INNOVATIVE STUDY PROTOCOL TO SUBSTANTIATE THE ANTIPOLLUTION CLAIM

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1 INNOVATIVE STUDY PROTOCOL TO SUBSTANTIATE THE ANTIPOLLUTION CLAIM

2 COMPONENTS OF AIR POLLUTION THAT AFFECT THE SKIN AND THEIR MECHANISM OF ACTION INDUSTRIES VEHICLES EXHAUSTS O 3 CIGARETTES SO2 NO2 PM 2.5 PAH HAH NANO PARTICLE HEAVY METALS PM 10

3 Why the anti-pollution Claim? X 2.5 X 2.5 X 2.5 X 2.5 X 20 X 1.5 X 2 LONDON PARIS X 40 X 2.5 LOS ANGELES X 2.5 BEIJING NEW DELHI OZONE : WHO Limit : 100μg/m3 PM2.5 : WHO Limit : 25μg/m3 According to Dr E TANZI(Clinical Prof of Derm at the George Washington University Medical Centre): precursor followed closely by Pollution UV is the first skin

Mechanism of action of pollutants 4 Ozone Air pollution and skin diseases: Adverse effects of airborne particulate matter on various skin diseases. Kim KE et al., life sciences 2016 Troposphere Ozone as a source of oxidative stress in cutaneous tissues. Journal of Scientific & Industrial Research. Sticozzi C. & Valacchi G. Journal of Scientific & Industrial Research, 2011

Effect of pollution on the skin 5 AGEING OF THE SKIN INCREASE IN THE NUMBER OF AGE SPOTS HYPERPIGMENTATION INCREASE IN SKIN INFLAMMATION ROUGHEN THE SKIN (LESS SMOOTH) (Photo: Getty)

6 In vitro and ex vivo assays to evaluate the effects of pollution on the skin

in vitro and ex vivo assays to evaluate the effects of Pollutants on 7 the skin Monitoring the efficacy of test items for the anti-pollution claim Antioxidant capacity: oxidative stress (Reactive Oxygen Species (ROS)) Study system: monolayer cell cultures or skin explants Inducer: Cigarette smoke, ozone, infrared, UVR, blue light Anti-Inflammatory potential (IL-6) Study system: monolayer cell cultures or skin explants Inducer: Cigarette smoke, ozone, infrared, UVR, blue light Ozone Generator Anti-Aging potential (MMP-1) Study system: monolayer cell cultures or skin explants Inducer: Cigarette smoke, ozone, infrared, UVR, blue light Collagen integrity (total-p1np) Study system: monolayer cell cultures or skin explants Inducer: Cigarette smoke, ozone, infrared, UVR, blue light - Elastin integrity Combined effect of pollutant and light (UVR, blue light) Study system: monolayer cell cultures or skin explants Inducer: Cigarette smoke, ozone, infrared, UVR, blue light

8 In vivo tests to evaluate the effects of pollution on the skin

Evaluation of the anti-pollution effects: Laboratory exposure 9

Evaluation of the anti-pollution effects: Laboratory exposure 10 Options: 1. Ozone 2. Ambient Dust (NIST 1649b) 3. Ozone + Ambient Dust 4. Ozone+ UV (or Blue Light) 5. Ambient Dust+UV (or Blue Light) 6. Ozone+ Ambient Dust + UV (or Blue Light) More than 18 protocols exists 1. Evaluation of the protective effect over 1 day 2. Evaluation of the protective effect over 5 days 3. Evaluation of the protective and repairing effects (5+5 days) 4. We can tests a Maximum of 3 products simultaneously for protective effect and a maximum of 2 product for protective +repairing

Evaluation of the anti-pollution effects: Laboratory exposure 11 Treated versus Non Treated (Placebo or Reference) Exposure on the upper back Single or Multiple Exposure Protocol Sampling by Swabbing and Tape Stripping Parameters to be analysed: Squalene (LC/MS) MDA(By GC/MS) Carbonylated Proteins (Confocal Microscopy)

Evaluation of the anti-pollution effects: Use-tests in real conditions 12 Test to be carried out in New Delhi or Brazil Split Face Design Evaluation at D0-D28-D56 Parameters Evaluated: Biochemical Analysis (Squalene, Carbonylated Proteins, MDA ) Biophysical Analysis Skin Elasticity Skin Hydration Skin Barrier Function Skin Pigmentation, and Homogeneity Skin Micro-relief Self Evaluation Question

13 Evaluation of the anti-pollution effects: in vivo test Help reduce the detrimental impact of pollutant and regenerates the skin Cosmetic acting as a Barrier function Cosmetic removing pollutants from the skin

Evaluation of the anti-pollution effects : 14 Barriers & Cleansing Treated versus non treated (or vehicle/comparator) Exposition to pollutant Cleaning of investigational Zone High Resolution Photography followed by Image Analysis for the quantification of Particule on the skin

Evaluation of the anti-pollution effect : 15 HAIR UNPATTERNED HAIR LOSS DRYNESS OF SCALP SCALP IRRITATION DANDRUFF EXCESSIVE SEBUM SECRETION PREMATURE GRAY HAIR DRY FRIZZY HAIR

Mechanism of action of pollutants 16 on hair POLLUTANTS HAIR FOLLICLE ROS HAIR SHAFT ROS INFLAMMATION Melanin oxidation Hair decoloration Lipid peroxidation Tryptophan degradation

ex vivo assays to evaluate the effect of 17 Ozone on the hair : oxidation Effect of pollution on hair follicles Antioxidant capacity: oxidative stress (Reactive Oxygen Species (ROS)) Study system: hair follicle Inducer: Cigarette smoke, ozone, infrared, UVR, blue light Anti-Inflammatory potential (IL-6) Study system : hair follicle Inducer: Cigarette smoke, ozone, infrared, UVR, blue light Effect of pollution on hair shaft Melanin Content Assay Study system: tresses of natural hair Inducer: Cigarette smoke, ozone, infrared, UVR, blue light Lipid Peroxidation Study system: tresses of natural hair Inducer: Cigarette smoke, ozone, infrared, UVR, blue light Tryptophan degradation Study system: tresses of natural hair Inducer: Cigarette smoke, ozone, infrared, UVR, blue light

18 Conclusion What is our proposal? Short Term in in vitro Evaluation vivo Tests with the Biochemical Evaluation of Biomarkers Long Term In use test with Biochemical and Biophysical Evaluation to Objectively Substantiate the Anti-pollution Claim

19 THANK YOU QUESTION

20 @ +230 401 2600 info@cidp-cro.com @cidpgroup CIDP Centre International De Developpement Pharmaceutique