Hair Repair, Hair Strengthener Tomorrow s Vision Today!
Technical Information Product Code: 20375 INCI Name: Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate & Oryza Sativa (Rice) Extract INCI Status: Approved Suggested Use Level: 1.0-5.0% Suggested Applications: Hair Repair, Hair Strengthener
Addresses: How: Split Ends Weak Hair Hydroxypropyltrimonium Hydrolyzed Rice Protein Neutralizes charge Rice Biopolymer Holds ends together, reduces combing force
Hair Damage: Split Ends How do we get split ends? Split ends are a result of mechanical damage Factors that influence mechanical hair damage: Chemical & Sunlight weakens hair Conditioning Agents reduce combing force These factors make the hair more prone to split ends How can we reduce the appearance of split ends once they occur?
Masking Split Ends The hair cannot be resealed An illusion must be created to convey healthy looking hair Hair damage correlates with charge density: The tip of the damaged hair fiber more electronegative The electronegative sites tend to repel each other This acerbates the appearance of split ends Quaternary compound: Cationic Low molecular weight
Masking Split Ends: How it works Hydroxypropyltrimonium Hydrolyzed Rice Protein Neutralizes the electric charge Virtually eliminates static interaction Eliminates the pressure of pushing the ends of hair apart How the ends stay together: Quaternized Compound Rice Biopolymer: High molecular weight Holds damaged ends together
Masking Split Ends: Long lasting Polyglucan: Seals the hair Provides enhanced lubricity Reduces combing force Does not contribute to build up Water soluble property Don t be bothered by split ends Make damaged hair appear healthy!
Half-Head Salon Study 5 Participants Participant was asked to complete a survey rating their hair before and after the treatment on a scale of 1 to 10, with 1 being the lowest and 10 being the highest, using the following parameters: Cleansing Smoothing Dry and wet combability Anti-frizz Overall feel Shine Hydration Half of the head was treated with the control shampoo and conditioner while the other half of the head was treated with 2.0% AC Split End Complex in the base shampoo and base conditioner
Half-Head Salon Study Figure 1. Full Head Baseline Photo of Untreated Hair. Figure 2. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half-Head Salon Study Figure 3. Full Head Baseline Photo of Untreated Hair. Figure 4. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half-Head Salon Study Figure 5. Full Head Baseline Photo of Untreated Hair. Figure 6. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half-Head Salon Study Figure 7. Full Head Baseline Photo of Untreated Hair. Figure 8. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half-Head Salon Study Figure 9. Full Head Baseline Photo of Untreated Hair. Figure 10. Half-Head Photo of hair treated with test and control shampoo/conditioner
Half-Head Salon Study Assessment of Hair Characteristics Rating from 1 (worst) to 10 (best) 9 8 7 6 5 4 3 2 1 0 Cleansing Smoothing Wet Combability Dry Combability Anti-Frizz Overall Feel Shine Hydration Assessment of the Control Shampoo Assessment of the Experimental (2.0% AC Split End Complex in Control Shampoo) Assessment of the Control Conditioner Assessment of the Experimental (2.0% AC Split End Complex in Control Conditioner) Graph 1. Rating of hair characteristics following sensory assessment
Half-Head Salon Study Comparison of Control Conditioner vs. Experimental Wet Combability 30% 25% 20% Hydration 15% 10% 5% 0% Dry Combability Shine Anti-Frizz Overall Feel Graph 2. Hair Assessment results for sensory characteristics
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