COLOR PALETTE The Soul palette is comprised of energy-infused brights and earthy neutrals. Contrast is key. The balance of radiant folkloric hues, grounded by masculine shades of military basics like dark olive and cypress green, creates unexpected harmonies.
FOOTBALL - KEY COLORS Rich shades of banner red, turquoise and tobacco are contrasted and harmonized with new exotic neutrals including khaki, aqua blue and saffron.
FOOTBALL - MOOD Tribal markings and regional African accents mash-up with sport elements for a modern-day work of art. Rhythm and movement are key values of this theme, centered around pure energy and spiritual enlightenment.
FOOTBALL - LIFESTYLE 1. Italian brand 10 Corso Como collaborated with Nokia to create a unique zebra print cell phone. 2. Sarah Frances hand-creates colorful and eccentric camera straps that allow the user to photograph in style. 3. The Nike Mercurial Miracle id boot allows consumers to customize colors; here is Stylesight's version. 4. Artist Cody Hudson collaborated Nike to create with fashion-forward limited edition soccer balls. 5. Nail artistry brand Minx catches World Cup fever with international flag nails.
FOOTBALL - WELLBEING 1. Eco-friendly mainstay Edun worked with Sephora to create a makeup line inspired by the African World Cup colors. 2. Bhalo s ethnic print wallets were made by women in rural Bangladesh. 3. FYE (For Your Earth) is an eco-friendly sneaker brand launched in 2009. 4. Sales of colorful woven bags offered by the The Wayúu Taya Foundation help improve lives and maintain culture in Latin-American indigenous communities. 5. Dandi Maestre is a line of eco-friendly jewelry crafted from organic materials such as antlers, reclaimed wood and seeds.
FOOTBALL - MATERIALS 1. CoolVisions Dyeable Polypropylene is an ideal green base for fashion-forward colors. 2. Recycled polyester is used by Everest textiles for its mechanical stretch fabrics. 3. Piece-dyed single-jersey has heathered effect, by Grueter Switzerland. 4. Nylon Spandex blended fabric wicks moisture, controls odor and is anti-bacterial. 5. Ring-spun 100% Supima cotton piqué with Outlast technology.
FOOTBALL - LOOK 1 Cutouts on performance enhanced shirts / Contrasting raw edges / Cropped warm-up jacket in military green / Ergonomic piped seams on dolphin shorts / Ribbed socks in off-beat colors or combinations / Printed- or colorblocked panels / Wooden baubles for accessories
FOOTBALL - LOOK 2 Cargo jumpsuits / Printed linings for shorts / Fold-over waistbands / Ruffled hems / Compression racerback details with eclectic accents/ Woven materials for footwear / Utilitarian-meets-tribal aesthetic
FOOTBALL - PRINTS & GRAPHICS Energetic animal prints / Animal-infused logos / Deconstructed patchwork / Geometric tribal motifs
SURF - KEY COLORS Dusty shades of olive green, khaki and mauve are non-traditional choices for swim and surf. Exotic tropical hues are amplified in shades of sulfur, red and turquoise.
SURF - MOOD Organic patterns found in pink ivory and driftwood are injected with color for an intriguing approach to lifestyle and active apparel. Attention to detail is key, as subtle artisan elements like crochet and hand-carvings give emotional resonance to contemporary products and prints.
SURF - LIFESTYLE 1. Designer Tory Burch's Cruise/Resort 2011 collection reflects an African-esque aesthetic. 2. Linen deck towels from Deck Towel do not retain sand or odors like cotton, and are faster-drying and more absorbent. 3. Quiksilver and The Standard Hotel team up for their second boardshort and bikini collection, available from vending machines. 4. Raen s vintage-inspired optics have a cult following among leading ladies of the surfing set. 5. Surfing mainstay G-Shock's latest allover pink watch keeps things beachy and bright.
SURF - WELLBEING 1. 100% of all sales from the Malia Jones x Kiehls Damage Protecting Toning Mist will go to support the Rainforest Alliance. 2. Sailbags Maui are constructed of recovered kite sails collected from the seashores in Maui, Hawaii. 3. The ingredients in Jason s contain all-natural minerals that are earth-friendly. 4. All-natural Runa tea from the Amazon is filled with organic and sustainable energy. 5. Sales of Reef sandals continue to support humanitarian efforts in Africa.
SURF - MATERIALS 1. Nai Tso yarn-dyed striped cotton 2. RIRI Aquazip one-way waterproof zipper has a matte finish 3. Yamamoto SCS- Smoothskin neoprene with grained texture 4. Lightweight chambray 5. Organic fibers with russtic herringbone weave 6. Cotton shirting enlivened with beach-y stripes
SURF - LOOK 1 Oversized cargo waterproof anorak / Printed inset panels on wetsuit / Color-blocked accents / Blouson shorts for layering / Functional utility tote with towel straps / Organic terry cloth towel with decorative trim / Woven hemp or jute sandals are key
SURF - LOOK 2 Racer-back cropped jersey tanks / Multi-layered ruffled bathing suit top / High-waisted neoprene bottoms with rope lacing / Voluminous macro skirts and dresses / Photorealistic floral prints / Ethnic motifs and accents / Woven effects for chunky accessories
SURF - PRINTS & GRAPHICS Woodblock motifs / Ethnic stripes and embroidery / Watercolor or photorealistic florals
COLLECTION PLAN
www.10corsocomo.com www.womensprosoccer.com www.ncaa.com http://store.nike.com/us http://slamxhype.com http://anyonegirl.com www.miafoundation.org www.nitrolicious.com/blog www.highsnobette.com www.edun.com www.surfermag.com www.monsterchildren.com www.insight51.com/www www.adidas.com www.rvca.com www.surfline.com/surf-report/pipeline-hawaii_4750 www.reef.com www.quiksilver.com www.volcom.com www.tigerlilyswimwear.com.au REFERENCES