: CIOF 2014 Show Report Mega international optical event pinpointed unprecedented success CIOF 2014, the 27 th China International Optics Fair, continued the legend in making breakthroughs and presenting the latest worldwide and Chinese cutting-edge products and technology in front of buyers from all over the world, was held on September 3-5, 2014 at the China international Exhibition Centre, Beijing. CIOF 2014 is endorsed by: The Ministry of Commerce of China as one of their 108 recognized distinguished exhibitions, which are reviewed on an annual basis and receive ample support and attention from the Chinese Government. China National Light Industry Council as one of the best 10 exhibitions in China. Beijing Municipal Commission of Commerce. Brand promotion and the advocation of high technologies deployment were the themes of CIOF 2014. The show was proudly accompanied by 804 exhibitors in total including 237 international exhibitors and 567 Chinese exhibitors, with 275 global brands and 915 Chinese brands respectively from 22 countries and regions on display. In the mega gross exhibition area of 55,000 square metres, there were Procurement Zones at China International Exhibition Centre s Administration Building (Seminar Rooms) and the adjacent Radisson Blu Hotel Beijing for buyers to place purchasing orders onsite. As mentioned, 567 Chinese exhibitors were present, including participation groups from various eyewear production bases of the country including Shenzhen, Henggang and Yuhuan displaying reputed Chinese brands. In other words, buyers and the media could
: enjoy the convenience of visiting all Chinese and international exhibitors at one go, viewing all the famous brand names simultaneously. To elaborate, CIOF 2014 displayed and demonstrated the latest optical products, ranging from spectacle frames, sunglasses, lenses to contact lenses, from visual test equipment, machinery and raw materials for making spectacle frames and lenses to instruments for optometry and ophthalmology, even extending our specialties to the realm of low vision test equipment and optical software. Shown below depicted a glimpse of our renowned international brands at CIOF 2014: 18K Gold Supreme AM Eyewear 3M Acomon Andy Wolf Aigner Anderene Anna-Karin Karlsson Bajazzo Belmore Bentley BMW Borer Boston Club Briot BYWP Canon Celine Dion Cerium Charops Charriol Chloe Chopard Christian Roth Chrome Hearts Citizen CK Crystal Coat Davidoff DIA Disney 3D Dunhill ED Hardy Ermenegildo Zegna Escada Essilor Estede Flair Fleye Frank Custom Frastema Fred Furla Givenchy Grand Seiko
: Grilamid H&M Horien Hoya Huvitz Indo Jaguar Jill Stuart Joop! Just Cavalli Kenzo Lafont Lanvin Lego Levi's Lindberg Lotos Lunor Markus-T Meccanottica Mazza Menrad Menzerna Mini Cooper Moscot Mykita Neitz New Balance Nidek Nina Ricci Norville Autoflow Oakley Ocuco Oliver Goldsmith Optisafe P+us Paris Hilton Polaroid Police Polycore Porsche Design Ports Potec Ray-Ban Reichert Richdome Rilsan Clear Rotlex Rudy Project S.T. Dupont Saint-Gobain Satisloh Schwerelos Seiko Senju Shin-Nippon Shiseido Sisley Staffan Preutz Design Stepper Switch-It Tag Heuer Takagi Tissot Tomey Topcon Unicos United Colors of Benetton Visionix Weco Zeiss
: Kindly also note the lines of business of some of our most remarkable exhibitors: Brand name Country Major line of business Belmore Korea Contact lenses Borer Switzerland Concentrates for ultrasonic cleaning Canon, Nidek, Topcon Japan Visual test equipment Cerium UK Raw materials De Rigo Italy Sunglasses Dunhill USA Optical frames ED Hardy USA Sunglasses Flair Germany Optical frames Fleye Denmark Sunglasses Grand Seiko Japan Ophthalmic instruments and lens edgers Huvitz, Pichina, Potec Korea Visual test equipment Indo Spain Visual test equipment Lafont France Optical frames and sunglasses Lindberg Denmark Optical frames and sunglasses Lotos Germany Luxurious Optical frames and sunglasses Lunor Germany Optical frames and sunglasses Luxottica Italy Optical frames and sunglasses Menrad Germany Optical frames and sunglasses Moscot France Optical frames Mykita Germany Optical frames Norville Autoflow UK Lens surfacing machinery Oakley USA Sunglasses Ocuco Ireland Optical software Paris Hilton USA Sunglasses
: Brand name Country Major line of business Polaroid USA Sunglasses Polycore Singapore Contact lenses Ports Canada Optical frames and sunglasses Ray-Ban UK Sunglasses S.T. Dupont France Optical frames and sunglasses Safilo Italy Sunglasses Satisloh Germany Coating machines and edgers Seiko Japan Lenses Switch-It Germany Optical frames and sunglasses Tag Heuer France Optical frames and sunglasses Weco Germany Visual test equipment Zeiss Germany Lenses In relation to overseas group participation at CIOF 2014, we were proud to have: Organization Country Introduction KOISC fully supported CIOF 2014 and Korea Optical Industry Korea showcased truly awesome Korean frames, Support Center (KOISC) contact lenses, lenses and tip top equipment. Consider the following: Company Name Bando Optical Corp Belmore Co., Ltd. Bon Jewelry Optical Chunwoo Global Daegu International Optical Show(DIOPS) Line of Business Optical Association
: Company Name Dasa Communication Dasa Design Optics Don Optics E.O.S Co., Ltd. FneyeFocus Huvitz Co., Ltd. Hi Cell Contact Hi Vision Co., Ltd. I-Codi International Optical Co., Ltd. James Optical JS Co., Ltd. KOC Solution Co., Ltd. Lensman Co., Ltd. Luce Piuma Optical Micron Star Eyewear New Bio Co., Ltd. Optician Optikorea Co. OptoMode Point Optics Polytouch Co., Ltd. Potec Co., Ltd. Samwon Innotech Co., Ltd. Sang Ha Factory Co., Ltd. Company Name Line of Business Coating Materials Publisher Equipment Lenses Raw Materials for Lenses Equipment Lens & Equipment Line of Business
: Shinhwa International Co., Ltd. TCS Korea TH Optical Ins. Treepoly Unicos Co., Ltd. World Trend Equipment Total sqm: 778 sqm Indeed, the presence of the big German names was also noteworthy: Company Name Line of Business Bajazzo Brillenmode GMBH Buchmann Deutschland GMBH Equipment Ferdinand Menrad GMBH+ CO Flair Modellbrillen dr. Eugen Beck GMBH & CO KG Lotos Goldbrillen GMBH Lunor AG Markus Temming GMBH Mediawelt GMBH Publisher Menzerna Polishing Compounds GMBH & CO KG Surface Treatment Technology Rodenstock GMBH Satisloh GMBH Machinery Total sqm:660 sqm With regard to flashy attractions, exhibitors conducted fashion catwalks to highlight their iconic products in front of the buyers during the show period. There were also a number of sessions for the release and promotion of new products so as to propagate their image & maximize trade volume.
: With utmost excitement CIOF 2014 also warmly welcomed the participation of Luxottica. Action speaks louder than words and her attendance as an exhibitor literally replaced pages of promotional literature. And De Rigo for the second time joined the family of CIOF again. The internationally renowned De Rigo Group displayed brands including Givenchy, Chopard, Ermenegildo Zegna, Escada, Furla and Police. Another guru coming to CIOF was Lafont Eyewear. Begun in Paris in 1923, Lafont Eyewear is recognized worldwide as an icon which stands atop the fashion industry for eighty years. Meanwhile, we also paid tribute to other equally important first-rank regular supporters including Fleye, Lindberg, Lotos, Menrad, Mykita, Rodenstock and Safilo. This year at CIOF 2014 we had several Stylish Highlights. Kalla (China) surely made a statement. Her optical frames are synonymous with the trendiest design and being harsh in the choice of raw materials, displaying exceptional charm. As for Kalla s sunglasses, her unique style and streamlining have made all end products become a piece of art, radiating rays of enticement. Other equally important up and coming elites included the following: Brand Name Country of Origin 1 Edoryu Japan 2 Jouhin Japan 3 Lucas De Stael France 4 Lunor Germany 5 Markus-T Germany 6 Monoqool Denmark Brand Name Country of Origin 7 Staffan Preutz Design Sweden 8 Strada Del Sole Switzerland
: 9 Tana-Gojoro Japan 10 Undostrial France Their full support at CIOF 2014 really denoted the very significant fact that all CIOF editions fully fulfilled the mission of acting as the global eyewear design trendsetter. Regarding Guru of Cleansing Products at CIOF 2014, this year we were very delighted to have the presence of Borer. Borer is a globally renowned establishment in the optical industry, and her reputed aqueous cleansing and antiseptic products are outcomes of many years of intensive research. As regards innovation, this year we were very much honoured to have Ocuco from Ireland as our exhibitor. Ocuco is among the largest global software companies dedicated exclusively to optics. Her office in Shanghai was the most recent addition to a network of development centres spanning the UK, USA, Canada, Ireland, Italy, France, Spain and Australia. Besides, as usual, CIOF 2014 enjoyed the collaboration with all the acclaimed Chinese and international optical publications, optical associations and optical show organizing counterparts to maximize coverage and long-term exchanges. They included China Glasses Science-Technology (China), DIOPS (Korea), Eyezone (Kuwait), Fneye Focus (Korea), Four Plus Media (UAE), Gankyo (Japan), Hong Kong Optical Manufacturers Association (Hong Kong), Hong Kong Trade Development Council (Hong Kong), Indian Optician (India), Korea Optical Industry Support Center (Korea), Korea Optometric Association (Korea), MAFO (Germany), MIDO (Italy), OKU (Ukraine), Optical Business (Korea), Optical World (UK), Optikey (Italy), SILMO (France), VEKO (Russia) and Vision Expo (USA). This year, first-time reputed international exhibitors in CIOF 2014 included:
: Brand name Country Major line of business Borer Switzerland Concentrates for ultrasonic cleaning Fred France Optical frames Ocuco Ireland Optical software They raced to tap the massive and lucrative Chinese market. Lastly, in relation to seminars, the following surely impressed all exhibitors and buyers: Organization: China Optometric & Optical Association (COOA) Content: The current international impact on the optical industry Organization: China Optometric & Optical Association (COOA); Yuhuan County Optical Industry Association Content: Professional talk on patents and upholding property rights Organization: Beijing Wupin Culture Co., Ltd. Content: Latest trends regarding the application of intelligent eyewear (The product launch of Wu Pin intelligent eyewear) Organization: Shanghai Mingyue Optical Glasses Co., Ltd. Content: The essence of prescribing and manufacturing tailor-made progressive lenses in labs Procurement-wise, CIOF 2014 saw a strong league of international buyers from 63 countries and regions:albania, Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Ethiopia, France, Germany, Hong Kong, Hungary, India, Indonesia, Iran, Israel, Italy, Japan, Jordon, Kazakhstan, Korea, Kuwait, Latvia, Lithuania, Malaysia, Mauritius, Mexico, Mongolia, Netherlands, New Zealand, Nicaragua, Pakistan, Peru, Philippines, Poland, Republic of Belarus, Russia, Saudi Arabia, Serbia, Singapore, Slovensko, South Africa, Sudan,
: Switzerland, Taiwan Province, Thailand, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States of America, Venezuela and Vietnam. Consequently, nearly 60,000 times of visiting were recorded and nobody felt surprised.