BEAUTY BLOGGERS TOP 100 INFLUENCERS AND BRANDS

BEAUTY BLOGGERS TOP 100 INFLUENCERS AND BRANDS

inside Methodology Comparison Network Maps Top 100 Lists i Key Insights

methodology The PageRank based methodology we use to extract influencers on a particular topic (tweets mentioning Bbloggers OR "Beauty Bloggers" OR beautybloggers in this case) takes into account the number and quality of contextual references that a user receives. B These calculations are independent of a user's number of followers, but we do filter our lists based on how much a user is engaged in the conversation. If you want to learn more, read our article that outlines influencer identification. take me there

5IG the data 90 days 747,626 tweets 46,868 engaged users 417,916 engaged tweets

Interactions between Influencers in the Beauty Blogging discussion This map was created using our Influencer Relationship Management software. Learn More

Interactions between Influencers in the beauty blogging discussion This map was created using our Influencer Relationship Management software. Learn More

Individuals Top 100

How do they stack up? INDIVIDUALS - TOP 25 Heidi Michelle TSNC The Social Snob Bec Boop Emily Fox Emily Knott Hayley (TPB) Liza Prideaux Shades Of April Shannon Wilson Charlotte Tilbury Sarah Helen Becky Bedbug Sarah Berryman Jasmine Vicki Brown Em Sheldon Stephanie Usher Charlee Paula Holmes Jasmine Chloe Emily Valentine Parr AntoniaBurrellFace 0 10 20 30 40 50 60 70 80 Normalised PageRank

INDIVIDUALS 1-50 Rank Name Twitter Handle Influencer Score 1 Heidi TheioBeauty 62.00 2 Michelle TSNC tsncblog 34.25 3 The Social Snob TheSocialSnobb 32.51 4 Bec Boop BoopFashionista 28.27 5 Emily Fox beautywithemily 27.56 6 Emily Knott em_knott 23.58 7 Hayley (TPB) TeaPartyBeauty 21.64 8 Liza Prideaux LizaPrideaux 20.29 9 Shades Of April AprilLynnMiller 19.60 10 Shannon Wilson raspberrykiss11 17.85 11 Charlotte Tilbury CTilburyMakeup 16.75 12 Sarah TempSec 16.08 13 Helen thelovecatsinc 14.63 14 Becky Bedbug BeckyBedbug 14.16 15 Sarah Berryman sarah_berryman1 13.67 16 Jasmine jasminetalksblg 12.56 17 Vicki Brown Vickis_Beauty 12.46 18 Em Sheldon emshelx 12.30 19 Stephanie Usher hopefreedomlove 10.59 20 Charlee charmedcharlee 10.30 21 Paula Holmes TheLDNDiaries 10.06 22 Jasmine blogsallbeautyy 10.06 23 Chloe _chloehx_ 10.06 24 Emily Valentine Parr StyleLobster 9.89 25 AntoniaBurrellFace antoniaburrell 9.88 26 Julie Ly rainingcakeblog 9.70 27 Isabelle Kate Isabellekategm 9.58 28 Melanie Ashworth melamash 9.36 29 Andrew James beautyandtheboy 8.92 30 Emma-Louise. DinosBeauty 8.80 31 Lauren beautyxdivision 8.67 32 Hannah HannahHeartss 8.59 33 Sally makeupdirectory 8.44 34 Erin Louise Hunt erinlouisehunt 7.96 35 Gemma MsMakeupMagpie 7.93 36 BECCA fashiontrain 7.83 37 Sophia Meola SophiaMeola 7.41 38 Victoria Styles livingdisrobed 7.39 39 Beautylymin Beautylymin 7.22 40 The Two Darlings thetwodarlings 7.20 41 Ellis ellistuesday 6.98 42 Laura laurzrah 6.96 43 Jennifer jnnfrch 6.74 44 Kathryn cherriesbeauty 6.70 45 Roxie Watt mollyandalfie 6.62 46 Olivia Jade _oliviajadexo 6.60 47 Jasmine jasminehmakeup 6.55 48 Jemma Dorkface dorkfaceblog 6.55 49 Lily pintsizedtweets 6.22 50 Emma Campbell WhatEmmaDid_ 6.14

INDIVIDUALS 51-100 Rank Name Twitter Handle Influencer Score 51 Heather Nixon ofbeautyand 6.09 52 Suzie81blog suzie81blog 6.00 53 Bethany Dean BethanyLDean 5.96 54 Lets Talk Beauty LTBeautyBlog 5.66 55 Lima Fashionicide 5.60 56 Jasmine Vargas csandsblog 5.60 57 Kate sugarfixx 5.55 58 Zoe Newlove zonewlove 5.50 59 Alegra Chetti AllegraChetti 5.39 60 Laura Pearson-Smith LPearsonSmith 5.36 61 Becki Charlotte becki_charlotte 5.20 62 brooke elise brookeelise 5.19 63 Sophie Filthy_Paws 5.18 64 Zeynab thebeautyload 5.17 65 Emmy EmmysBeautyCave 5.16 66 Paige Beaumont paigehelen18 5.07 67 Sarah MsSarahJack 5.04 68 Little Beauty Guide LilBeautyGuide 5.03 69 Jess jesscardle 5.01 70 Umeandthekids umeandthekids2 4.99 71 Laura Hadley LauraHadleyx 4.99 72 emilyloula emilyloulablog 4.94 73 srslylou srslylou 4.94 74 Kirstie Saunders KirstieLouiseS 4.92 75 Becky Lilblogofbeauty 4.89 76 Charlotte colourscarousel 4.84 77 Corinne skinnedcartree 4.72 78 Katie(McCurdy)Garvin ladykaty92 4.66 79 Pinja pinja_k 4.61 80 holly ah-thion thekittyluxe 4.58 81 Tamira Hamilton motivesmira 4.55 82 Rosie H-W RosieHW 4.46 83 Angie Chocandlipstick 4.43 84 Jackie L. fivetwobeauty_ 4.42 85 Janine BeautifulWhims 4.42 86 Robyn Murray heythererobyn 4.41 87 Evelyn beautywolfgirl 4.41 88 Marlena MakeupGeek 4.40 89 Ellie Adams ellenextdoor 4.39 90 littlemissstyleguru littlemisstwita 4.39 91 India-Robyn Jewel JewelBeautyBlog 4.37 92 Kristinax Kristinax 4.30 93 Sarah Willow SarahWillow87 4.29 94 Samantha Maria TheBeautycrush 4.25 95 Jessica Chelsea thecocoachelsea 4.24 96 Sandra Beauty_Balm 4.21 97 Brittany LifeSetSail 4.15 98 Anastasia GlamorableBlog 4.15 99 Tori tori30plus 4.13 100 Dagmara mummyscorner 4.10

Brands Top 100

How do they stack up? BRANDS - TOP 25 Urban Decay Prairie Charms Too Faced Cosmetics L'Oréal Paris USA Soap & Glory World Love Louboutin Makeup Revolution Benefit Cosmetics UK Teen Vogue Beauty UK Cosmetics AdoreOrganicHQ Real Techniques The Body Shop UK Blogger Beauty Box lookfantastic.com beautyqueenuk Sleek MakeUP Layered Online Puritans Pride London Beauty Queen Boots Fashion bloggers KIKO MILANO UK Maybelline New York Barry M Cosmetics 0 10 20 30 40 50 60 Normalised PageRank

BRANDS 1-50 Rank Name Twitter Handle Influencer Score 1 Urban Decay UrbanDecay 51.14 2 Prairie Charms Prairie_Charms 25.28 3 Too Faced Cosmetics TooFaced 25.18 4 L'Oréal Paris USA LOrealParisUSA 23.66 5 Soap & Glory SoapandGlory 23.11 6 World Love Louboutin WLLouboutin 22.87 7 Makeup Revolution MakeupRVLTN 21.04 8 Benefit Cosmetics UK BenefitUK 20.48 9 Teen Vogue TeenVogue 19.15 10 Beauty UK Cosmetics beautyuktweets 18.63 11 AdoreOrganicHQ AdoreOrganicHQ 17.83 12 Real Techniques realtechniques 14.40 13 The Body Shop UK TheBodyShopUK 14.08 14 Blogger Beauty Box bbloggerbox 13.61 15 lookfantastic.com lookfantastic 12.08 16 beautyqueenuk beautyqueen_uk 11.93 17 Sleek MakeUP SleekMakeUP 11.81 18 Layered Online LayeredOnline 11.71 19 Puritans Pride PuritansPride 11.60 20 London Beauty Queen LBQblog 11.47 21 Boots BootsUK 10.76 22 Fashion bloggers FbloggersUK 10.73 23 KIKO MILANO UK KikoMilanoUK 10.61 24 Maybelline New York Maybelline 10.17 25 Barry M Cosmetics BarryMCosmetics 10.12 26 Eloquence EloquenceBeauty 9.98 27 F.B.L Bloggers fashbeautylife 9.95 28 Ciaté London ciatelondon 9.10 29 Bee Good BeeGood_UK 9.09 30 Manchester Bloggers MCRbloggers 8.94 31 Yardley London UK YardleyLondonUK 8.37 32 ZOEVA Cosmetics ZoevaCosmetics 8.24 33 Clarins UK clarins_uk 8.14 34 tartecosmetics tartecosmetics 8.06 35 Glossybox UK GlossyboxUK 7.84 36 Birchbox BirchboxUK 7.71 37 RevlonUK RevlonUK 7.38 38 A Life With Frills alifewithfrills 6.83 39 Ministry of Waxing ministrywaxing 6.59 40 Clinique UK Clinique_UK 6.23 41 Powder thisispowder 5.92 42 BECCA COSMETICS BECCA_COSMETICS 5.87 43 Rimmel London rimmellondonuk 5.85 44 OPI OPINAILSUK 5.52 45 Vichy UK & Ireland VichyUK 5.29 46 Cocoa Brown CocoaBrownTan 5.29 47 HQhair.com HQhair 5.26 48 Lex Talonted LexingtonSteel 5.18 49 Superdrug superdrug 5.13 50 GOSH Copenhagen UK GOSHUK 5.06

BRANDS 51-100 Rank Name Twitter Handle Influencer Score 51 Magnitone Magnitone 5.00 52 Cohorted.co.uk cohorted 4.92 53 Avon Cosmetics Avon_UK 4.89 54 Chronic Beauty heidifibro46 4.76 55 Fashion&StylePolice Olojay 4.73 56 PinkChickClaire PinkChickClaire 4.60 57 GOWTHAMI beautyfrontline 4.45 58 bbloggers bbloggerschat 4.40 59 DrPAWPAW DrPAWPAW 4.39 60 FreedomMakeupLondon freedom_makeup 4.28 61 Madame LA LA MadameLALAUK 4.28 62 Rush Hair & Beauty RUSHHairBeauty 4.26 63 Bourjois bourjois_uk 4.26 64 La Roche-Posay UK&I LaRochePosayUKI 4.24 65 pipdig pipdig 4.06 66 Models Own modelsown 4.03 67 GraziaUK GraziaUK 4.00 68 Wet n Wild IRL WetnWildIRL 3.99 69 Collection Cosmetics CollectionLove 3.96 70 Pixi by Petra PIXIBeauty 3.91 71 L'OCCITANE UK LOCCITANE_UK 3.84 72 KiehlsUK KiehlsUK 3.83 73 Stila UK StilaUK 3.71 74 The Lipstick Lounge lipsticktv 3.56 75 MadeFromBeauty_ MadeFromBeauty_ 3.53 76 Elizabeth Arden ElizabethArden 3.53 77 Beauty at Tesco BeautyatTesco 3.53 78 Lancôme UK LancomeUK 3.53 79 Jurlique UK JurliqueUK 3.51 80 Debenhams Debenhams 3.45 81 Scalisi Skincare ScalisiSkincare 3.42 82 ELEMIS Elemis 3.27 83 New Look Fashion NewLookFashion 3.25 84 MAKE UP FOR EVER MAKEUPFOREVERUS 3.23 85 Professional Beauty pro_beauty 3.20 86 Sœurs de Luxe SoeursdeLuxe 3.18 87 NeoStrata.com NeoStrataSkin 3.11 88 GNS Hair UK GNSHair_UK 3.08 89 Color U Bold Color_U_Bold 3.05 90 feelunique.com feelunique 3.03 91 Elizabeth Arden UK ArdenUK 3.00 92 Selfridges.com Selfridges 2.97 93 Escentual escentual 2.92 94 KYPRIS KYPRISbeauty 2.89 95 NipandFab NipandFab 2.87 96 Max Factor UK MaxFactorUK 2.83 97 Origins Origins 2.75 98 Lbloggers Chat LbloggersChat 2.75 99 Love Me Beauty LoveMeBeautyUK 2.70 100 ÁineBeauty AineBeauty 2.69

Check out all of our influencer lists on the Onalytica Blog B2BMarketing IoT BYOD visit the blog Big Data Big Data and CX ERP Wearables We build powerful Influencer Relationship Management software. Request a free demo and find out what IRM can do for your brand. learn more about IRM www.onalytica.com