Group Introduction January 2016
About Intrend International LUX- RETAILING INTRENDS INTERNATONAL Intrend International was founded in Hong Kong in 1999, and it commits to the completion of retail chain development as well as comprehensive resources platform to create a one-stop business model and which includes luxretailing, retail funding, commercial real-estate investment consulting etc. RETAIL FUNDING Commercial Real-estate Investment Consulting Core business is lux-retailing for the group. It unveils the world class lifestyle to mid-to-upper class in the market and also leverages with top fashion brands, homeware, food & beverage and personal electronic products etc. Commercial real estate investment and consulting is the business foundation, and it pipelines the most premium location which to ensure the sustainable profit for the group. Retail funding is the to ensure the financial aspects of the whole business.
Group Structure INTREND INTERNATIONAL LUX- RETAILING Commercial Realestate Investment Consulting Technology Funding P+ Mazly P One VANCASA F&B Asset Management YUNSHI Fund (RMB) Massimo Bonini Commercial Real-estate development Trends synergy fund(usd)
Core Business Lux-retailing Long-term collaboration with talented fashion designers and brands which cover different style for the market Invest in high growth brand and introduce them domestically, meanwhile to work closely with retail channels to get simultaneous information on rapid and updated promotional platforms Being an international fashion & style mind hub, Intrend International has the accumulative awareness and acknowledgement from media and celebrities in order to lead to valuable recognition from the consuming market Wide range of lifestyle related and diversified business model implies the foresight for the sustainable development of the formats from the group senior management LUX-RETAILING P+ Mazly P One F&B VANCASA Massimo Bonini
Lux-retailing One stop and all-rounded fashion experience solution Multi-scale International brands collaboration Gather diversified global brands and items, match to the specific level of target customers preference Seasoned branded marketing team in lux-retailing industry ensures the visual, merchandising, services Multiple self-owned global brands are customized created to meet domestic market demands, with high customer intimacy and high profitability Ensure the enjoyable time for the customer and prospects All rounded trendy lifestyle experience World class fashion, homewares, F&B and personal electronic products are being covered in 360 degrees Combined separate brand blueprints by using cross over tactics, to enhance each brand involved also to show the whole picture of life attitude which will prominently trigger the purchase desire Showcase the harmony of personal trends and taste One stop and all rounded fashion experience solution Maximize media exposure According to different brand essence and to develop different PR angle and also to optimize its exposure Stimulate sales revenue through those publicity of the brands Leverage on group s excellent relationship and connection with celebrities and to further optimize the effects
Group subsidiaries 1) P+ Group Ltd. Brands included Distribution channel: Boutique stores in first and second-tier cities landmark districts As of FW15, over 60 direct stores and more than 200 franchised distributors
Brand position: A brand to provide the most edgy and fashionable international brands accessories at accessible price for women in all ages Target customer: Female at 25 45 year-old, in the mentality for being fashionable as always Distribution channel: As of FW15, over 40 direct stores and covering 21 cities, such as Shanghai, Nanjing, Hangzhou, Tianjin, Qingdao, Harbin, Shenyang, Dalian, Shenzhen, Chongqing, Chengdu The brands are as below but not limited to:
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Sole distribution in China Distribution channel: Boutique stores in second and third tier cities.
Brand position: Present to the independent and new generation females the valuable and luxury shopping experience with extraordinary craftsmanship and product material Target customer: 25 40 years female Distribution channel: The Group owns around 11 boutiques nationwide as of FW15 FW15 collection draws a lot of attention from fashion media and bloggers with the artistic POP design which leads to another milestone for further development of its brand value AW15 collection media preview in Beijing
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Brand position: Italian forefront fashion brand for the youngsters who are bold to express themselves freely Target customer: 20 35 years urban male and female with unique fashion taste Global first accessory boutique was opened in Hangzhou Tower and to promote the brand essence and DNA for youngsters so that they can express themselves freely
Brand position: Build by global design team and is a contemporary domestic accessory brand advocates UNIQUE, CLASSY life attitude Target customer: 25 35 years urban male and female who enjoys trendy and classy lifestyle Distribution channels: More than 180 boutiques nationwide as of FW14
Brand position: Italian independent designer brand, whose style is based upon the needs of the target customers. Collection uses the high-end material to create ultimate confident and elegant glamour for mature trends lovers Target customer: 20 40 years old, 60% female, 40% male SS16 collection includes glazed leather, precious leather, architectural, diamond perforated leather light sporty themes, which concentrates on stylish touch and practicality. Its minimalistic and modernist design fully interprets the timeless and unisex kind of cool Collection covers mens and womens bags and shoes, small leather goods, scarf, hat and accessories Distribution channel: By end of 2015, more than 8 direct stores will be opened all over China and covered 1 st and 2 nd tier cities, such as Shanghai, Nanjing, Xuzhou, Hangzhou, Shenyang, Chongqing and Changsha.
> Spring/Summer 2016 collection
The very first Italian brand which is designed by a Japanese female designer, and it manifests the mysterious elegancy with the beauty of nature Brand position: Elegant and urban women handbags for daily mix and match Target customer: 20 35 years female with elegant fashion taste
Branch company below the Group 2)Mazly Fashion Group Headquarter is in Hong Kong while branch office is in Shanghai Holds the MASS CONCRETE global trade mark and Maria Luisa Asia-Pacific trade mark Owns R&D center in Shanghai and Paris Has independent international design, manufacturing and distribution team Acquires independent designer brand with international reputation
My will is to help people to find their own style, understand what is suitable to themselves, why to buy, and wont do blindness buying, and trendy expensive
Maria Luisa Queen of High Fashion and Luxury Retailing refuse to be a mediocre and crave for breakthrough represent well of Ms. Maria Luisa. At the mindset of finding out own style instead of being a fashion follower, her intellectual and elegancy interprets the utmost rules of her fashion empire, which balances between practical and experimental, yet provides the most suitable items for fashionable Paris women s wardrobe. Luxury is about the attitude and not about a brand, and also enjoyment, taste and freedom. In nowadays, price mostly is decided by the packaging and advertising cost and not about the tailoring, but in my point of view, I strongly believe that the latter is really mandatory. Therefore, all of my stores welcome those who loves and treasures fashion and not those fashion victims.
French high-end fashion brand, it has Maria Luisa multi-brand stores as well as Maria Luisa Studio, a contemporary ready-to-wear brand Mazly owns the trade mark in Asia-Pacific and create product line for China market Target customers: 25 45 year-old women Distribution channel: Prime locations in first tier city
Maria Luisa mutibrand store is a combination of bold graphics in black and white color tone and presence of Parisian contemporary classicism and international functionalism which is a perfect way to showcase and highlight the fashion-forward selection under the name of Maria Luisa. The key brands have been chosen for Chinese customers are Christopher Kane, Jonathan Saunders, Roland Mouret, Vanessa Bruno etc. Distribution channel: Total 2 boutiques nationwide as of FW14
Maria Luisa Studio is a high end fashion brand which emphasizes on simple yet elegant cutting in order to present the confidence, independence and perfection of a woman. In the collection, metallic color and accessories are added to match with the trendy image of the customers. Distribution channel: Total 5 stores nationwide as of FW14
MASS CONCRETE was founded in 2011 by Chinese designer names Chuck Cheung, who extensively interests in the contemporary art and commercial areas and that inspires the collection and provides rich expression for the brand.
New era fashion designer plays with mixed element of contemporary, trends and sports, and that creates the brand in an very unique way and manifests the modern women s self confidence and also to show her wild side in her daily life Target customer: 20 40 years female Distribution channel: Prime locations at first tier cities
Branch company below the Group 3) P ONE Investment Management Ltd. Joint venture with SKYTEX Completed ownership of P ONE and GATEONE trade mark globally P ONE is a premium multi-brand for menswear GATEONE is a self-owned French men s ready-to-wear brand. The product lines are independently designed, manufactured by international design team using only premium and high quality fabrics; and also to implement the cutting-edge design ideas and elements for the customers Maison Margiela is an International first line brand. As a regional sole distributor, P ONE Investment Management Ltd. has the right to open its men or men and women boutiques in key cities in China
P1 premium menswear multi-brand Store Brand position: Provide premium international fashionable items and services for customers with high consumption power Target customer: 25 45 years brand conscious males and are also sensitive in newness P1 s merchandising and services includes ready-to-wear, high end personal electronic products and professional shooting studio for customers Distribution channel: As of FW15, Total 5 stores covered in Shanghai, Shenyang, Shenzhen, Chengdu The brands are as below but not limited to:
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Brand position: To dress the man to be your dream lover Target customer: 20 35 year-old mid to upper class males who are keen to high fashion and attention to high quality and value Designed by famous French designer, FRANCK BOCLET With a textile engineer background, Franck is one of the few Artistic Directors who has expertise on techniques and manufacturing The fabric he uses is from all around the world and cuts are definitely modern and contemporary
> Spring/Summer 2016 MENSWEAR COLLECTION
> Spring/Summer 2016 New Collection On12 th August, GATEONE presented the 2016 new collection at Studio Geek in Shanghai, and it is also the second collaboration between GATEONE and FRANCK BOCLET, over 130 guests and media. White is the thematic color of the venue and 8 models presented around 30 looks of the collection to the audiences, and media interviewed Mr. Franck Boclet after the event.
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Brand Designer: JOHN GALLIANO John Galliano has been appointed creative director of Maison Margiela in October 2014. He presented his first Maison Margiela collection for the SS2015 Couture. The Artisanal collection was an homage to the Atelier and the Art of Haute Couture, very much embodies the Maison's legacy and the emphasis that has always been put on and remains on the creative collective. The ready-to-wear collection that was presented a few weeks later during the Paris Fashion Week was in line with the artistic vision established at the Artisanal show.
Brand positioning: Trendy and overwhelm design with good silhouette Target Customer: 20 35 stylish with high spending power Distribution channel: As of Jan. 2016, the Group owns two stores in Shanghai Plaza 66 and Chengdu Taikoo Li.
> Shop image Shanghai Plaza 66
> Shop image Paris, France London, United Kingdom Nagoya, Japan New York, USA
Group subsidiaries 4) Intrend International subsidiary - VANCASA, has joint venture with the most luxuries and one of the biggest multi brand accessories brand, MASSIMO BONINI Brands: VANCASA - One-stop international lifestyle experience pavilion MM 6 Sole regional distributor in China and owns stand alone women's RTW and accessories store Brand position: Targets: 25 50 years elite male and female Style: Contemporary and modernist
Showcase the top level target customer the fashion sense and lifestyle Special designed display creates scenery for individual brands and to further enhance with one and other Locates in landmark shopping malls and collaborates with high end restaurant, floral shop and book store to build the all rounded lifestyle experience for customers The brands though out FW15 are as below but not limited to:
MM6 is the second line womenswear brand under Maison Margiela Brand positioning: Creative and daily womenswear and accessories Target customer: Female at aged 20 35
Group subsidiaries Brand position: Top multi brand accessory store Target customer: 30 45 years elite female Distribution channel: As of Jan. 2016, the Group owns three stores in Shanghai, Shenzhen, Hangzhou,
Group subsidiaries 5)Food and Beverage (F&B) Delicate food is the paramount necessity for delicate people, which is also the inevitable components of trendy lifestyle Gourmet brings health, as well as joyful romantic mood and atmosphere Target to all customer who loves beauty, food and being healthy Gastronomy TV show with onsite restaurant Gourmet, wine, desert
Group subsidiaries Gastronomy TV show in onsite restaurant as one of the component of VANCASA lifestyle pavilion, showcases the Mediterranean exquisite gourmet and gastronomy, provides a respite place for customers High end dessert shop, Italian restaurant and French restaurant turn on sensation and educate customers about trendy healthy living
Group subsidiaries 6)Commercial Real-estate Investment Consulting With 8 years solid experience, Mr. Royce Hsu leads Intrends International and develops Commercial Real-estate Investment Consulting Business scale includes land acquisition, architecture and operation etc. Commercial Real-estate Investment Consulting Asset Management Commercial Realestate development
Group subsidiaries 7)Funding New business scale of INTREND INTERNATIONAL Initiated by Mr. Royce Hsu s personal equity funds Invest on or acquire international brands, department stores and shopping centers Already acquired several high end European brands Funding YUNSHI Fund Trends synergy fund
Group subsidiaries 8)Retail of digital business New business scale of INTREND INTERNATIONAL Develop e-commerce platform, to offset gap between the actual retail on on-line business Centralize network technology resources as the most important components of own media platform Create a more flexible CRM system for all rounded maintenance
Thank You!