FEATURE M E D I A P A C K 2 0 1 8 T h e G r a z i a r e a d e r Exciting, stylish, dynamic and luxurious, Grazia is the agenda-setting brand for women on the move. Our highly targeted demographic of 21-45 year-old women are confident, affluent, tuned-in and above all smart, looking to Grazia every week for our definitive, expert edit of news, views and shoes. This is where she starts her conversations, where she is energised, inspired, and feels part of a community of aspirational, fun and ambitious women who are all one very stylish step ahead. 2
FEATURE M E D I A P A C K 2 0 1 8 G r a z i a o n - T h e - G o With an enhanced digital edition available via the Grazia Middle East App on day of sale featuring behind the scenes videos from shoots and Grazia events, clickable hyperlinks, and click-to-buy options, every Grazia reader can continue connecting with us from her smartphone, and tablet and also join the conversation across our social media platforms. Grazia is also available in selected five-star hotels, Emirates CIRCULATION: 6,163 BPA E-NEWSLETTER: 13,000 in-flight first and business class cabins and lounges, beauty salons, spas and Ladies Nights. 9.6K 19K 62K 3
F a s h i o n From the latest must-haves to that quick instant fix when you open the magazine, it s fashion first. Energy, exclusivity and luxury is our driving passion and we live and breathe the latest trends from high end to high street. Reporting from the fashion capitals around the world, we know who s wearing what, where to get it and how to wear it. Through Grazia s world-renowned street-style prowess, we re always engaging our readers and ensuring easy chic for Grazia s Middle Eastern audience.
FEATURE M E D I A P A C K 2 0 1 8 B e a u T y Grazia s beauty coverage serves as a platform to deliver all the latest make-up, skincare, cosmetic, health and fitness news. Through high-end, glossy content, we pride ourselves on being first with new launches and trends, revealing the hottest tips from the season ahead, gaining exclusive backstage access and always putting that innovative Grazia spin on what s trending now. 6
L i F e s T y L e Brimming with OTM bars, restaurants, exhibitions and the hottest tickets in town, Grazia s lifestyle section is the ultimate authority on it -style living. With an access-all-areas look inside the homes, creative spaces and lifestyles of the region s most discerning style setters, the pages lead with design and culture trends, both in the UAE and internationally, focusing on decoration, art, entertaining and travel. Always sure to inject a little romance, sophistication and intelligence into our readers lives, the section endeavours to fascinate and excite with interiors, spaces and places where beauty is paramount. 8
SAIL AWAY WITH ME Who s ready for a Formula 1 fash fest? All aboard for a fabulous November courtesy of BCBGMAXAZRIA s latest offering. Sleek silhouettes and exotic textures mingle with beautiful detailing, creating must-have party pieces just in time for event season PHOTOGRAPHER: VIVIENNE BALLA STYLIST: CHARLOTTE BLAIR C r e a T i v e s o L u T i o n s Through Grazia-endorsed creative solutions, we can offer you the opportunity to exclusively promote your brand. Our team will create editorial pages that sit seamlessly within the magazine and work with you on executing exclusive events and cutting-edge fashion shoots. Advertorials Cover mounts Photo shoots Reader events Gift guides Tailored packages to suit your brand
G r a z i a s T y L e a w a r d s AN INDUSTRY EVENT CELEBRATING FASHION RETAIL, LOCAL STYLE AND EMERGING TALENT Entering into its 11 th year The industry s most prestigious annual event Attended by 600 of the industry s most high-profile professionals, local celebrities, socialites and trend-setters International celebrity hosts 10,000 readers from across the region vote online for each category, driven through the magazine, social media, newsletters, in-store POS and on-site promotions
FEATURE M E D I A P A C K 2 0 1 8 G r a z i a L i v e WELCOME TO OUR WORLD. WELCOME TO GRAZIA LIVE! Grazia Middle East was brought to life in an immersive and interactive display, giving shoppers the opportunity to experience firsthand, a week in the life of one of the region s most popular women s magazines at Dubai Festival City Mall. Style setters, celebrities and fashion enthusiasts alike had the opportunity to experience the Grazia Live beauty bar, photo studio and style closet, while shoppers in the mall also had the chance to be photographed for the magazine themselves. One of the most exciting ways that shoppers were able to get involved was to help choose the cover for the special live issue. Social media star and influencer Alanoud Badr, popularly known as Fozaza, was the cover girl for the issue, and the final image was selected by shoppers and fans! 24
T h e P o w e r o F G r a z i a 4 BIG FASHION ISSUES A YEAR Taking the weekly who, what, wear to a whole new level, our perfect-bound issues are packed with even more fast-fashion. Every March, April, October and November every page counts! GRAZIA LUXURY This perfect-bound biannual covers Spring/Summer and Autumn/Winter and will connect advertisers with Grazia s most-affluent readers. Request the Grazia Luxury media pack for more info.
1MORE IS MORE Dior s mixed metal, all-in-one stacking bracelets are the perfect blend of chic and rock n roll. Who can resist that combo? The punctuations of fuchsia and mustard add to the rich vibe of Em Sherif 3 PRINTS CHARMING A quick-fire way to update your look this season? The ruffled blouse. Bonus points if it s from edgy, ethical brand Suno. Dhs2,950 Suno at Harvey Nichols Dubai Yes, it s PINK, but not as you know it. From SORBET to ROSE, this week s SUPER-SWEET hue comes sprinkled, PATTERNED or intricately WOVEN. Mouthwatering! 4 BOY OH BOY Chanel is without doubt the master of the tweed jacket, but it has generously spread its weaving expertise to the Boy bag this season. Dhs13,630 Chanel TURNING HEADS The phrase go big or go home was made for this Gucci game-changer. Dhs2,150 Gucci 2 HAPPY FEET Fairy-tale fashion is huge for AW16, and no one owns it quite like Dolce & Gabbana. These crystal-bedecked Mary Janes would make all our dreams come true, if only they would walk their way into our wardrobe. Dhs5,985 Dolce & Gabbana 5 6 PILLOW FIGHT OPTIONAL It s official: pyjama dressing is no longer reserved solely for the bedroom. Case in point: this silky dressing gown-style coat, straight off Burberry s September runway. Wit woo. Dhs8,495 Burberry Dhs2,900 Dior Styling: Charlotte Blair Words: Rebecka Noejdh Photos: Supplied Photo frame Dhs105 Zara Home Plate Dhs33 Ikea Costello throw Dhs139 Crate & Barrel 68 AN ORIENTAL AFFAIR AT EM SHERIF Pillow Dhs155 Zara Home Ashtray Dhs375 Silsal Design House Cast iron pan From Dhs529 Crate & Barrel IMAGINE A LEBANESE MANSION OF OLD, ADORNED WITH SOUVENIRS and collectables from the Middle East. Now, imagine eating an authentic and incalculably flavoursome Lebanese meal in the cobalt-kissed interiors of this culinary sanctuary. Beirut s favourite Middle Eastern restaurant offers traditional dishes like kibbeh bil saniyeh and manakeesh lahme to its Dubai clientele, as they watch the mesmerising Dubai Fountains kiss Burj Khalifa s feet on a half-hour basis. FIND EM SHERIF AT THE ADDRESS DOWNTOWN DUBAI. FOR RESERVATIONS, CALL +971 4 424 3000 Coffee table Dhs9,210 Cities Napkins set Dhs89 Crate & Barrel Tray Dhs155 Zara Home Cup Dhs33 H&M Home Teapot Dhs209 Zara Home Words: Shitika Anand Photos: Supplied 8 Lovelovelove 1 KISSED BY A ROSE A nourishing and moisturising body cream with extracts of shea butter combined with the subtle scent of rose. Maison Francis Kurkdjian Paris À La Rose Scented Body 3 Pretty PINK hues, FLORAL scents and COPPER undertones these are our HERO BEAUTY buys for BLUSHING BRIDES-TO-BE THE BALM DOT COM Moisturising, plumping and illuminating, it feels like a balm but with a shiny gloss like effect. Clarins Instant Light Natural Lip Balm Perfector in Pink Dhs96 at Paris 4Gallery GOLDEN EYE Dust on your lids for a sophisticated glossy finish or apply with a wet brush for high-impact drama that shines. NARS Dual-Intensity Eyeshadow in Rigel Dhs145 2 Cream Dhs265 FRESH FRAGRANCE A brand new launch for Jo Malone, this delicious flirty floral neroli and basil based scent, is a fresh sophisticated fragrance perfect for your wedding day. Jo Malone Basil & Neroli Cologne Dhs600 Words: Charlotte Blair Photo: Supplied Radio star Fashion meets function is a frequently explored arena in the style world but never have we seen it executed with quite such pizzazz as Dolce & Gabbana s Cruise 2017 Radio Bag. Both looking and acting like a 80s boombox, this solid maple wood number features real speakers, volume control, and plugs into your smartphone. We re planning on soundtracking our every move from now on. No judgement please. POA, Dolce & Gabbana 5 S K I N PERFECTION This fresh, light foundation glides on like a second skin enhancing beauty naturally. Guerlain Lingerie De Peau Natural Perfection Skin-Fusion Texture Dhs250 10 CANDLELIGHT GLOW Never settle for bad lighting on your wedding day, create your own! This sheer dual powder diffuses and refracts light for glowing, lit-fromwithin skin under any lighting condition. Too Faced Candlelight Glow Highlighting Powder Duo in Rosy Glow Dhs135 6 Words and styling: Charlotte Blair Photos: Supplied M e d i a i n F o r M a T i o n ADVERTISING RATES PAGE DIMENSIONS PLACEMENT IFCS AED 66,050 DPS 1 AED 56,800 DPS 2 AED 56,916 Opposite Contents AED 42,200 Opposite Editor s Letter AED 42,200 Opposite Masthead AED 42,200 IBC AED 33,950 ROP AED 22,032 OBC AED 66,050 DPS AED 42,228 FP advertorial AED 33,048 DPS advertorial AED 55,090 FULL PAGE Type: Trim: Bleed: DPS Type: Trim: Bleed: 216mm x 280mm 226mm x 290mm 236mm x 300mm 442mm x 280mm 452mm x 290mm 462mm x 300mm
C o n T a C T s PUBLISHING DIRECTOR Andrew Wingrove +971 4 444 3198 andrew.wingrove@itp.com GROUP COMMERCIAL DIRECTOR Mirei Avdou +971 4 444 3403 mirei.avdou@itp.com EDITOR IN CHIEF GRAZIA GROUP Alison Tay +971 4 444 3410 alison.tay@itp.com FASHION & BEAUTY EDITOR GRAZIA MIDDLE EAST Charlotte Blair +971 4 444 3687 charlotte.blair@itp.com PRODUCTION COORDINATOR Balasubramanian Ponnan +971 4 444 3871 balasubramanian.p@itp.com