7.50 3.75 90.00 _ 5.3 oz. 8.00 9.00 08.00 _ STYLING SINGLE packettes (BAGS of 8) Align protective straightening lotion Outshine 0 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel Satinwear 02 prepping blowdry lotion.35 oz. Single Packette 28 N.A..00 8.00 _ REDKEN FOR MEN HAIrCArE Clean Brew extra cleansing shampoo.50.25 75.00 _ Liter 22.50.25 35.00 _ Clean Spice 2-in- conditioning shampoo 0 oz..50.25 75.00 _ Liter 22.50.25 35.00 _ Mint Clean invigorating shampoo 0 oz..00.00 72.00 _ Liter 2.50 0.75 9.00 _ Cool Finish invigorating conditioner 0 oz..50.25 75.00 _ Densify texturizing shampoo 0 oz..00.00 72.00 _ Go Clean daily care shampoo 0 oz..00.00 72.00 _ Liter 20.50 0.25 3.00 _ Finish Up daily weightless conditioner 0 oz..50.25 75.00 _ Liter 22.50.25 35.00 _ STYLING Firm Grasp texturizing clay* 3.4 oz. 9.00 9.50 228.00 _ Stand Tough extreme gel 5 oz..50.25 75.00 _ Grip Tight holding gel 5 oz..50.25 75.00 _ Dishevel fiber cream 3.4 oz..50 8.25 99.00 _ Get Groomed finishing cream 5 oz..50.25 75.00 _ Work Hard molding paste 3.4 oz. 4.50 7.25 87.00 _ Outplay texture putty 3.4 oz. 4.50 7.25 74.00 _ Maneuver working wax 3.4 oz. 4.50 7.25 74.00 _ Shine Form defining wax 2.5 oz..50 8.25 99.00 _ Polish Up pomade 3.4 oz. 4.50 7.25 74.00 _ SKIN/BodY CArE Cleanse acid balanced cleansing bar 5.3 oz. 3 9.50 4.75 7.00 _ HAIrCoLor Color Camo 2 oz. 3 N.A. 4.50 2.00 _ Pro-oxide Cream Developer 0v Liter N.A..00 3.00 _ HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers 2 oz. 3 N.A. 4.95 78.20 _ Shades EQ Cream Equalizing Conditioning Color 2. oz. 3 N.A. 5.40 94.40 _ Shades EQ Cover Plus Brightening Conditioning Color Cream 2. oz. 3 N.A. 5.40 94.40 _ Shades EQ Crystal Clear oz. N.A. 2.00 252.00 _ Liter N.A. 3.00 8.00 _ Color Fusion Advanced Performance Color Cream& Hi-Fusion 2. oz. 3 N.A..25 225.00 _ Cover Fusion Low Ammonia 00% Coverage Color Cream 2. oz. 3 N.A..25 225.00 _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz. 3 N.A. 5.5 85.40 _ Chromatics Prismatic Permanent Color 2 oz. 3 N.A. 7.25 2.00 _ HAIrCoLor CoLLECTIoN KITS Shades EQ Gloss Salon Intro Kit N.A. 98.00 N.A. _ Stylist Trial Kit 4 N.A. 59.40 237.0 _ Shades EQ Cream/Cover Plus Salon Intro Kit N.A. 72.80 N.A. _ Stylist Trial Kit 4 N.A. 4.80 259.20 _ Color Fusion Salon Intro Kit N.A. 3.50 N.A. _ Stylist Trial Kit 4 N.A. 75.00 300.00 _ Color Gels Salon Intro Kit N.A. 20.00 N.A. _ Stylist Trial Kit 4 N.A..80 7.20 _ developers Color Gels Developer 0v, 20v, 30v, 40v Liter N.A..00 3.00 _ Pro-oxide Cream Developer 0v, 20v, 30v, 40v oz. (20v only) N.A. 3.0 43.20 _ Liter N.A..00 3.00 _ Shades EQ Processing Solution Liter N.A..00 3.00 _ Chromatics Oil in Cream Developer 0v, 20v, 30v Liter N.A. 0.00 0.00 _ LIGHTENErS Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Liter N.A. 0.00 0.00 _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia*** 7. oz. N.A. 28.50 7.00 _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 7. oz. N.A. 28.50 7.00 _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. N.A..25 35.00 _ 32 oz. N.A. 28.0 8.0 _ Lift 5/5 Highlifting Cream oz. 72 N.A. 3.80 273.0 _ Lift 5/5 Highlifting Booster 2. oz. N.A. 2.00 252.00 _ Up To 7 De-Dusted Lightener oz. N.A. 7.35 208.20 _ 32 oz. N.A. 28.0 8.0 _ HAIrCoLor MAINTENANCE Color Thickener 4 oz. N.A. 7.95 95.40 _ TEXTURE Acid Waves Creative Curl N.A..00 44.00 _ Inner Secret N.A..00 44.00 _ Alkaline Waves Vector Plus N.A. 5.00 0.00 _ Vector Plus Extra Body N.A. 5.00 0.00 _ Shape Control Reducer Neutralizer Normal Reducer 250ml 2 N.A. 29.00 09.00 _ Sensitized Reducer 250ml 2 N.A. 29.00 09.00 _ Resistant Reducer 250ml 2 N.A. 29.00 09.00 _ Shape Control Neutralizer Smoothing Neutralizer Liters N.A..00 72.00 _ SALON GEAR CoLor GEAr Salon Basics Tint Bowl N.A. N.A. 5.00 N.A. _ Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _ Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Chromatics Double Row Tint BrushN.A. N.A. 3.00 N.A. _ Applicator Bottle N.A. N.A. 3.50 N.A _ Measuring Cup N.A. N.A. 2.50 N.A. _ organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular holds 42) organizer Tray Cream (Mini holds 2) N.A. N.A. 5.00 N.A. _ organizer Tray Liquid (Regular holds 3) N.A. N.A. 20.00 N.A. _ Tube Key N.A. N.A. 2.50 N.A. _ Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _ Specialty Detailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 5.00 N.A. _ Spray Water Bottle N.A. N.A..00 N.A. _ Mini-Spatula N.A. N.A. 5.00 N.A. _ Mini-Whisk N.A. N.A. 5.00 N.A. _ Clips (set of 8) N.A. N.A. 7.00 N.A. _ Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _ Blonde Icing Scoop N.A. N.A. 5.00 N.A. _ Apparel Redken Favorite Cape N.A. N.A. 25.00 N.A. _ DuraSilk All Purpose Cape N.A. N.A. 25.00 N.A. _ Chromatics Cape N.A. N.A. 25.00 N.A. _ DuraSilk All Purpose Apron N.A. N.A. 25.00 N.A. _ Chromatics Apron N.A. N.A. 25.00 N.A. _ DuraSilk Client Wrap N.A. N.A. 30.00 N.A. _ Swatches & More Shades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _ Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _ Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _ Color Gels Swatch Book N.A. N.A. 30.00 N.A. _ Chromatics Swatch Book N.A. N.A. 50.00 N.A. _ Color Camo Swatch Box N.A. N.A. 4.00 N.A. _ Swatch Cards N.A. N.A. N.A. N.A. _ Shade Charts N.A. N.A. N.A. N.A. _ Shade Stickers N.A. N.A. N.A. N.A. _ HAIrCArE/STYLING GEAr Redken Chemistry N.A. N.A. 2.25 N.A. _ Shot Shaker Pumps Liter (White) N.A. N.A. 2.25 N.A. _ Gallon (White) N.A. N.A. 4.25 N.A. _ BUSINESS TooLS Reinventing Space Book N.A. N.A. 59.00 N.A. _ All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every product N.A. = Not Applicable. JANUArY 203 \ Promotions 7

PUREOLOGY EXCLUSIVE PRICE LIST Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case HYDRATE ESSENTIAL REPAIR COLOUR STYLIST Hydrate Shampoo.7 oz. 4.0 oz. Hydrate Condition.7 oz. 4.0 oz. Hydrate Light Condition.7 oz. Hydrate Hydra Whip 5.2 oz. Hydrate Hydra Cure 5.2 oz. Hydrate Shine Max 4.2 oz. PURE VOLUME Pure Volume Shampoo.7 oz. 4.0 oz. Pure Volume Condition.7 oz. 4.0 oz. Pure Volume Blow Dry Amplifier.7 oz. Pure Volume Thickening Spray.0 oz. 4.2 oz. SUPER SMOOTH Super Smooth Shampoo.7 oz. Super Smooth Condition.7 oz. Super Smooth Relaxing Hair Masque 5.2 oz. Super Smooth Relaxing Serum 2.0 oz. 5.0 oz. Super Smooth Smoothing Cream.0 oz..8 oz. Super Smooth Smoothing Elixir 2.5 oz. PURIFY Purify Shampoo JANUARY 203/ Promotions 00 $2.00 $75.00 $4.00 $85.00 $4.00 $50.00 $50.00 $2.00 $2.00 $75.00 $4.00 $85.00 $7.00 $22.00 $5.00 $2.00 $2.00 $4.00 $50.00 $9.00 $22.00 $5.00 $2.00 $.00 $2.00 $3.50 $3.00 $37.50 $4.50 $42.50 $4.50 $25.00 $25.00 $3.00 $3.50 $3.00 $37.50 $4.50 $42.50 $3.50 $.00 $2.50 $0.50 $3.50 $3.00 $4.50 $25.00 $4.50 $.00 $2.50 $0.50 $.00 $3.50 $3.00 $2.00 $8.00 $225.00 $74.00 $92.00 $255.00 $74.00 $92.00 $300.00 $300.00 $5.00 $2.00 $8.00 $225.00 $74.00 $92.00 $255.00 $84.00 $0.00 $.00 $2.00 $8.00 $74.00 $92.00 $300.00 $08.00 $250.00 $.00 $44.00 $2.00 $8.00 Essential Repair Shampoo.7 oz. Essential Repair Condition.7 oz. Essential Repair Restorative Hair Masque 5.2 oz. Essential Repair Instant Repair.0 oz. Essential Repair Colour Max.0 oz. Essential Repair Split End Correcting Treatment 0.5 oz. 3.2 oz. PERFECT 4 PLATINUM Perfect 4 Platinum Shampoo.7 oz. Perfect 4 Platinum Condition.7 oz. Perfect 4 Platinum Reconstruct Repair Masque.8 oz. Perfect 4 Platinum Miracle Filler Treatment 0.5 oz. 4.9 oz. NANO WORKS Nano Works Shampoo.7 oz. (w/pump) Nano Works Condition.7 oz. (w/pump) PRECIOUS OIL Precious Oil Shamp oil.7 oz. 8.5 oz Precious Oil Condition.7 oz. 8.5 oz Precious Oil Masque 5.2 oz. Precious Oil Versatile Caring Oil.0 oz. 4.2 oz. 48 48 75 $2.00 $4.00 $50.00 $.00 $7.00 $22.00 $5.00 $40.00 $2.00 $4.00 $5.00 $.00 $5.00 $54.00 $4.00 $5.00 $58.00 $8.00 $4.00 $4.00 $50.00 $.00 $40.00 $3.50 $3.00 $4.50 $25.00 $.00 $3.50 $.00 $2.50 $3.50 $3.00 $4.50 $.00 $2.50 $.00 $2.00 $4.00 $4.50 $4.50 $25.00 $.00 $2.00 $8.00 $74.00 $92.00 $300.00 $44.00 $84.00 $0.00 $0.00 $2.00 $8.00 $74.00 $92.00 $92.00 $0.00 $44.00 $80.00 $3.00 $372.00 $80.00 $348.00 $384.00 $74.00 $92.00 $74.00 $92.00 $300.00 $450.00 $0.00 COLOURISTS' SOLUTION BACKBAR SYSTEM Anti Drying Pre Treatment x.7 oz. Fiber Integrity Spray Neutralizing Colour Sealer $28.00 $.00 $.00 $8.00 $92.00 $92.00 Colour Stylist Fortifying Heat Spray 0.5 oz. 5.7 oz. Colour Stylist Silk Bodifier 2.2 oz. 8.4 oz. Colour Stylist Nourishing Nectar 5. oz. Colour Stylist Anti Split Blow Dry.5 oz. Colour Stylist Strengthening Control 2. oz.0 oz. Colour Stylist Cuticle Polisher 3.4 oz. Colour Stylist Illuminating Curl 5. oz. Colour Stylist Anti Breakage Twist 2.5 oz. Colour Stylist Root Lift 2.0 oz. 0 oz. Colour Stylist Radiance Amplifier 0.5 oz. 3.2 oz. Colour Stylist Supreme Control 2. oz..0 oz. 4.5 oz. Colour Stylist Control Twist Wax.0 oz. 3.4 oz. Colour Stylist Lustrous Volumizer 5.2 oz. CLASSIC STYLERS Texture Twist 3.0 oz. InCharge 9.0 oz. InCharge Plus 9.0 oz. 48 48 $7.00 $.00 $9.00 $2.00 $28.00 $30.00 $9.00 $2.00 $28.00 $.00 $.00 $9.00 $22.00 $7.00 $2.00 $9.00 $2.00 $2.00 $9.00 $.00 $.00 $.00 ACCESSORIES & MERCHANDISING Pureology Cutting Cape Pureology Apron Pureology Purple Client Cape Mini Acrylic Promo Stand Acrylic Block Acrylic Permanent Shelf Talkers (set of 4) Pureology Reusable Large Bag Pureology Reusable Small Bag Pureology Bowl Pureology Brush Pureology Spoon Pureology Comb Colour Stylist Combs Set Pureology Liter Pump Pureology Banner Pureology Table Top Display Pureology Client Bags Pureology Paper Shelf Talkers (set of 9) Pureology Prescription Tear Pad (00 Sheets per pad) 2 $3.50 $.00 $4.50 $3.00 $4.00 $5.00 $4.50 $3.00 $4.00 $.00 $.00 $4.50 $.00 $3.50 $3.00 $4.50 $3.00 $3.00 $4.50 $.00 $.00 $.00 $0.00 $0.00 $2.50 $2.50 $0.00 $.00 $2.50 $.50 $8.00 $.00 $.00 $.00 $8.00 $.3 $25.00 $.00 $3.00 $3.00 $8.00 $44.00 $08.00 $5.00 $8.00 $80.00 $08.00 $5.00 $8.00 $44.00 $44.00 $08.00 $8.00 $5.00 $08.00 $5.00 $5.00 $08.00 $44.00 $44.00 $44.00 $0.00 $0.00 8

WIN A GREEN MAKEOVER FOR YOUR SCHOOL ENTER JANUARY MARCH 3, 203 Global Green USA s Green School Makeover Competition, presented by Pureology Every child deserves a learning environment that s safe, comfortable and free of harmful toxins. Pureology and Global Green USA are working to ensure that every child has the opportunity to learn in a healthy, green school. This year, Pureology is donating $250,000 to Global Green USA s Green School Makeover Competition, presented by Pureology. You can help by nominating a school in your area for a Green School Makeover share this with your clients and encourage them to nominate a school with you! WE RE SPENDING $ MILLION TO DRIVE CLIENTS INTO YOUR SALON Through the LOVE YOUR HAIRCOLOUR campaign in 203, Pureology will sample over 00,000 new clients through advertising in top beauty and fashion magazines and on Facebook. These consumers will be enticed by special offers that capture their attention and drive them straight into your salon! BENEFITS When a school goes green, children benefit as well as the environment! Green schools lead to: Improved student performance More funds for student resources Reduced carbon footprint NOMINATE A SCHOOL IN YOUR AREA! Step : Visit Pureology.com/GreenSchools Step 2: Work with your school principal or facilities administrator to complete the application. Make sure to: Think about the types of green upgrades your school needs, and how your school and students will benefit Submit your application anytime between January and March 3, 203 Now, you can add special offers to your salon finder listing on Pureology.com; Visit Pureology.com s Professional Site Access Special Offers Activate offers and watch your new client business increase! Fostering a global value shift toward a sustainable and secure future Learn more at GlobalGreen.org 4

IF YOU LIKE TEXTURE TWIST YOU LL LOVE NEW COLOUR STYLIST CONTROL TWIST HIGH HOLD LIQUID WAX FREE CONTROL TWIST PETITE WITH FULL SIZE TEXTURE TWIST PURCHASE Advanced formula offers you even more benefits than Texture Twist for added styling versatility: Creates pliable definition with maximum hold Protects haircolour with the Keravis-infused Strengthening AntiFade Complex Enhances shine and colour vibrancy Dual use on wet or dry hair: Has the volumizing benefits of a liquid gel on wet hair Has the texturizing benefits of a wax on dry hair SALON/CLIENT OFFER PURCHASE Texture Twist 3.0 oz. RECEIVE FREE Control Twist petite.0 BOOST RETAIL SALES WITH SAMPLING Sample consistently and watch your sales rise! We ve made it easy with two complete sampling kits (colour care and styling), presented in an attractive box you can display in your salon. HAIRCARE OFFER PURCHASE AT A DISCOUNT Sampling Kit KIT INCLUDES 8 Hydrate Duo Packettes.7 oz. 8 Super Smooth Duo Packettes.7 oz. 8 Perfect 4 Platinum Duo Packettes.7 oz. 8 Precious Oil Duo Packettes.7 oz. 8 Essential Repair Duo Packettes.7 oz. 3 Sampling Sticker Sheets (28 per sheet) Packette Presentation Box SALON PRICE $5.00 ($30.00/7% savings) COLOUR STYLIST OFFER PURCHASE AT A DISCOUNT Sampling Kit $45.00 value JANUARY 203 / Promotions SALON PRICE $.00 $.50 salon value ($4.50/27% savings) CLIENT PRICE $.00 $33.00 client value ($9.00/27% savings) FREE SAMPLE CONTROL TWIST WITH TExTURE TWIST PURCHASE If you like TextureTwist you ll love new Colour Stylist Control Twist High Hold Liquid Wax KIT INCLUDES 8 Colour Stylist Nourishing Nectar Packettes 0.7 oz. 8 Colour Stylist Anti Breakage Twist Packettes 0.7 oz. 8 Colour Stylist Illuminating Curl Packettes 0.7 oz. 8 Colour Stylist Cuticle Polisher Packettes 0.7 oz. 8 Colour Stylist Anti Split Blow Dry Packettes 0.7 oz. 8 Colour Stylist Control Twist Packettes 0.7 oz. 8 Colour Stylist Lustrous Volumizer Packettes 0.7 oz. 4 Sampling Sticker Sheets (28 per sheet) Packette Presentation Box SALON PRICE $.00 ($9.50/2% savings) $3.50 value 3

INCREASE RETAIL SALES WITH MAKE YOUR OWN KITS Now your clients can create their own customized style kits by choosing a full size of any Shampoo and Condition at 0% off. They ll also receive a free Colour Stylist petite! See box for details on how to enter a school near you for a green makeover in Global Green USA s Green School Makeover Competition, presented by Pureology. SALON OFFER WITH MERCHANDISING PURCHASE AT 0% OFF Any Shampoo and Condition** RECEIVE FREE Colour Stylist Silk Bodifier Mousse 2.2 oz. Table Top Display Paper Shelf Talker Set (Set of 9) Make Your Own shopping boxes SALON PRICE $5.20 5.0 * $28.00 2.00 salon value ($.80-7.40/3% savings) * depends on products purchased **Offer excludes NanoWorks STYLIST/CLIENT OFFER PURCHASE AT 0% OFF Any 2 Shampoo and Condition** RECEIVE FREE Colour Stylist Silk Bodifier Mousse 2.2 oz. Make Your Own shopping box STYLIST PRICE $25.20 2.0 * $32.50 33.50 salon value ($7.30-7.40/22% savings) CLIENT PRICE $50.50 52.20 * $5.00 7.00 salon value ($4.0-4.80/22% savings) CHOOSE ANY SHAMPOO AND CONDITION TO CREATE YOUR PERSONALIZED BOX + 0 2

PUREOLOGY EXCLUSIVE JANUARY 203 PROMOTIONS PUREOLOGY HAIRCARE MAKE YOUR OWN KITS FREE COLOUR STYLIST CONTROL TWIST WITH THE PURCHASE OF TEXTURE TWIST DRIVE CLIENTS TO YOUR SALON WITH THE LOVE YOUR HAIRCOLOUR CAMPAIGN All rights reserved. U0553500 0/20