august 2009 promotions

august 2009 promotions NEW STRAIGHT COLLECTION FROM REDKEN STYLING BOOST YOUR BUSINESS WITH REDKEN CHEMISTRY REDKEN FOR MEN HOOK-UP YOUR PAD CLIENT SWEEPSTAKES GET INSPIRED. BE PART OF IT. redken.com

NEW STRAIGHT COLLECTIOn FOR FINE, MEDIUM & COARSE HAIR AMAZING STRAIGHTNESS AS SEEN AT NEW YORK FASHION WEEK Give every client hair that s straight from the runway. Customized for fine, medium and coarse hair types, NEW sheer straight 06, align 12 and NEW power tame 16 give you the ultimate straightening solutions. Runway style, everyday only with Redken Styling. NEW ON 5TH

THE STRAIGHT COLLECTION INCLUDES: FOR FINE HAIR FOR MEDIuM HAIR FOR COARSE HAIR NEW sheer straight 06 lightweight straightening gel Adds touchable smoothness to fine hair Weightless feel won t leave hair flat or lifeless Helps protect from heat damage Features the exclusive Straight-Out Complex align 12 protective straightening lotion Same great formula stylists love; strengthens and straightens medium hair Adds discipline and control for naturally straight results Provides heat protection due to fortifying xylose and glucose sugars Features Anti-Frizz Technology NEW power tame 16 intense straightening balm Helps create lasting, pin-straight styles on coarse hair Tames unruly textures and provides protection from humidity; ideal for Real Control clients Helps protect from heat damage Features the exclusive Straight-Out Complex STRAIGHT COLLECTION TECHNOLOGY new STRAIGHT-OUT COMPLEX Features strengthening proteins plus moisturizing coconut and olive oils Locks in long-lasting straightness and frizz-free shine Brunette Model's Haircolor: Natural Level: 3 Highlight Formula: ½ oz. (15 ml) Double Fusion Browns Av + 1 oz. (30 ml) 30 volume Pro-oxide Cream Developer Glaze Formula (between foils): 2 oz. (60 ml) 04NB Maple Shades EQ + 2 oz. (60 ml) Shades EQ Processing Solution Blonde Model s Haircolor: Natural Level: 5 Highlight Formula: 1 part Blonde Icing Power Lift Conditioning Cream Lightener + 2 parts 20 volume Blonde Icing Conditioning Cream Developer Base Formula 1 (between foils): 1 oz. (30 ml) 7Av Color Fusion + 1 oz. (30 ml) 20 volume Pro-oxide Cream Developer Base Formula 2: 1 oz. (30 ml) 7Av Color Fusion + 1 oz. (30 ml) 30 volume Pro-oxide Cream Developer Glaze Formula: 2 oz. (60 ml) 09GB Butter Cream Shades EQ + 2 oz. (60 ml) Shades EQ Processing Solution August 2009 Promotions 3

F b a c D G H E SALON OFFER 9 Straight Collection products (mix and match) SUGGESTED PRODUCT MIX: 3 NEW Sheer Straight 06 3.4 oz. 3 Align 12 5 oz. 3 NEW Power Tame 16 5 oz. stylist gift large handheld client mirrors (Included in salon offer) Double-handled design Large mirror (10" x 15") $10 value each RECEIVE FREE A 1 NEW Sheer Straight 06 3.4 oz. (Stylist Use Only) B 1 NEW Power Tame 16 5 oz. (Stylist Use Only) C 4 NEW Sheer Straight 06 1 oz. for client sampling D 4 NEW Power Tame 16 1 oz. for client sampling E 1 Straight Collection Technique Guide F 2 Double Sided Posters (18" x 24") G 1 Shelf Display (holds the 9 suggested retail products) H 3 Large Handheld Client Mirrors (10" x 15") FREE stylist gift NEW ON 5TH

GET INSPIRED. BE PART OF IT. REDKEN.COM STYLIST trial kit offer The Straight Collection Stylist Trial Kit at a discount KIT INCLUDES: 1 NEW Sheer Straight 06 3.4 oz. 1 NEW Power Tame 16 5 oz. 1 Straight Collection Technique Guide OPEN STOCK Product NEW Sheer Straight 06 NEW Sheer Straight 06 Align 12 Align 12 NEW Power Tame 16 size Salon 3.4 oz. 1 oz. 5 oz. 1 oz. 5 oz. Now, even the coarsest hair can go sleek, thanks to power tame 16. I blowdry it in, then flat-iron hair in small sections. It s especially great for my Real Control clients they love how straight and shiny it makes their hair! Visit RedkenEducationOnDemand.com to watch FREE product knowledge videos about the NEW Straight Collection! Giovanni Giuntoli, Redken Artist August 2009 Promotions 5

D A C B SMALL INVESTMENT. BIG PROFITS. TRANSFORM THEIR HAIR AND BOOST YOUR BOTTOM LINE WITH REDKEN CHEMISTRY These days, clients are looking for treatments that are high-performance and cost-effective. With Redken Chemistry, you can give them exactly what they want and increase your income at the same time. It s a win-win situation! To help you get started, we ve put together this exclusive kit including catchy T-shirts and mirror clings to get clients talking about Redken Chemistry, plus valuable reference materials for stylists and salon owners. The Redken Professional Treatments Consultation Tool helps stylists choose the perfect Redken Chemistry and haircare treatment for each client, and the Business-Building Guide features timeless tips and strategies to grow your business from top salon pros like Kristi Valenzuela, Peter Mahoney and David Stanko. SALON OFFER 14 Redken Chemistry and haircare treatments (mix and match) SUGGESTED PRODUCT MIX: 1 Color Extend Shot Phase 16.9 oz. (½ Liter) 1 Extreme Shot Phase 16.9 oz. (½ Liter) 1 Clear Moisture Shot Phase 16.9 oz. (½ Liter) 2 Shot Phix 3.5 phix phase sealer 8.5 oz. 1 Shot Phix 5.5 phix phase sealer 8.5 oz. 2 All Soft Heavy Cream 8.5 oz. 2 Real Control Intense Renewal 8.5 oz. 2 Extreme Rescue Force 8.5 oz. 2 Color Extend Rich Recovery 8.5 oz. RECEIVE FREE 1 Redken Chemistry Business Building Kit kit includes: A 5 Redken Chemistry T-shirts valued at $100 3 Let s Do A Shot size M 2 Get your Phix size XL B 4 Redken Chemistry Mirror Clings C 1 Tough Times. Easy Strategies Business-Building Guide D 1 Redken Professional Treatments Consultation Tool Redken Chemistry Revenue Calculator Want even more motivation? Here s an example of the profits you could be earning with only two Redken Chemistry products (1 Shot Phase and 1 Shot Phix): Salon Investment: $26.50 Number of Services: 34 Average Price Per Service: $15.00 Gross Profit: $510.00 = Net Profit: $483.50 NEW ON 5TH

2 EASY STEPS TO HEALTHIER HAIR The Redken Chemistry service is a 2-step professional in-salon treatment that is designed to work in conjunction with the Redken Haircare line, delivering simple solutions for specific problems and creating a total service from backbar to retail. STEP 1: SHOT PHASE Contains specialized ingredients that compensate for missing components in the hair due to chemical or mechanical distress. Six Shot Phase formulas are available and they can be used alone or intermix up to 3 formulas to create customized treatments. How-to: After cleansing with the appropriate Redken shampoo, apply the appropriate Shot Phase (mix up to 3 formulas). Apply 3 pumps (15 ml or.5 oz.). Leave on 5 minutes, do not rinse. extreme for distressed hair COLOR EXTEND for color-treated hair CLEAR MOISTURE for normal, dry hair ALL SOFT for dry/brittle hair SMOOTH DOWN for very dry/ unruly hair Real control for dry/dense/ sensitized hair Take-Home Regimen: In-Salon Treatment Service: When to use: Whenever strength is needed Before, between or after a chemical/ color service Whenever color protection is needed After a color service Whenever moisture replenishment is needed Whenever softness is needed Whenever frizz control and smoothness are needed Whenever repair, moisture, and control are needed * * NEW Real Control Shot Phase 16.9 oz. (1/2 liter) will be available in Fall 2009 STEP 2: SHOT PHIX Helps lock in the specialized ingredients in the Shot Phase formulas onto the hair while rebalancing hair s ph level and sealing the cuticle to leave hair in its most compact, healthy condition. There are two Shot Phix sealers available. How-to: Spray 10-15 pumps over shot. Work in, rinse. OPTIONAL: Apply a deep conditioning treatment if additional conditioning is required. CONTINUED CARE To provide your salon with a complete backbar to retail solution, each Redken Chemistry Shot Phase has a corresponding take-home haircare regimen. Be sure to recommend the appropriate products to help clients maintain the service benefits after they leave the salon. In-Salon Treatment In-Salon Service: Treatment When Service: to use: When to use: 3.5 phix phase 5.5 phix phase Whenever hair is Whenever hair is chemically distressed 3.5 phix phase mechanically distressed 5.5 phix phase Whenever hair is chemically distressed Whenever hair is mechanically distressed August 2009 Promotions 7

CREATE YOUR PROFESSIONAL EDGE These days, it s more important than ever to have a distinct Professional Edge. What is that, you might ask? It s your particular set of selling points what gives you an edge to make you unique and keep clients coming back to your chair. This kit, featuring three special shades from Color Fusion, helps you create your Professional Edge. You ll hone in on your unique skills, and advance your knowledge of Redken Haircolor with an exclusive tip guide. Developed by top Redken Artists, this guide offers new ways to maximize efficiency, quick fixes, words of wisdom, fresh formulas and much more! We ve also included a coupon for a FREE haircolor video from Redken Creates Volume 3 (a $16.95 value), a hip Redken-branded apron and a client appointment card featuring the Redken Desktop Widget. Encourage your clients to visit Redken.com/widget to download it today! WHAT S A WIDGET? A widget is an application or mini-website that you can download to your desktop and install on your computer. The Redken Desktop Widget gives clients access to exclusive sampling offers and lets them receive appointment reminders right on their computer desktop! NEW ON 5TH

SALON OFFER 18 Color Fusion shades RECEIVE FREE A 1 6N Color Fusion 2.1 oz. 1 4Mv Color Fusion 2.1 oz. 1 9Av Color Fusion 2.1 oz. B 1 Redken Education On Demand Coupon C 1 Create Your Professional Edge Haircolor Tips Guide D 1 Experience the Professional Edge Apron E 25 Client Appointment Cards featuring the Redken Desktop Widget a b e d c your kit includes these amazing shades: 6N 4Mv The most popular Create rich, radiant mahogany Color Fusion shade! glamour with this shade from the Spotlight Collection. 9Av Give clients icy cool blonde with this shade from the NEW Blonde Glam Collection. SNEAK PEEK INSIDE THE CREATE YOUR PROFESSIONAL EDGE HAIRCOLOR TIPS GUIDE Balance an uneven haircut using haircolor When a client has too much weight on one side (due to too much texture, too many layers or uneven density), correct the problem by creating lightness and darkness. Add more lowlights where you want to reduce density; add highlights where you want to create the illusion of fullness. After watching your FREE haircolor video, check out the entire library of videos available for rent at RedkenEducationOnDemand.com. It s a great resource to improve your skills at home or during downtime in the salon, prepare for the Redken Certified Haircolorist exam or help train and inspire your staff. Videos can be rented for 48 hours and watched right from your Internet browser. Product knowledge videos are always FREE! Log-on today and get started! August 2009 Promotions 9

HOOK-UP YOUR PAD SWEEPSTAKES Boost retail sales of Redken For Men when your salon participates in this amazing sweepstakes! Clients can enter to win one of 16 high-tech prizes when they purchase two Redken For Men haircare or styling products at 20% off! * You ll also receive a sample of new and improved Color Camo to try in your salon. 1 GRAND PRIZE: Sony 46" Flat-Screen HDTV Sony Blu-Ray Disc Player Bose Home Theater System $4,700 VALUE! 5 FIRST PLACE prizes: ipod classic and Bose Docking Station and Headphones $750 value! 10 SECOND PLACE prizes: nintendo Wii with game $300 VALUE! Visit Redken.com/RFMsweeps to enter! *No purchase necessary to enter. Cleanse bar not included. 2008 GO PRO SWEEPSTAKES GRAND PRIZE WINNERS! In our last Redken For Men Sweepstakes, Michael and Amy Dunigan of Calera, AL, won an all-expense paid golf getaway to legendary Pebble Beach! Enter our Hook-Up Your Pad sweepstakes and you could be the next to win! The trip to pebble beach was a dream come true! The golf was truly remarkable and the spa services were perfect. Thank you, redken! Michael & Amy Dunigan NEW ON 5TH

SALON OFFER Any 12 Redken For Men haircare or styling products at 20% off Product size Mint Clean invigorating shampoo 10 oz. Cool Finish invigorating conditioner 10 oz. Chill Blast daily antidandruff leave-in treatment 5 oz. Go Clean daily care shampoo 10 oz. Densify texturizing shampoo 10 oz. Retaliate anti-dandruff shampoo 10 oz. Finish Up daily weightless conditioner 10 oz. Mint Fix Sweat-Resist Gel 5 oz. Stand Tough extreme gel 5 oz. Grip Tight holding gel 5 oz. Get Groomed finishing cream 5 oz. Outplay texture putty 3.4 oz. Maneuver working wax 3.4 oz. Polish Up pomade 3.4 oz. Work Hard molding paste 3.4 oz. Mint Shape forming paste 3.4 oz. Disrupt fiber gum 4.6 oz. Hold Still firm spray 7.4 oz. RECEIVE FREE A 1 Hook-Up Your Pad Easel Tear Pad with 25 entry forms B 1 Client Offer Shelf Talker C 36 Assorted Redken For Men Packettes D 1 NEW Color Camo Sampling Kit valued at $12.95! Kit includes: 3 NEW Color Camo Shades (Light, Medium and Dark Natural) 2 oz. 1 10 volume Pro-oxide Cream Developer 8 oz. 1 NEW Color Camo Applicator Bottle 4 oz. 1 NEW Color Camo Shade Chart with Techniques A b c d CLIENT OFFER Any 2 Redken For Men haircare or styling products at 20% off and enter to win the Hook-Up Your Pad sweepstakes! Make sure to identify your salon as a redken for men salon! To activate this offer, visit Redken.com/specialoffers *Price varies depending on product mix In 2008, 40% of sweepstakes entrants searched for a salon using Redken.com s Salon Finder tool. Be there for male clients to find you. August 2009 Promotions 11

b b d e a c NEW COLOR CAMO 5-10 MIN. CUSTOM GRAY CAMOUFLAGE Discover the fastest men s professional haircolor with the most benefits. Reformulated with advanced technology, New Color Camo 5-10 min. custom gray camouflage blends the same amount of gray in 5 minutes that it used to in 10 minutes, or you can process for 10 minutes to increase the amount of coverage. We ve made it easy to get started just check out the Color Camo Technique Guide in your kit to learn three easy color techniques for your male clients. Don t miss out on this exclusive launch offer. WHAT S NEW AND IMPROVED? Customized coverage options Processes in 5 or 10 minutes Tonality is cooler Formula is thicker in viscosity and opaque in color Now used with 10 volume Pro-oxide Cream Developer New shades cannot be mixed with old shades SALON OFFER 12 shades of NEW Color Camo 2 oz. RECEIVE FREE A 1 Color Camo Swatch Box $14 value! B 1 Color Camo Service Poster C 1 Color Camo Technique Guide D 1 Color Camo Consumer Image Book E 4 Mirror Clings SPECIAL OFFER! REDKEN EDUCATION ON DEMAND: TAKE YOUR FINANCIAL TEMPERATURE Log-on to RedkenEducationOnDemand.com to measure the financial health of your salon and discover areas where you can improve your business! In Salon Scorecard, an exclusive Redken Education On Demand video, business expert Peter Mahoney walks you through this diagnostic tool step-by-step. Don t miss out discover simple ways to boost your business today. The video is available at a special discount price of $15 when you enter code AUGDEAL at check out! Without Salon Scorecard, Spa Di Da would have never gotten where they are today. The tool helped them focus on specific ways to improve their business, which is crucial in a tough economy. Tess Davoren, Redken Salon Development Manager Offer valid through August 31, 2009 NEW ON 5TH

SAVE 20% ON VECTOR PLUS, INNER SECRET AND CREATIVE CURL TEXTURIZERS 24 Vector Plus or Vector Plus Extra Body texturizers (mix and match) at 20% off 24 Inner Secret or Creative Curl texturizers (mix and match) at 20% off TEXTURIZER REFERENCE GUIDE Vector Plus Taurine: Fortified Wave Unique Taurine Technology evens porosity Creates manageable body and volume from scalp to ends For all hair types, up to 50% highlighted Available in Original and Extra Body Formulas Creative Curl: Customized Acid Wave Extra gentle waving system Creates soft, natural-feeling, bouncy curls True-to rod size Available in Normal/Resistant, Fine/Limp, and Tinted formulas Inner Secret: Conditioner Activated Wave Patented process utilizes conditioner to help develop curl patterns Provides soft, conditioned, natural looking curls For all hair types VISIT REDKEN.COM TO CUSTOMIZE PROMOTIONAL MATERIALS FOR YOUR SALON! Promoting your salon is simple if you have the right resources, and that s exactly what Redken can provide. We re launching My Business Toolbox, a new online resource center with customizable, Redken-branded marketing templates you can use to continuously promote your business and services. All you have to do is personalize them with your salon s logo and contact information: Referral cards Incentive cards Loyalty cards Postcard mailers Merchandising flyers And to make promoting your salon even more cost-effective, we ll print, produce and deliver your materials at affordable and competitive rates. You ll also be able to upload your client list or purchase lists of prospective clients. Log-on to Redken.com/MyBusinessToolbox for details. August 2009 Promotions 13

REDKEN EXCHANGE SESSION CALENDAR To register or for more information, call 1.800.545.8157 or log on to Redken.com. NAME OF session date day tuition EVERYTHING S INCLUDED 2 august 3-5 MONDAY - WEDNESDAY $ 950 DON T SWEAT IT FIX IT august 3-5 MONDAY - WEDNESDAY $ 900 COLOR & KNOW WHY august 10-13 MONDAY - THURSDAY $ 900 CUT & KNOW WHY august 10-13 MONDAY - THURSDAY $ 900 COLORING OUT OF YOUR MIND august 17-19 MONDAY - WEDNESDAY $ 900 CUTTING OVER THE TOP august 17-19 MONDAY - WEDNESDAY $ 900 EVERYTHING S INCLUDED august 24-26 MONDAY - WEDNESDAY $ 950 DESIGNING BEHIND THE CHAIR august 24-26 MONDAY - WEDNESDAY $ 900 EVERYTHING S INCLUDED 2 august 31-2 MONDAY - WEDNESDAY $ 950 GENDER NEUTRAL august 31-2 MONDAY - WEDNESDAY $ 900 COLOR & KNOW WHY september 14-17 MONDAY - THURSDAY $ 900 CUT & KNOW WHY september 14-17 MONDAY - THURSDAY $ 900 PUREOLOGY DESIGN september 21-22 MONDAY - TUESDAY $ 800 DESIGNING BEHIND THE CHAIR september 21-23 MONDAY - WEDNESDAY $ 900 PUREOLOGY FINISHING september 23-24 wednesday - THURSDAY $ 800 DIAGNOSTIC DESIGN september 28-29 MONDAY - TUESDAY $ 800 EVERYTHING S INCLUDED september 28-30 MONDAY - WEDNESDAY $ 950 DON T SWEAT IT FIX IT october 5-7 MONDAY - WEDNESDAY $ 900 PLATFORM ARTISTRY october 5-7 MONDAY - WEDNESDAY $ 1250 COLOR & KNOW WHY october 12-15 MONDAY - THURSDAY $ 900 CUT & KNOW WHY october 12-15 MONDAY - THURSDAY $ 900 COLORING OUT OF YOUR MIND october 19-21 MONDAY - WEDNESDAY $ 900 CUTTING OVER THE TOP october 19-21 MONDAY - WEDNESDAY $ 900 EVERYTHING S INCLUDED 2 october 26-28 MONDAY - WEDNESDAY $ 950 EVERYTHING S INCLUDED october 26-28 MONDAY - WEDNESDAY $ 950 EVERYTHING S INCLUDED 2 november 2-4 MONDAY - WEDNESDAY $ 950 COLOR & KNOW WHY november 9-12 MONDAY - THURSDAY $ 900 CUT & KNOW WHY november 9-12 MONDAY - THURSDAY $ 900 COLOR 911: THE NEXT DIMENSION november 16-18 MONDAY - WEDNESDAY $ 900 SESSION SKILLS & PHOTO november 16-18 MONDAY - WEDNESDAY $ 1650 CUTTING WITH SAM & CHRIS november 30 - DECEMBER 1 MONDAY - WEDNESDAY $ 1100 DRESSING THE Bride november 30 - DECEMBER 2 MONDAY - WEDNESDAY $ 1100 MIXING IT UP FORMULATIONS december 7-9 MONDAY - WEDNESDAY $ 900 FINISH + KNOW WHY Attend Finish + Know Why with Chris Baran at The Redken Exchange November 30 - December 2, 2009 Join Chris Baran for this interactive three-day program and improve your skills at finishing hair with hot tools! Practice analyzing hair and face shape for suitability. Learn how to choose a sectioning pattern and place your brush or iron to ensure predictability. Gain maximum control of your styling tools in order to get maximum results. Understand which products to use to change hair s texture and character. By learning these principles of finishing, you ll discover the predictability you ve been looking for! NEW ON 5TH

THE PROFESSIONAL EDGE BUSINESS WEBINARS Each month, top industry leaders share FREE business-building and personal growth education to help your staff and salon thrive. Thousands of salon professionals have already tuned in join them to learn salon-proven strategies to take your business to the next level! It s simple: Register on Redken.com s Professional site to receive Redken emails and you ll be sent a link that allows you to sign up for the next available Webinar. Experience the Professional Edge! date name of series Featuring aug 10 using business tools online to grow your business rachel weiss & sarah liang, Redken interactive Marketing aug 24 measuring your financial Performance- Peter mahoney, President, Salon the Salon Scorecard (for salon owners/managers) consultants international sept 14 Supporting the Service Provider Team kristi valenzuela, Salon Success Coach Oct 12 Managing Successful Stylists Michael Cole, Redken Business Educator (for salon owners and managers) nov 2 Setting the Standard for Services Peter Mahoney, President, salon Consultants International nov 9 How to Support Your Team to Sell kristi Valenzuela, Salon Success Coach through Promotions NEW EPISODE OF THE HAIR FILES: THE ULTIMATE BLONDE Visit Redken.com/TheHairFiles to watch The Ultimate Blonde. Featuring salon owner Rodney Cutler and Redken Haircolor Consultant David Stanko, this episode of The Hair Files teaches clients how to keep color-treated blonde hair looking radiant with in-salon services and at home treatments. Watch today, then encourage your clients to log-on! CLIENTS WILL LEARN... How Blonde Glam Shampoo, Conditioner and NEW Color Enhancers can add shine, strength and a boost of color to blonde hair How to create glamorous waves with a curling iron while keeping hair protected from heat with Redken Styling Products August 2009 Promotions 15