Cosmetic Raw Material Presentation SUNJIN. SUNSIL T in NaturalWhite. TiO SUNJIN CHEMICAL R&D CENTER

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Cosmetic Raw Material Presentation SUNSIL T in NaturalWhite 2009.1.1 CHEMICAL R&D CENTER

Overview Background Make-ups always need coverage. In order to provide coverage, you need white pigment. Among available white pigments, TiO2 is the most widely used due to its unique high refractive index which provides outstanding coverage. Unfortunately, TiO2 also imparts a very harsh feel which is detrimental to the sensorial quality of make-ups. TiO2 Spherical TiO2 There have been many approaches towards improving the feel of TiO2 including the development of spherical TiO2. In reality, however, spherical TiO2 was not truly spherical but semi-spherically aggregated TiO2 particles, fragile and prone to breakage under pressure. Nowadays, TiO2 is usually pre-mixed with flakes to improve its harsh feel. ISN T THERE A BETTER SOLUTION? 200nm TiO2 encapsulated Silica Bead Chemical developed a new product, spherical TiO2 encapsulated silica bead in 2006. Silica bead is 2~10um with 200nm TiO2 35% inside. Silica gives excellent sensorial feeling while TiO2 provides good coverage. Very innovative but the price is very affordable. This new product s name is Sunsil TinUVAB.

Material Hybridization Filler Talc Sericite/Mica BaSO4 Binder/Media Sensorial Silica PMMA Urethane Nylon12 Spherical White Pigment White pigment with Feeling of Silica Bead 2um Silica Bead with 35% of pigmentary encapsulated Functional UV protect Visual effect Absorption Delivery Color White pigment Color pigment Pearlescent Glitters

Concept Silica Bead NaturalWhite + =

Overview Grade Descriptions Surface Treatment SUNSIL-T in NaturalWhite SUNSIL-T in UVAB 200nm TiO2 35% & Silica 65% 200nm TiO2 35% & Silica 65% Avg. Particle size( μm ) Alkyl Silane 5 none 5 5um Silica Bead With 200nm by 35% 200nm Opaqueness comparison Silica - Very transparent -No covering power Natural White - Natural white looking - Optimum coverage TiO2 - Draggy, - Chalky, - Gritty, -Rough

Formulation Tip For powdery color cosmetics, 1% of pigmentary TiO2 is equivalent to 2~2.5% of TinUVAB in terms of opaqueness For liquid(pasty) color cosmetics 1% of pigmentary TiO2 is equivalent to 3% of TinUVAB in terms of opaqueness For silica shell has much lower refractive index(i.e. 1.47) compared to that of TiO2, silica shell s light scattering effect significantly diminished when silica shell is wet by liquid media Applications Base Make up Foundation Powder Pact Two Way Cake Make up base Concealer Point Make up Lip stick Eye shadow Blusher Any color cosmetics that use TiO2 could be applicable Especially high TiO2 dosage make-ups such as concealer, foundations are excellent starting points

Mineral Powder Formula NaturalWhite Bead 100% Silica Bead 65% + TiO2 35% Guideline Formula: SJF-0802-Mineral Powder Phas e No. Trade Name INCI Name % LIGHT AS A POWDER 1 SUNTALC-AS Talc/Triethoxycaprylsilane 17.60 EVEN SKIN TONE LIKE A 2 SUNTITAN-AS CI 77891/ Triethoxycaprylsilane 15.00 3 SUNSIL-Tin Natural White 4 SUNZNO-NAS Silica/ Titanium Dioxide /Alkyl sillane Zinc Oxide/ Triethoxycaprylsilane 10.00 25.00 FOUNDATION Flawless coverage EVEN SKIN A 5 Boroneige 1501 Boron Nitride 10.00 Excellent Skin Spread 6 GMS/MM3 Mica, Magnesium Myristate 9.30 Mineral Powder with NaturalWhite Bead inside Conventional Mineral Powder with TiO2 inside 7 SUNIOR-AS 8 SUNIOY-AS Iron Oxide Red/ Triethoxycaprylsilane Iron Oxide Yellow/ Triethoxycaprylsilane 0.70 2.00 Silly Elegant Feel LONG LASTING LIKE A 9 SUNIOB-AS Iron Oxide Black/ Triethoxycaprylsilane 0.40 FOUNDATION B 10 Salacos 99 Isononyl Isononanoate 4.50 11 KF 96-5CS Dimethicone 4.00 12 Carnauba Wax Carnauba Wax 0.50 SPF15 ZINC OXIDE FOR SPF AND 13 KF7312J Trimethylsiloxysilcate 1.00 SKIN HEALING EVEN SKIN January 2009

BB Cream Formula Guideline Formula: SJF-0803-Blemish Balm Phase No. Trade Name % 1 ZINC STEARATE 1 2 SUNSIL-Tin Natural White 5 3 SUNTITAN-AS 4 4 SUNTALC-AS 2 A 5 SUNZNO-NAS 3 What is a BB Cream? BB Cream is pretty much the end all of foundation, concealer, moisturizer, etc...it's a combined product that eliminates many products from your daily makeup routine and not only simplifies foundation but also offers key ingredients that we all look for in makeup and skin care. Anti-Aging Lotions, Potions, Etc... BB Creams contain anti-aging ingredients to prevent wrinkles and also treat any fine lines you may already have! Concealer BB Creams act as a concealer for concealing under eye circles, baggage, etc...it also concealer acne, blemishes, red areas, etc... 6 SUNIOR-AS 0.26 7 SUNIOY-AS 0.86 8 SUNIOB-AS 0.16 BB Creams are highly moisturizing, contain SPF, have acne fighting and anti-aging ingredients, plus conceal and lay a foundation for your other makeup. Foundation BB Creams act as a foundation for prepping the skin for makeup and creating a flawless finish to skin! B 9 DC200 F-10CS 1 10 BENTONE 38VCG 0.7 11 TSF405 10.8 12 Parsol MCX 6 13 ABIL EM 90 2.5 14 PHENOXY ETHANOL 0.2 15 VITAMIN E ACETATE 0.1 16 DUB DNPG 3 17 KF6017 1.5 What BB Cream Eliminates from your daily routine: Moisturizer BB Creams are so highly moisturizing you may or may not wish to apply a moisturizer prior to using! SPF BB Creams contain doses of 25+ SPF so you don't need an extra SPF product to protect your skin from harmless sun rays! Whitening Lotions, Fluids, Etc... BB Creams contain whitening agents to lighten the skin! You can see why everyone is so hyper and excited about BB Creams. They are virtually the superman of foundation however they are not without their flaws. C 18 D.I. WATER 48.72 19 MP 0.2 20 1,3 BG 5 Acne Treatments, Lotions, Etc... BB Creams contain active ingredients for fighting off problem areas! 21 GLYCERIN 3 22 NaCl 1

TiO2 in Skin Care Natural White Fluid The natural way to milky, translucent skin. Olay Natural White Fluid is the ideal day-time protection for oily or combination skin. It effectively blocks out UVA and UVB radiations that may darken and damage your skin. Made up of 88% milky whitening essence, this fluid nourishes skin from deep inside to reveal its inner health and radiance. Olay Natural White Fluid contains no chemical bleaches - its purely natural ingredients make your skin look milky, translucent white in just 4 weeks. It is ideal to cover up dark spots, freckles and sun spots and also acts as a base for make-up. Use Natural White Cream for normal or dry skin.

TiO2 in skin care Marketing claims of NaturalWhite NaturalWhite TiO2 TiO2 as an instant Bead in Skin Care whitening agent in skin care Even skin tone Provide good coverage of skin imperfections, e.g., pores and uneven skin tone, while retaining a natural skin appearance Natural way to milky, translucent skin Can be an opacifying agent to provide a white appearance to the emulsion NaturalWhite does not suffer from unacceptable skin whitening. 10% 10% Too much whitening Too harsh TiO2 settles down(i.e TiO2 is very difficult to disperse so often cause separation of formula)

Whitening Cream Formula Guideline Formula: SJF-0804-Whitening Cream Phase No. Trade Name % Phase No. Trade Name % A B 1 D.I-WATER 33.68 2 1.3-B.G 1.00 3 Glycerin 3.00 4 Allantoin 0.10 5 TEA 0.20 6 MP 0.20 7 Rheodol AO-15 0.30 8 Rheodol TW-S120 1.00 9 Rheodol MS - 165 0.50 10 TEGOSOFT DEC 4.00 11 KALCOHL 6870 2.00 12 EMERSOL132 1.00 13 TCG-M 5.00 14 TSF405 2.00 15 P.P 0.10 C 16 SEPIGEL 305 0.50 D 17 1% CARBOPOL940 20.00 E 18 FRAGRANCE 0.12 F 19 NA-HYALUNOLATE (1%) 2.00 G H 23 20 D.I-WATER 18.00 21 GERMALL 115 0.30 22 ARBUTIN 2.00 SUNSIL-Tin UVAB Instant Whitening Effect & Texture Control 3.00