Shake things up with Joico Shake Series Page 8-9

MARCH APRIL 2018 US Shake things up with Joico Shake Series Page 8-9 WELLAPLEX New Bonding Technology Page 10-11 Save up to 30% on Pucks Page 7 Photo Courtesy of Joico

2018 PROMOTIONAL SALON PLANNING Features Business Pulse......................3-5 Hairspray Sale........................ 6 Puck Sale.............................7 On the Cover Brand Spotlight.......... 8 Color Focus........................ 9-17 Care & Styling.................... 17-22 Tools............................21, 23 Nailcare......................... 24-25 Cosmetics/Skincare.................. 26 Salon Furnishing & Design............ 27 Calendar MARCH National Women s History Month Hairspray Sale Daylight Savings March 11 Artist Appreciation Sale March 11-12 St. Patrick s Day March 17 First Day of Spring March 20 APRIL Easter April 1 Earth Day April 22 National Hairstylist Appreciation Day April 30 introducing the CosmoProf BESTSELLER seal Products featuring our BESTSELLER seal are top sellers and beauty pro favorites. They re what your peers reach for time and time again. Keep an eye out for the BESTSELLER seal it s a solid indication of which products you should check out. You ll see it here in Salon Insider, in-store and online. Contents MARCH APRIL 2018 US 8-9 Shake things up with Joico Shake Series Photo Courtesy of Joico On the Cover Joi is at the heart of everything at Joico. Product innovations are designed to return hair to its strongest, shiniest, healthiest state after just one use, and with every use that follows. The tagline the joi of healthy hair, is a message that communicates positive emotion and unparalleled science. It s more than just a promise; it s a guarantee. 10-11 WELLAPLEX New Bonding Technology Photo Courtesy of Wella 6 Hairspray Sale 7 Save up to 30% on Pucks Photo Courtesy of Paul Mitchell AG Hair.............................6 American Crew..................... 7 BaBylissPRO......................23 Belvedere.........................27 Bosley.............................22 Celeb Luxury...................... 14 CND..............................25 Collins............................27 ColorProof.........................22 Design.ME......................... 20 DevaCurl.......................... 18 Esquire Grooming................... 7 Farouk............................ 12 Footsie Bath....................... 27 Framar........................... 15 Framesi.........................16-17 GIBS Grooming...................... 7 GHD...............................23 Goldwell......................... 7, 19 Hempz............................26 Joico.............................8-9 Kadus............................ 6, 11 Kenra Professional............. 6-7, 13 KMS...............................6 Morgan Taylor.....................25 MoroccanOil...................... 20 #mydentity....................... 13 Nioxin............................ 22 OPI...............................24 Paul Mitchell................... 6-7, 21 Pibbs.............................27 Piu Saloni..........................27 Pink Pewter........................26 Puresana..........................27 Pharmagel........................26 Phytodess......................... 20 Rusk............................ 6, 14 Schwarzkopf....................... 15 Sebastian...........................6 Smart Step........................27 The Balm...........................26 TIGI........................... 6-7, 14 Varis.............................. 19 Wella Professionals.............. 10-11 shop online 24/7 at cosmoprofbeauty.com For orders to ship or account questions, call 800.362.3186 M F: 8 am 8 pm (EST) Photo Courtesy of Wella Professionals 2 salon INSIDER cosmoprofbeauty.com

#momboss Mother s Day is May 13! Consumer spending on mom s special day is on the rise, with over 23 billion spent last year. According to the National Retail Federation Start planning options for your salon now. Think about offering special discounts, services and gift cards or host a social media contest to give a grand prize to a deserving #momboss! Pantone Color of the Year 2018 Purple Shall Reign Discover a world of ethereal wonder and take your creativity to new heights. Stay tuned to experience the magic, coming soon to CosmoProf. Ultra Violet. The name may inspire flashbacks to action thriller heroine, Violet Song, or to the one and only Prince. For fashion and beauty, it represents empowerment, imagination, originality and vision, according to the Pantone Color Institute. What could be more inspiring for you as a beauty pro? Purple is futuristic and represents innovation for 2018. Prepare to make purple reign. Pantone 18-3838 AWARDS Isn t it time you re recognized for your talent and creativity? Drum roll, please Join us at Premiere Orlando for the very first Licensed To Create Awards! CosmoProf will award the fiercest stylists in 15 different categories, and every vote will come straight from your beauty peers. Go on and show us what you re made of! Entries will be accepted during the month of March, and voting will take place in April. Talk to your CosmoProf Salon Consultant today about how to enter! Visit licensedtocreate.com/awards for details. BLOG ALERT! cosmoprofbeauty.com The CosmoProf Beauty Blog offers ongoing access to trends, how-to s, brand highlights and more! Check out cosmoprofbeauty.com/beautyblog for the inside scoop on your favorite brands and products. Instagram, Facebook & Twitter: @cosmoprofbeauty MARCH APRIL 2018 US 3

Inspiration New York Fashion Week BACK TO NATURE New York Fashion Week is where cutting edge fashion and hair merge into a celebration of style. This year, a return to nature ruled. A dream garden vibe was on display at Christian Siriano s show. Stylists, including Sebastian s What s Next Award-winning stylist Laura Rocha, used braids to complement Siriano s vision. The looks were bold yet feminine. Hair was pulled away from the face and swept back into braids, which were opened up with Sebastian s superelastic yet strong Microweb Fiber. Jeremy Scott s collection was about individualism. Stylists accentuated the face shape and hair personality of each model with center parting, beachy waves, braids and messy topknots. GHD tools and Wella EIMI products were on hand to create each look. The go-to for creating and enhancing curls and waves? GHD s Curve Soft Curl Iron, of course. For Michael Costello s line, a whimsical, romantic theme led to matte, textured, nest-like looks and fairytale braids. Olivia Garden tools and Mizani products were used, along with backcombing for major height and flat irons over braids for kink. Christian Siriano Jeremy Scott Comet Trails and Minimalism at Your Fingertips at New York Fashion Week New York Fashion Week was welcomed with simple yet stunning nail looks from CND and Morgan Taylor. For Jeremy Scott s collection, CND Co-Founder and Style Director Jan Arnold designed cometinspired looks, utilizing CND s Vinylux line. Hot Pop Pink and a blinding orange neon coming this summer coated almond-shaped nails, which were trailed by cosmetic-grade silver glitter down to the first knuckle. The Self Portrait line kept things classically simple, using Morgan Taylor Lacquers to create streamlined looks on rounded square nails. Shiny nude with one or two accent nails, featuring a thin black line and star decal, kept things beautifully understated. Michael Costello Self Portrait 4 salon INSIDER cosmoprofbeauty.com Visit cosmoprofbeauty.com/beautyblog for more.

Business Pulse SPRING into ACTION Talk to your CosmoProf Salon Consultant about Color Lots of color sitting on the shelf? Truth be told, after a while in the salon business, you can start to forget what you have and may be leaving precious dollars on the table. Perhaps it s time to consider some spring cleaning and discuss options with your trusted adviser your very own CosmoProf Salon Consultant! CosmoProf Salon Consultants spend many hours each year gaining new knowledge about color. Their priority is your salon and being your trusted color advisor. What shades should you be investing in for spring/summer versus fall/winter? What about lighteners? Are you maximizing your loyalty program perks? We know, it s a lot to keep up with. Remember that you don t have to go it alone. Contact your CosmoProf Salon Consultant and set up a short meeting to crunch some numbers and get an idea of how much revenue you are missing out on and how CosmoProf can help you exchange the color you have for the color you NEED! SPRING INTO SUCCESS Salon Promotional Ideas Spring is the time to get creative with salon promotions. St. Patrick s Day, Easter, Mother s Day, proms, weddings and graduations are a great way to boost sales and services in the months ahead. WEDDINGS & GRADUATIONS ST. PATRICK S DAY Create a Honeymoon Kit or Grad Night Survival Kit Don t forget your fashion color services! of trial-size products for hair, body and nails, plus fun Help your clients show their St. Patrick s accessories, and offer this conveniently packaged in Day spirit with a bright green demi, semi a cosmetic bag or tote. Promote this alone on social or hair chalk service at a great price or media or offer it as an add-on to any bridal service or complimentary with a cut and color. updo at a special price. EASTER Help clients Lighten Up. With better weather, clients will want a boost with a few foils or face-framing highlights. Stock up on spring pastel shades in polish, accessories and color. Create a fun display for the retail and reception area that not only speaks Easter but also the light, fresh feeling of spring. Thats Haute... Hues for 5! 2018 is all about embracing natural hair, but there is still a strong demand for fun and imaginative color combinations to keep your clients expressing their individuality. Stock up on Haute Hues vibrant and muted shades for spring and summer from your favorite brands for only 5! Joico Paul Mitchell TIGI Kenra Color Scruples Rusk Wella #mydentity Photo courtesy of Wella Professionals Visit cosmoprofbeauty.com/beautyblog for full articles and more. MARCH APRIL 2018 US 5

SAVE 40 % on top-selling hairsprays volume INCREASE YOUR RETAIL FAROUK Hairspray & Styling Savings 6.75-6.99 each Value: 7.75-11.50 Save Up To 40% VARIOUS SKUS RUSK Hairspray Madness 12.99 for 2 Value: 15.50-19.00 Save Up To 30% VARIOUS SKUS Mix and match. PAUL MITCHELL Super Clean Hairsprays 6.40 each Super Clean Light Super Clean Spray Super Clean Extra Value: 8.50 Save 25% SKU: 572062 572032 572052 While supplies last. KENRA AND KENRA PLATINUM Hairsprays SEBASTIAN TIGI Bed Head, Catwalk 10.6 oz. Shaper Duos & S-Factor Hairspray Sale! 16.12 each duo 7.00-10.50 each Value: 18.96 BUY 1, GET 1 30% OFF VARIOUS SKUS While supplies last. All products not shown Value: 10.00-14.75 Save Over 25% VARIOUS SKUS Hairspray Savings 8.63 each Spray & Save 8.80-11.20 each Value: 11.00-14.00 Save 20% VARIOUS SKUS KADUS 10 oz. Hairspray Savings 6.00 each Value: 8.00 Save 25% VARIOUS SKUS 6 salon INSIDER cosmoprofbeauty.com 21.25-28.75 for 3 Value: 25.50-34.50 VARIOUS SKUS Value: 11.50 Save 25% VARIOUS SKUS AG HAIR KMS Prom Season is Here! Stock up on sprays to create styles that will last all night. Visit CosmoProf Instagram for updo inspiration. Laura Chihaia @lalasupdos 2018 CosmoProf Artistic Team Member All products may not be available in all areas. See store or Sales Consultant for details.

SAVE UP TO 30% ON Whether it's a high-shine, sleek style or one that's a little more relaxed, here are a few styling pucks that can help you create the perfect look for your clients! Photos Courtesy of Paul Mitchell GIBS ESQUIRE GROOMING 3 oz. Pomade Pucks PAUL MITCHELL 3 oz. Pucks 7.88 each 3 oz. Original Outlaw Matte Pomade 3 oz. Rico Bandito Pomade 3 oz. OG Baller Pomade Value: 10.50 Save 25% SKU: 243010 243011 243012 Styling Puck Duos 7.00 each SKU: The Clay 638944 Wax 638941 Shaper Pomade 638943 Forming Cream 638945 Value: 10.00 Save 30% While supplies last. 14.30 each duo PPK: Reformer Duo 578198 Clean Cut Duo 578199 Barber's Clasic Duo 578219 Matterial Duo 578220 Value: 17.76 Save Over 15% While supplies last. While supplies last. TO GET SHINE TO ADD TEXTURE TO ACHIEVE MOBILITY Shiny finish. Wet look. Layering of hair to create multidimensional look. Re-moldability upon styling. American Crew Heavy Hold Pomade Woody s Pomade GIBS Rico Bandito Pomade Kenra Pliable Pomade Woody s Mold-It Kenra Classic Clay KMS Hard Wax Goldwell Ultra Volume Lagoom Jam AMERICAN CREW 3 oz. Pucks 6.29 each SKU: NEW Cream Pomade 025635 Forming Cream 023032 Fiber 023302 023316 Pomade Grooming Cream 023318 Molding Clay 024205 024206 Defining Paste Heavy Hold Pomade 025502 Value: 8.98 Save 30% KMS Hairplay Hybrid Claywax TIGI Manipulator Matte AG Stucco Goldwell Creative Texture Mellogoo GOLDWELL Puck Styler Savings Price: SKU: 5 oz. Ultra Volume Lagoom Jam 7.13 267448 3.3 oz. Creative Texture Mellogoo 7.50 267508 Value: 9.50-10.00 Save 25% While supplies last. While supplies last. KENRA 2 oz. Style Collection 5.95 each SKU: Pliable Pomade 15 713597 Classic Clay 17 713598 Flexible Fiber 11 713599 Value: 8.50 Save 30% TIGI Styling Pucks 5.78-8.05 each SKU: 2 oz. Manipulator Matte 801085 3 oz. Matte Separation Wax 801226 2.3 oz. Texture Molding Paste 801227 Value: 8.25-11.50 Save 30% See March Shopping Guide for a complete list of Puck promos! All products may not be available in all areas. See store or Sales Consultant for details. MARCH APRIL 2018 US 7

On the Cover Brand Spotlight Introducing the NEW SHAKE SERIES FREE POP display with Shake Things Up Intro! Receive a FREE POP merchandising display, plus save over 10%, with the purchase of our Shake Things Up introductory offer featuring three cans of each Joico texturizing finisher. FREE POP Display with Purchase 76.50 Purchase three of each Shake styler and receive a POP display FREE. Value: 87.00 Save Over 10% DPPK: 352259 While supplies last. MEET BODY SHAKE & BEACH SHAKE THE HOTTEST NEW INTROS TO THE SHAKE FAMILY With the 2015 launch of our Hair Shake, Joico created a whole new way to instantly transform styles through texture. Time to seriously shake up styling again... NEW Body Shake For fine, dry aerosol for fine to medium hair. Hair Shake Liquid-To-Powder (non-aerosol) texturizing finisher for most hair types. NEW Beach Shake A tactile, fast-drying aerosol for medium to thick hair. NEW 6.9 oz. Body Shake Texturizing Finisher Texturizing Finisher gets that natural, sexy surf look you love! 8.50 Value: 10.00 Save 15% 352257 5.1 oz. Hair Shake Texturizing Finisher Liquid-To-Powder Texturizer that amps up hair with the most touchable, velvety-soft, mega-volume finish! 8.50 Value: 9.00 Save 5% 349847 NEW 6.9 oz. Beach Shake Texturizing Finisher Texturizing Finisher gives touchable volume and hold with a plush, velvety finish! 8.50 Value: 10.00 Save 15% 352258 8 salon INSIDER cosmoprofbeauty.com

Color Focus Let your Salon RETAIL CONTEST April 1 st -April 30 th Let your salon catch onto the joi in the month of April featuring K-PAK Color Therapy, Blonde Life, or Color Balance Purple/Blue. Three prizes will be awarded including full package backstage access to Orlando Premiere show for two people! Speak to your CosmoProf Salon Consultant for full details. coming in april Blonde Life Box of Joi 129.00 each deal Purchase any Joico Color Salon Opener and receive a Blonde Life Box of Joi. LumiShine Permanent Creme LumiShine Demi-Liquid Vero Age-Defy K-PAK Color Salon Opener Box of Joi includes: 1 10.1 oz. Blonde Life Brightening Shampoo 1 8.5 oz. Blonde Life Brightening Conditioner 1 5.1 oz. Blonde Life Brightening Masque 1 5.1 oz Blonde Life Brightening Veil Value: 165.50 Save Over 20% MSU: 352308 Customer's choice of Salon Opener. coming in april K-PAK Color Therapy Box of Joi 129.00 each deal Purchase any Joico Color Salon Opener and receive a Blonde Life Box of Joi. LumiShine Permanent Creme LumiShine Demi-Liquid Vero Age-Defy K-PAK Color Salon Opener Box of Joi includes: 1 10.1 oz. Color Therapy Shampoo 1 10.1 oz. Color Therapy Conditioner 1 4.7 oz. Luster Lock Treatment 1 NEW 6.8 oz. Luster Lock Multi-Perfector Spray Value: 165.50 Save Over 20% MSU: 352306 Customer's choice of Salon Opener. COLOR INTENSITY NEW SIZE! COLOR. ERASE. REPEAT. Ask and you shall receive. By request Color Intensity Eraser, now comes in a larger 6 oz. size! Joico Color Intensity Eraser is a life saver. This quick service product allows me to give my clients the change up they want but maintain the health of the hair and accomplish this in a fast-paced way without ruining the hair. Brandon Corbitt, Joico International Guest Artist MIXTURE BEFORE AFTER 6 oz. Color Intensity Eraser in Resealable Bag 14.95 NEW larger size, same great formula! 352266 Eraser + 10 Volume Direct Dyes that are partially faded or are mid-level/ semi-saturated shades Color Care 6.99-7.99 each SKU: 10.1 oz. Color Balance Blue Shampoo 349864 10.1 oz. Color Balance Blue Conditioner 349865 10.1 oz. Color Balance Purple Shampoo 349862 10.1 oz. Color Balance Purple Conditioner 349863 10.1 oz. Color Infuse Red Shampoo 349788 10.1 oz. Color Infuse Red Conditioner 349789 10.1 oz. Blonde Life Brightening Shampoo 351857 8.5 oz. Blonde Life Brightening Conditioner 351867 Value: 8.00-9.00 Save Over 20% SAVE 30% ON JOICO FINISHING HAIRSPRAYS! Hairspray Savings 5.99 each SKU: 9.1 oz. JoiMist Firm Finishing Spray 350087 9 oz. Power Spray Fast-Drying Finishing Spray 349646 9 oz. Flip Turn Volumizing Finishing Spray 349764 Value: 8.50 Save 30% Hairspray Cases 72.00 each 12-pack case SKU: 9.1 oz. JoiMist Firm Finishing Spray 352303 9 oz. Power Spray Fast-Drying Finishing Spray 352301 9 oz. Flip Turn Volumizing Finishing Spray 352302 See additional hairspray offers on pg. 6 MARCH APRIL 2018 US 9

NEW WELLAPLEX PROFESSIONAL USE 3-STEP BOND SYSTEM recommended for use with Wella Professionals color and lightening N 1 Bond Maker: Helps to create bonds within hair N 2 Bond Stabilizer: Re-balances ph and strengthens the hair structure N 3 Hair Stabilizer: At-home treatment to keep hair strong, smooth and soft Sophie Turner's Cover Look Color Formulas A 30 g. Blondor Multi Blonde Powder + 45 g. Color Touch 1.9% Emulsion + 6 g. WELLAPLEX N 1 B 30 g. Koleston Perfect 10/86 +60 g. Koleston Perfect Pastel Developer NEW WELLAPLEX Trial Intro 65.00 Purchase: 1 WELLAPLEX Travel Kit Travel Kit includes: 1 3.38 oz. N 1 Bond Maker 2 3.38 oz. N 2 Bond Stabilizer 1-Dosing Dispenser Receive FREE Prepack, which includes: 1 WELLAPLEX N 3 1 WELLAPLEX & FUSIONPLEX Mirror Cling 1 WELLAPLEX & FUSIONPLEX Discovery Guide Value: 79.00 Save Over 15% 819005 FUSIONPLEX INTENSE REPAIR SERVICES ADD-ON SERVICE UPCHARGE 1 REPAIR, SMOOTH & SEAL: 3 CONDITIONER Recommeded for fine hair. Leave on for 30 seconds. PREPARE: Shampoo the hair with Intense Repair Shampoo to prepare hair for the treatment. Shampoo, lather and rinse. Repeat if needed. Towel-dry hair. MASK Recommended for normal to coarse hair. Leave on for 5 minutes. 10 salon INSIDER cosmoprofbeauty.com REFILL: Take client back to styling chair. Divide the hair into four sections and apply Amino Refiller Treatment specifically on most damaged areas, lengths and 2ends. Apply heat for 5-10 min. Climazon Coming in April. TIP: Use Oil Reflections Oil as a finishing product to protect from heat. Style as usual.

& FUSIONPLEX Instant, long-lasting recovery regimen from salon to home Color Focus Shampoo: Helps repair damage, leaving hair clean and cared for Conditioner: Protects against breakage and detangles, leaving hair smooth Mask: Helps repair and protect against breakage Coming in April. Amino Refiller: Penetrates down to the cortex, refilling the hair with amino acids NEW FUSIONPLEX Trial Intro 99.00 Purchase: 3 8.4 oz. FUSIONPLEX Shampoo 3 6.8 oz. FUSIONPLEX Conditioner 3 5.7 oz. FUSIONPLEX Mask Receive FREE Prepack, which includes: 1 3.38 oz. FUSIONPLEX Amino Refiller 1 WELLAPLEX & FUSIONPLEX Cling 1 WELLAPLEX & FUSIONPLEX Discovery Guide Value: 113.00 Save Over 10% 819007 Koleston Perfect Special Blondes Prepack FREE Wella Prepack 261.00-358.20 Purchase 36 tubes of Koleston Perfect, Koleston Perfect Innosense, Color Touch, Color Touch Plus, Instamatic, Illumina, Color Fresh and/or Color Fresh Create and receive a Wella Prepack FREE. FREE Prepack includes: 1 2 oz. Koleston Perfect Color Shade 12/96 1 2.3 oz. FUSIONPLEX Amino Refiller 1 33.8 oz. FUSIONPLEX Intense Repair Shampoo 1 33.8 oz. FUSIONPLEX Intense Repair Conditioner 1 WELLAPLEX & FUSIONPLEX Cling 1 WELLAPLEX & FUSIONPLEX Easel Card 1 WELLAPLEX & FUSIONPLEX Discovery Guide Value: 327.98-425.18 Save Up To 20% MSU: 818763 On the Cutting Edge of Color Long-lasting color results even after 30 washes. BEFORE 6N 8G CG Purchase a Small Color Intro and receive 50% OFF Haircare and Styling Intro Small Color Intro 144.00 Purchase eighteen tubes of any Kadus Professional Permanent and/or Demi-Permanent Color (open stock) Receive FREE: 1 33.8 oz. Developer 20 Vol. 1 33.8 oz. Color Vibrancy Post-Treatment with pump 1 Application Brush 1 Technical Guide 1 Swatchbook Value: 193.50 MSU: 429449 Price includes care & styling intro at ½ off. MARCH APRIL 2018 US 11

Color Focus SAVE UP TO 20% on CHI Deep Brilliance Gold Salon Kit & Relaxer System Offer 125.99 3 12 oz. Moisture Shampoo 3 12 oz. Moisture Conditioner 2 8 oz. Deep Protein Masque 2 3 oz. Shine Serum 1 10 oz. Flexible Hold Hair Spray 1 5.3 oz. Shine Spray Value: 158.75 Save 20% MSU: 639246 1 1.9 oz. Smooth Edge 1 2 lb. Conditioning Relaxer 1 6 oz. Soothe & Protect 1 12 oz. Neutralizing Shampoo 10.5 oz. Shine Serum Samples 1 Set of Consumer Guides SAVE over 20 % FREE 6 oz. Deep Brilliance Shine Serum with the purchase of one Deep Brilliance Dryer. MSU: 639312 FREE 6 oz. Deep Brilliance Shine Serum with the purchase of one 1" Deep Brilliance Iron. MSU: 639313 89.98 each deal Value: 115.23 FREE Kit with CHI Ionic Permanent Shine Tube Hair Color Purchase 78.60 Purchase: 12- ANY 3 oz. CHI Ionic Permanent Shine Tube Hair Color Shades Receive FREE: 1 Color Kit (Includes four 10 oz. CHI Color Generators, two Mixing Bowls, one Tube Key, two Tint Brushes, one Color Whisk, one Silver Apron, one Pair of Black Reusable Latex Gloves and one CHI Color Wall Chart) Value: 128.59 MSU: 639243 Customer s choice of shades. CHI IONIC Color Illuminate Conditioner Color-enhancing conditioners provide balanced color replenishment in between salon services Intermix shades for endless possibilities 8.5 oz. CHI Ionic Color Illuminate 6.60 each SKU: Dark Chocolate 638914 Red Auburn 638915 Mahogany Red 638916 Golden Blonde 638917 Coffee Bean 638918 Platinum Blonde 638919 Silver Blonde 638920 Value: 8.80 Save 25% All product not shown. In-Salon ROI Opportunity: Recommend an enhancing conditioning treatment to clients who don t want to commit to permanent color or to enhance the vibrancy of a previous color application. ROI Breakdown: Cost per ounce: 1.29 Recommended price: 10.00 per ounce used Total ROI: 340.00 Profit: 313.60 12 salon INSIDER cosmoprofbeauty.com

Color Focus NEW Naked Shades Guy Tang Hair Activist and Creator of the #mydentity color line. @Guy_Tang 8 Blonde 277135 7 Medium Blonde 277137 2 oz. Demi-Permanent Naked Shades 5.69 each 10 Ultra Light Blonde 277136 Guy s Guide to achieve these looks Naked Seduction 1. #Magnum8 + Permanent 20 V Developer (1:2) on rootagé 2. #Magnum8 + Permanent 30 V Developer (1:2) on mids and ends 3. 58 g. Naked Demi-Permanent 8 Blonde + Demi-Permanent 6 V Developer (1:2) on the rootagé 4. 58 g. Naked Demi-Permanent 10 Ultra Light Blonde + Demi- Permanent 6 V Developer (1:2) on mids and ends Naked Temptation 1. Backcomb balayage with #Magnum8 + Permanent 30 V Developer (1:2) 2. 110 g. Demi-Permanent 9IG + 55 g. Demi-Permanent 6IG + 2 g. Demi-Permanent 6A + Demi-Permanent 6 V Developer (1:2) on backcombed areas 3. Naked Demi-Permanent 8 Blonde + Demi-Permanent 6 V Developer (1:2) on mid-lengths 4. Naked Demi-Permanent 10 Ultra Light Blonde + Demi-Permanent 6 V Developer (1:2) on mid-lengths 5. 58 g. Naked Demi-Permanent 10 Ultra Light Blonde + 55 g. Demi- Permanent Crystal Clear + Demi-Permanent 6 V Developer (1:2) on ends Create the Look 66.34 Includes: 1 16 oz. Perm. 20 V Developer 1 16 oz. Perm. 30 V Developer 1 16 oz. Demi 6 V Developer 1 28.2 oz. #Magnum8 Powder Lightener 1 2 oz. Demi Naked 8 1 2 oz. Demi Naked 10 MSU: 277141 Create the Look 84.11 Includes: 1 16 oz. Perm. 30 V Developer 1 16 oz. Demi 6 V Developer 1 2 oz. Demi Crystal Clear 1 2 oz. Demi 6A 1 2 oz. Demi 6IG 1 2 oz. Demi 9IG 1 2 oz. Demi Naked 8 1 2 oz. Demi Naked 10 1 28.2 oz. #Magnum8 Powder Lightener MSU: 277142 NEW! Simply Blonde Creme Lightener Lifts up to eight levels Contains nourishing oils to maintain moisture Ideal for double processing, on- or off-scalp, and free painting FREE 2 oz. Simply Blonde Sheer Tone Shade and 33.8 oz. Developer with purchase 16.00 each deal Purchase one NEW 8 oz. Simply Blonde Crème Lightener and receive a FREE 2 oz. Simply Blonde Sheer Tone Shade and 33.8 oz. Developer. Choose from shades: Ice Rose Value: 29.50 Save Over 40% MSU: 713513 MARCH APRIL 2018 US 13

Color Focus Use BondFix Strengthening Conditioner to strengthen and rehydrate fragile hair that has been lightened, highlighted or colored. Hair by: @irinabilka Try Me Offer 100.00 Purchase ANY five 8.25 oz. Viral Colorditioner Shades with BondFix Formulation and receive four mixing bottles and one Formula Guide FREE. Value: 114.50 Save Over 10% MSU: 259204 NEW BondFix SALON INTRO OFFER REBUILD, REGENERATE AND REPAIR BONDS Penetrates deep into hair fibers One application for up to 3x stronger hair Continued use makes hair stronger and healthier BondFix Salon Intro Offer 175.00 Purchase ten 6 oz. BondFix Strengthening Conditioner receive four 6 oz. BondFix FREE. Also includes: 10.75 oz. BondFix Sample Packets 1 Carousel Display with Header Card Value: 283.00 Save Over 35% MSU: 259221 SAVE OVER 15% on Viral Colorditioner Offers! Follow @cosmoprofbeauty Instagram for Viral Colorditioner inspiration! Salon Intro Offer 200.00 Purchase ANY ten 8.25 oz. Viral Colorditioner Shades with BondFix Formulation and receive ten mixing bottles, one round display, one counter card and one Formula Guide FREE. Value: 243.50 Save Over 15% MSU: 259205 NEW! Deepshine Gloss Hair Color 24 shades Liquid Demi-permanent color, no ammonia Infused with a conditioning blend of Oleic Acid and Advanced Marine Therapy FREE Activating Lotion and Prepack with Purchase 94.50 Purchase eighteen 2 oz. Deepshine Gloss Hair shades and receive two 33.8 oz. Activating Lotion and one prepack. Prepack includes: 1 Deepshine Gloss 24 Color Swatch Card 1 Deepshine Gloss Hair Color Wall Swatch Chart 1 Technique Guide Brochure Value: 126.50 Save 25% MSU: 803616 FREE Favorite Formulas Gloss Stylist Kit 39.30 Purchase ANY six 2 oz. Copyright Colour Gloss shades and receive a Favorite Formulas Gloss Stylist kit FREE. Kit includes: 1 16 oz. Mini 20 Volume Developer 1 Blondes Custom Colour Collection Swatchpiece 1 Custom Blondes Tech Brochure 1 TCC Colour Apron 1 True Light Packette Value: 52.40 Save 25% MSU 803373 14 salon INSIDER cosmoprofbeauty.com

Color Focus IGORA Pastelfier Shade & Dusted Rouge Collection Six soft touched IGORA ROYAL red shades co-created by Global Schwarzkopf Color Ambassador and Expert Colorist Lesley Jennison and influencer Jean Philippe @phjean 7-982 5-869 6-491 Philippe Santos Lesley Jennison LIGHT BROWN RED Chocolate Violet 486847 MEDIUM BLONDE Violet Red Ash 486850 8-849 DARK BLONDE Beige Violet Cendré 486848 7-764 9-674 MEDIUM BLONDE Copper Chocolate Beige 486849 LIGHT BLONDE Red Beige Violet 486851 NEW The Dusted Rouge Collection 29.00 Purchase: 4 ANY 2.1 oz. IGORA #RoyalTakeOver shades Receive FREE: 2 2.1 oz. IGORA #RoyalTakeOver shades 1 Swatch Book Insert Value: 58.50 Save 50% EXTRA LIGHT BLONDE Chocolate Cooper Beige 486852 COLOR REINVENTED For the first time at Schwarzkopf Professional, teams of some of the most inspiring world renowned colorists come together to take over the IGORA ROYAL labs. COLORS MEANT TO INSPIRE The result: three shade collections reflecting their personality and creativity. NEW! Backwards Bib Go ahead, get messy. Biodegradable Save the mess, tear off and toss it in the garbage; no clean up! Protect the client, cape and chair NEW 50-Count Backwards Bib 13.99 Disposable clear sheets that hang over your client s cape, protecting your clients, chairs and capes. 141005 Small Intro 50.00 Includes: 1 5'' x 11'' Star Struck Silver Pop Up 1 Variety Brush Set 1 Kolor Killer Wipes 1 Maniac Mesh Value: 73.80 Save Over 30% MSU: 141100 1 Black Jaw Clips 1 Mighty Mixer 1 Eyeglass Guards 3 Color Brushes MARCH APRIL 2018 US 15

Color Focus INTRODUCING... STRIKE4 FLAT IRON PROCESSING SHEETS TO PROCESS DIRECT PIGMENTS AND OXIDATIVE PIGMENTS IN 20 SECONDS! FOUR SIMPLE, EASY STEPS: 1. Place desired section of hair in STRIKE4 Processing Sheet 2. Apply desired color (direct pigments and oxidative pigments) 3. Fold the end and clip STRIKE4 sheet 4. Process with flat iron at 340 F-375 F, tapping and sliding with a light touch BEFORE 4 EASY STEPS: NEW INNOVATION! Flat iron AT 340-375 FHARENHEIT (170-190 CELSIUS) 100-Count Extra-Long STRIKE4 Bonus Offer STRIKE4 Flat Iron Purchase ONE box of the NEW STRIKE4 Processing Processing Sheets Sheets and receive two 2 oz. FRAMCOLOR BOLD Direct Pigment Shades FREE. 24.99 24.99 338583 Value: 33.00 MSU: 338589 Follow @cosmoprofbeauty to see STRIKE4 in action! NEW FRAMCOLOR 2001 LIGHT & SHINE SHADES NEW 2 oz. FRAMCOLOR 2001 LIGHT & SHINE Shades and 2 oz. Color EXALT 7.95 each SAVE 40-80 MINUTES of processing time per color service! Vibrant permanent color results on color treated or natural hair! FREE SHADES INCLUDE: Electric Blue Violet 338522 338523 5.66 Deep Violet 338552 6.56 Magenta Red 338553 7.55 Absolute Red 338554 Use with TO PROCESS IN 20 SECONDS 16 salon INSIDER cosmoprofbeauty.com 7.46 Amber 338555 8.3 Golden 338558 7.44 Intense Copper 338556 COLOR EXALT 338559* 7.13 Natural Beige 338557 Lift and deposit predictably in ONE SIMPLE STEP on color-treated hair. *COLOR EXALT must be used with LIGHT & SHINE shades and desired 40 Volume developer, depending on integrity of hair to achieve maximum lift.

Color Focus Care & Styling NEW DYNAMIC BLONDE CONDITIONER & SERUM DYNAMIC BLONDE CONDITIONER 100% VEGAN 16.9 oz. FRAMESI COLOR LOVER DYNAMIC BLONDE CONDITIONER 12.95 Strengthen and repair for blonde/gray hair Weightless formula will not build-up with repeated usage 338496 Both products are 100% vegan, cruelty-free, paraben-free, gluten-free, DEA-free and sodium chloride-free. DYNAMIC BLONDE CONDITIONER & SERUM DYNAMIC BLONDE SERUM 100% VEGAN 4.75 oz. FRAMESI COLOR LOVER DYNAMIC BLONDE SERUM 11.95 Revolutionary fluid cream envelopes the hair in a protective layer of moisture, condition and shine Nourishing and moisturizing ingredients leave severely damaged, porous hair with immediate softness and added strength 338497 Pair everyone s favorite violet shampoo with DYNAMIC BLONDE CONDITIONER & DYNAMIC BLONDE SERUM to keep blonde and gray hair cool-toned, soft and healthy! + 16.9 oz. COLOR LOVER DYNAMIC BLONDE SHAMPOO 10.95 338417 2 oz. FRAMCOLOR BOLD Direct Pigment Shades 2.99 each Value: 3.99 Save 25% Use with TO PROCESS IN 20 SECONDS HCDP TECHNOLOGY HIGH CONCENTRATION DIRECT PIGMENTS DRIVES COLOR! Framesi is just for you the stylist! Sold exclusively to licensed hairdressers, framesi color is desiged to give you the creative freedom and control! Talk to your CosmoProf Salon Consultant about special intro offer pricing (with total savings up to 68%) available during the framesi Color Drive! MARCH APRIL 2018 US 17

Care & Styling NEW! How to Quit Shampoo Kits It s all about that MOISTURE! Don t expect the suds or squeaky-clean hair that you would get from traditional shampoos. When you massage your client s scalp with Deva cleansers, expect the bad stuff, like silicones and heavy oils, to be immediately eliminated. With the right tools and techniques, mastering (and retaining) great curls is easier than ever before. #Iquitshampoo in 2009 when I decided to shave off my relaxed hair and then had no clue what to do after that. DevaCurl No-Poo saved my life. - Faith Jones, DevaCurl Educator #IQuitShampoo Increase your clientele and become the go-to for curly girls... NEW Wavy Kit 21.00 Kit includes: 1 8 oz. Low-Poo Delight 1 8 oz. One Condition Delight 1 1.5 oz. Buildup Buster 1 3 oz. Wave Maker KIT: 662487 Curly Kit 17.50 Kit Includes: 1 8 oz. No-Poo Original 1 8 oz. One Condition Original 1 DevaTowel Mini KIT: 662266 NEW Super Curly Kit 21.00 Kit Inclues: 1 8 oz. No-Poo Decadence 1 8 oz. One Condition Decadence 1 1.5 oz. Buildup Buster 1 3 oz. SuperCream KIT: 662488 coming in april WASH DAY WONDER YOUR ULTIMATE PRE-CLEANSE Slip DETANGLER New! Wash Day Wonder Pre-Cleanse Slip Detangler 100% SULFATE PARABEN SILICONE FREE Wash Day Wonder is a breakthrough detangler, formulated to be used in-sink before cleansing, providing softness and slip. NEW Wash Day Wonder Salon Retail Offer 84.00 Purchase: 6 12 oz. Wash Day Wonder Receive FREE: 2 12 oz. Wash Day Wonder 25 Wash Day Wonder Sample Packettes 1 Merchandising Collateral Value: 120.00 Save 30% MSU: 662473 NEW Wash Day Wonder Backbar Offer 60.00 Purchase: 2 Liter Wash Day Wonder Receive FREE: 1 Wash Day Wonder Liter 1 Merchandising Collateral Value: 90.00 Save 30% MSU: 662474 18 salon INSIDER cosmoprofbeauty.com

NEW Kerasilk Stylers Care & Styling volumize, texturize, maximize - make the most of each style Engineered Keratin and lightweight silk contribute to structural support and long-lasting color protection Precious silk proteins provide the perfect balance between high-end styling and outstanding performance NEW Kerasilk Stylers Price: SKU: 4.9 oz. Bodifying Volume Mousse 16.00 267617 8.4 oz. Fixing Effect Hairspray 16.00 267612 5.6 oz. Texturizing Finish Spray 16.00 267605 2.5 oz. Smoothing Sleek Spray 16.00 267608 4.2 oz. Forming Shape Spray 16.00 267610 2.5 oz. Enhancing Curl Crème 17.00 267615 1.7 oz. Accentuating Finish Crème 17.00 267642 SPIN SILK INTO STYLE Upgrade Your Service Menu. Introduce your clients to a new level of luxury by offering blow-dry and styling on your service menu. Kerasilk Control Smoothing Treatment Salon Intro 450.00 Includes: 1 16.9 oz. Control Shape Medium -OR- 16.9 oz. Control Shape Intense 1 Control Smooth Medium -OR- Control Smooth Intense 12.7 oz. Control Finishing Cream Serum 1 16.9 oz. Control De-Frizz Tame 1 16.9 oz. Control De-Frizz Smooth 1 33.8 oz. Control Purifying Shampoo 1 33.8 oz. Control Shampoo Value: 605.00 Save 155.00 MSU: 267652 Customer's choice of formula. 1 33.8 oz. Control Conditioner 30 Control Shampoo Sample Packets 30 Control Conditioner Sample Packets 1 Kerasilk Kimono Cape 1 Mixing Bowl 1 Applicator Brush/Comb 1 Applicator Bottle 1 Salon Guide 1 Consultation Tool & Activation Guide STYLESIGN Hairspray Savings give hair the hold it needs BLOG ALERT! cosmoprofbeauty.com Stay tuned for a CosmoProf Beauty Blog featuring Kerasilk Style and @lalasupdos in April. Designed by Stylists for Stylists Varis Dryer 175.00 Eco Turbine Motor Three power settings 252004 Varis 1" Smoother 120.00 1" Cushioned ceramic plates Up to 450 F digital temperature control 252014 7.31-8.44 each Value: 9.75-11.25 Save 25% VARIOUS SKUS MARCH APRIL 2018 US 19

Care & Styling NEW INNOVATION! Hold.ME Three Ways is the hairspray you have been looking for! ADJUSTABLE hairspray that provides long-lasting hold, lift and volume for natural-looking styles. 9.5 oz. Hold.ME Three Ways 9.75 Adjustable hold level Offers heat and UV protection Value: 12.99 Save Over 20% 253049 Large Style Revival Bag Offer 144.00 Includes: 1 6.8 oz. Treatment 1 10 oz. Lumionous Hairspray - Strong 1 6 oz. Perfect Defense 1 NEW 1" Curling Iron 1 8.5 oz. Root Boost 1 5.4 oz. Dry Texture Spray 1 5.9 oz. Beach Wave Mousse 1 10.2 oz. Intense Curl Cream 1 45 mm. Round Brush (1 3/4 ) 1 Moroccanoil White Cape 1 Brown Carryall Stylist Bag Value: 215.50 Save Over 30% 589078 LIMITED EDITION Style Revival Offer MOROCCANOIL CURLING IRON Introducing the Moroccanoil Professional Series Titanium Curling Iron, combining salon-grade precision with ease of use. NEW 1'' Curling Iron 75.00 588950 Temperature control from 265 F to 430 F (120 C to 221 C) Patented technology fully heats iron in 1 minute Extra-long, 1" (2.5 cm.) barrel CELEBRATE EARTH DAY EVERY DAY! Tailor-made solutions for all hair types. Responsibly sourced natural ingredients. 1% for the Planet Phytodess donates 1% of its annual revenue to environmental conservation efforts. Contact your CosmoProf Salon Consultant or Customer Service to learn about becoming a Phytodess Salon 20 salon INSIDER cosmoprofbeauty.com

We have pledged to plant 750,000 trees by the end of 2019 in places that need it the most, from Haiti to California, USA! Follow @TeaTreeHairCare and #RootedinGreen to learn different ways that you can help the environment and world at large. Care & Styling Tea Tree #RootedInGreen DISCOVER HOW YOU CAN HELP TEA TREE AND REFOREST'ACTION MAKE A DIFFERENCE IN THE AREAS THAT NEED IT THE MOST. Help the cause by planting trees with your guests. Spread the #RootedInGreen message with products and promo materials designed to educate and inspire in celebration of Earth Month! Salon signage available. Ask your CosmoProf Salon Consultant today! ROOTED IN GREEN HELP US PLANT 750,000 TREES PLANT YOUR FREE TREE AT PAULMITCHELL.COM/REFORESTACTION USE CODE: TEATREE17 Tea Tree Care Duos Includes: 1 10.14 oz. Shampoo 1 10.14 oz. Conditioner Price: Value: PPK: Tea Tree Special 11.00 14.50 577990 Lavender Mint 12.10 17.75 577991 Lemon Sage 11.00 14.50 577992 Save Over 15% Awapuhi Wild Ginger Hair Rehab bring the beauty and brilliance back to dry, damaged tresses Hair Rehab Salon Kit 164.00 Includes: 20.33 oz. KeraTriplex Treatment 10.33 oz. HydraTriplex Treatment 1 16.9 oz. Keratin Intensive Treatment 1 Awapuhi Wild Ginger Stylist Guide 2 Awapuhi Wild Ginger Hair Rehab Mirror Clings 2 Awapuhi Wild Ginger Hair Rehab Elliptical Displays Value: 155.63 Save Over 35% PPK: 577999 NEW NEURO Halo Touchscreen Dryer Lightweight 1875-watt DC motor with tourmaline ions Turn the ion setting on to reduce frizz and add shine to thick and unruly hair; turn the ion setting off to create volume on fine and thin hair Includes concentrator nozzle and diffuser 170.00 578311 1" NEURO Halo Styling Iron Premium gunmetal IsoTherm Titanium plates Extended plate length for faster styling SmartSense microchip regulates temperature 50 times per second 120.00 578310 MARCH APRIL 2018 US 21

Care & Styling NEW Volumizing & Cleansing Powder Non-aerosol dry powder shampoo Green tea delivers free radical damage protection and moisture Aloe soothes and protects BUY 10, GET 2 FREE.5 oz. Bamboom 125.00 for 12 Value: 150.00 DPPK: 311097.5 oz. Bamboom 10.41 Value: 12.50 Save Over 15% 311096 BIOREPAIR-8 ANTI-AGING SCALP AND HAIR SYSTEM BioRepair-8 a skin-care inspired, scientifically advanced treatment that harnesses advanced plant bio-cellular technology to combat the signs of aging, thinning, color-treated hair. BioRepair-8 Retail Kit 66.00 Includes: 1 8.5 oz. Shampoo 1 8.5 oz. Condition 1 3.4 oz. Serum 1 Exfoliating Scalp Brush KIT: 221607 SAVE UP TO 50% on cleansers *Only at CosmoProf 10.1 oz. Cleanser Shampoo 5.00 each SKU: System 1 792785 System 2 792791 System 3 792796 System 4 792802 System 5 792807 System 6 792811 Value: 10.00 Save 50% SAVE 20% ON NIOSPRAY 10.6 oz. NioSpray Savings 7.16 each SKU: Regular Hold 801487 Strong Hold 801492 Value: 8.95 22 salon INSIDER cosmoprofbeauty.com *Offer exclusive to CosmoProf and its affiliates, including Armstrong McCall in certain territories. Nioxin available in all of U.S., except PR. Nioxin available in stores only in CA.

Tools NEW! CHI NANO HAIR DRYER Ceramic Ionic Technology generates negative ions that dry hair without damage, while sealing in moisture and shine. Rapid Clean Technology Nano silver and blue LED lights help to kill bacteria, providing cleaner air. Coming soon in April! NEW CHI Nano Hair Dryer 109.98 Dual vent air-intake Rapid Clean Technology Weighs less than a pound 639390 Bundle Deals Bundle Deal 109.99 Includes: 1 Nano Titanium Travel Dryer 1 Miracurl Value: 159.98 MSU: 765275 SAVE over 30 % Bundle Deal 84.99 Purchase: 1 Porcelain Ceramic 2800-Watt Dryer Receive 80% Off: 1 1" Ceramic Spring Iron Value: 109.98 MSU: 765270 SAVE over 20 % Bundle Deal 84.99 Purchase: 1 Nano Titanium Dryer Receive 80% Off: 1 1 ¼" Nano Titanium Conicurl Taper Wand Value: 119.98 MSU: 765273 SAVE over 25 % NEW 1" GOLD Optimum styling temperature of 365 for healthier-looking hair. 1" Gold Professional Styler 119.00 474328 SAVE over 20 % Slimline 2 Trimmer 39.99 Value: 52.32 859973 save up to 10% on Sterling trimmers & clippers Cord/cordless 1+ hour of cordless trimming Sterling Mag Trimmer 72.20 Value: 79.99 852041 MARCH APRIL 2018 US 23

Nailcare Inspired by the city... Made It To The Seventh Hill LAC: 874167 IS: 874155 GEL: 874131 Lisbon Wants Moore OPI LAC: 874168 IS: 874156 GEL: 874132 You ve Got Nata on Me LAC: 874169 IS: 874157 GEL: 874190 Tagus In That Selfie! LAC: 874170 IS: 874158 GEL: 874191 No Turning Back From Pink Street LAC: 874171 IS: 874159 GEL: 874192 We Seafood And Eat It LAC: 874172 IS: 874160 GEL: 874193 Now Museum, Now You Don t LAC: 874173 IS: 874161 GEL: 874194 A Red-vival City LAC: 874174 IS: 874162 GEL: 874195 Sun, Sea, and Sand In My Pants LAC: 874175 IS: 874163 GEL: 874196 Closer Than You Might Belem LAC: 874176 IS: 874164 GEL: 874197 Tile Art To Warm Your Heart LAC: 874177 IS: 874165 GEL: 874198 Suzi Chases Portu-geese LAC: 874178 IS: 874166 GEL: 874199 36-Count Lacquer C Collection 189.00 Includes three of each shade. 1 Chipboard Header 1 Acrylic Counter Display with Printed Footers 10 Color Charts 1 Color Palette with Chain and Label 874188 14-Count GelColor Salon Counter Display 199.95 Includes one of each shade. 1 Prohealth Base Coat 1 Prohealth Top Coat 1 Chipboard Display 1 Color Palette With Chain and Label 874179 Infinite Shine A Collection 16-Count Display 99.95 Includes one of each shade. 2 ProStay Top Coats 2 ProStay Base Coats 1 Chipboard Counter Display 874183 Display not shown. coming late march NEW Chrome NAIL POWDERS 2+ weeks of high shine wear on GelColor Up to 7 days of high shine wear on OPI Nail Lacquer Available in eight transformative chrome shades 24 salon INSIDER cosmoprofbeauty.com NEW Chrome Effects Intro Kit 89.95 Includes: 1.1 oz. Tin Man Can 1.1 oz. Bronzed by the Sun 1.1 oz. Great Copper-tunity 1.1 oz. Pay Me in Rubies 1.1 oz. Amethyst Make the Short List 1.1 oz. Blue Plate Special 1.5 oz. No Cleanse Top Coat 1.5 oz. Nail Lacquer Top Coat Value: 114.44 Save Over 20% PPK: 874201 Limited quantities available. NEW Chrome Effects Full System 158.85 Includes: 1 Each.1 oz. Nail Chrome Powder from the Collection 1.5 oz. No Cleanse Top Coat 1.5 oz. Nail Lacquer Top Coat 1.5 oz. GelColor ProHealth Base Coat 1.5 oz. Natural Nail Lacquer Base Coat 1.5 oz. Original Nail Lacquer Base Coat 1.5 oz. GelColor Black Onyx 1.5 oz. Alpine Snow Lacquer Value: 196.11 Save Over 15% PPK: 874212 Limited quantities available.

Nailcare NEW 4-shade Jellied Shellac 891427 Vinylux 891395 Gummi Shellac 891428 Vinylux 891396 Candied Shellac 891398 Vinylux 891381 Taffy Shellac 891414 Vinylux 891382.25 oz. Shellac Open Stock 15.99 each.5 oz. Vinylux Open Stock 5.29 each 24-Count Shellac/Vinylux Pop Display 191.40 Includes three each of new Shellac and Vinylux shades. Value: 255.36 Save 25% 891436 12-Count Shellac Pop Display 172.00 Includes two each of new Shellac shades, two base coats and two XPRESS5 top coats. Value: 191.88 Save 10% 891434 10-Count Vinylux Pop Display 47.25 Includes two each of new Vinylux shades and two top coats. Value: 52.90 Save 10% 891433 limited edition Royal Temptations 36-Count Collection 159.99 Includes three each.5 oz. shade: My Other Wig Is A Tiara, Ruffle Those Feathers, and six each of.5oz shade: All The Queen's Bling, All My Heart Desires, Beauty Marks The Spot, Curls & Pearls, Over-The-Top Pop. 1 Acrylic Display 1 Chipboard Header Insert 1 25-Pack Unpainted Nail Tips 1 Painted Tent Card And Display Graphic Strips 295605 MARCH APRIL 2018 US 25

Cosmetics Skincare Not Only Functional But Oh So Fabulous NEW Magnetic Bracelet Strong magnets are great for holding bobby pins, makeup pans, and even your shears Includes 40 bobby pins Leather backing and one size comfortably fits all 19.99 each SKU: Black 199087 Silver 199088 While supplies last. We all know time means money. Instead of reaching for each bobby pin in your kit, grab them without even moving your hand. Multiply your productivity! -Laura Chihaia, Co-Creator of the Pink Pewter Magnetic Bracelet @LALASUPDOS 2018 CosmoProf Artistic Team Member Exclusive 21 oz. BONUS SIZE *Only at CosmoProf Bonus Size Herbal Moisturizers 11.50 each SKU: Passionfruit & Citrus Berry 733773 Goji Orange Lemonade 733774 Value: 14.21 Save Over 15% While supplies last. *Offer exclusive to CosmoProf and its affiliates, including Armstrong McCall in certain territories. SAVE 50 % NEW 2 oz. Bonus Size Nourish Oil 28.00 12 natural oils are packed with nourishing vitamins and omegas to help preserve skin s youthful appearance Lightweight formula absorbs quickly to provide a boost of vital moisture Quench skin without leaving a greasy residue Value: 56.00 650346 While supplies last. Hemp Seed Oil Goji Orange Lemon Lime Hemp Seed Oil Lychee Passionfruit Ginger Ginseng Shea Butter 4.25 oz. Sun Therapè 15.00 Advanced moisturizer provides lightweight, dry touch hydration Gives skin a radiant, younger-looking complexion 650228 THE BALM NEW Bonnie-Lou Manizer 12.00 908227 THE BALM NEW Mr. Write Eyeliners 6.50 each Choose from shades: SKU: Compliments 908221 Romance 908222 Datenights 908223 Vacations 908224 Loveletters 908225 Diamonds 908226 THE BALM NEW Meet Matte Shmaker Eyeshadow Palette 14.76 908228 26 salon INSIDER cosmoprofbeauty.com

SALON FURNISHING Contact our Salon Design Consultants: 800.362.3186 (option 3) Looking for a small spring update or BIG salon transformation? CosmoProf has you covered! Mani/Pedi season is here, and our experts are ready to help you find just the right pieces to fit your needs. We offer a wide selection for all styles and budgets! Belvedere Look Styling Chair 395 33.75"H x 25.25"W x 37"D 1-year warranty on chair top & base 5-year warranty on hydraulic pump Save 204.00 BLACK: 909219 Pibbs PS9 Pedi Spa 1,349 52''H x 33''W x 57''D Allow 2-4 weeks for delivery. Save 150.00 BLACK: 974370 Collins 4516.BB 40Hi Portable Styling Station 959 Pull-out breadboard for extra work surface Two full-extension drawers Cabinet with adjustable shelf Save 120.00 WILD CHERRY: 859563 Also available in other colors. Footsie Bath 100-Pack Footsie Bath Liners 89.95 Pre-fit disposable liners. Save 9.05 712010 (S) Footsie Bath Footsie Bath Plus 99.95 Heat and vibration settings Overall: 9''H x 15''W x 13.5''D Inside: 6''H x 13.5''W x 11.5''D Save 39.05 BLACK: 712004 (S) Piu Saloni Publik Trolley 179 Six Drawers with Ample Storage Appliance Holders (two-2 ½'' Openings for Blow Dryers, four-2 ¼'' with removable trays) Two open accessory trays on the lower level of outside wall Save 20.00 BLACK + WHITE MIX: 248957 Smart Step Bella Silver Leaf 4' x 5' Mat with Chair Depression 229 Save 60.00 511015 Puresana Porcelain Shampoo Bowl 279 Fixture UPC Approved 16.24''H x 22.8''W x 20''D Save 20.00 BLACK: 923018 (S) FREE GIBS Products with the purchase of Salon Equipment Effective January 17, 2018 through June 30, 2018. 3,000-4,999 the customer can receive about 300 worth of free pre-selected GIBS products. 5,000 & up the customer can receive about 500 worth of free pre-selected GIBS products. While supplies last. Some restrictions apply. Continental USA, Canada & Alaska ONLY - excludes Hawaii & Puerto Rico. FREE SHIPPING INDUSTRY-LEADING BRANDS FAST DELIVERY All products come with a warranty minimum of 1 year and up to 7 ½ years. See store for details. Some assembly required. MARCH APRIL 2018 US 27

events & education Leysa Carrillo @leysahairandmakeup Leysa Carrillo is a bilingual curly hair specialist from Las Vegas. She creates seamless blondes, vibrant color and transformative cuts. She has been recognized worldwide and has won numerous industry awards. Being licensed to create means freedom to express who I am through beauty. buy today for best value! CONTACT YOUR COSMOPROF SALON CONSULTANT TO BUY YOUR TICKET TODAY. March 25 26 Mid-Atlantic Fashion Focus National Harbor, MD April 22 23 Bellevue Fashion Focus Bellevue, WA April 28-30 America's Beauty Show Chicago, IL April 15 16 Spring Style Show San Josѐ, CA May 20 21 Nashville Fashion Focus Nashville, TN June 3-4 Premiere Orlando Orlando, FL Visit cosmoprofbeauty.com for more great education and shows!