15X MORE CONDITIONING

5 NEW ON NOVEMBER 2011 PROMOTIONS TH NEW ALL SOFT * 15X MORE CONDITIONING BOOST RETAIL SALES WITH 2 GIFT WITH OFFERS: FREE NAIL POLISH FROM REDKEN STYILNG FREE BACKPACK FROM REDKEN FOR MEN *All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo GET INSPIRED. BE PART OF IT. REDKEN.COM 72560re 1 8/16/11 9:01 AM

NEW ALL SOFT 15X MORE softness for dry/ brittle hair CONDITIONING * Soften hair like never before! Formulated with Redken s exclusive new delivery system, the Interlock Protein Network (IPN), and Keratin Enrich Complex, NEW All Soft dramatically transforms the texture of dry, brittle hair. Argan oil-enriched formula restores hair s protein, comprised of keratin, for renewed elasticity and intense softness. After just one application of All Soft Shampoo, Conditioner and Argan-6 Oil, hair is instantly softer with 15x more conditioning, increased manageability, suppleness and lasting shine. KERATIN ENRICH COMPLEX REPLENISHMENT INTENSE SOFTNESS INTERNAL STRENGTH MOISTURIzING FACTOR Replenishes and maintains essential moisture balance in hair s keratin for increased strand pliability + ARGAN + OIL Penetrates the cortex to replenish lipids for intense softness IPN Keralink penetrates deep within the fiber while protein and amino acids reinforce the cuticle for enhanced suppleness INTRODUCE YOUR CLIENTS TO THESE MUST-HAVE NEW ALL SOFT PRODUCTS: Argan-6 Oil 3.0 oz. provides concentrated softness, deep conditioning and lasting suppleness to intensely nourish dry, brittle hair. Can be used many different ways to dramatically transform hair: before you shampoo or blow-dry for added moisture, after you blow-dry to smooth frizz, on dry hair to boost shine, and added to treatments or overnight for intense softness. Supple Touch softening cream-spray 5 oz. dramatically improves hair s condition and manageability with lasting suppleness and amazing shine. Spray directly on towel-dried hair concentrating on mid-lengths and ends. Work through hair. Leave in and style as usual. *All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo 2

GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM SALON OFFER 18 or more All Soft products (mix and match) Recommended product mix: 4 All Soft Shampoo 10.1 oz. 4 All Soft Conditioner 8.5 oz. 4 All Soft Heavy Cream 8.5 oz. 3 All Soft Argan-6 Oil 3 oz. 3 All Soft Supple Touch 5 oz. 1 All Soft Merchandising Kit KIT INCLUDES: 1 All Soft Shampoo Liter 1 All Soft Conditioner Liter 1 All Soft Supple Touch 36 Duo Packettes for stylist use 1 Redken Chemistry All Soft Shot Phase 1 Redken Chemistry Shot Phix 3.5 1 Set of 4 Mirror Clings 18 Consumer Brochures 1 Easel Card Holder 1 Stylist brochure with off My Business Toolbox offer Salon Price EXPERIENCE ULTIMATE SOFTNESS WITH NEW ALL SOFT NOW POWERED BY NOVEMBER 2011 / Promotions ( $ 234.50 salon value/34% savings) STYLIST OFFER All Soft Stylist Trial Kit at a discount KIT INCLUDES: 1 All Soft Shampoo 10.1 oz. 1 All Soft Conditioner 8.5 oz. 1 All Soft Argan-6 Oil 3 oz. 1 All Soft Supple Touch 5 oz. 1 Stylist brochure with off My Business Toolbox gift card Stylist Price ( stylist value/32% savings) OPEN STOCK Product Size Salon Price SRP Shampoo 10.1 oz. Shampoo Liter Shampoo Gallon n/a Conditioner 8.5 oz. Conditioner Liter Conditioner Gallon n/a NEW Argan-6 Oil 3.0 oz. NEW Supple Touch 5 oz. Heavy Cream 8.5 oz. Shot Phase 16.9 oz. n/a Duo Packettes (bags of 18) n/a n/a 3

REFINE & REPLENISH HAIR WITH 2 AMAzING NATURE S RESCUE PRODUCTS AT REFINING SEA POLISH Unique exfoliating texture provides a spa experience to hair! Gentle exfoliant, enriched with pumice, removes impurities and refines the hair s surface leaving it smooth and shiny. Use once or twice a week. RADIANT SEA SPRAY An uplifting hair experience right at your fingertips! Lightweight, multi-functional spray adds texture and movement while time-touch fragrance capsules release a burst of oceanic scent when hair is touched. Shake well. Spray over damp or dry hair. Scrunch hair to get a beach-wave look. Use as often as desired. 20% OFF! SALON OFFER Refining Sea Polish or Radiant Sea Spray Salon Price CLIENT OFFER Refining Sea Polish or Radiant Sea Spray Client Price Refining Sea Polish ( client value) Refining Sea Polish Radiant Sea Spray ( client value) Radiant Sea Spray BUY ANY 2 REDKEN STYLING PRODUCTS AND GET A FREE ESSIE NAIL POLISH! SALON OFFER Any 10 Redken Styling Products (mix and match) 6 Essie Nail Polishes 1 Nail Polish Display Salon Price* CLIENT OFFER Any 2 Redken Styling Products (mix and match) 1 Essie Nail Polish an $8 value! Client Price* 4 *Exact price depends on products purchased

MAKE MEN FEEL AT HOME IN YOUR SALON AND INCREASE REDKEN FOR MEN RETAIL SALES! Use your kit, which includes gift with purchase backpacks and collateral materials from Redken For Men, to create a comfortable environment for men while boosting revenue. SAVE 20% ON INNER SECRET AND CREATIVE CURL TEXTURIzERS 24 cartons of Inner Secret or Creative Curl (mix and match) at 20% off Salon Price NOVEMBER 2011 / Promotions GREAT FOR ACTIVITIES AND SPORTS! SALON OFFER Any 10 Redken For Men Haircare and/or Styling products at 15% off (mix and match) 1 Merchandising Kit Kit includes: 5 Redken For Men Drawstring Backpacks 1 Redken For Men Mirror Cling 1 Men s Art of Consultation Pamphlet 1 Men s Art of Consultation Prescription Pad 1 Redken For Men Magazine Holder 1 Easel Average Salon Price* CLIENT OFFER Any 2 Redken for Men Haircare and/or Styling products 1 Drawstring Backpack Average Client Price* 15% OFF GALLONS Save on selected shampoo and conditioner gallons! SALON OFFER CHOOSE FROM: All Soft Color Extend Extreme Salon Price Shampoo Salon Price Conditioner ( salon value*) *Actual price/value varies based on product mix purchased 5

UPCOMING REDKEN PROMOTIONS RETAIL PROMOTIONS NOVEMBER DECEMBER JANUARY Get smooth, shiny hair with NEW All Soft, now with IPN! Want nails as polished as your hair? Look for an exciting Redken Styling gift with purchase. Look for an exciting new Style Connection product perfect for creating lift and updos. Increase your Intra Force sales with a FREE gift with purchase. Boost retail sales with a NEW Haircare and Styling retail campaign. Save 20% on Scalp Relief Dandruff Control Shampoo. Haven t tried Nature s Rescue yet? Select products are 20% off. Special gift for clients who purchase Hot Set 22. Turn back time! Time Reset products are 20% off. Boost sales of Redken for Men with a FREE gift with purchase! SERVICE/ BACKBAR PROMOTIONS Stock up on Haircare gallons with 15% off! Save 20% on select texture products. Stock up on stylist station products and save! Introduce your clients to Intra Force with FREE liters with purchase. Get ready for 6 NEW Shades EQ Cover Plus shades! Ask your Redken Sales Consultant if you are on track to receive a 4 th quarter Color Advantage Kit. Get ready for the launch of Shape Control! YOUR SALON MEETING Visit Redken.com and click on Education On Demand for more information about the NEW Interlock Protein Network. Encourage stylists to learn more about NEW Shape Control by visiting Redken.com's Education On Demand section. Focus on retail by educating stylists about the benefits of Redken Haircare and Styling. They can pass this information on to clients, boosting retail sales! THE REDKEN EXCHANGE MIXING IT UP, FORMULATION with Redken Artists Alicia Marcano & Zoraida Saray February 27 29 Discover new ways to think about coloring hair! Uncover the myths of haircolor, understand how color is made and learn how to create looks for every client. DIAGNOSTIC DESIGN with Redken Artists Danny Felstead & Lucas Schaffer February 27 29 Enhance your cutting skills and tackle the challenges of designing hair daily in the salon by examining the head form, types of graduation and texturizing. Gain confidence and reach your full potential! INCREASE YOUR EDUCATION WITH REDKEN.COM FOR FREE! All of Redken.com's educational videos are now available for FREE viewing. Click on the Education On Demand link and start learning today! Now optimized for the ipad, too! CALL 1-800-545-8157 TO REGISTER OR VISIT REDKEN.COM TO VIEW THE FULL CLASS CALENDAR. ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST. November 2011 \ Promotions All rights reserved. U0199700 7/2011

THE REDKEN EXCHANGE COLOR SESSIONS» 2012 SESSION CALENDAR Color 911 May 21-22 Color and Know Why February 13 16, March 12 15, April 9 12, May 14 17, June 11 14, July 9 12, August 13 16, September 10 13, October 8 11, November 12-15 Coloring Out of Your Mind February 20 22, April 16 18, June 18 20, August 20 22, October 15-17 Mixing It Up Formulation February 27 29, July 23 25, October 29 31, December 10-12 DESIGN SESSIONS» Cut and Know Why February 13 16, March 12 15, April 9 12, May 14 17, June 11 14, July 9 12, August 13 16, September 10 13, October 8 11, November 12-15 Cutting Over the Top February 20 22, April 16 18, June 18 20, August 20 22, October 15-17 Diagnostic Design February 27 29, July 23 25, October 29 31, December 10 12 COMBO SESSIONS» Everything s Included January 30 Feb 1, March 19 21, May 7 9, July 30 August 1, September 24 26, November 5-7 Everything s Included 2 February 6 8, April 2 4, June 4 6, August 6 8, October 1 3, December 3-5 Full On Curls April 23 25. September 17-19 Total Design & Color (2.0) July 30 August 2 SPECIALTY SESSIONS» Best Blondes April 23 25, August 27-29 Color Generation March 26 27 Cutting with Sam + Chris Jan 30 31, May 21 22, November 5-6 Dress It Up April 30 May 1, August 27-29 Fashion Behind the Chair May 7 8, August 6-7 Finish + Know Why March 5 7, October 22-24 Gray Matters April 2 4, October 1-3 Platform Artistry February 6 8, July 16-18 Platform Artistry 2 Dec 3-5 REDken Retention April 30 May 1 SegMENtation July 16 17 Session Skills + Photo March 19 21, September 17-19 PRODUCT LIST HAIRCARE SHAMPOOS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset 1.7 oz. 50 _ 10.1 oz. 12 _ liters 12 _ Gallon 4 n.a. _ CONDITIONERS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset 8. Gallon 4 n.a. _ SAMPLING HAIRCARE DUO PACKETTES (BAGS OF 18) All Soft, Color Extend, Real Control 1.7 oz. 14 n.a. _ TREATMENTS All Soft Heavy Cream softening rinse-out mask 8. All Soft Argan-6 Oil* 3 oz. 12 _ All Soft Supple Touch softening cream-spray* Blonde Glam Color Enhancer Perfect Platinum 8. Blonde Glam Color Enhancer Rich Vanilla 8. Body Full Instant Bodifier volumizing foam Body Full Volume Amplifier thickening lift spray Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 _ Color Extend Rich Recovery protective treatment 8. Color Extend Total Recharge inner hair fuel Color Extend Shine Enrich protective shine serum Color Extend Sun After-Sun Mask 8. Color Extend Sun Solar Screen SPF 12 Extreme Anti-Snap leave-in treatment 1.7 oz. 24 _ 8. Extreme CAT Treatment protein reconstructing treatment Extreme Strength Builder 8. Extreme Strength Builder Plus 8. Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls 5.4 oz. 12 _ Fresh Curls Curl Recovery intensive rinse-out mask 8. Fresh Curls Curl Refiner leave-in anti-frizz detangler 8. Fresh Curls Curl Boost scrunching spray gel 8. Real Control Intense Renewal super moisturizing mask 8. Real Control Crema Care daily nourishing styling treatment 8. Real Control Slim Supreme slimming serum Real Control Mineral Elixir dazzling smoothing oil 4.4 oz. 12 _ Real Control Overnight Treat night recovery Real Control Thermal Resist inner hair repair Smooth Down Butter Treat smoothing treatment 1.7 oz. 24 _ 8. Smooth Down Heat Glide protective smoother Time Reset Youth Revitalizer 8. Time Reset Corrective Defense 3.2 oz. 12 _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz 12 _ Time Reset Client Kit 6 _ Pre Art liter 12 n.a. _ NATURE S RESCUE Nature s Rescue Refreshing Detox Shampoo 6.8 oz. 12 _ Nature s Rescue Cooling Deep Conditioner 4.2 oz. 12 _ 16.9 oz. 6 _ Nature s Rescue Refining Sea Polish Nature s Rescue Radiant Sea Spray Nature s Rescue Pump 1/2 liter n.a. n.a. n.a. _ Nature s Rescue Fragrance Blotters for tester unit (Bags of 100) n.a. _ INTRA FORCE SYSTEM 1 NATURAL Shampoo 9.8 oz. 12 _ Toner 8.3 oz. 12 _ Scalp Treatment 5.1 oz. 12 _ Starter Kit 6 _ SYSTEM 2 COLOR TREATED Shampoo 9.8 oz. 12 _ Toner 8.3 oz. 12 _ Scalp Treatment 5.1 oz. 12 _ Starter Kit 6 _ TREATMENTS Micro Boost 2.8 oz. 12 _ Hair Advance.24 oz. x 10 6 _ STYLING Hair Densifer Styling Foam 8. IN SALON SERVICES Scalp Stimulate.85 oz. x 6 12 n.a. _ REDKEN CHEMISTRY Color Extend Shot Phase Extreme Shot Phase Clear Moisture Shot Smooth Down Shot Phase All Soft Shot Phase Real Control Shot Phase To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com. (CONTINUED) November 2011 \ Promotions 7

Time Reset Filler Shot Phase 7.6 oz. 12 n.a. _ Shot Phix 3.5 phix phase sealer 8.5 oz. 12 n.a. _ Shot Phix 5.5 phix phase sealer 8.5 oz. 12 n.a. _ Redken Chemistry Stylist Kit 4 n.a. _ STYLING STRAIGHT Sheer Straight 06 lightweight straightening gel Align 12 protective straightening lotion Power Tame 16 intense straightening balm SHINE Glass 01 smoothing serum 2 oz. 48 _ 4 oz. 12 n.a. _ Outshine 01 anti-frizz polishing milk Shine Flash 02 glistening mist 4.4 oz. 12 _ VOLUME Thickening Lotion 06 body builder 1/2 liter 12 n.a. _ Rootful 06 root lifting spray 8. Layer Lift 07 length elevating spray-gel 5.7 oz. 12 _ Full Frame 07 protective volumizing mousse 2. 8. Aerate 08 bodyfying cream-mousse 2.3 oz. 12 _ Guts 10 volume spray foam 10.58 oz. 12 _ TEXTURE Water Wax 03 shine defining pomade 1.7 oz. 12 _ Tousle Whip 04 soft texturing cream-wax Rewind 06 pliable styling paste.75 oz. 144 _ Wax Blast 10 high impact finishing spray-wax 4.4 oz. 12 _ Rough Paste 12 working material.75 oz. 144 _ 2. Hardwear 16 super strong gel 8. 1/2 liter 12 n.a. _ Structure Wax 17 classic styling wax 1.7 oz. 12 _ curl Soft Spin 05 curl-enhancing gel Ringlet 07 curl perfecting lotion 6 oz. 6 _ Curl Wise 14 curl defining cream HEAT STYLING Satinwear 02 ultimate blow-dry lotion 1 oz. 24 _ Iron Silk 07 ultra straightening spray 8. Blown Away 09 protective blow-dry gel Spray Starch 15 versatile ironing spray Hot Sets 22 thermal setting mist 1/2 liter 12 n.a. _ HAIRSPRAYS Fashion Work 12 versatile working spray 2.1 oz. 24 _ 11 oz. 12 _ Pure Force 16 non-aerosol fixing spray 6.7 oz. 12 _ Quick Dry 18 instant finishing spray 11 oz. 12 _ Forceful 23 super strength finishing spray 2.1 oz. 24 _ 11 oz. 12 _ STYLE CONNECTION Matte Sponge 05 rugged texturizer 1.7 oz. 12 _ Velvet Gelatine 07 cushioning blow-dry gel Wool Shake 08 gel-slush texturizer 5 oz. 6 _ STYLING SINGLE PACKETTES (BAGS OF 18) Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel.35 oz. single Packette 28 n.a. _ REDKEN FOR MEN HAIRCARE Clean Spice 2-in-1 conditioning shampoo Mint Clean invigorating shampoo Cool Finish invigorating conditioner Densify texturizing shampoo Go Clean daily care shampoo Finish Up daily weightless conditioner Styling Mint Fix sweat-resist gel Stand Tough extreme gel Grip Tight holding gel Dishevel fiber cream Get Groomed finishing cream Work Hard molding paste Mint Shape forming paste High Rise hard wax 1.7 oz. 12 _ Outplay texture putty Maneuver working wax Shine Form defining wax 2. Polish Up pomade Loose Ends liquid Pomade* Skin/Body care Cleanse acid balanced cleansing bar 5.3 oz. 36 _ Mint Rush invigorating hair and body wash 6.8 oz. 12 _ Haircolor Color Camo 2 oz. 36 n.a. _ Pro-oxide Cream Developer 10v HAIRCOLOR Shades EQ Equalizing Conditioning Color Gloss & Color Kickers 2 oz. 36 n.a. _ Shades EQ Cream & Cover Plus 16 oz. 36 n.a. _ Shades EQ Crystal Clear 16 oz. 12 n.a. _ Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 n.a. _ Cover Fusion Low Ammonia 100% Coverage Color Cream** 2.1 oz. 36 n.a. _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz. 36 n.a. _ Haircolor collection kits Shades EQ salon intro Kit 1 n.a. n.a. _ stylist trial Kit 4 n.a. _ Color Fusion salon intro Kit 1 n.a. n.a. _ stylist trial Kit 4 n.a. _ Color Gels salon intro Kit 1 n.a. n.a. _ stylist trial Kit 4 n.a. _ developers Color Gels Developer 10v, 20v, 30v, 40v Pro-oxide Cream Developer 10v, 20v, 30v, 40v 16 oz. (20v only) 12 n.a. _ Shades EQ Processing Solution lighteners Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Blonde Icing Power Lift Conditioning Cream Lightener Ammonia*** 17.6 oz. 6 n.a. _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 17.6 oz. 6 n.a. _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. 12 n.a. _ 32 oz. 6 n.a. _ Lift 5/15 Highlifting Cream 1 oz. 72 n.a. _ Lift 5/15 Highlifting Booster 21.1 oz. 12 n.a. _ Up To 7 De-Dusted Lightener 16 oz. 12 n.a. _ 32 oz. 6 n.a. _ Haircolor Maintenance Color Thickener 4 oz. 12 n.a. _ TEXTURE Acid Waves Creative Curl 24 n.a. _ inner secret 24 n.a. _ alkaline Waves Vector Plus 24 n.a. _ Vector Plus extra Body 24 n.a. _ SALON GEAR color gear Salon Basics tint Bowl n.a. n.a. n.a. _ Wide Brush/long Bristles n.a. n.a. n.a. _ Wide Brush/short Bristles n.a. n.a. n.a. _ narrow Brush/long Bristles n.a. n.a. n.a. _ narrow Brush/short Bristles n.a. n.a. n.a. _ applicator Bottle n.a. n.a. n.a _ Measuring Cup n.a. n.a. n.a. _ organizer tray Cream n.a. n.a. n.a. _ (Regular holds 42) organizer tray Cream (Mini holds 21) n.a. n.a. n.a. _ organizer tray liquid (Regular holds 36) n.a. n.a. n.a. _ tube Key n.a. n.a. n.a. _ Specialty detailing Freehand Brush n.a. n.a. n.a. _ (angled Brush) detailing etching Wand n.a. n.a. n.a. _ (Mascara Wand) technique Board n.a. n.a. n.a. _ spray Water Bottle n.a. n.a. n.a. _ Mini-spatula n.a. n.a. n.a. _ Mini-Whisk n.a. n.a. n.a. _ Clips (set of 8) n.a. n.a. n.a. _ Magnetic Clip Wristband n.a. n.a. n.a. _ Blonde icing scoop n.a. n.a. n.a. _ Apparel Redken Favorite Cape n.a. n.a. n.a. _ durasilk all Purpose Cape n.a. n.a. n.a. _ durasilk all Purpose apron n.a. n.a. n.a. _ durasilk Client Wrap n.a. n.a. n.a. _ Swatches & More shades eq Gloss swatch Book n.a. n.a. n.a. _ shades eq Cream & Cover Plus swatch Book n.a. n.a. n.a. _ Color Fusion swatch Book n.a. n.a. n.a. _ Color Gels swatch Book n.a. n.a. n.a. _ Color Camo swatch Box n.a. n.a. n.a. _ swatch Cards n.a. n.a. n.a. n.a. _ shade Charts n.a. n.a. n.a. n.a. _ shade stickers n.a. n.a. n.a. n.a. _ Haircolor & texture Guide n.a. n.a. n.a. n.a. _ Haircare/Styling gear Redken Chemistry n.a. n.a. n.a. _ shot shaker Pumps liter (White) n.a. n.a. n.a. _ liter (Black) n.a. n.a. n.a. _ Gallon (White) n.a. n.a. n.a. _ BuSineSS tools Reinventing space Book n.a. n.a. n.a. _ inspiring World of Redken Vol ii n.a. n.a. n.a. _ art of Consultation Kit n.a. n.a. n.a. _ all retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every product n.a. = not applicable. November 2011 \ Promotions All rights reserved. U0199700 8/2011