CHARRIOL S NEW COLLECTIONS IN THE SPOTLIGHT AT BASELWORLD 2017

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PRESS KIT 2017

CHARRIOL S NEW COLLECTIONS IN THE SPOTLIGHT AT BASELWORLD 2017 CHARRIOL is known for its outstanding Swiss-made timepieces, fine jewelry and accessories. Each season, the family-run firm introduces imaginative new interpretations of its iconic cable motif the signature of the brand, and a modern tribute to the artistry of the Celts. This timeless motif continues to evolve and play a central role in the 2017 collections, which showcase more color and innovation than ever before. CHARRIOL is an independent, family-run business based in Geneva, Switzerland. The company is led by founder Philippe Charriol, alongside his wife Marie-Olga Charriol as World Public Relation Director, elder daughter Coralie Charriol-Paul as Creative Director and son Alexandre Charriol as Visual Director. Despite recessed business in watch industry and strong competition dictated by main luxury groups, the brand maintained momentums in 2016. With a large presence in the Middle East and Asia, the brand is flourishing in the USA, when Central America and Europe stay stable. It continues to consolidate its retail network and now boasts a network of 285 CHARRIOL Boutiques (including 225 stores in China). During 2016, the unique craftsmanship and creativity of the House were seen in new watch collections such as FOREVER, an exuberant and easy-to-wear unisex line characterised by clean lines and pops of colour, or jewelry lines as LAETITIA, an ultra-feminine range of bangles and rings adorned with symbols representing joy, love, nature and eternity. The 2017 creations play with daring new color palettes, from bold and vibrant shades to soft pastels. CHARRIOL s core DNA, the signature Celtic twisted cable motif, remains at the heart of each design, as elegant and timeless today as it was when it first appeared over three decades ago. These new pieces are presented at Baselworld 2017, including a spectacular addition to the glamorous ST-TROPEZ watch line for women. Generously embellished with gorgeous green tsavorite stones, the ST-TROPEZ GreenLight is a stunning timepiece that exudes luxury and sophistication. The chic and versatile new SUGAR jewelry collection, with its exquisite blend of silver droplets and white topaz, is another beautifully crafted highlight. A wide portfolio of new jewellery lines PONT D AMOUR, INFINITY ZEN, LES DEBUTANTES, 100 WAYS TO LOVE, MALIA, include further additions to the highly popular stackable bracelet range, Banglemania, and the colorful and trendy FOREVER Colors line. Baselworld 2017, March 23rd to 30th, in Charriol s booth E17 in Hall 1.1.

Welcome to my world With the vision of an alchemist, I created the CHARRIOL style from a purposeful blend of classicism and modernity, whilst striving for an appealing balance of understatement and exuberance. I appreciate art in many forms and have learnt that, through the ages, it is not the most costly things that grow more beautiful in time, rather those that are carefully, lovingly made from a travel-worn leather valise to a vintage fragrance flacon. It is in this same spirit that our products are created. This also inspires our attention to quality, why we create CHARRIOL timepieces in Switzerland, jewelry and leather goods in Europe, perfumes and eyewear in France the homes of craftsmanship, tradition, technique and fashion - whilst never losing sight of functionality. Over the years, our Maison has grown organically, as our offer expands in response to customer needs. CHARRIOL now encompasses a broad range of luxury products including timepieces, jewelry, leather goods, writing instruments, travelware, eyewear, and fragrances, to bring style to all areas of life. Philippe Charriol President

Like all visionaries, Philippe Charriol enjoys fusing personal and professional passions and one informs the other. In addition to the thrilling world of motorsports, Philippe has long been fascinated with more refined pursuits, which also nurture the various watch and jewelry lines created for the Maison. A thirst for knowledge, culture and history gave rise to the unique cable twist motif inspired by ancient Celtic art and which is now synonymous with CHARRIOL style. Finest examples of these are seen in the CELTIC and ST-TROPEZ pieces. A love of discovery and entrepreneurship were the inspiration behind CHARRIOL s bold adventurer timepieces such as COLVMBVS, ACTOR and KUCHA. Sport and passion have driven the Maison s continual development into chronometers and sponsorship, resulting in timepieces such as the GRAN CELTICA SuperSports Chrono. Philippe, with his infectious lust for life and audacious spirit embodies the art of living differently. The CHARRIOL slogan - L Art de Vivre La Difference - is a fitting signature for an exuberant founder, who is testimony to the gains that can be made by following one s heart - and head.

About CHARRIOL Timepieces & Jewelry CHARRIOL is a prestigious luxury brand of timepieces, fine jewelry and accessories, encompassing fragrances, eyewear and leather goods. Founded in 1983 by French entrepreneur Philippe Charriol, the brand remains an independent and family-run enterprise. CHARRIOL s unique style is exemplified in the brand s much-loved CELTIC Collection, a line of patented models crafted from gold and stainless steel cables, which offers a contemporary homage to the art of this ancient European civilization. A network of 285 boutiques and 3,800 points of sale distributes CHARRIOL s creations worldwide. Visit www.charriol.com for more. VISIT CHARRIOL AT BASELWORLD HALL 1.1 - BOOTH E17

Charriol: 2017 KEY FIGURES Products CHARRIOL designs and crafts a broad range of products, designed to nurture the whole brand and facilitate access to the Maison by a wide customer base. Since its founding, CHARRIOL has sold: Over 1.5 million watches 2.9 million pieces of jewelry 550,000 belts 600,000 handbags 550,000 writing instruments Points of sale The first CHARRIOL boutique was inaugurated in 1990. The brand is now present in over 60 countries with an international network of: 3,800 retailer points of sale 500 corners 285 CHARRIOL boutiques (including an exclusive network of 225 CHARRIOL Boutiques in China) Company structure CHARRIOL is and remains an independent and family-run business. The company is led by founder Philippe Charriol, alongside his wife Marie-Olga as World Public Relation Director, elder daughter Coralie Charriol-Paul as Creative Director and son Alexandre Charriol as Visual Director. General Manager Ludovic Lesur leads the operations in Geneva head-office. Geographic spread CHARRIOL international headquarters are based in Geneva, Switzerland, with a Hong-Kong distribution subsidiary for Greater China. The company employs 100 people around the world The distribution is split as follow : 35% in Asia (two thirds in South East Asia, one third in Japan and Greater China), 8% in Europe, 45% in the Middle East and 12% in Western Hemisphere Main markets are Middle East, Japan, South East Asia, USA and Switzerland. Financials and price points: Charriol is exclusively owned by Philippe Charriol, and the company remains proud of its independence. Despite difficulties faced by the watch industry during the last 2 years, and despite fierce competition by some major players, the company has maintained its momentums in 2016 with steady growth to 2015, of which : Watchmaking accounts for almost 70% of turnover Its core range is priced at around 1,000 and 5,000 CHF Gold jewelry retails for between 1,000 and 10,000 CHF Other jewelry materials items retail between 100 and 800 CHF Writing instruments retail between 150 and 300 CHF

ST-TROPEZ EVOLVES WITH GORGEOUS EXTENSIONS THAT EXUDE OPULENCE ST-TROPEZ is the most glamorous and feminine collection made by luxury Swiss watchmaker and jeweller, Charriol. The ST-TROPEZ range is refined, luxurious and made totally unique by the pretty signature bracelet that is attached to the strap. It is also one of the Maison s most versatile models, continually updated with fabulous new interpretations that recall the glamour of its namesake French town. Now, for Basel 2017, Philippe Charriol presents two brand-new models set with gemstones that take ST-TROPEZ glamour to new heights an on-trend green tsavorite variant and an opulent piece set with white sapphires. The GreenLight variant is generously set with gorgeous green tsavorite stones on the bezel and lugs, with matching tsavorite counters on the dial. In our larger 35mm size, the stones make a luxurious statement and this sophisticated green is offset by the cool silvery tones of the stainless steel twisted cable strap that makes up CHARRIOL s signature motif.

ST-TROPEZ 35 GreenLight Tsavorite is a beautiful natural gemstone from the garnet family of stones. A lighter shade than emerald, tsavorite is appreciated for its light-reflecting qualities, which give it extra sparkle, as seen here on this luxurious piece. Our GreenLight model is also in step with this year s favourite hue, as greenery has been hailed by Pantone as the 2017 color of the year. Green symbolises fresh new beginnings, hope and growth. Tsavorite s sophisticated shade brings a fresh new twist to evening wear and makes a change from the usual occasion colors of black or white. CHARRIOL clips adorn the bracelet strap, engraved with the CHARRIOL insignia. The dial is truly refined, in shimmering white mother of pearl, with green tsavorite stones to mark the hours. The CHARRIOL logo is seen at 12 o clock and a discreet date display at 6 o clock. The white sapphire version exudes an exquisitely classic mood. A bezel set with 48 baguette-cut white sapphires (3.06 carats) offers a vintage feel harks at the glamour of days gone by. The sparkling stones encircle a shimmering white mother of pearl dial, set with 12 white sapphire counters and a date counter. In contrast, the cool steel cable brings the timepiece up-to-date, adding a contemporary edge perfect for the modern woman. A new year and a new mood: just like Saint-Tropez itself, our watches maintain their fabulous appeal, year after year!

ST-TROPEZ 35 GreenLight / Baguettes Technical Datas ST-TROPEZ 35 GreenLight / ST-TROPEZ 35 Baguettes Movement Case Bezel & lugs Dial Swiss Quartz movement, hour, minute, date Stainless steel 316L case, 35mm diameter Hand set with 420 Tsavorites (1.86cts) or 48 Baguette cut White sapphires (3.06 cts) White Mother-of-pearl dial with 12 Tsavorites (0.10cts) or White sapphires The hallmark of each ST-TROPEZ watch strap is its open-ended bangle design. Each watch strap, embellished with a pair of décors clips, comes attached with a unique ST-TROPEZ chain bracelet, finished with a security chain and clasp. Bracelet Price Stainless steel 6 cables strap with two steel décor clips and marine chain bracelet GreenLight 21 500 CHF, Baguettes 17 500 CHF All CHARRIOL cables are produced in Switzerland, with an exclusive stainless steel and titanium alloy, in the La Chaux-de-Fonds workshops. They are treated with hypoallergenic finish under a strict production process, also used in the medical field, and meet the ASTM International A967-01 standards.

ST-TROPEZ MANSART THE PRESTIGE OF PARIS ON YOUR WRIST CHARRIOL s ST-TROPEZ collection is our most glamorous feminine watch collection for women. The range is inspired by everything chic and French, as epitomised by its eternally appealing namesake Riviera town. Femininity and style are the bywords of this range, constantly updated. Now, CHARRIOL releases a brand-new variant, inspired by another eternally chic city, Paris. The ST-TROPEZ Mansart takes its name from Jules Hardouin-Mansart, one of the most influential European architects of the 17th century. His classical style is behind many of Paris famous buildings and squares, including the Place Vendôme. Designed in an octagonal shape, Place Vendôme is synonymous with a formal architectural beauty that has inspired artists, couturiers and moviemakers over the centuries. Still today, the elegance of this famous square lives on, inspiring the world s most luxurious brands, hotels and couture houses to make their home on Place Vendôme. Taking our cue from the elegance of this square, we have re-worked the ST-TROPEZ watch in homage to Mansart s creations. ST-TROPEZ s usual circular case is replaced by a petite rectangular version (25mm x 30mm) with angled edges, to form an octagonal shape.

St-Tropez Mansart Three styles become ever more precious: a warm yellow-gold version, a rose-gold variant with diamonds at each corner of the bezel, or steel versions set with 61 diamonds. Dials come in two styles and reflect the elegance of the famous Parisian square: they shimmer with a white mother of pearl dial set with diamond counters and an opaline seconds counter, or come with an engraved white mother of pearl and seconds hand at 6 o clock. As always with our ST-TROPEZ timepieces, the watch is fitted with our signature twisted steel cable strap, and pretty chain bracelet. French chic is always in style: with the ST-TROPEZ Mansart, women can show their affinity with Parisian style on their sleeve! Technical Datas ST-TROPEZ Mansart Movement Case Bezel Dial Swiss Quartz movement ETA, hour, minute, second Steel, Yellow or Rose Gold plated Stainless steel 316L, 25mm x 30mm Steel, Yellow or Rose Gold plated Stainless steel bezel set with either 8 (0.05cts) or 62 white diamonds (0.44cts) White Mother-of-pearl, opaline or engraved circle décors, 12 silver hour markers set with white diamonds (0.06cts) The hallmark of each ST-TROPEZ watch strap is its open-ended bangle design. Each watch strap, embellished with a pair of décors clips, comes attached with a unique ST-TROPEZ chain bracelet, finished with a security chain and clasp. Bracelet Price Stainless steel 6 cables strap with two steel décor clips and marine chain bracelet From 1 690 to 3 690 CHF All CHARRIOL cables are produced in Switzerland, with an exclusive stainless steel and titanium alloy, in the La Chaux-de-Fonds workshops. They are treated with hypoallergenic finish under a strict production process, also used in the medical field, and meet the ASTM International A967-01 standards.

BRIGHT AND EXUBERANT: INTRODUCING COLVMBVS PRUNE CHARRIOL s COLVMBVS collection welcomes a new quartz timepiece for women: an exuberant, all-plum edition. Wearable, feminine and expertly crafted, COLVMBVS Prune commands attention with its bold coloring, which evokes royalty and reflects the CHARRIOL house color. Inspired by the legendary explorer Christopher Columbus, the COLVMBVS line embodies CHARRIOL s values of discovery and entrepreneurship. A sailing spirit is very much part of the DNA of these sleek Swiss-made timepieces, which feature fascinating details from the world of sea-faring. The crown winder, for example, has been crafted in the shape of a clevis, a motif borrowed from sailboat rigging. The watch case is embellished with an interlocking triangular pattern that recalls the points of a compass rose. The latest edition, created in the round COLVMBVS Lady size 36mm, showcases a bright prune azuré dial adorned with 12 sparkling diamonds. The CHARRIOL logo at 12 o clock, a date display at 3 o clock and a stitched prune leather strap finish this eye-catching and highly elegant design. A fresh and fabulous new take on nautical chic, the COLVMBVS Prune completed with a sparkling bezel, set with 50 white diamonds, will add a powerful, fashion-forward splash of color to your wardrobe.

COLVMBVS Prune Technical Datas COLVMBVS Prune Movement Case Bezel Dial Bracelet Price Available Swiss Quartz ETA, hours, minutes, seconds, date Diameter 30mm - All Steel 316L Bezel set with 50 white diamonds 1.12cts Prune azuré with 12 white diamonds 0.06cts Prune calf strap croco pattern From 1 490 to 4 990 CHF June 2017

2017 Jewelry Designs with Joie de Vivre CHARRIOL is bringing a joyful mood to 2017 with a collection of brand- new and updated jewelry lines that are full of joie de vivre. The Maison s Creative Director, Coralie Charriol-Paul has made her mark on these creative jewelry collections and has drawn on her extensive travels for inspiration. The offering spans 11 collections, with a broad appeal and which blend color and precious stones with CHARRIOL s signature twisted cable motif and fine craftsmanship. The MALIA ensemble uses Hawaiian flower as the motif, whereas FOREVER Waves conjures images of living by the ocean in a beach house, and INFINITY ZEN maintains this relaxed mood and draws on the calming sanctuaries of Japanese gardens. French style remains a strong theme; the PONT D AMOUR bracelets and rings are masterful examples of jewelry engineering, featuring bridge-like cables that represent the union of two people. There are many fine pieces to offer as touching gifts: 100 WAYS TO LOVE has been updated with mother of pearl, said to attract prosperity, and FOREVER Charms bring spiritual benefits to the wearer. Fabulous torc bracelets have been spun out of metallic cable and the CELTIC collection features CHARRIOL s signature celtic, warrior-style bracelets in a new color palette. Stackable LES DEBUTANTES bracelets are the perfect accessories to wear to a ball where you ll catch the eye of Mr Right, as will the SUGAR ensemble, with its glittering white topaz, like sugar crystal rocks. Then when the sound of wedding bells rings, choose from our selection of silver ENGAGEMENT Rings. CHARRIOL has a piece of jewelry to match all of life s journeys.

FOREVER Waves : Inspired by natural forces The FOREVER Jewelry line is always fashion forward and features subtle insignia and super-slim reworking of the signature CHARRIOL twisted cable motif. The steel cable is wound neatly between two rims, rather like the thread on a couturier s bobbin, adding distinctive style and a luxe design detail. In this new collection, FOREVER Waves, the steel cable is used vertically and set between steel or pink-gold PVD rims and extends to two beautiful bangles and two matching rings.

FOREVER Waves The chunky bands are offset with a curling, arching wave running through the centre. The organic form of the wave and the more masculine, bold design makes them ideal for everyday wear. The clip bracelets and rings feature the CHARRIOL logo on the inside and the asymmetric steel cable pattern lends movement to the pieces. People who are water signs of the zodiac, Pisces, Scorpio and Cancer, will appreciate these accessories, as well as those with a love of the sea. The creator of this collection, Coralie Charriol-Paul wanted to make pieces that echo the sea and rippling waves. Reminiscent of Californian beaches, the design of the ring and bangle is inspired by l esprit libre, or free spirit, and mirrors the ebb and flow of the ocean. Technical Datas FOREVER Waves Material Stainless steel, stainless steel cables Finish Stainless steel or Rose Gold PVD Stainless steel with steel cable decor Size 1mm cable Ring, S to XL (50-64), 2mm cable Bangle, S to XL (15.5cm - 18.5cm), Price From 180 to 455 CHF Available June 2017

CONTEMPORARY FOREVER CHARMS CHARRIOL s FOREVER jewelry range is contemporary and versatile, and since its release has been hugely versatile, used in fabulous bold shades and myriad styles. In this extension to the FOREVER range, which includes six string bracelets, three chain bracelets and three pendant necklaces, CHARRIOL s Creative Director tunes in to her love of color and creates a collection that uses color therapy to convey moods and meaning. Coralie Charriol-Paul chose six colors with special connotations as the theme for the FOREVER Charms range: light blue represents friendship, green promises fortune, pink offers passion, orange lends vitality, black builds strength and purple proffers empowerment. Collectable and fun, these accessories suit a bohemian fashion look. Whereas the adjustable coloured laces are available in six shades with a yellow gold PVD stainless steel charm, the chain bracelet and necklace charm come in steel, yellow or rose gold PVD versions. Each piece features a barrel-shaped charm, from the FOREVER Waves collection, and which shows the cable motif in a vertical design, with an organic design based on waves that eternally roll with the tides.

FOREVER CHARMS Technical Datas FOREVER Charms Material Finish Stainless steel, stainless steel cable, white topaz, satin rope Steel, Yellow or Rose Gold PVD Stainless steel charms with 1mm diameter steel cable décor and two 0.8mm diameter white topaz; black, light blue, pink, green, prune or orange adjustable satin strings Adjustable strings or 20cm stainless steel chain, S to L Bracelet (17cm - 20cm), Necklace chain (45cm) From 95 to 125 CHF June 2017 Size Price Available

Eternal romantics fall for CHARRIOL s PONT D AMOUR range CHARRIOL s Creative Director, Coralie Charriol-Paul designed the PONT D AMOUR (Bridge of Love) collection as a special concept for couples in love. Coralie s design inspiration comes from many sources. For this range, she drew on the symbolism of the world s most beautiful bridges to represent the loving connection that links two people. Taking her cue from the romance of Paris legendary Pont Alexandre III, Pont Notre-Dame or the dreamy Pont des Arts, the design of this contemporary bangle and ring duo hints at the brilliant engineering found on these elegant, storied structures. The sleekly polished metal, contrasted with the twisted steel latch shows CHARRIOL s signature cable motif in a brand-new way, whilst the u-shaped clevis offers another pleasing detail.

PONT D AMOUR These unisex pieces are available in stainless steel, or blue, black or rose gold PVD. The PONT D AMOUR range can signify a couple s togetherness and strength. Offer them as a gift to carry sentiments of closeness and togetherness. Through its thoughtful jewelry for both men and women, CHARRIOL has been bridging lovers since 1988. Technical Datas PONT D AMOUR Material Finish Stainless steel, stainless steel cable, white topaz - Rose Gold PVD steel with stainless steel cable, 1 white topaz - Rose Gold PVD steel with Bronze PVD steel cable, 1 white topaz - Stainless steel with Yellow Gold PVD steel cable, 1 white topaz - Blue PVD steel with Black PVD steel cable, 1 white topaz - Black PVD steel with stainless steel cable and 1 white topaz Size 2mm cable Ring, S to L (50-58), 4mm cable Bangle, S to L (15.5cm - 17.5cm) Price From 90 to 200 CHF Available July 2017

SUGAR: SWEET NEW JEWELRY LINE Someone sweet in your life? Treat them to one of these gorgeous pieces from CHARRIOL s brand-new jewelry line, SUGAR. Designed exclusively by CHARRIOL s Creative Director, Coralie Charriol-Paul, this special silver collection is named after the sparkling white topaz stones that embellish these pieces, and which resemble beautiful fragments of crystal sugar. SUGAR, in sterling silver, shows off the brand s signature twisted cable design, worked into slim stainless steel cable bracelets or circular pendants. These are made extra-special with silver droplets decorated with white topaz, and the finished effect is a cool medley of silvery white tones. With three styles of necklace, two bracelet designs and matching ring and earrings, SUGAR can be worn as a chic icy-white ensemble to make a pretty statement in winter or summer, or to add a feminine touch to weekend or office wear.

SUGAR Three different styles of necklace include a long draped lariat design, perfect over a light jumper or top. A classic pendant style circular pendant (S or M), is contrasted with a silver bar pendant hung with a waterfall of sparkling silver droplets. Pair these with the matching SUGAR bangles, earrings or ring. Make your day extra sweet this year and bring a touch of sparkle to a loved one, friend, or the honey in your life! Technical Datas SUGAR Material Finish Size Price Available Silver 925, stainless steel cables, White Topaz Silver Bracelet and décors with 7 white topaz 2mm to 2.5mm and 2.5mm diameter steel cable, 4mm diameter steel cable Bangle with silver décors and 5 white topaz 4mm, 2.5mm diameter steel cable Ring with silver décors and 5 white topaz 2.5mm, 2mm diameter steel cable Earring with silver décors, 8 white topaz 2mm to 2.5mm, Silver Necklaces and décors with 12 to 19 white topaz 2mm to 4mm and 2.5mm diameter steel cable Ring size S to L (50-58), Bracelet size S to L (15.5cm - 17.5cm), Necklace 48cm or 56cm From 135 to 345 CHF March 2017

CELTIC BANGLES IN NEW COLORWAYS It was on a visit in 1983 to an exhibition of Celtic art and jewelry at the British Museum in London that our founder Philippe Charriol discovered the cable motif, an ancient Celtic torque design which was to inspire his Jewelry house. Since then, this motif has informed the identity of the CHARRIOL brand and has been worked in hundreds of beautiful, creative and original way. Now, for 2017, the CELTIC line features four new steel bracelet colors: prune PVD cable with either prune cabochon amethyst or grey haematite gemstone ends, rose gold and black PVD cables with tiger s eye cabochon and finally black and grey PVD cable with grey cabochon haematite. The taut steel cables fit neatly around any size of wrist and this design is distinctly part of CHARRIOL s heritage.

CELTIC Technical Datas CELTIC Material Steel, stainless steel cables, semi-precious stones Set Bangle Finish Prune PVD cable with either prune cabochon amethyst or grey haematite, rose gold and black PVD cables with tiger s eye cabochon, black and grey PVD cable with grey haematite cabochon. Size 6mm cable Bangle size S to XL (15.5cm to 18.5cm) Price From 190 to 250 CHF Available June 2017

APMPK2017