We Believe In Individualism S/S 18 @WeAreUrbanBliss
THE URBAN BLISS EDIT SS18 Key Pieces It is officially time to make way for some newness! What better way to begin than to inject freshness through the new hues that have been all over the catwalks for SS18. This is going to be the season of candy pastels, gelato tones, and contrasting Crayola brights. Ruffles being the epitome of femininity and timeless chic style, will continue to lead the way into the next season. Be prepared to see a youthful twist to the cascading ruffles, used to update basic hemlines, sleeves and seam details on anything from simple tees, day dresses, and denim jackets. High shine PU moves on to the fantastic transparent plastics! From trench coats to dresses, the catwalks were all over this trend from Chanel, Valentino, to Calvin Klien. Rubberised fabrications are also a much more commercial take on this Futuristic trend, so make some space for our rubberized pastel macs this spring! Denim returns in all forms from outerwear to classic jeans, in a much cleaner look. As the rays of sunshine hit, hemlines will get shorter and the day dress will become a wardrobe staple, and a great print vehicle for all those new blooming floral prints. Embroidery will be remaining key so don t forget to see our embroidered on trend offering in a cute Bardot top, lace up sleeve design crochet summer dress and light wash denim, the perfect holiday pieces! With so much to choose from, you can trust us at Urban Bliss to have you covered. We have put together our very own edit, covering the key pieces and trends so you can stay ahead of the game lead to those fashion packs this Spring/Summer. Enjoy! Team UB xx
01 SAVANNAH WATERFALL DRESS/ TALIYA DENIM JACKET 40DRS13736/40JKT13442 This waterfall dress features a cascading ruffle and wrap over front, concealed side zip and cute back ruffle detail, ensuring you look your best from every angle. This is a real winner ticking all the key trend boxes, a must for the SS18 wardrobe! Team it up with our light wash Taliya denim jacket for that ultra cool effortless day time look. weareurbanbliss.trade 2
02 ALICE STRIPE TOP/ PETRA PATCHWORK SKINNY JEAN 40TOP13522/40TRS13459 The pinstripe story is coming back for early Spring, so be prepared to see this return on the highstreet and online in everything from head to toe. As you know here at Urban Bliss we like to do things with a twist, and so have updated this classic pinstripe by opting for a juxtaposing stripe and floral print. Pair up with our Petra patchwork jeans, and be sure get noticed in the crowd. Head over to our linesheet pages to check out more of the pinstripe styles landing soon! weareurbanbliss.trade 3
03 BELLA POINTELLE RUFFLE HEM JUMPER/ LOLLY EMBROIDERED SKINNY JEAN 40KW13636/ 40TRS13447 Make way for fine gauges, pointelle patterns and ruffles, knitwear never looked so good! Our Bella pointelle ruffle hem jumper will see you through SS18, layer over a crisp white shirt to update a basic look. We ve paired this up with our Lolly embroidered skinny jean, which ties the look together so effortlessly. You ll be sure to turn heads for all the right reasons! weareurbanbliss.trade 4
04 CARA DISTRESSED DENIM TRUCKER JACKET/ CONNIE DISTRESSED DENIM SKIRT 40JKT14024/ 40SKT11966B SS18 will see a return of coloured denim, and here at UB HQ we are loving this lemon yellow denim co-ord! Lead the fashion pack by pairing this candy co-ord with a simple white tee, and clean accessories to effortlessly carry the coloured denim trend this season. weareurbanbliss.trade 5
05 KIMMY MAC/ LEXI SKINNY JEAN 40JKT10059B/ 40TRS13491 (MID BLUE) Step into Spring with one of our rubberised pastel macs. Available in pastel pink, lemon and blue, all with a contrasting gingham cotton lining. You will be spoilt for choice! Make sure you get your hands on these before the festival season hits, a must have for the SS18 wardrobe. Pair with our basic Lexi skinny jean (available in mid blue and indigo wash). weareurbanbliss.trade 6
06 ABBEY EMBROIDERED JUMPER/ FRAN PEPLUM PU JACKET LEXI SKINNY JEAN 40KW13493/ 40JKT13906/ 40TRS13491 (INDIGO WASH) When wearing all black or dark colours, up your style game by playing with textures. We ve teamed up the Abbey embroidered jumper with the perfect day to night jacket, the Fran PU peplum jacket. This is sure to become an essential go to item for your SS18 wardrobes. Layer it over a day dress to take you from from day to night, or team with a classic pair of jeans, like our indigo wash Lexi skinny jean, to smarten up a basic look. weareurbanbliss.trade 7
07 AIDA CUT OUT TIE FRONT JUMPER/ LAURIE PEARL CLUSTER SKINNY JEAN 40KW13616/ 40TRS13428 Pearls make a return this season, and irrefutably dominated the catwalks from Gucci, Mui Mui, Marni and Moschino all showcasing garments embellished with pearls. Be the first to rock this trend with our Laurie pearl clustered jeans. weareurbanbliss.trade 8 Pick up our Aida jumper in the colour of the season powder grey, which features a lace up front tie, and cut out sleeve detail. The perfect understated top to pair with our statement pearl cluster jeans.
08 CLEO BUTTON THROUGH TOP/ KERRIE RIP AND REPAIR SKINNY JEAN 40TOP13738/ 40TRS13570 (INDIGO WASH) Show those sunkissed shoulders in an on trend bardot top this season, don t miss out on our Cleo button through top, statement seperates and popping bold prints are key for SS18. We ve paired this with our indigo wash Kerrie rip and repair skinny, bang on trend and super comfortable, it s versatile enough to dress up or down. weareurbanbliss.trade 9
09 AVA EMBROIDERED GINGHAM JACKET/ ALABAMA PEPLUM LEGGING 40JKT13422/ 40TRS13877 Ticking three of the big SS18 trends; embroidery, gingham and ruffles, our Ava jacket is fashion must have. Make a bolder statement and team with a our Alabama peplum leggings to instantly elevate this to a runway worthy outfit! weareurbanbliss.trade 10
10 CAMILLA SUEDETTE BIKER JACKET/ LISSE FLORAL BLOUSE/ LEXI SKINNY JEAN 40JKT13535/ 40TOP13824/ 40TRS13491 (INDIGO WASH) Step into the next season in style, with our soft structured Camilla suedette biker (also available in grey). Team this with our floral Lisse blouse, bringing a pop of colour and print, the perfect combination for that casual day time cool vibe. Go from day to night by accessorising with a pair of metallic heels to instantly add that glam-factor. weareurbanbliss.trade 11
#BTS URBAN BLISS CAMPAIGN Inspired by the sorbet pastels and gelato tones of the catwalks, for this seasons campaign we took to the quaint streets of Notting Hill, London. It was an early start to ensure we could race against the time, due to shorter daylight hours, to bring you a characteristic campaign set in a back drop of colourful doors, walls, and houses. The charm of Notting Hill was captured well, with our Urban Bliss girl Gigi working the looks! Take a look behind the scenes... We have styled each look carefully, to bring you the best of what Urban Bliss has to offer for Spring, along with plenty of style inspiration to update your looks! This seasons lighter washed denims with a cleaner look and great fit, embroidered knitwear, and blooming florals, all call for that much needed newness in your SS18 wardrobes. weareurbanbliss.trade 12
In need of style inspiration? Our UB Girls are working it for you... weareurbanbliss.trade 13
Embroidery Pearl cluster detail Embroidery detailing C lose up: Abbey Embroidered Jumper 40KW13493 Kerry Rip and Repair Skinny Jean 40TRS13570 weareurbanbliss.trade 14 Laurie Pearl Cluster Skninny 40TRS13428 Aida Cut Out Tie Front Jumper 40KW13616 Bella Pointelle Ruffle Hem Jumper 40KW13636 Lolly Embroidered Skninny Jean 40TRS13447
Embroidery Hardwear detailing Lotus Embroidered Shirt 40TOP13985 Lexi Skinny Jean 40TRS13491 Reegan Cross Sheared Dress 40DRS14103 Camelia O-Ring Stripe Shirt 40TOP13984 Lexi Skinny Jean 40TRS13491 weareurbanbliss.trade 15
Tonal Embroidery Lace up sleeve detail C ontrasting f loral Embroidery Hardwear detailing Hadid Embroidered Maxi Dress 40DRS13679 weareurbanbliss.trade 16 Anika Crochet Dress 40DRS13674 Ava Embroidered Gingham Jacket 40JKT13422 Alabama Peplum Leggings 40TRS13877
C ontrasting gingham lining Freya Metallic Lightweight Parka 40JKT13432 Kimmy Mac Pastel Pink 40JKT10059B Kimmy Mac Lemon 40JKT10059B weareurbanbliss.trade 17
Zip detail Edie Peplum Denim Jacket 40JKT12324 Athena Zipped Legging 40TRS13879 weareurbanbliss.trade 18 Amelia Suedette Waterfall Jacket Grey 40JKT13656 Lilo Skinny Jean 40TRS13492. Amelia Suedette Waterfall Jacket Tan 40JKT13656 Lilo Skinny Jean 40TRS13492.
C lose up: Floral embroidery Back view: Button placket fastening. Reversible top, can be worn both ways! Charlotte Rose Embroidered Top 40TOP13605 Kerrie Rip And Repair (Light Wash) 40TRS13570 Indiana Lace Blouse 40TOP13848 Lilo Skinny Jean 40TRS13492 Cleo Button Through Top 40TOP13738 Lexi Skinny Jean 40TRS13491 weareurbanbliss.trade 19
Fran Peplum PU Jacket 40JKT13906 Kerrie Rip And Repair (Indigo Wash) 40TRS13570 weareurbanbliss.trade 20 Camilla Suedette Biker Jacket Grey 40JKT13535 Lexi Skinny Jean 40TRS13491 Camilla Suedette Biker Jacket Terracotta 40JKT13535 Lexi Skinny Jean 40TRS13491
Lace overlay Fern Overlay Lace Blouse 40TOP13770 Lexi Skinny Jean 40TRS13491 Lisse Floral Blouse 40TOP13824 Lexi Skinny Jean 40TRS13491 Eddie Ruffle Front Dress 40DRS13727 weareurbanbliss.trade 21
Ruff le detail wrap-over C lose up: Back ruff le detail Savannah Waterfall Dress 40DRS13736 weareurbanbliss.trade 22 Taliya Denim Jacket 40JKT13442 Cassia Wrap Playsuit 40TRS13853
C lose up: Applique patch Ruff le seam sleeve detail C lose up: Riley Floral Patch T-shirt 40TOP13463 Connie Distressed denim skirt 40SKT11966B Cara Distressed Trucker Jacket 40JKT14024 Connie Distressed denim skirt 40SKT11966B Alice Stripe Top 40TOP13522 Petra Patch Skinny 40TRS13459 weareurbanbliss.trade 23
Where to find us: E: sales@weareurbanbliss.trade/ W: weareurbanbliss.com T: +44 161 839 0044/ F: +44 161 839 0046 A: Unit 3, Derby House, 59 Derby Street, Manchester, M8 8HW, UK @WeAreUrbanBliss Current Stockists: Lipsy - UK ASOS - UK New Look - UK DV8 - UK Joy The Store - UK Bentalls - UK Fenwicks - UK Mod Cloth - LA La Moda -Russia Koovs - India Lulu & Sky - India Namshi - UAE Interested in Stocking Urban Bliss? If you are interested in distributing our brand please contact us at Urban Bliss HQ by email: sales@weareurbanbliss.trade Or call us on: +44 161 8390044