Welcome #Color2018 Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center
NORTH AMERICA Anatomy of a Strong Color Management Program
DIAGEO IS A GLOBAL LEADER IN BEVERAGE ALCOHOL Over 200 brands, old and new, large and small, global and local the depth and breadth of our product portfolio is second to none, with brands sold in 180 countries, at almost every price point in every category.
OUR PURPOSE CELEBRATING LIFE, EVERY DAY, EVERYWHERE We know that when we are fulfilled we deliver better performance. We want to make the most of life, to be the best we can be at work, at home, with friends, in the community and for the community - for our brands to be part of celebrations big and small.
OUR AMBITION To be the best performing, most trusted and respected consumer products company in the world
DIAGEO NORTH AMERICAN FOOTPRINT Our North America headquarters is in Norwalk, CT. Across the U.S. and Canada we have approximately 20 bottling, distilling, blending, maturation, and distribution sites and office locations.
is #1 in 8 Spirits Categories: #1 Vodka #1 Spiced Rum #1 Canadian Whisky #1 Imported Gin #1 Irish Cream #1 Rye #1 Scotch #1 Blended Whiskey
What is Strong Color Management?
What is Brand Color Management?
What is Brand Color Management? Color management is the ability to align color input (aim) with output The goal is consistent color on-shelf
What is Brand Color Management? - Color Input - Communication - Standards - Color Output
What is Brand Color Management? - Color Input Defined by design intent - Communication - Standards - Color Output
What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards - Color Output
What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards Using open ISO concepts - Color Output
What is Brand Color Management? - Color Input Defined by design intent - Communication Color aims to printers - Standards Using open ISO concepts - Color Output Deliver consistent quality
Why Bother?
The Diageo Difference is: Immersion to the Big Idea + Effective and efficient technical communication
Empowerment
Diageo Brand Equity
2017 Diageo
2017 Diageo
Diageo Brand Equity 2017 Diageo
Crown Royal Salted Caramel
Six Pillar Refresh Basic Elements of a Strong Color Management Program
Six Pillar Refresh Light is Color 2018 2017 Diageo
Six Pillar Refresh Sensory Nelmarie MIke
Six Pillar Refresh Measure X-Rite exact Opaque gloss and matte surfaces Techkon Spectro-Dens Aluminum Cans X-Rite Ci64UV Cloth, Metallic packaging, foils
Six Pillar Refresh Language
Six Pillar Refresh Standards
Six Pillar Refresh Standards? A Color Swatch and L*a*b* data is not enough!
Six Pillar Refresh Standards
Six Pillar Refresh Standards TECHNICAL XPECTATIONS
Six Pillar Refresh Standards Aim = E2000 Deviation is ZERO + Run Tol. Variation ISO 15339-2 2013 Gamuts: CRPC-6 for Primary Packaging CRPC-5 for Secondary Packaging CRPC-2 for Uncoated Corrugated Shippers HAB 2 Hue for process and branded colors E2000 1.5 Run variation E2000 1.5 Substrate deviation and variation Metamerism index 1 E2000 A, C, F11 over passing D50 reading: Matching the spectral curve to standard will achieve this! The Goal always aim for E zero. Yes, zero.
Six Pillar Refresh Expectations
So, What s the reality of Packaging Color Management?
2018 Diageo
Diageo Color aims are provided to our suppliers at no cost via The Diageo DNA Color Cloud
DNA Color Cloud
DNA Color Cloud
DNA Color Cloud
A word about Artwork
PDF/X-4 1.6 Workflow = ISO 15930-7
PDF/X-4 1.6 Workflow = ISO 15930-7 Press Conditions + Color Exchange Format Ink Provider
PDF/X-4 1.6 Workflow = ISO 15930-7 Press Conditions + Color Exchange Format Ink Provider Diageo Responsibility Supplier Responsibility
events packaging magazines brand apps outdoor signage Package social media POS / in-store ecommerce retailer websites brand website
Brand Owners Council Mission To provide a forum for a brand owners (users) group to discuss and develop best practices that will align their business partners with a common methodology to deliver consistent design intent on packaging. To empower brand owners to contribute to the development of standards that improve communication across their suppliers. To benefit printers and measurement equipment manufacturers by saving them time and resources by providing requirements and evaluation criteria spelled out in a common fashion by their customers (the CPCs).
Brand Owners Council
Trusted Advisors Kevin Chop Diageo Principal Packaging Graphics Director Steve Smiley Smiley Color
DIAGEO NORTH AMERICA Anatomy of a Strong Color Management Program #Color2018 Thank You! By Barry W. Sanel Senior Graphics Services Manager Diageo Brand Technical Center