ASK EDUCATION REboot your skills SEMINARS 2018
EDUCATION THE KEY TO SUCCESS HAIRDRESSING AND FASHION HAVE BEEN INTERTWINED FOR GENERATIONS BUT SOCIAL MEDIA HAS HEIGHTENED THE SPEED AT WHICH BOTH ARE EVOLVING. THE QUESTION IS, ARE YOU READY TO ADAPT AND DELIVER THE LATEST COLORS, CUTS AND STYLES TO YOUR CLIENTS? REimagine education SIMON ELLIS Education has always been at the heart of our industry. It s only through acquiring the knowledge and skills to master our craft that we are then able to re-invent, innovate and blaze a trail. CORPORATE VICE PRESIDENT PROFESSIONAL PARTNER SERVICES This year, ASK has also undergone a bold re-invention of its own. A stripped back, streamlined structure means our education journey is easier than ever to follow, while the focus on our core essentials of color, care and styling. It s this spirit of re-invention that sees our education programme offer you fresh ways of learning, either physically via our cutting-edge seminars and digitally. Today, if you blink you ve already missed the latest trends. In a digital world that s more connected than ever before, new has been and gone and next is happening right now. It s why the power to innovate and re-invent has never been more essential. It s why we re offering digital courses for the first time. It s why we don t just ask you so what s next, but inspire you to define your own future because your success is our success. 2 3
05 ASK METHODOLOGY 07 ASK ONLINE TOOLS 09 TREND LAB 13 COLOR METHODOLOGY COLOR BACKBAR STYLING 34 55 69 75 85 88 BACKBAR STYLING AMBASSADORS NATIONAL ASK TEAM NATIONAL AMBASSADORS SHAPING FUTURES 4 5
PROGRESSIVE LEARNING EMPOWERING EDUCATION FOR TRUE PROFESSIONALS ACHIEVE PEAK PERFORMANCE LEVELS IN THE KEY AREAS OF PROFESSIONAL CRAFTSMANSHIP! ASK EDUCATION IS COMMITTED TO EXCELLENCE IN TEACHING AND LEARNING. DYNAMIC EDUCATION, BREAKING THE BOUNDARIES OF KNOWLEDGE, SKILLS AND CREATIVITY. DEFINING WHAT S NEXT. START YOUR LEARNING TRANSFORMATION AND GET READY FOR AN INSPIRING JOURNEY WITH THE ACADEMY OF SKILLS AND KNOWLEDGE. RE-establish performance HOLISTIC METHODOLOGY PUSHING THE ORDINARY TO THE EXTRAORDINARY DISCOVER THE COMPREHENSIVE SELECTION OF SALON EDUCATION AND HAIRDRESSING COURSES ON COLOR, CARE, STYLING AND LEARN TO MASTER PROFITABLE SERVICES, INNOVATIVE TECHNIQUES AND PRODUCT EXCELLENCE. REvolutionise your education journey BUSINESS Maximise and exploit your full business potential CONSULTATION Develop commercial in-salon services to maximise revenue ESSENTIAL Foundation to establish confidence and knowledge ADVANCED Product knowledge and skills to improve your in-salon service level EXPERT Exploring new ideas and approaches to reinforce and refine CREATIVE SKILLS TOP Pushing the creative hairdresser focusing on CREATIVE expression and experimentation ESSENTIAL SKILLS Improve your everyday skill set and knowledge at every level ESSENTIAL LOOKS Bring the catwalk to your salon and create looks to stand out. CREATIVITY Enhance your technical skills, vision and unleash your creative potential 6 7
ASK DIGITAL RElevant digital content JOIN OUR E-ACADEMY COMMUNITY As a registered user, you have the following benefits: Traffic light system that shows the status of your e-learning journey. Still to do Not yet completed Completed Test scores Assessment progress scale Schwarzkopf Professional certificate for every test passed THE FUTURE IS NOW Schwarzkopf Professional introduces the new eacademy, the digital evolution in hairdresser training designed to meet all your educational needs wherever whenever. Hair knowledge Product information Video tutorials Self-assessments 15 language versions Register now on www.ask-elearning.com ASK EDUCATION BLOG Utilizing digital technology to enhance creativity and strengthen the education experience, the ASK Education Blog provides professionals with education to improve techniques and client service skills. Offering access to a complete library of articles, inspirational videos and step-by-steps, as well as trend and business inspiration. Join the experience and get inspired online: www.schwarzkopf-professional.com and select the Education tab. EDUCATION AT YOUR FINGERTIPS Expand your knowledge within a vibrant online learning environment. Get inspired by Schwarzkopf Professional s vast array of mobile APPs, Blogs and Online Videos. POPULAR DIGITAL APPS: ASK ACADEMY APP Find your Academy Explore our seminars Send a booking request Receive the latest updates Meet your team LOW RES - SCREEN SHOTS ESSENTIAL LOOKS APP Latest trends displayed on your ipad Essential Looks trend directions Includes latest cut & color techniques 360 cut, color and style consultation HOT news from the catwalk LOW RES - SCREEN SHOTS HOUSE OF COLOR APP Developed by colorists for colorists Detailed client consultation Suggests the perfect formula for each client Create an online client history Experience latest trend-colors 8 9
REinventing hairstyles VIRAL TRENDS IN REAL Trend Lab is cutting edge when it comes to next generation industry education. Webinars, product demonstrations and how-to tutorials are now available on Schwarzkopf Professional s e-acadamy and social media channels to motivate hairdressers to embrace the latest hair and hair color trends, enhance their technical and creative skills and drive their business. This multi-functional digital content facility boasts a dynamic and inspiring environment, a fusion of New York loft-style design with state of the art digital functionality. It also acts as the perfect platform to showcase the exciting work of Schwarzkopf Professional s digital hairdressing influencers and upcoming stars. The concept is simple; we produce inspirational and impactful industry content, inspired by the world of fashion, celebrity and social media and broadcast it in real time! Welcome to the future of digital Education! TIME 10 11
http://ask-elearning.com COMPLEMENT YOUR COLOR EXPERTISE BY EXPERIENCING THE LATEST ONLINE LEARNING REvitalise color expertise COLOR WE SHARE A PASSION FOR COLOR ACROSS ALL TOUCH-POINTS, THROUGH PRODUCTS, LOOKS, SERVICES AND TECHNIQUES. INSPIRING COLORISTS AROUND THE GLOBE TO TURN THEIR COLOR VISION INTO EVERYDAY REALITY.
C O L O R D E C O D E D COLOR DECODED FUNDAMENTALS OF COLOR Broaden and refresh your skills with this intense, threeday program. This seminar provides a solid foundation, addressing the core elements to a successful color formulation all in one comprehensive seminar. Each day you will practice what you have learned on mannequins and live models. Day 1: 1. Structure of the hair 2. Theory of color: Principles of color, the color wheel, client analysis 3. IGORA numbering system: Features & benefits, IGORA ROYAL 4. Formulations and application Day 2: 1. IGORA products 2. Color Test lab 3. Consultation & diagnosis Day 3: 1. Theory: Color psychology, natural hair, artificial color 2. Corrective Color: Pre-pigmentation, high lifting and prelightening, removal of color, hints and tips 3 DAYS INVESTMENT: $395 05 07 MAR COLOR DECODED INTRO TO COLOR If you want to push your creative boundaries you have to learn the basics. Interactive sessions will explore how to use different color products and their shade charts, illustrate how and where color products work on hair and the different ways depth and tone can be used to create a perfect color - from consultation and product choice for your clients, through to stunning final results. 1 DAY INVESTMENT: $195 COLOR DECODED INNOVATION EXPLORER 10 JUN Learn how to gain maximum product success! Be inspired by the latest groundbreaking innovations and technology from Schwarzkopf Professional. Interact and get to grips with new launches in this interactive seminar. Communicate brand new ideas and convince clients of your vision. Learn the details of every range and advise clients on the right color brand with confidence. 1 DAY INVESTMENT: $195 07 MAY COLOR EDUCATION COLOR EXPERTISE 14
C O L O R D E C O D E D ROYAL MASTER ACADEMY COLOR EDUCATION COLOR EXPERTISE Be the best know it all! The Schwarzkopf Professional ROYAL MASTER ACADEMY is innovative in its approach to learning. Each module represents a holistic attitude to acquire color knowledge. Absorb and comprehend the entire IGORA color spectrum. Acquire a 360º view of color and understand how it becomes an intrinsic part of our individual expression, which is vital to spotting trends and translating fashion into wearable styles that correspond with clients personalities and lifestyles. Our experts will take you on a color journey to inspire, challenge, and ultimately expand your color business. This seminar will prove career transforming for stylists and colorists alike. Module 1 Foundations The meaning of color How color works Principles & impact of color The color circle Color products Essential skills Module 2 Essentials IGORA Successful coloring Color worlds Color corrections Module 3 Experts My color consultation The creative world of color Grow my color business Module 4 - Certification Theoretical & practical Presentation Photoshoot Celebration 12 DAYS INVESTMENT: $2,500 MODULE 1 (4 DAYS): 30 APR 03 MAY MODULE 2 (3 DAYS): 18 20 JUN MODULE 3 (3 DAYS): 17 19 SEP MODULE 4 (2 DAYS): 26 27 NOV 16
C O L O R D E C O D E D COLOR DECODED CORRECTIVE COLOR Few client interactions are as sensitive as a corrective color process: it is technically challenging, emotionally charged and professionally (and financially) rewarding. Confidence and product knowledge are essential to effective color correction. This two-day workshop simplifies the corrective color process, ensuring well-informed decisions using the IGORA system of products to meet any client s needs. We will spend each morning exploring the theory behind the challenges and possibilities involved in corrective color. We will focus on the key elements of corrective color: too light, too dark and dealing with wrong tones in the hair. You will have the opportunity to utilize as many of the products and processes learned by applying your newly acquired knowledge on mannequin heads, an effective way to experiment before taking this back to the salon. COLOR DECODED CREATIVE COLOR Unleash your creativity by exploring a variety of coloring techniques that meet the ever changing needs of your clients. We will demonstrate a number of techniques that include highlighting, special effects, block color and many more. With your choice of the endless coloring products at your disposal, you will practice the various techniques in the morning and finish the day by re-creating your favourite creative technique on a mannequin head, which will be yours to keep. 1 DAY INVESTMENT: $195 11 JUN COLOR EDUCATION COLOR EXPERTISE 2 DAYS INVESTMENT: $295 04 05 FEB COLOR DECODED COLOR MELTING WITH IGORA Tired of the same old highlighting patterns? Want to add new ideas to your repertoire? Learn quick tips and tricks to create the perfect melt. Seamless graduation from dark to light, light to dark, pastel to vibrant, metallic to matt. Learn the laws of contrast and placement for maximum impact with minimum effort. Experience the techniques as well as the Schwarzkopf Professional IGORA color products and unique tools available to create endless possibilities. 1 DAY INVESTMENT: $195 12 FEB 18
COLOR DECODED BLONDME PERFECTION Blonde is more than a color and BLONDME is more than a product. BLONDME is a complete approach to creating supreme blonde hair. Explore this exciting system. Learn how to create beautiful blondes in the salon and educate your clients on how to maintain the quality of their blonde hair between salon visits. With BLONDME, the possibilities are endless. Experience the beauty of BLONDME while working with live models. C O L O R D E C O D E D 1 DAY INVESTMENT: $195 22 JAN COLOR DECODED BLONDE EXPERT This three-day seminar focuses on creating the perfect blonde. Gain specialized expertise and endless inspiration to create beautiful, iconic blondes of every type. Blonde Expert will provide you with ideas to increase your product knowledge and blonde services in the salon. Each day of this program has an individual focus. You will have the opportunity to experiment on swatches, mannequins and live models. Day 1: Discover all of the blonde possibilities available using the IGORA System of products. Day 2: We focus on the world of BLONDME and the endless blonde creations available to you and your clients. Day 3: You will be assessed on your blonde hair and product knowledge. Blonde is big business. 60% of salon business is generated by blondes. We will discuss and explore various ideas to enhance your blonde business through ways to acquire new blonde clients, generate extra blonde business, secure frequent salon visits and stimulate existing blonde clients with seasonal variations of blonde. COLOR EDUCATION SPECIAL EXPERTISE 3 DAYS INVESTMENT: $395 14 16 MAY 20
BLOND SPECIALIST BLOND ON BLOND LEVEL 1 COLOR EDUCATION BLOND EXPERTISE This is the perfect introduction to blondes! We cover every blonde avenue, from subtle highlights to full head pre-lightening. Find out how BLONDME allows you to deliver intense blonde results while minimising the effect on hair quality so you ll be able to confidently recommend the best blonding products to all your blonde-loving clients! Take it to the next level! We recommend you book Blond on Blond Level 2 at the same time. BLOND SPECIALIST BLOND ON BLOND LEVEL 2 This seminar is packed full of demos and hands-on sessions to help you understand blonde theory in greater depth. Discover tips and tricks & dos and don ts to ensure you re an expert in everything from creating blondes to blonde corrections. 1 DAY 1 DAY INVESTMENT: $195 INVESTMENT: $195 26 MAR 27 MAR B L O N D E X P E R T I S E 22
M A S T E R S P E C I A L I S T B L O N D B O O T C A M P W I T H R O S S A J U R E N A S COLOR EDUCATION BLOND EXPERTISE Have you got what it takes to become the Master of Blond? Enroll in our bootcamp to enhance your knowledge of all things blond and discover the secrets to truly iconic blonde looks. In this intensive 2-day seminar you ll unlock the science behind our Bonding Blond Products and discover how to combine them with in-salon services to make your business THE destination for blondes. Covering everything from the latest and most creative application techniques through to the effects of light interacting with hair, Rossa will be on hand to coach, inspire and transform you into a Master of Blond! 2 DAYS INVESTMENT: $700 09 10 APR 25 26 JUN 24
ESSENTIAL LOOKS ESSENTIAL LOOKS TREND EXPERTISE TOMORROWS HAIR TRENDS AVAILABLE TODAY ESSENTIAL LOOKS HANDS-ON This seasonal trend-based seminar draws inspiration from international runways and translates them into wearable looks for clients through the ESSENTIAL LOOKS Collection. You will learn the best in trenddriven cutting, coloring, and styling techniques. Led by a member of the Canadian ESSENTIAL LOOKS Artistic Team and a Schwarzkopf Professional Technical Advisor, we will start the day with a review of the ESSENTIAL LOOKS Trend Report, a complete look at runway fashion and hair trends. You will create 2 of the latest trend haircuts on mannequins, as well there will be a demonstration of the coloring techniques that complement the haircuts. 1 DAY INVESTMENT: $300 30 APR 11 JUN 26
ENHANCE YOUR KNOWLEDGE ON BACKBAR EDUCATION BY IMMERSING IN THE DIGITAL UNIVERSE http://ask-elearning.com REplenish your care for hair BACKBAR LEARN TRUE CRAFTSMANSHIP AND HOW TO TRANSLATE IT INTO SIMPLE, EFFICIENT AND SMART SOLUTIONS FOR ALL HAIR NEEDS. LEVERAGE PROFESSIONAL KNOW HOW THROUGH A SENSORIAL APPROACH, DELIVERING OUTSTANDING RESULTS FOR BEAUTIFUL HAIR. 28 29
T H E C A R E Z O N E T H E C A R E Z O N E BACKBAR EDUCATION CARE EXPERTISE THE CARE ZONE BC CARE CONSULTANT Bring the in-salon hair care experience to your client s daily life. Enhance your knowledge about the holistic hair care range of BC Bonacure and discover the cutting-edge technologies to reinvigorate the hair structure. Become a specialist in customized hair therapy consultation and sensorial massage techniques, according to the specific needs of each of your clients. 1 DAY INVESTMENT: $195 30 SEP 30
BUSINESS POWERFUL DREAMS INSPIRE POWERFUL ACTIONS BUSINESS BUSINESS EXPERTISE ASK BUSINESS MANAGEMENT The ASK Business program begins with Management. This seminar is mandatory and ideal for salon owners and managers looking to develop their own potential as effective leaders. Learn the basics of salon specific business including practical systems for business planning, managing processes, and developing policies and procedures. ASK BUSINESS CLIENTS Attracting and retaining clients is an integral part of any successful business. Discover salon best practices to deliver a consistent client experience and learn effective ways to maximize client relationships to grow your business. 1 DAY INVESTMENT: $300 29 APR 1 DAY INVESTMENT: $300 30 APR 32
http://ask-elearning.com UPGRADE YOUR PROFICIENCY ON STYLING EDUCATION AND EXPERIENCE THE ONLINE LEARNING REmould your styling confidence STYLING 34 WITH A SHARP EYE ON WHAT S AROUND THE CORNER, WE EMBRACE TOMORROW S UP AND COMING STYLE TRENDS BEFORE THEY GO MAINSTREAM. FUELLING YOUR CREATIVE SPIRIT BY INTRODUCING ICONIC PRODUCTS, INSPIRING CONSISTENCIES AND BREAKTHROUGH FORMULAS.
STYLING EDUCATION STYLING EXPERTISE S T Y L I N G MADE TO CREATE BRAIDING BUZZ WITH MICHELLE FINLAYSON Braiding has evolved from the days of our youth. Today s techniques allow us to take braiding to new levels. Join Michelle as she shares her passion and talent for this highly popular service. Michelle will inspire you to incorporate many types of braids into your salon services. Whether your clients are enjoying a casual evening or an elegant event, braids are for all occasions. MADE TO CREATE HOLLYWOOD HAIR WITH MICHELLE FINLAYSON This seminar combines modern styling with classic techniques to achieve the most requested looks of today. Learn a variety of complete updo s inspired by Hollywood starlets while focusing on modern finishing to meet your client s needs. Develop your skills for each step of the process including backcombing, smoothing and pinning as well as curling iron sets for Pinterest worthy styles. 1 DAY INVESTMENT: $300 04 MAR 04 JUN 1 DAY INVESTMENT: $300 05 MAR 03 JUN 36
MADE TO CREATE OSiS+ STYLE ACADEMY WITH ROBIN BACON Day 1 We start by checking your core skills, such as cutting and blow-drying techniques. In addition, we will focus on selecting the most suitable cuts based on individual face and head shapes. The artists will show you how to utilize the OSiS+ styling range, along with a variety of blow-drying and styling techniques. Day 2 Take styling to the next level. In this hands-on seminar, the artist will showcase cutting-edge looks, groundbreaking product combos and the secrets to creating jaw-dropping looks, every time! This seminar celebrates everything there is to know about creating texture, such as curl types from the classic bold and beautiful to the quick and fashionable beach wave and more. D U R AT I O N : INVESTMENT: L O C AT I O N : D AT E S : 38 2 D AY S $700 09 10 APR STYLING EXPERTISE STYLE ACADEMY To become the most wanted stylist in town you need to learn from the very best. That s why the OSiS+ Style Academy is headed up by one of our own master stylists and ESSENTIAL Looks artists. They will share all their hair design and professional skills with you. This 2-day creative programme will inspire and challenge you to break your individual boundaries and create the hottest fashion trends. STYLING EDUCATION
TALL AND HANDSOME MEN'S 2.0 WITH PAUL PEREIRA NAHA (North American Hairstyling Awards) winner for Best Men s Hairstylist of the Year 2014 & 2015, Paul Pereira, ESSENTIAL LOOKS Artist, will take you through the essentials of what men really want. A seasonal trend based workshop, takes inspiration from men s fashion trends. This one-day workshop will touch on the essentials from fashion, skin care, men s coloring, customized haircuts (for thinning hair, face shapes, hair type, facial hair) and a strong emphasis on styling. To start the day, Paul will demonstrate live cuts to explore men s essentials. Hands-on portion to follow. 1 DAY INVESTMENT: $295 TALL AND HANDSOME GENTS' EXPERT WITH MAREK WHITECHURCH 26 MAR Explore the world of barbering trends and the full potential of the gents hairdressing market segment with our barber experts. Further your understanding with key grooming tips, in-salon services, and hero styling products. S T Y L I N G MADE TO CREATE STREET STYLE TO SALON WITH JOEY MARCHESE This seminar is inspired by street trends and draws styles from everything around us. You will be taking a walk through the streets of trendy downtown T.O. to gain inspiration from everything you see. Colors and textures can be found in everything, everywhere. Inspiration will strike at every glance: a funky building, some detailed graffiti, an art structure you name it. Toronto s downtown hub is packed with visual stimulation. You will take street trends and visuals from your walk in the city and give them life with a creation of your own which will include coloring and cutting. ESSENTIAL LOOKS Artist Joey Marchese, keeps this seminar fun with interactive exploration of what we are seeing on the streets today. MADE TO CREATE CUTTING & STYLING WITH TYLER COLTON As one of Hollywood s most sought after top stylists for the last twelve years, Tyler brings a wealth of experience and unique creativity to the who s who of celebrities in film, television, fashion, and music. Tyler s work is also represented on the covers of, and featured in, top national and international publications, including Vanity Fair, Rolling Stone, Elle, GQ, In-Style and Maxim, to name just a few! With a signature style and unique approach that combines clean, easy glamour with a touch of edginess, Tyler brings a fresh and creative approach to hair styling with personality. STYLING EDUCATION SPECIALIST EXPERTISE TECHNIQUE EXPERTISE 1 DAY INVESTMENT: $300 15 APR 1 DAY INVESTMENT: $295 TBD 2 DAYS INVESTMENT: $700 04 05 FEB 40
ESSENTIAL SKILLS ESSENTIAL SKILLS TECHNIQUE EXPERTISE ESSENTIAL SKILLS CUT With a focus on creating stunning looks for real people, ASK Essential Skills presents all the requirements for a collection of essential haircuts through two modules and thirteen techniques. ASK Essential Skills bridges the gap between basic and creative hair cutting, thus setting the gold standard in professional hairstyling. This exciting seminar is perfect for students, newcomers, or those in need of refreshing their skills. There will be explanation and demonstrations of each technique in the morning of everyday, followed by hands on with mannequins. 4 DAYS INVESTMENT: $1000 MODULE 1 (2 DAYS): 14 15 MAY MODULE 2 (2 DAYS): 24 25 SEP 42
SEMINAR LISTINGS 171 JOHN STREET, 2ND FLOOR, TORONTO, ON M5T 1X3 416.340.1562 SEMINAR LISTINGS COLOR STYLING BACKBAR Blonde Expert A 14 16 May $395 BLOND on BLOND: ES 26 Mar $195 Level 1 BLOND on BLOND: A 27 Mar $195 Level 2 BLONDME Perfection A 22 Jan $195 Color Melting EX 12 Feb $195 with IGORA Corrective Color EX 04 05 Feb $295 Creative Color EX 11 Jun $195 Fundamentals of Color ES 05 07 Mar $395 Innovation Explorer ES 07 May $195 Intro to Color ES 10 Jun $195 Master Specialist BLOND Bootcamp with Rossa Jurenas T 09 10 Apr 25 26 Jun $700 Royal Master Academy* T Module 1 Module 2 $2,500 30 Apr 03 May 18 20 Jun Braiding Buzz with Michelle Finlayson Cutting & Styling with Tyler Colton Gents Expert with Marek Whitechurch Hollywood Hair with Michelle Finlayson Men s 2.0 with Paul Pereira OSiS+ Style Academy with Robin Bacon Street Style to Salon with Joey Marchese A 04 Mar 04 Jun $300 T 04 05 Feb $700 EX 15 Apr $300 A 05 Mar $300 03 Jun A 26 Mar $295 T 09 10 Apr $700 T TBD $295 BC Care Consultant ES 30 Sep $195 BUSINESS ASK Business Management ES 29 Apr $300 ASK Business Clients ES 30 Apr $300 ESSENTIAL LOOKS Essential Looks A 30 Apr 11 Jun $300 ESSENTIAL SKILLS:CUT Module 3 17 19 Sep Module 1 ES 14 15 May $1,000 Module 4 26 27 Nov Module 2 24 25 Sep 44
CANRAD BEAUTY LIMITED CENTRAL BEAUTY SUPPLY E.S.P SALON SALES SEMINAR LISTINGS BARRIE, ON LONDON, ON CALGARY, AB REGINA, SK 61 King Street, Unit 14, Barrie, ON / 705-737-4445 300 Ashland Ave., London, ON / 519-453-4590 5915 3rd Street SE, Calgary, AB / 403-253-8556 1428 Broad Ave., Regina, SK / 306-525-9944 BLONDME Perfection (Theory only) A 05 Mar 19 Nov Color Melting EX 14 May with IGORA 10 Sep Innovation Explorer ES 18 Jun 15 Oct $195 $195 $195 BLONDME Perfection A 26 Feb 05 Nov Color Melting EX 09 Apr with IGORA 24 Sep Innovation Explorer ES 28 May 29 Oct $195 $195 $195 BLONDME Perfection A 15 Oct $195 Creative Color EX 04 Jun $195 Essential Looks A 09 Apr $300 Essential Skills: Cut ES 12-13 Nov $1,000 Innovation Explorer ES 18 Jun $195 Creative Color EX 15 Oct $195 Essential Looks A 16 Apr $300 Innovation Explorer ES 18 Jun $195 SASKATOON, SK LONDON, ON Intro to Color ES 24 Sep $195 Men s 2.0 A 05 Mar $295 210-44th Street East, Saskatoon, SK / 306-227-4357 518 Wellington Road, Unit 3, London, ON / 519-668-2121 EDMONTON, AB Corrective Color EX 22 Oct $195 Creative Color EX 12 Mar $195 BLONDME Perfection A 07 May $195 (Theory only) 15 Oct Color Melting EX 05 Feb $195 with IGORA 10 Sep Corrective Color EX 11 Jun $195 (Theory only) Innovation Explorer ES 19 Nov $195 10616 170th Street N.W., Edmonton, AB / 780-481-6497 BLONDME Perfection A 02 Apr $195 Creative Color EX 04 Jun $195 Essential Looks A 15 Oct $300 Hollywood Hair A 07 May $300 Essential Looks A 05 Nov $300 Essential Skills: Cut ES 28-29 May $1,000 Intro to Color ES 26 Feb $195 Men s 2.0 A 01 Oct $295 THUNDER BAY, ON OTTAWA, ON Innovation Explorer ES 18 Jun $195 Intro to Color ES 24 Sep $195 946 Cobalt Crescent, Thunder Bay, ON / 807-345-6203 1767 Carling Ave., Ottawa, ON / 613-723-7850 Men s 2.0 A 05 Nov $295 BLONDME Perfection A 16 Apr $195 BLONDME Perfection A 05 Mar $195 (Theory only) 10 Sep Color Melting EX 11 Jun $195 with IGORA 15 Oct Corrective Color EX 19 Nov $195 (Theory only) Innovation Explorer ES 07 May $195 KELOWNA, BC 102-1516 Keehn Rd., Kelowna, BC / 250-860-5584 BLONDME Perfection A 14 May $195 Creative Color EX 15 Oct $195 RED DEER, AB Creative Color EX 15 Oct $195 WINNIPEG, MB 5-1680 Ellice Avenue, Winnipeg, MB / 204-774-6685 BLONDME Perfection A 24 Sep $195 Corrective Color EX 22 Oct $195 Creative Color EX 12 Mar $195 4-5571 45th St., Red Deer, Alberta / 403-340-0516 Fundamentals of Color ES 26-28 Mar $395 Essential Looks A 09 Apr $300 05 Nov Innovation Explorer ES 18 Jun $195 Intro to Color ES 26 Feb $195 46
MODERN BEAUTY SUPPLIES VENUS BEAUTY SUPPLIES WINDSOR BEAUTY SUPPLY SEMINAR LISTINGS CALGARY, AB BARRIE, ON CHATHAM, ON 10523-107th Street, Edmonton, AB / 780-424-6262 131 Commerce Park Drive, Unit C, Barrie, ON / 905-624-0470 400 St. Clair Street, Chatham, ON / 519-360-1717 Creative Color EX 19 Mar $195 Essential Looks A 16 Apr $300 Hollywood Hair A 19 Nov $300 Innovation Explorer ES 14 May $195 Intro to Color ES 11 Jun $195 Men s 2.0 A 24 Sep $295 BLONDME Perfection A 09 Apr $195 Color Melting EX 26 Feb $195 with IGORA 01 Oct Corrective Color EX 24 Sep $195 Innovation Explorer ES 04 Jun 05 Nov $195 BLONDME Perfection A 26 Feb $195 29 Oct Color Melting EX 19 Nov $195 with IGORA 28 May Innovation Explorer ES 17 Sep $195 LONDON, ON EDMONTON, AB 4-6020 11th Street, SE, Calgary, AB / 403-259-4442 MISSISSAUGA, ON 3025 Lenworth Drive Unit #5, Mississauga, ON 1380 Fanshawe Park Rd W, London, ON / 519-850-8600 Color Melting with IGORA EX 26 Mar $195 BLONDME Perfection A 12 Nov $195 Creative Color EX 19 Mar $195 Essential Looks A 16 Apr $300 BLONDME Perfection (Theory only) Corrective Color (Theory only) A 12 Feb $195 10 Sep EX 14 May $195 Innovation Explorer ES 22 Oct $195 WINDSOR, ON Essential Skills: Cut ES 05-06 Mar $1,000 Fundamentals of Color ES 01-03 Oct $395 Innovation Explorer ES 14 May $195 Intro to Color ES 11 Jun $195 VANCOUVER, BC 3665 Wayburne Dr., Burnaby, BC / 604-432-1881 Corrective Color EX 01 Oct $195 MISSISSAUGA, ON 7400 Pacific Cir, Mississauga, ON / 905-564-0470 BLOND on BLOND: ES 05-06 Mar $295 Level 1 & 2 Innovation Explorer ES 11 Jun $195 OTTAWA, ON 6640 Tecumseh Road, Windsor, ON / 519-944-2300 Color Melting EX 12 Feb $195 with IGORA Essential Looks A 09 Apr $300 Innovation Explorer ES 04 Jun $195 Master Specialist BLOND Bootcamp with Rossa Jurenas T 06 07 May $700 Creative Color EX 19 Mar $195 1767 Carling Ave., Ottawa, ON / 613-723-7850 Innovation Explorer ES 14 May $195 Intro to Color ES 11 Jun $195 BLONDME Perfection A 01 Oct $195 Men s 2.0 A 22 Oct $295 Color Melting with IGORA EX 26 Mar 05 Nov $195 YELLOWKNIFE, NWT Contact Modern Beauty Edmonton / 780-424-6262 Corrective Color EX 04 Jun $195 Innovation Explorer ES 28 May $195 24 Sep S E M I N A R L I S T I N G S Creative Color EX 30 Apr $195 48
REdefining creative hair GLOBAL AMBASSADORS AN INTERNATIONAL COLLECTIVE OF THE WORLD'S LEADING ARTISTS. SCHWARZKOPF PROFESSIONAL S GLOBAL AMBASSADORS ARE FORWARD-THINKING ARTISANS, CREATING TOMORROW S HAIR TRENDS TODAY. 50 51
LESLEY JENNISON GLOBAL COLOR AMBASSADOR Lesley combines world-class coloring techniques with a sharp fashion edge. Travelling the world working with leading publications and design houses, her dedication to her craft has made her one of the most sought after color technicians during fashion weeks. Lesley uses her appreciation of art to provide artistic direction on photo shoots and innovative product development. COLOR VISIONARY 52
STYLING VISIONARY RICHARD ASHFORTH GLOBAL STYLING AMBASSADOR Richard s ability to understand the aesthetic of editorial hair quickly brought him to the attention of the international fashion elite. His impactful career boasts an array of celebrity clients, creative director at Sassoon and founder of the Saco hair group. Behind the scenes he works with Schwarzkopf Professional Brand Teams to ensure the OSiS+ Styling reputation for cutting-edge product innovation remains top of mind. 54 55
SESSION VISIONARY TYLER JOHNSTON SESSION STYLIST AMBASSADOR A true master of his craft, no one understands the transformative power of hair better than Tyler Johnston. Working on major fashion shows he translates his experiences into seasonal hair collections, providing a trend guide that is circulated to salons and the beauty press. Moreover Tyler is the man behind the hair of many of the world key celebrities and influencers. 56 57
REdefining creative hair Rossa Jurenas NORTH AMERICAN COLOR DIRECTOR Rossa is no stranger to the hair industry. Over 15 years, Rossa has become a multi award winning hairstylist, make-up artist and industry educator. She has been featured internationally for her innovative approach to styling and design. Rossa is an industry leader and best exemplifies the Schwarzkopf Professional mantra Together. A passion for hair. NATIONAL AMBASSADORS Robin Bacon ESSENTIAL LOOKS ARTIST Robin has over a decade of experience as a professional hairstylist. As the newest member of the Essential Looks team, she brings her vivacious energy to encourage and promote passion for hairstyling through education. Robin is a multiple award winning stylist, a Contessa winner, has been featured in Canadian Hairdresser, and is a Bangstyle Supreme. With an eclectic mix of inspiration, Robin pulls from the fine arts and folklore, to high fashion and pulp classics. She infuses hard work and passion into everything she does. Robin wholeheartedly strives for the betterment of herself and others passionate about their craft. Mark Chamberlain ESSENTIAL LOOKS ARTIST THE SCHWARZKOPF PROFESSIONAL ARTISTIC TEAM HAS A WEALTH OF KNOWLEDGE, EXPERIENCE AND PRACTICAL SKILLS THAT WILL HELP YOU IN ALL ASPECTS OF YOUR HAIRDRESSING CAREER. Mark Chamberlain has over 16 years experience as a professional hairstylist including eight years as a member of the Schwarzkopf Professional Essential Looks Artistic Team. As an educator and platform artist throughout Canada, Mark s technical proficiency, creativity and enthusiasm have helped to share his passion for hair with other artists. An effective communicator, Mark s ability to draw from personal experience has given him the opportunity to develop and propel fellow stylists to a higher level of hairstyling. 58 59
Michelle Finlayson ESSENTIAL LOOKS ARTIST Michelle Finlayson is a multiple award winning stylist who has a true passion for the art of hair. She has been a member of the Schwarzkopf Professional education team for 10 years and is a member of the Canadian Essential Looks team. Exploring all avenues of the industry including Michelle s experience backstage at NYFW, work behind the chair, and time as an educator allows her to connect with hairstylists of all levels. Michelle continues to showcase her work and talent through competition, and has won 7 national awards including 2017 & 2018 Contessa Master Colorist of the year and is a 3 time Alberta Stylist of the year. Michelle is also a regular quest expert on City TV s morning show Cityline. Paul Pereira AMBASSADOR 2015 and 2014 NAHA (North America Hair Dresser Award) winner for Best Men s Hairstylist. Over 20 years of experience in various sectors of the field, currently a national educator and platform artist for Schwarzkopf Professional whereby he travels across Canada training future stylists in the art of hairdressing. Paul s other professional accomplishments include having owned and operated a successful salon in the fashionable Yorkville district of Toronto. Throughout his professional career he has maintained his involvement in many sectors of the beauty industry while seeking to motivate, help and share his successes with others. Katia Jananji ESSENTIAL LOOKS ARTIST Marek Whitechurch ESSENTIAL LOOKS ARTIST Katia has held leadership roles as Principal Instructor at Académie St-Laurent and Creative Director at Saco, enabling her to educate many of North America s finest young hairstylists. In 2008 Katia joined the Pivot Point team, where she shares her passion and expertise in both cut and color to help achieve new levels of success. Now a successful salon owner, Katia wants to share her knowledge with the Canadian crowd. At the age of 23, Marek had already established a reputation of excellence at Vidal Sassoon in London, and assumed the role of Creative Director. Marek has represented Sassoon on television and at numerous Fashion Week shows. He has travelled extensively, visiting every continent and incorporating this world knowledge into his craft. In 2005 he began collaborating with Saco in both London and Montreal. Now Owner of Monokrome salon, Marek wants to share his global knowledge of hair design and fashion with the Canadian crowd. Joey Marchese ESSENTIAL LOOKS ARTIST Joey Marchese brings 10 years of experience in the industry to the Essential Looks team. With Joey s fresh new vision, ideas, and attention to detail, he brings to the team an influence that is contemporary, youthful and fashiondriven. Growing up in Toronto and currently working at a trendy salon in the heart of the city, Joey has been inspired by the fashion industry his whole life. He draws much of his inspiration from the contemporary edginess of downtown street culture, down to vintage stores and small boutiques, balancing this with his interpretation of structured hair cutting to create a signature style. N A T I O N A L A M B A S S A D O R S 60 61
SHAPING FUTURES Schwarzkopf Professional s ASK Education has a unique ability to captivate, inspire and motivate those with a passion for hairdressing. For some, it can prove to be a real lifeline and the first step towards a professional career. That is why in 2010 Schwarzkopf Professional decided to launch Shaping Futures, its international social initiative. Partnering with SOS Children s Villages, plan International and other non-profit organizations, more than 360 Schwarzkopf Professional volunteers have contributed to training over 1800 socially disadvantaged young adults in 26 countries worldwide. Shaping Futures aims to empower young adults by providing them with the skill set and self-confidence to ultimately succeed in finding fulltime employment within the hairdressing industry. Join our passionate team of Schwarzkopf Professional volunteers or make your own donation and transform a life through the craft of hairdressing! MAKE A DONATION Remittee: Fritz Henkel Stiftung Bank: Degussa Bank, Frankfurt am Main Germany IBAN: DE 87 5001 0700 0003 9051 64 BIC: DEGUDEFFXXX Reference: Shaping Futures Find out more at www.schwarzkopf-professional.com-shaping_futures 62 63
HOW TO BOOK A SEMINAR Select the course/s and phone or email your local ASK Academy on: 416-340-1562 Or send a booking request via our ASK Academy App. For all the latest news and course details please refer to the ASK Academy App. SchwarzkopfCanada @SchwarzkopfCAN Schwarzkopf Professional Canada @SchwarzkopfCAN