EXHIBITING AT THE WINTER ART & ANTIQUES FAIR, OLYMPIA 2016 The Winter Art & Antiques Fair, Olympia is considered one of the most important events in the autumn fair calendar and the only one of its calibre between October and February. Featuring over 100 exhibitors in the elegant and intimate setting of Olympia s national hall, located in the heart of London s most affluent areas. Each year the Fair attracts 20,000 visitors, the preview alone delivering 3,000. The Fair brings together a cross section of classical and contemporary dealers. This diversity of stock makes this the leading fair in the British Winter season. The fair s marketing takes advantage of the overlap with Asian Art Week and the major auctions in the winter period which bring an influx of important international buyers into London. This has proven to be very successful for dealers of all disciplines at the fair. We are delighted with business at the fair and pleased to have sold across a range of stock. We met new clients, several were interior decorators Wakelin & Linfield, furniture dealer I met new clients passionate about art and crafts and Art Nouveau. This translated into good sales. The overall quality at Olympia was very high and it has provided a great platform to launch my business. The Peartree Collection, new dealer for 2015
VISITORS Year on year, the fair attracts over 20,000 art and antique enthusiasts including collectors, private buyers, trade buyers, decorators and first time buyers. Well worth a visit, inspirational and you never know what pieces are presented. This year I was looking for the perfect decorative item and I left with a piece of jewellery! Carrie, 38 One of the most relaxed and friendly fairs on the London calender with a wide variety of exhibitors. Every year it gives me fresh ideas for my clients and own collection. I love the setting of Olympia, a building that was purpose built for this Fair. David, 51
MARKETING AT THE FAIR The fair implements a far reaching national and international campaign via the following channels: Distribution of invitations and leaflets via direct mail to loyal visitors, dealers, trade associations, magazines, partners, and members and patrons of major art, antiques and cultural institutions Targeted national and international print and online advertising and promotional activity WEBSITE With the modern shopper s increasing usage of the internet, the fair website is an integral part of the marketing strategy. The 2015 campaign included an enhanced digital strategy incorporating targeted banner placements and Google AdWords, resulting in a 23% increase in visits and a 33% increase in new users. More investment will be made in 2016 to build on the successes of 2015. Strategic email campaign including regular newsletters and emails to partners, magazine subscribers and arts interested individuals Strategic brand partnerships In 2015, over 100 pieces of PR was generated by our agency, Arts PR in regional, national and international press. Key publications included Country Life, The World of Interiors, The Times, The Daily Telegraph Targeted and reviewed social media activity www.spiritofchristmas.co.uk In 2016 the Fair will have a dedicated link with Spirit of Christmas Fair. This Fair attracts visitors who come to buy from a curated collection of 725 independent boutiques and designer makers. All of these visitors will be given complimentary access to the fair. I thought the calibre of clients was very good, not only on the opening night but there was also a steady stream throughout the Fair. The November Fair has been a real fillip to my business in what is very often otherwise a quiet time of year. Howard Walwyn, Howard Walwyn Fine Antique Clocks
STAND RATES & SPECIFICATIONS During the winter season no other fair will you offer you such high calibre visitors and at such competitive prices. With a wide range of options, there are stands available to suit all budgets. Premium 523 per m² (marked by ) (3.5m high) Crussh Standard Mosimann s Winter Brasserie 495 per m² (3.5m high) Additional costs for all exhibitors Little Orchard Main Entrance Pizza Express Pizza to Go Marketing Levy 600 Exhibitor protection scheme 55 unless proof of insurance cover provided All costs exclude VAT HOW TO APPLY For more information please contact our team: Mary Claire Boyd Fair Director mary.claire.boyd@clarionevents.com +44 (0)20 7384 8144 Ed MacCurrach Sales Manager ed.maccurrach@clarionevents.com +44 (0)20 7384 8147
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