CREATIVE PORTFOLIO 2017 LETICIA CAMPAZ GRAPHIC DESIGNER & DEVELOPER
ABOUT LETICIA CAMPAZ Graphic Designer & Developer Easily influenced by design, I find inspiration in all things that surround me. I am a Web Designer and Graphic Artist located in West Sacramento, CA. As a creative designer, creating for the imaginative mind is my second nature; being able to take a person s thoughts, ideas and turning them into a cohesive piece is what I enjoy the most. My aspiration as a designer is to establish a composition that speaks to my client s personal taste in which is appealing to the eye and is easy to navigate through.through my designs, I always convey that simplicity is key. With every brand, comes a brand image. People gain perspective about you, your personality and your company based on what they see and what they feel based off your marketing. This manual will provide the basics of my brand identity to help maintain brand integrity and graphic standards for both internal and external use. You will also be introduced to design graphics, both print and online media that I have produced for perspective clientel. Enjoy. CREATIVE PORTFOLIO 2
RESUME EDUCATION THE ART INSTITUTE OF CALIFORNIA-SAC. Associates of Science in Web Design & Interactive Media EXPERIENCE FEDERICO BEAUTY INSTITUTE GRAPHIC DESIGNER, 2014-PRESENT Graphic Designer and Web Designer for Federico Beauty Institute and AJF Salon and AJF Academy. WEST SACRAMENTO NEWS LEDGER ADVERTISMENT DESIGNER, JAN 2016-APR 2016 Advertisment Designer for the West Sacramento Newspaper. I managed and designed Advertisments for local business. Consulted design work as well as print-ready ads. FEDERICO BEAUTY INSTITUTE STUDENT SERVICES, 2011-2014 Managed Outside and In-house events including Advanced Education and Community Outreach. Administrator of all Social Media handles. LETICIA CAMPAZ Graphic Designer & Developer W: LeticiasLab.com P: (916) 420-4241 E: LeticiaGraphic@yahoo.com AUTO FOCUS GRAPHICS GRAPHIC DESIGNER, JAN 2011-MAY 2011 Traveling Graphic business that specialized in custom car posters, stationary, and apparel for car owners who showcased their cars at Car Shows. SKILLS Adobe Photoshop Adobe Indesign Adobe Illustrator Adobe Dreamweaver HTML CSS Wordpress CREATIVE PORTFOLIO 3
ADDITIONAL SKILLS PRINT DESIGN Business Cards, Letterheads, Invitations, Greeting cards Brouchures and more! From design to print, I specialize in taking care of all your paper goods! INVITATIONS BIRTHDAY BANNERS PARTY SIGNS PACKAGING DESIGN STICKERS BOOK COVERS WEB DESIGN Needing assistance with a website design or website maintenance? I specialize in both, in addition to social website management, and custom graphics. BANNER ADS BUTTONS ICONS HEADERS WEBSITES SNAPCHAT FILTERS WEB MAINTENANCE BRAND IDENTITY I specialize in complete Brand building Logos & Stepby-Step business guides with typefaces & custom color palettes for you and your brand. LOGOS BUSINESS CARDS LETTERHEADS RESUMES BUSINESS BRAND BOOKS BUSINESS ADVERTISEMENT Show off your brand & your business the right way! Creating posters and banners for your business helps bring in new audience plus creates a visual familiarization with brand! PRINTABLE FLYERS POSTERS POST CARDS POP-UP BANNERS CREATIVE PORTFOLIO 4
BRAND IDENTITY LOGO ELEMENTS & STANDARDS BRAND ELEMENTS A brand identitly is a combination of elements that build an overall brand perception. From the name, logo, watermark, and colors; everything workds together to my design company, with its own uique identity. NAME COLOR PALETTE The Primary color palette for The Laboratory, Design Studio consists of white and black plus the main color used in the logo, PMS 1807 These are base colors that should be used in all branded pieces. The Laboratory is my Surname. Design Studio corresponds with my Surname, giving it more of a classification of what is expected by my intended audience. PRIMARY LOGO CREATIVE PORTFOLIO 5
PERSONAL STATIONARY BUSINESS CARDS LETTERHEAD CREATIVE PORTFOLIO 6
PERSONAL WEB DESIGN INITIAL DESIGN LETICIASLAB.COM CREATIVE PORTFOLIO 7
PERSONAL WEB DESIGN MOBILE DESIGN LETICIASLAB.COM CREATIVE PORTFOLIO 8
PRINT DESIGN SPECIALTY LANYARDS BOOK COVERS BUTTONS POP-UP BANNERS APPAREL
PRINT DESIGN SPECIALTY LANYARDS PORTFOLIO DESIGNS CUSTOM BOOK COVER CREATIVE PORTFOLIO 10
P RI NT D ESIGN SPECIALTY LANYARDS Within Federico Beauty Institute, there are three different career programs; Barber, Esthetician and Cosmetologist. Each program has it s own designated color, stating which field each student is in. Cosmetology Student Barber Student Esthetician Student C R E AT I V E P O R T F O L I O 1 1 Purple Blue Teal
PRINT DESIGN CUSTOM BOOK COVER BOOK COVER & SPINE CREATIVE PORTFOLIO 12
PRINT DESIGN CUSTOM BUTTONS CREATIVE PORTFOLIO 13
P RI NT D ESIGN SCHOOL POP-UP BANNER E S T H E T I C S COSMETOLOGY B A R B E R S 1 5 1 5 SPORTS DR I VE SAC R AM ENTO, C A 95834 FEDER I C O.EDU C R E AT I V E P O R T F O L I O 1 4
PRINT DESIGN APPAREL CREATIVE PORTFOLIO 15
PRINT DESIGN APPAREL CREATIVE PORTFOLIO 16
PRINT DESIGN APPAREL CREATIVE PORTFOLIO 17
LOGO DESIGN ARA TRUCKING SACRAMENTO COSMO CLUB NATOMAS CROSSING DENTAL CARE MOUTHFUL THE BLOOMING BOSS TAVAKOLI INSPIRE
LOGO DESIGN ARA TRUCKING ARA Trucking is a trucking company based out of West Sacramento. CREATIVE PORTFOLIO 19
LOGO DESIGN MOUTHFUL LOGO + FOOD TRUCK WRAP CREATIVE PORTFOLIO 20
LOGO DESIGN THE BLOOMING BOSS The mobile floral studio! The Blooming Boss delivers the freshest quality flowers straight to you. Pre-Made bundles or 100% Customized fit for every event. CREATIVE PORTFOLIO 21
LOGO DESIGN TAVAKOLI SKIN CARE Going above and Beyond! Tavakoli, is a makeup and skin care line that is sold internationally. CREATIVE PORTFOLIO 22
LOGO DESIGN INSPIRE COSMETICS Inspire Cosmetics, is a makeup line that is ONLY sold in Federico Beauty Institute s Beauty Boutique shop. This Cosmetics line is open to the general public, salon professionals & Federico students. CREATIVE PORTFOLIO 23
WEB DESIGN FEDERICOADVANCED.COM AJFACADEMY.COM
WEB DESIGN FEDERICOADVANCED.COM FEDERICO ADVANCED At Federico Advanced we work collaboratively and forgo competition, which makes us an all-inclusive brand. Federico Advanced is pulling community strings to unite hairdressers, and elevate our craft. From the world-renowned team, ZGAT, to United States-based haircutting phenom, Traci Sakosits, we re bringing you the very best education that the industry has to offer. FEDERICOADVANCED.COM CREATIVE PORTFOLIO 25
WEB DESIGN AJFACADEMY.COM AJF ACADEMY AJF Academy was founded on the belief that evolution and growth are crucial to success. We differ from other academies by offering instruction that s tailored to your individual needs. Our unique approach allows you to develop the necessary fundamental skills while you cultivate your personal style and creativity. AJFACADEMY.COM CREATIVE PORTFOLIO 26