Project Feel 1 Area Narahenpita 1 Wellawatte 2 Kotahna 3 Modera 4 Kadawatha 5 Wattala 6 Maharagama 7 Dehiwela 8 Gampaha 9 Kalutara 10 Name of Interviewer Date Name of the Respondent Occupation Occupation of CWE/HOH No. of members in the household 0 1 2 3 4 5 6 7 8 9 10 Address / Telephone No: AGE SEC 20-24 Yrs 25-29 yrs 30-34yrs SEC A SEC B SEC C 1 2 3 1 2 3 ETHNICITY MARITAL STATUS Sinhala Tamil Muslim Burgher Other... Married Unmarried 1 2 3 4 5 1 2 EDUCATION No schooling Primary (years1-5) OL AL 1 2 3 4 University Degree Professional Other 5 6 7 Scrutinized Back checked Good I am from XXXXX. We conduct surveys on general household consumer goods. I would greatly appreciate if you could spend few minutes to answer some questions. Q1. SHOW CARD 1 Please let me know whether you or any member in your household is involved in any of the activities mentioned in this card? Advertising 1 Market research 2 Media companies 3 Marketers of personal care products 4 None 5 (IF THE ANSWER IS 1, 2, 3 or 4 TERMINATE) Presently we are interested in understanding practice of hair wash among males. I would like to hear your views and experiences of hair wash and products and brands used. I hope you will be able to spend few minutes to answer some questions. Q2. SHOW CARD 2 Please take a look at this card and tell me the statement that best describes your practice of hair wash? <SINGLE CODE> I only use soap to wash my hair 1 I mainly use soap but occasionally use other products 2 I mainly use other products but occasionally use soap 3 I only use other products 4 I only use water to wash my hair 5 TERMINATE IDENTIFY THE RESPONDENT AS: SOAP USER 1or 2 CODED 1 BRANDED PRODUCT USER 3or 4 CODED 2
Q3. ASK ALL a) When thinking of branded products of hair wash what are the brands that come to your mind? <CODE FIRST MENTIONED BRAND IN COLUMN 1) AND OTHERS IN COLUMN 2) IN GRID BELOW> 2 b) SHOW CARD 4 What other brands come to mind from this card? <CODE IN COLUMN 3) IN GRID BELOW> Q4. Now please look at this card and tell me to what extent that you are familiar with the brands you just mentioned? <CODE IN COLUMN 4 IN GRID BELOW><SINGLE CODE> Know very well Know Somewhat Know little Don t Know 4 3 2 1 Q5. ASK FROM REGULAR USERS OF BRANDED HAIR WASH PRODUCT. OTHERS GO TO QUESTION Q6). What is the brand that you use mainly nowadays? <CODE IN GRID BELOW><SINGLE CODE> (1) First Q3a (2) Other Q3a (3) Prompted Q3b (4) Familiarity Q4 (5) Main Brand Q5 Brands 01. Head and Shoulder 1 1 1 1 02. Lifebuoy 2 2 2 2 03. Sunsilk 3 3 3 3 04. Kumarika 4 4 4 4 05. 5 5 5 5 06. Other: (Write...) 6 6 6 6 07. Do not know 7 7 7 7 ASK ALL Q6. What time of the day do you normally wash your hair? <SINGLE CODE> Morning before sunlight 1 Morning after sunlight 2 Noon time 3 Evening 4 Night 5 Q7. Where do you normally wash your hair? <CODE IN GRID BELOW> <SINGLE CODE> Q8. Where do you keep your soap/hair wash brand? CODE IN GRID BELOW> <SINGLE CODE> Where Q7. Normally keep Q8. Bedroom 1 1 Inside Toilet/Washroom 2 2 Outside Toilet/Washroom 3 3 Near the well 4 4 Other (Write)... 5 5 Q9. How do you apply soap/branded hair wash products to your hair? <SINGLE CODE> Rub/Squeeze to hand and apply to hair 1 Rub/Squeeze to hair spread by hand 2 Other 3 Q10. What is the nature of lather do you need to get a good hair wash? <SINGLE CODE> Thin layer of soft lather 1 Thin layer of solid lather 2 Thick layer of soft lather 3 Thick layer of solid lather 4 No lather 5
Q11. a) What do you expect from a good hair wash? <CODE FIRST MENTIONED IN COLUMN 1) AND OTHERS IN COLUMN 2) IN GRID BELOW> 3 SHOW CARD 5 b) What other aspects in this card do you expect? <CODE IN COLUMN 3) IN GRID BELOW> c) Which aspects are key for you? <CODE IN GRID BELOW COLUMN 4> (1) First Q11a (2) Other Q11a (3) Prompted Q11b (4) Key Aspects Q11c Aspects 0.1Hair look good 1 1 1 1 02. Hair feel good 2 2 2 2 03. Hair smell good 3 3 3 3 04. Easy to comb 4 4 4 4 05. Hair to be healthy 5 5 5 5 06. Scalp to be healthy 6 6 6 6 07. Other write... 7 7 7 7 Q12. How long have you been using either soap/hair wash products regularly? <SINGLE CODE> Less than five years 1 6 10 years 2 11 15 years 3 16 20 years 4 Q13. SHOW CARD 6 What is the statement from this card that best describes your hair wash behaviour? I have started with soap and continue to use soap to date ` 1 I have started with soap and switch to branded products 2 I have started with branded products and continue to use to date 3 I have started with branded products and switched to soap 4 THORUGH OUT A SOAP USER 1 SWITCHED BRANDED PRODUCT USER 2 THROUGHT OUT BRANDED PRODUCT USER 3 SWITCHED SOAP USER 4 Q14. ASK ALL a) Can you please describe the TV advertisements that you have seen with regard to branded hair wash product?<get THE DESCRIPTION OF THE AD> b) Which brand was advertised? Q15. ASK ALL ONCE AGAIN FOR A SECOND AD a) Can you please describe another TV advertisement that you have seen with regard to branded hair wash product?<get THE DESCRIPTION OF THE AD> b) Which brand was advertised?
Q16. ASK FROM BRANDED HAIR PRODUCT USERS THOSE WHO CODED 2 OR 3 FOR Q 13. OTHERS GO TO Q17 a) You said that you are currently using... <READOUT THE BRAND MENTIONED IN Q6>. How long have you being using the current brand? <CODE IN GRID BELOW> <SINGLE CODE> For about a year 1 2-3 years 2 4-5 years 3 More than five years 4 b) Which brand were you using before? <SINGLE CODE> c) Which brand do you intend to use in the future? <SINGLE CODE> Previous Brand Q16b Future Brand Q16c Brands 01. Head and Shoulder 1 1 02. Lifebuoy 2 2 03. Sunsilk 3 3 0.4.Kumarika 05. 4 4 06. Other: Write 5 5 07. None 6 6 Q17. How often do you buy your brand of hair wash? <SINGLE CODE> Once a month 1 Once in two months 2 Once in three months 3 Once in four months 4 Once in five months or more 5 Q18. From where do you normally buy your brand of hair wash? <SINGLE CODE> Grocery outlet 1 Pharmacy 2 Supermarket 3 Other Write... 4 4
Q19. SHOW CARD 8 ASK FROM ALL Now I m going to readout some statements that other people have mentioned on hair wash brands. For each statement that I read, can you please tell me your degree of agreement by selecting an appropriate statement from this card about the brand? Since we are interested in your opinion there is no right or wrong answers. <SINGLE CODE> Strongly Agree Agree Neither agree nor Disagree Disagree Strongly Disagree 5 4 3 2 1 Attributes H&S LB SS K 1. A specialist in hair wash products 2. An appealing product 3. Easy to use 4. Has an appealing fragrance 5. Gives a good feel of cleanliness 6. Makes me feel refreshed 7. Has attractive packaging 8. Available everywhere 9. Gives a cooling effect 10. Seen/heard on TV/Radio 11. Available at an affordable price 12. A trendy brand 13. A brand of the future 14. A brand for the youth 15. A brand that can be recommended THANK YOU FOR YOUR TIME 5