The Aveda Mission Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility not just in the world of beauty, but around the world. - Horst M. Rechelbacher, Founder, Aveda 2
Aveda s Heritage 5,000 Years of Results Our earliest roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. Treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion. Our relationship with Ayurveda began in 1978, thanks to two renowned Ayurvedic physicians and scholars, Drs. Vinod and Kusum Upadhyay. 3
Brand Attributes Eco-Features and Benefits: Does not contain: Artificial Colorants, Parabens, Banned Phthalates, Mineral Oil, Formaldehyde, Paraffin, Petroleum Products, Silicone Oils, Diethanolamine, Sodium Lauren Sulfates, UREA s or DMDM Hydantoin Preservatives Bar soaps are 100% vegetable based and both soaps and liquids are 100% biodegradable Products are sourced from organic, sustainable or renewable plant-based origins Aveda represents ecological and cultural diversity by sourcing from different habitats all over the world and providing fair compensation to suppliers Aveda Products do not negatively impact the ecosystems from which they are sourced Made in FDA Registered Plants at Pharmaceutical Quality Standards Aveda products involve environmentally responsible processing Aveda products are Cruelty Free Never tested on Animals 4
Brand Demographics Female Demographics: 32-41 overall (25-59 best salon guest) $89K+HHI 84% College Graduates and Post College Graduates Brand tenure 7 years Natural and Healthy, Having a zest for life, Environmentally and Socially Conscious, Refined Male Demographics: Similar to female guest counterpart: 32-41 core HHI $89K+ 84% College Graduates and Post College Graduates First influenced to try the brand by a stylist Views Aveda as effective, environmentally responsible, natural, having great aromas and a unisex brand 5
Products & Fragrances Rosemary Mint Shampoo unique daily shampoo adds body to fine hair without stripping, build-up or static electricity. Formulated with peppermint to awaken the senses and rosemary to help protect from environmental damage. Its pure plant aroma naturally energizes and motivates the mind and body. For fine to normal hair Rosemary Mint Conditioner daily conditioner adds weightless body and shine while preventing tangles and static. The tonic properties of rosemary and peppermint cool and revitalize the scalp. For fine to normal hair Rosemary Mint Hand and Body Wash invigorating aroma with certified organic rosemary and peppermint awakens the senses. Gentle but thorough cleansing lets you wash frequently without over drying Rosemary Mint Body Lotion a silky, lightweight lotion that invigorates with a time-release aroma of certified organic rosemary and peppermint. Cools and revitalizes skin with menthol Refreshing Bath Bar refresh body skin with a long-lasting cleansing bar rich in plant-derived humectants, vitamins, minerals and herbal extracts. Exhilarates with aromas from pure plants and flowers including petitgrain, grapefruit and organic orange 6
Aveda Retail Health & Beauty Products Can be found worldwide at Aveda Salons and online at www.aveda.com 7
Aveda Rosemary Mint Retail Collection AWAKE. AWARE. AVEDA. rosemary mint invigorates the senses with rosemary and peppermint. Offering a complete line of hair care and skin care retail products. 8
Aveda Amenity Collection 9
Aveda Amenity Collection Taking care of guests while taking care of the environment. Aveda is a brand built on environmental responsibility. Available only to first-class and luxury properties that meet Aveda s requirements Appealing to the eco-conscious traveler who wants proven exceptional product performance Pure plant aromas naturally energize and motivate mind and body. Fresh scent appeals to both men & women 10
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