2016
Emerald Street 150,000 ACTIVE SUBSCRIBERS MONDAY 43% OPEN RATE TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Editorial Vision EDITOR ANNA FIELDING SAYS: I ve been the editor of Emerald Street since the launch, over five years ago. We ve grown from a small rapid-fire email to a publication with weekend editions, multiple sections, our own literary festival and 150,000 readers who have embraced us as part of their daily routine. Our readers are smart women, both educationally and in the choices they make. The Emerald Street reader places value on cultural capital: that could mean knowing about a new literary hit or a label no one s heard of yet. She values curation and careful choices. Most importantly, you shouldn t tell the Emerald Street woman what to do; she s got her own ideas. So we make suggestions, like your most interesting friends. Our Cocktails & Cappuccinos section recommends bars, restaurants, pubs and cafes. Our Weekend Guide is a carefully selected list of upcoming events. Our Reading Room section points out books old and new and is always popular with our readers. There s nothing quite like Emerald Street in women s media. Not in terms of format and not in terms of content. We also have some really amazing readers.
Who is the Emerald Street reader? Emerald Street readers are: Emerald Street s reader base is well educated, with disposable income and expensive tastes. They are cultured, adventurous and ambitious, and enjoy eating and drinking out, as well as frequently engaging with media on and offline. Emerald Street s readers are highly engaged, with two thirds reading their edition every day and for more than five minutes. Emerald Street is highly influential among its readers, with almost all (88%) having acted on something they ve read in the email. Emerald Street s readers are also influencers themselves and are often asked by people they know for advice about what to buy. Median age 32 83% work full time 81% educated to degree level or higher Average personal income 36,500 48% own their own home 80% do not have children Source: Emerald Street Reader Survey 2015
Advertising opportunities Standard Display Ad 300(W) X 600(H) Mobile Display Ad 440(W) x 290(H) Banner Ad 820(W) x 250(H) Advertisers Emerald Street attracts a myriad of advertising from a wide variety of advertising categories Tiffany, Starbucks, John Lewis, Sky TV, Christian Dior and Fendi to name but a few. Seven days a week Emerald Street drops into the in-box of 150,000 active users 43% of them are opened every day by our audience of young ABC1 women. Rates Display 50CPM Advertorial/Native 75CPM + 750 net production
Hit summer head-on with John Lewis beach safari looks The catwalks were awash with cool khakis, rich terracottas and crisp white shirts home or away, this chic beach-meets-safari trend is here to stay. Wherever you re going, let John Lewis take the hassle out of styling this summer trend with The Edit a regular feature that unites the latest fashion trends. Each month John Lewis The Edit features looks and styles to inspire you. This month s beach safari vibe is all about simple, clean lines, contrasted with a bold mix of rich textures, which work just as comfortably at home as it does on an adventure. Buttery suedes and tailored shapes vie for attention over rich terracotta leathers that equal safari chic. There s a strong sense of rustic charm to this collection, with suede utility jackets and khaki shorts being paired with knee-high gladiators and crisp white shirts that work day and night. Layer animal print swimwear with loose shirt dresses and straw trilbies, before adding accessories think Coach tote bags and gold Michael Kors watches for an extra touch of style. John Lewis Belt, 29.00 Persol Sunglasses, 240.00 Whether staycation or vacation, play it cool this summer with John Lewis. Images (left to right): Brushed Leopard Print Swimsuit, 65.00; Jigsaw Shirt Dress, 198.00. Guerlain Terracotta: 4 Seasons Bronzer, 48.00; Le Parfum, 47.00. Warehouse Leather Skirt, 65.00; Oasis T-Shirt, 12.00; John Lewis Collection Weekend Bag, 29.00; Carvela Gladiator Sandal, 120.00. Coach Crosstown Crossbody Bag, 180.00. Gerard Darel Suede Jacket, 475.00; John Lewis Collection T-shirt, 20.00; Oasis Shorts, 28.00 John Lewis Hat, 25.00 John Lewis Leather Sandals, 35.00 Miu Miu Sunglasses, 240.00 Michael Kors Chronograph Bracelet Watch, 229.00 Partnership emails MATTE MEETS ITS MATE INTO THE WILD Introducing Velour Lovers Lip Colour When Laura Mercier releases a new lipstick, the beauty world pays attention. The brand s new Velour Lovers Lip Colours, released this month, come in 12 vibrant shades, from a bold, brick red to a pale pink, all with a soft, semi-matte texture for autumn. During November, you have the chance to find your perfect shade at a personalised lip colour consultation. As well as discovering the colour that suits you best, you ll experience the new texture. The range combines delicate, mattifying powders with rich colour and powerful moisturising, thanks to the inclusion of luscious mango butter and jojoba oil. Free of parabens, silicone and sulphates, the new collection is also suitable for sensitive lips. To enjoy your complimentary appointment and a special deluxe sample, book an appointment at any Laura Mercier counter during the month of November. To find your nearest counter click through below. SHOP JOHN LEWIS THE EDIT NOW Give your lips a makeover this month with a personalised consultation thanks to Laura Mercier. CLICK HERE TO FIND OUT MORE PICK UP A DELUXE SAMPLE Visit any Laura Mercier counter from 15-29 November to receive a deluxe sample of one of Laura s iconic products* CLICK HERE TO BOOK *Available while stocks last. WE HOPE YOU VE ENJOYED THIS EMAIL CREATED IN COLLABORATION WITH OUR FRIENDS AT LAURA MERCIER. WE HOPE YOU VE ENJOYED THIS EMAIL CREATED IN COLLABORATION WITH OUR FRIENDS AT JOHN LEWIS. MAKE A STATEMENT THIS FASHION WEEK Look effortlessly stylish with Folli Follie SCENT OF THE SUMMER The Acqua di Parma Peonia Nobile fragrance launches exclusively at John Lewis A statement handbag or stand-out piece of jewellery can make an outfit. And, with London Fashion Week upon us, there s no better time to indulge yourself in some fun, chic and on-trend accessories courtesy of Folli Follie. Folli Follie is the go-to destination for fashionable collections that will ensure you feel effortlessly stylish from day to night. From bold rose gold and sliver plated jewellery, sumptuous totes and leather clutches to classic Swiss-made watches, you ll be spoilt for choice whatever your style. Feel like the ultimate VIP this London Fashion Week with Folli Follie s exclusive competition below. CLICK HERE TO SHOP With a century of experience, Acqua di Parma knows a thing or two about crafting fragrances that last. Since creating its first scent in 1916, in the old town of Parma, Italy, Acqua di Parma has become synonymous with elegant fragrances that capture Italian savoir faire. Their latest eau de parfum, Acqua di Parma Peonia Nobile, is destined to become a favourite, and it s available exclusively at John Lewis. Peonia Nobile combines sensuous florals like peony, geranium, Turkish rose and freesia, with hints of sweet raspberry and spicy black pepper and base notes of amber, patchouli and musk. They harmonise in a fragrance that s perfect for summer. WIN A 750 FOLLI FOLLIE SHOPPING SPREE Plus afternoon tea and a night at London Marriott Hotel Park Lane We re giving away a shopping spree worth a massive 750 at Folli Follie s flagship London store to one Emerald Street reader, plus afternoon tea and a night s stay at the newly refurbished five-star London Marriot Hotel Park Lane. Gifting event available in selected John Lewis stores* on 22 and 23 July Purchase either the 100ml eau de parfum or the 50ml eau de parfum and bodycream and you ll receive a luxurious flower-filled Acqua di Parma gifting hat box. Gift it to someone you love or consider it a treat to yourself. CLICK HERE TO FIND OUT MORE CLICK TO ENTER * One per customer, while stocks last. Only available at the following John Lewis stores on the following dates: Oxford Street: 22/23 July Peter Jones: 23/24 July Bluewater: 22/23 July Milton Keynes:22/23 July Liverpool: 22/23 July Cheadle: 22/23 July Brent Cross: 22/23 July Cardiff: 22/23 July WE HOPE YOU VE ENJOYED THIS EMAIL CREATED IN COLLABORATION WITH OUR FRIENDS AT FOLLI FOLLIE. WE HOPE YOU VE ENJOYED THIS EMAIL CREATED IN COLLABORATION WITH OUR FRIENDS AT JOHN LEWIS. Partnerships Three times a week Emerald Street enables clients to connect directly with its 150,000 active readers by producing partnership emails. What is a partnership e-mail? Simply an email advertorial, designed and written by Emerald Street staff showcasing a brand partner, an event, or an offer, and using the format of the regular editorial version of the email and including the unique Emerald Street tone of voice and illustrations. There is no other commercial message on the email, so the partner s message isn t fighting to be heard amongst other advertiser noise. By restricting this brand communication to just three times per week the partnership emails enjoy the same open rate and engagement as the editorial version (43%) and the response to events and offers is second to none. Rates Partnership 100CPM + 1,500 net production