Product Development THE Life and Times of a Tee Shirt July 22, 2015
Registrants can earn 1 credit hour towards IAAPA Certification by participating in this webinar Details can be found at: www.iaapa.org/certification
Presenters Adrea Gibbs, ICAE Retail Consultant, Dynamic Motion Rides Responsibilities: Retail Entertainment Guest Experience 30 plus years in the attractions industry Product development Procurement Special Events Operations Live entertainment
Presenters Gary Popp, ICAE Director of Guest Experience at Spooky Nook Sports Responsibilities: Retail Games Adventure Sports 30 plus years in the attractions industry Product development Procurement Special Events Capital Expansions
Product Development THE Life and Times of a Tee Shirt July 22, 2015
Key aspects and considerations when creating a Tee-Shirt design. Know your brand Style guides Know your event Know your demographic Know your margins Visualize the design Choose Colors Choose Bodies Tee shirt vs. Sweat Fashion vs. traditional
Develop Concepts Here are some basic ideas for Tee-Shirt designs. A simple drawing to serve as inspiration is a great starting point.
Concepts Here are some basic ideas for Tee-Shirt designs.
From idea to rendering Here are several examples of how a basic illustration can be developed by a designer.
From idea to rendering
Further Development Picking a garment
Color There are many different color choices. Thinking about your design, the color of the design itself, colors that may best reflect your park of specific subject manner, what is on trend, and so forth should all be taken into account when determining what will work best for your location.
Fashion Bodies Tee-Shirts can present a variety of silhouettes. Gender (men, women, unisex), size (infant, toddler, child, youth, teen, junior, adult), target demographic, and style will all need to be taken into consideration.
Bodies
Icon Identification We have selected the design we are most interested to develop.
Change of Plan at the last minute From: Julie Sent: Friday, September 30, 2014 3:56 PM To: Sally Subject: RE: IAAPA t-shirt presentation Our logo guidelines actually state that the carousel horse can never be used without the acronym, since that's part of the official logo. See attached. Sorry that this changes things, but can they adjust? Be prepared for change. If you are working from a Style Guide, be sure you fully understand the criteria.
Getting it Looking Good
A DIRECTIONAL CHANGE HAS OCCURRED
We now want a hat! How well your design can be transferred to another product is another consideration you may want to take into account. If you are working to create an identity, being able to use your application on multiple products is something to think about.
Now you have a Hat!
Now you have the start of a PRODUCT LINE Congratulations! There are many more opportunities to grow using these thought processes. GOOD LUCK!
Retail Excellence Hard Good Souvenir Soft Good Souvenir Merchandise Display Games Excellence Best Game Experience Best Game Operator Deadline for entry is August 3! CLASS A : Class A - Annual Attendance of 1,000,000 or more Class B - Annual Attendance under 1,000,000 http://www.iaapa.org/about-iaapa/iaapa-awards/2015 -
Brass Ring Awards: Retail Excellence HARD GOODS
Brass Ring Awards: Retail Excellence HARD GOODS
Brass Ring Awards: Retail Excellence HARD GOODS
Brass Ring Awards: Retail Excellence HARD GOODS
Brass Ring Awards: Retail Excellence SOFT GOODS
Brass Ring Awards: Retail Excellence SOFT GOODS
Brass Ring Awards: Retail Excellence SOFT GOODS
Brass Ring Awards: Retail Excellence SOFT GOODS
Brass Ring Awards: Retail Excellence VISUAL MERCHANDISE DISPLAY
Brass Ring Awards: Retail Excellence VISUAL MERCHANDISE DISPLAY
Brass Ring Awards: Retail Excellence VISUAL MERCHANDISE DISPLAY
Brass Ring Awards: Retail Excellence VISUAL MERCHANDISE DISPLAY
Questions?
Contact Information: Gary Popp: garyp@nooksports.com Adrea Gibbs: an.alriginal@gmail.com