YOUTH EssentiA
INTRODUCTION LEARNING OUTCOMES By the end of the session, you will be able to: Know the Range and what makes the Range unique Know the products, their benefits and the application steps Listen for key words to connect the client to the correct Range and products Analyze the skin and link specific skin conditions to the Range Recommend the Range with confidence Handle objections effectively in order to sell the product
KNOWING The Range
KNOWING THE RANGE OVERVIEW The Youth EssentiA Range: is a premium Range of luxurious skin care products. pushes the boundaries of youthful beauty. improves the appearance and overall feel of the skin. is a scientifically advanced combination of ingredients. is a unique Vitamin STEP-UP SYSTEM.
KNOWING THE RANGE INGREDIENTS Scientific studies have shown: Normalize and perfect Protect and soothe Build and repair Smooth and plump 5
KNOWING THE RANGE PRODUCTS The products in the Youth EssentiA Range. PEPTIDES Hydra-Intense Cleansing Lotion Vita-Peptide Toner Vita-Peptide Eye Gel 6
KNOWING THE RANGE PRODUCTS The products in the Youth EssentiA Range. Vita-Peptide C-Quence Serums 1 to 4 Antioxidant Defence Crème 7
KNOWING THE RANGE THE LATEST ADDITIONS TO THE YOUTH ESSENTIA RANGE. Taking youthfulness to the next level Vita-Peptide Intensive Serum 4 Plus Vita-Antioxidant Defence Crème Plus 8
KNOWING THE RANGE APPLICATION There are 4 steps to applying the Youth EssentiA Range. The skin preparation phase includes 2 application steps: STEP 1 Cleanse STEP 2 Tone The skin care phase includes 2 application steps: STEP 3 Apply eye gel STEP 4 Moisturize using the Dynamic Product Duo (Serums and Crèmes) 9
KNOWING The Product
KNOWING THE PRODUCT 11
KNOWING THE PRODUCT BENEFITS Each product in the Youth EssentiA Range has specific benefits and key ingredients. 12
KNOWING THE PRODUCT BENEFITS Each product in the Youth EssentiA Range has specific benefits and key ingredients. Hydra-Intense Cleansing Lotion This rich, delicately fragranced cleansing lotion is formulated to help remove make-up and impurities leaving your skin feeling clean, nourished and moisturized. Key ingredients Simmondsia Chinensis (Jojoba) Seed Oil Hydrolyzed Oats Panthenol (Pro-vitamin B5) Olive Oil PEG-7 Esters 13
KNOWING THE PRODUCT BENEFITS Each product in the Youth EssentiA Range has specific benefits and key ingredients. Vita-Peptide Toner This vitamin and peptide enriched toner has both moisturizing and youth enhancing properties that will leave your skin feeling refreshed and help improve its overall appearance. Key ingredients Palmitoyl Tripeptide-1 + Palmitoyl Tetrapeptide-7 + Sodium Lactate (Matrixyl 3000) Niacinamide (vitamin B3) Hamamelis Virginiana (Witch Hazel) Water 14
KNOWING THE PRODUCT BENEFITS TOP SELLER Each product in the Youth EssentiA Range has specific benefits and key ingredients. Vita-Peptide Eye Gel This advanced eye gel contains essential vitamins, antioxidants and specially selected peptides to assist in hydrating and improving the appearance of the signs of aging on the eye area. Key ingredients Palmitoyl Tripeptide-1 + Palmitoyl Tetrapeptide-7 + Sodium Lactate (Matrixyl 3000) Palmitoyl Hexapeptide-12 + Ceramide NG + PEG-10 Phytosterol (Dermaxyl ) Acetyl Hexapeptide-8 (Argireline ) Retinyl Palmitate (vitamin A) Tocopheryl Acetate (vitamin E) Ascorbyl Tetraisopalmitate (vitamin C) 15
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM 3 2 1 4 16
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM 3 2 1 4 5 17
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM Vita-Peptide C-Quence Serum 1 C-Quence Serum 1 is the introductory step. Low concentration of Retinyl Propionate, vitamin C, antioxidants and peptides. This ingredient combination helps to maintain a smoother, more youthful appearance. 1 NOTE: The C-Quence Serums 1-4 should be used in combination with the Antioxidant Defence Crème. 18
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM Vita-Peptide C-Quence Serum 2 C-Quence Serum 2 is the second step. Medium concentration of Retinyl Propionate, vitamin C, antioxidants and peptides. This ingredient combination helps to maintain a smoother, more youthful appearance. 2 1 19
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM Vita-Peptide C-Quence Serum 3 3 2 1 C-Quence Serum 3 is the third step. Moderately high concentration of Retinyl Palmitate and Retinyl Propionate, vitamin C, antioxidants and peptides. This ingredient combination creates healthier looking skin that glows with a youthful radiant appearance. 20
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM Vita-Peptide C-Quence Serum 4 4 3 2 1 C-Quence Serum 4 is the fourth step. High concentration of Retinyl Palmitate and Retinyl Propionate, vitamin C, antioxidants and peptides. This ingredient combination creates healthier looking skin that glows with a youthful radiant appearance. 21
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM Vita-Peptide Intensive Serum 4 Plus 4 3 2 1 Intensive Serum 4 Plus is the fourth step. High concentration of Retinyl Palmitate and Retinyl Propionate, vitamin C, antioxidants and peptides. Plus: Juvinity, Matrixyl Synthe 6, Malt Secrets and Hydrolyzed Jojoba Esters. This advanced ingredient combination targets the visible signs of aging, future-proofing the skin. 22
KNOWING THE PRODUCT Antioxidant Defence Crème Powerful moisturizing cream is enriched with antioxidants and a dynamic combination of moisturizers. Improves the appearance of the skin, allowing it to feel soft, smooth and well hydrated. 23
KNOWING THE PRODUCT VITAMIN STEP-UP SYSTEM Vita-Antioxidant Defence Crème Plus 5 4 3 2 1 Fifth step = Intensive Serum 4 Plus and Defence Crème Plus. Highest concentration of Retinyl Palmitate, vitamin C, antioxidants and peptides. Plus: Sepicalm VG WP, Mixed Tocotrienols 92 and Malt Secrets. This ultimate age defying duo targets the visible signs of aging, taking youthfulness to the next level. 24
KNOWING THE PRODUCT APPLICATION STEP 1 STEP 2 STEP 3 STEP 4 Cleanse Tone Apply eye gel Moisturize Gently massage with fingertips Use morning and evening 25
KNOWING THE PRODUCT APPLICATION STEP 1 STEP 2 STEP 3 STEP 4 Cleanse Tone Apply eye gel Moisturize Use on cotton wool or in combination with the Dynamic Product Duo Use morning and evening 26
KNOWING THE PRODUCT APPLICATION STEP 1 STEP 2 STEP 3 STEP 4 Cleanse Tone Apply eye gel Moisturize Apply to the entire eye area Use morning and evening 27
KNOWING THE PRODUCT APPLICATION STEP 1 STEP 2 STEP 3 STEP 4 Cleanse Tone Apply eye gel Moisturize Moisturize using the Dynamic Product Duo After pre-cleansing, cleansing and toning, apply the Dynamic Product Duo and gently massage until absorbed. Use morning and evening. Use a minimum of 2-3 bottles of serum before progressing from your current step to the next step of the Vitamin STEP- UP SYSTEM. Intensive Serum 4 Plus combined with Defence Crème Plus is the ultimate step in the Vitamin STEP-UP SYSTEM, and is suited for long-term use. 28
KNOWING THE PRODUCT APPLICATION STEP 1 STEP 2 STEP 3 STEP 4 Cleanse Tone Apply eye gel Moisturize Moisturize using the Dynamic Product Duo To progress from step 4 to step 5 in the Vitamin STEP-UP SYSTEM, Environ recommends first using a minimum of 2-3 bottles of C-Quence Serum 4 Plus and Defence Crème before ultimately moving on to the combination of Intensive Serum 4 Plus and Defence Crème Plus. This philosophy of start low, go slow prevents retinoid reactions. 29
CONNECTING The Client
CONNECTING THE CLIENT LISTEN TO THE CLIENT The Youth EssentiA Range client profile I am serious about combating the signs of aging on my skin. I would like to look as young as possible for as long as possible. I am constantly looking for ways to push the boundaries of youthfulness. I am willing to invest in a premium Range of scientifically advanced skin care products. 31
CONNECTING THE CLIENT ACTIVITY Knowledge check Test your knowledge by answering the multiple choice questions. Circle the correct answer/s. 32
CONNECTING THE CLIENT ACTIVITY 1. The Youth EssentiA Range contains: a. Peptides b. Vitamins c. Antioxidants d. All of the above 2. The Youth EssentiA Range has the following benefits (select all the correct options): a. Improves the visible signs of aging b. Cures problematic skin c. Improves the appearance of uneven skin tone d. Helps to prevent and protect the skin from the effects of photodamage. 33
3. Select the correct steps to applying the Youth EssentiA Range a. Eye gel, Tone, C-Quence Serum b. Cleanse, Tone, Eye Gel, Dynamic Product Duo c. Tone, Eye Gel, Vita-Antioxidant Defence Crème Plus d. Cleanse, Tone, Vita-Peptide C-Quence Serum 4. The Youth EssentiA Range is suitable for (select all the correct options): a. The client who is serious about combating the visible signs of aging b. The client who is happy using any skin care product, as long as it is affordable c. The client who wants to future-proof and maintain healthy-looking, beautiful skin d. The client who prefers a complex skin care regime 34
ANALYZING The Skin
ANALYZING THE SKIN SKIN CONDITIONS BEST SUITED TO YOUTH ESSENTIA This Range is formulated to address the effects of vitamin A deficiency that all people suffer from and is suitable for: all ages both genders all skin types all skin conditions 36
Clinical and scientific studies have shown that topical vitamin A: Known as the skin normalizing vitamin Promotes a healthy Dermis & Epidermis Vitamin A is essential for all the layers of the skin and helps to promote a healthy-looking skin. Helps improve problematic skin conditions Normalizes sebaceous gland activity, leaving the skin more balanced. Forms the basis of healthylooking and wellfunctioning skin. Promotes the Natural Moisturizing Factors Promotes a healthy-looking barrier function, leaving the skin looking hydrated and refreshed. Helps support skin immunity Supports the immune function of the skin by potentiating the Langerhans cells to help maintain a healthier-looking skin. Promotes Collagen & Elastin Encourages the synthesis of healthy Collagen & Elastin for firmer looking skin. Helps improve the look of uneven skin tone Helps stabilize pigmentation distribution, leaving the skin more even toned in appearance. 37
RECOMMENDING The Range
RECOMMENDING THE RANGE BENEFITS TO YOUR CLIENT Pushes the boundaries of youthful beauty. Counteracts the effects of vitamin A deficiency. Normalizes the appearance of skin abnormalities. Targets the visible signs of aging. Look younger for longer. 39
HANDLING Objections
HANDLING OBJECTIONS RESPOND TO OBJECTIONS Q Q Q Q Q Can I start on the Youth EssentiA Range as a first-time Environ user? How do I move on to using Youth EssentiA if I have previously been using the Skin EssentiA Range? The Youth EssentiA Range is aimed at pushing the boundaries of youthfulness. Does this mean the Range mainly caters to a more mature skin type? What are the main benefits of using the Dynamic Product Duo and how long will these products last? Will the Youth EssentiA Range be enough for my skin? 41
THANK you