SuluExpo 2017 Astana 14th INTERNATIONAL EXHIBITION FOR BEAUTY INDUSTRY RESULTS OF THE EXHIBITION 9-11 NOVEMBER 2017 KORME EC, Astana city, Kazakhstan ORGANIZERS: SuluExpo K A Z A K H S T A N
On November 9-11, 2017 one of the main events of beauty industry the 14th International Specialized Exhibition of Beauty Industry SuluExpo 2017 took place in Astana, the capital of Kazakhstan. Foreign, Russian and Kazakhstani manufacturers, distributors, and experts of the beauty industry gathered at the exhibition to present various brands of professional and natural cosmetics, perfumes, equipment, innovative cosmetics, new types of services, the latest achievements in the field of cosmetology and aesthetic medicine, hairdressing and make-up. Among which were professionals from Russia, Italy, Latvia, Turkey, China, the United Arab Emirates and Kazakhstan. Along with regular participants, more than 20 new exhibitors with new products in the beauty industry took part in the exhibition in Astana. Specialists of the beauty industry from Karaganda, Pavlodar, Temirtau, Shchuchinsk, Ust-Kamenogorsk and Almaty visited the exhibition to evaluate new developments and innovations, exchange ideas for business development, and take part in various events and see many useful and fascinating master-classes. During 3 days of the exhibition, the Eurasian Association of Injection Technicians represented by the Public Association "Kazakhstan Society of Mesotherapy" (KOMTI) (Kazakhstan, Almaty) continued its large-scale project "Information support of customers in the field of aesthetic medicine services". KOMTI held the final competition of the First Kazakhstan contest of cosmetologists in 2 nominations: "Aesthetic program" and "Injection methods". The winners are:
Kseniya Ryazanova (Karaganda) in the nomination "Aesthetic program" won the trip for training in Labaratories GERnetic Synthese, Beraut (France) and Aizhan Zhankeyeva (Astana) in the nomination "Injection methods" won the participation in congress ENTERestet in Moscow. The regular exhibitor of SuluExpo Tamsan Beauty Academy (Kazakhstan, Astana) performed the 9th Festival of Nail Stylists ONS Kazakhstan in the following nominations: "Classic manicure", "Modern manicure", "Modeling nails on acryl and gel", "Aquarium effect", "Pull out the bag with a design", "Expo 2017", "Art painting", "Perfect salon", where the group of nail-stylists including juniors and experienced experts showed their style, creativity and fine workmanship, fighting for the right to win the main prize - a trip to the International Competition of nail-stylists «Global Nail Cup» in Korea. Nail stylist Dann Shubarova (Astana) won the Grand Prix with the highest score. In addition, Tamsan Beauty Academy presented the ELGON ELEGANCE COLLECTION 2017-show program, bringing together the youngest and most ambitious hairdressers who demonstrated fashionable haircuts, trendy hair dyeing styles and a whole collection of evening hairstyles. The exhibition organizer held the traditional "Sulu Boom" lottery drawing among the experts of beauty industry who registered at the exhibition. The following exhibitors provided various premium class prizes: Germaine de Capuccini, Janssen Cosmetics, Neil Art Studio of
S.Fedorova, Mirra. The winners: Ainagul Kalymbekova - beauty salon "Dina" (Astana), Gulmira Aralbaevna administrator of "Leylya Mamosova" Beauty Studio (Astana), Gulshat Sergalievna - beauty salon "Ayaru" (Astana), Balkhash Alimbekova - nail-stylist of the beauty salon "Zhasar" (Ust- Kamenogorsk), Evgeniya Zhukova nail-stylist of beauty salon "Sakura" (Astana). During the Fair, the exhibitors performed masterclasses on the main podium of the exhibition and at their stands, where they demonstrated new products and shared useful advice, and provided free consultations. Thus, GMT (Latvia, Riga) the manufacturer of professional cosmetics from organic raw materials supplied by world leaders from France, Switzerland, Germany, the Netherlands and the UK, performed a number of free masterclasses in cosmetology on: "Skin lifting for flabby skin", "Anti-cellulite massage, massage with the use of apparatus wrapping with warming and cooling effect", "Intensive procedure for dehydrated skin, using apparatus technologies, moisturizing and refreshing procedures for dry and stressed skin, antiaging, deeply moisturizing facial treatments".
Beijing Honkon Technologies Co. (China, Beijing) a professional supplier of cosmetology and aesthetic equipment: skin analyzers, all kinds of laser devices, gas-liquid peelings, mesoinjectors, vacuum hydro-peeling devices etc. The Company performed presentations for cosmetologists and specialists in aesthetic medicine. «Caspian Optomarket for Family» (Kazakhstan, Atyrau) a Turkish company in cooperation with its Kazakhstan representative made an overview of the trade mark "Sera cosmetics" a means for hair, hands and body on the basis of natural oils. «TEGOR» (Kazakhstan, Almaty) the company presented a new Spanish cosmetic brand "Tegor" during a master-class on cosmetology with the use of lines for problem skin "Oil Clean line based on Skin peeling 3-F" for oily and combination skin. Sanico, Srl (Italy, Milan) for the first time ever in Kazakhstan the Company presented an innovative and the most secure system for ear piercing INVERNESS. Non-allergic medical earrings made of surgical steel and titanium, coated with 24 carat gold, were completely in a sterile capsule. A German company, representing professional cosmetics Janssen Cosmetics, which exhibited in 2005 for the first time in our exhibition and entered the market of Kazakhstan pleased us once again. To date, the products of Janssen Cosmetics are widely represented in the market of Kazakhstan. This year the
company celebrates its 20-th anniversary and 13 years since the day of entering the market of Kazakhstan. In honor of this event, the Kazakhstan representative office of Janssen Cosmetics represented by "Beauty of Asia" was awarded a Certificate and a memorable souvenir from the Exhibition Organizers. G-TIME Corporation (Kazakhstan) once again performed free master-classes, demonstrating the "new" action of shungit cosmetics on skin. It is worth mentioning another Kazakhstan manufacturer of cosmeceutical preparations for face and body skin care Rauan Research and Production Center, which has been actively consulting all cosmetologists and dermatocosmetologists for 3 days, presenting their own new products: peelings (retinoic, glycolic, azelaic, ferulic, pyruvic, almond, dairy), mesopreparations (mono preparations, multicomponent, biorevitalizants, biorespiration welts). The exhibition program included a great performance by the World Champion, winner of the Hair World-2017 Hairdressing Championship in Paris, a member of the Union of Hairdressers and Cosmetologists of Kazakhstan - Venera Koshanova (Kazakhstan, Karaganda). The team of Venera Koshanova demonstrated amazing images, creating masterpieces of hairdressing art and showing all the subtlety of the work of a hairdresser. The master-lasses held by the company Mirra (Kazakhstan, Astana), which represents Russian innovative cosmetics for home and professional care, cosmeceuticals and effective wellness products for various purposes, attracted great interest of specialists. Larus Center of Apparatus Cosmetology (Kazakhstan, Astana) consulted cosmetologists, held master-classes, showed new techniques and methods of cosmetology procedures and the effect of new products. On the third day, Esperanza Educational Center (Kazakhstan, Astana) performed an interesting and fascinating master-class on "Catwalk make-up" and "Fantasy make-up" for the beginning specialists and visitors. Professionals created high-quality images, demonstrating the newest trends in the world of beauty and fashion. In addition, Tamsan Beauty Academy held
master-classes on hairdressing. SuluExpo exhibition was supported by professional and domestic media such as: Specialized Journal in Medicine, Pharmacy and Beauty "Academy of Health KZ" (Kazakhstan, Almaty), Kazakhstan TV channel "Novoe Televidenie" (Kazakhstan, Karaganda). The exhibition was also covered by the Republican daily newspaper "Haly A parat" (Kazakhstan, Almaty) and the video-portal "KazTube.kz" (Kazakhstan, Astana). On the second day of the exhibition, an excursion was organized around evening Astana, where the visitors learned more about the history of the city and saw the sights of the young capital. According to the majority of exhibitors, SuluExpo has become a great show. The participating companies found distributors, new partners, increased the customer base and were able to assess the demand and competitiveness of their products. The results of the exhibition inspire hope for further successful development of the exhibition and its becoming the leading exhibition of the beauty industry in the region. You are invited to the next SuluExpo that will be traditionally held in the spring in Almaty (April 5-7, 2018)!
15-th INTERNATIONAL EXHIBITION FOR BEAUTY INDUSTRY SuluExpo 2018 5-7 APRIL 2018 Almaty 2018 ALMATY, KAZAKHSTAN Exhibition Center ATAKENT, pav.11a ORGANIZERS: SuluExpo K A Z A K H S T A N Tel.: +7 (727) 313-76-29 e-mail: kazexpo@kazexpo.kz